Southern Cross Care

What Southern Cross Care does

Southern Cross Care (NSW & ACT) Limited is an independent not-for-profit aged care provider and registered charity (ABN 76 131 082 374), headquartered at 16-18 Bridge Street, Epping, NSW. Founded in 1974, the organization delivers residential aged care, home care, and retirement living services to more than 4,000 older clients and residents across New South Wales and the Australian Capital Territory. It operates a network of 27+ residential aged care homes and 23+ retirement villages, with a workforce that is 67% culturally diverse and 57% multilingual, recognized as an Inclusive Employer by the Diversity Council Australia.

The service portfolio is anchored on three core lines: Residential Aged Care (24/7 clinical and personal support including specialized dementia and palliative care), Home Care (in-home support with personalized service plans), and Retirement Communities (independent living villages). Specialized dementia care is delivered through a household model developed in partnership with Western Sydney Local Health District and the NSW Ministry of Health, with the $12.5 million Marian refurbishment (completed December 2024) producing measurable clinical outcomes (18% reductions in falls and aggression, zero significant weight-loss cases since July 2023). The 83-bed St Catherine's redevelopment at Grafton (awarded the UDIA NSW Award for Excellence in Regional Development in 2024) extends the regional care footprint. Digital tools include the Embrayse meal ordering platform (launched 2025 at Mawson Court, Caves Beach), an online Service Finder, and an Aged Care Cost Calculator.

Revenue is generated primarily through Australian government subsidies under the Aged Care Act 1997 (covering residential care, home care packages, and the Commonwealth Home Support Programme), client contributions for residential and retirement living services, and tax-deductible donations. The organization is governed by a Board of Directors led by Chair Mike Christensen (appointed July 2024) and Chief Executive Officer Monique Reynolds, and operates under a 2024-2027 Strategic Plan. Distribution is sales-led and community-led, combining direