What Croft Analytics does

Croft Analytics is a UK-based, founder-led marketing analytics company founded in 2020 by Frank Harrison, the former Global Research Lead at Publicis Media and a Fellow of the UK's Institute of Practitioners in Advertising (IPA) since 1996. The firm is headquartered in Maidenhead, United Kingdom, operates with 1-10 employees, and is registered as Croft Analytics Ltd., a private limited company. It claims a worldwide operating footprint via its self-serve web applications despite the single UK office.

The company's core product is Share of Searching, a global web application hosted at shareofsearching.com that charts search trends across Google, YouTube, Bing, and Amazon with historical data back to 2004. The tool enables marketers to compare up to 25 search terms simultaneously, filter by country and date range, export charts to PowerPoint and data to Excel, discover related search terms, and use share-of-category-search as a predictor of market share in categories including airlines, automotive, finance, movies, retail, travel, and electronic goods. Supporting products include the weekly Future of Search Facts research series (co-produced with Passion Digital since March 2024), the Connected TV Report on UK streaming trends, the Search Trends Reports covering sectors such as Car Insurance, Asset Management, and Construction, and The Croft Collection, a compilation of the firm's papers, posts, presentations, and booklets.

Croft Analytics operates a hybrid go-to-market combining product-led growth (self-serve SaaS access via shareofsearching.com) with professional services revenue from marketing consultancy and research reports. Pricing is not publicly disclosed. Named customers span enterprise and mid-market segments across media agencies (EssenceMediacom, Publicis Groupe), financial services (Australian Retirement Trust, TK Services International), consumer goods and manufacturing (Tempur Sealy International), automotive (Inchcape Australia), and other verticals (Vitamail). No external funding, parent company, or institutional investors are disclosed.

Name

Croft Analytics

Legal name

Croft Analytics Ltd.

Website

https://croftanalytics.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Croft Analytics is a UK-based marketing analytics firm offering the Share of Searching SaaS tool, which tracks search trends across Google, YouTube, Bing, and Amazon with data back to 2004 to predict market share for marketers, agencies, and brand managers worldwide.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Web Search Portals and All Other Information Services (519290), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

Keywords

• Search trend analytics
• Share of search
• Brand tracking software
• Marketing analytics SaaS
• Market share prediction

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Software as a Service (SaaS) - Share of Searching: Subscription-based web application providing search trend analytics to marketers and agencies. Users access the platform to track brand performance across search and social platforms.
2. Marketing Consultancy and Advice: Scientific rules for brand growth, media strategies, distinctive assets, availability measurement, and advertising ROI consulting services.
3. Research and Reports: Desk and primary research projects, published reports on marketing and media topics including Connected TV trends and category-specific Search Trends papers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Croft Analytics provides a global web-based analytics application, Share of Searching, that charts and compares search trends across Google, YouTube, Bing, and Amazon with historical data back to 2004, enabling marketers to track brand share of category search and predict market share. The company also delivers marketing consultancy, desk and primary research projects, and a series of publications covering media and search trends.

Product overview

Croft Analytics provides a portfolio of data-driven marketing intelligence products and services. The core product is Share of Searching, a global web tracking application that analyses search trends across Google, YouTube, Bing, and Amazon platforms. Supporting this platform are complementary publications including The Croft Collection (a compilation of marketing and media papers and presentations), the Future of Search Facts weekly research series produced with Passion Digital, the Connected TV Report on UK streaming trends, and Search Trends Reports covering various industry categories. The company also offers marketing consultancy services including advice on brand growth rules, media strategies, distinctive assets, availability metrics, and advertising ROI measurement.

Differentiator

Problem solved

Functional benefit

Brands

• Share of Searching: Global web application that charts search trends across Google, YouTube, Bing, and Amazon. Users can view trends in search volumes and % share of search for entered lists of search terms with data back to 2004.
• The Croft Collection
• Connected TV Report

Products and services

• Share of Searching A global web-based application that charts and compares search volumes and percentage share of search across Google, YouTube, Bing, and Amazon for lists of search terms, with historical data back to 2004. Users can filter by country and date range, export charts to PowerPoint and data to Excel, and discover related search terms. It serves marketers, brand managers, and agencies needing to track brand performance and predict market share from share-of-category search data.
• Marketing Consultancy and Advice Professional advisory service covering scientific rules for brand growth, applying brand growth rules to media strategies and executions, creating and measuring distinctive assets, maximising physical and mental availability, and measuring advertising return on investment. Targeted at marketers, agencies, and brand owners.
• Research and Reports Desk and primary research projects producing published reports on marketing and media topics, including Connected TV trends and category-specific Search Trends papers (for example Car Insurance, Insurance, Asset Management, and Construction). Serves marketers, agencies, and brand owners seeking data-driven insights.

Quantifiable outcome

• Share of search can predict market share in categories where search is a major activity in the purchase decision process
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Passion DigitalcoreGTM or Marketing Partner · 1 March 2024Croft Analytics and Passion Digital have teamed up to examine forward changes in the search landscape along with implications for marketers. Together they produce the weekly Future of Search Facts posts (numbered from #1 in March 2024 through #9 in May 2025) covering topics like AI Overviews, TikTok search, voice search, and other emerging search trends.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brandwatch: Brandwatch is a consumer intelligence and brand-analytics platform with social listening, share of voice and trend analysis that overlap with Croft's brand-tracking proposition. It targets enterprise brand managers and agencies in a similar way but with broader social and conversation data.
• Ahrefs: Ahrefs is a leading SEO analytics platform with branded search volume, keyword trends and competitor benchmarking features. It competes with Croft for the same marketer and agency budget, though focused primarily on organic search rather than the cross-platform share-of-category framing.
• Similarweb: Similarweb provides digital market intelligence including search traffic, share of voice and category-level competitive benchmarking. It targets the same marketing and brand management use cases as Croft's Share of Searching, but at far greater scale and with enterprise data integrations.
• SEMrush: SEMrush is a major SEO and digital marketing analytics platform with branded search-volume, share-of-voice and competitive intelligence tools that overlap directly with Croft's offerings. It serves the same marketer/agency buyer but with a far broader feature set and venture-backed scale.
• Google Trends: Google's free search-trends product is the most direct substitute for Croft's Share of Searching app, exposing the same underlying Google search-volume signals. Croft's differentiation rests on cross-platform normalization (YouTube, Bing, Amazon), historical depth to 2004, and the share-of-category-as-market-share framing.

Emerging players

• Pathmatics (Sensor Tower): Pathmatics provides competitive advertising intelligence including share-of-voice and ad-spend analytics, overlapping thematically with Croft's media-strategy and brand-tracking value proposition for the same marketer and agency customer.
• Sensor Tower: Sensor Tower is a digital market intelligence platform with search, app and advertising insights that intersect with Croft's marketing-analytics proposition. It is closer in size and maturity to Croft than the big research incumbents, but with a stronger technology and venture-backed footprint.

Broad incumbents

• Nielsen: Nielsen provides market share, advertising effectiveness and consumer research at scale. Croft's share-of-search-as-market-share methodology is adjacent to Nielsen's traditional market-share tracking, making Nielsen both a competitor in concept and a potential distribution partner.
• GfK: GfK is a global market intelligence firm covering consumer behavior, brand performance and ad effectiveness. Its brand and consumer panels overlap thematically with Croft's brand-growth and media-strategy advisory work for the same marketer buyer.
• Kantar: Kantar is a global market research and brand analytics incumbent offering brand tracking, advertising effectiveness and category share studies. Croft competes for the same brand-measurement budget at a fraction of Kantar's scale, and is also a potential acquirer for the IP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CroftAnalytics
• LinkedInlinkedin.com/company/croftanalytics
• Facebookfacebook.com/croftanalytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croft Analytics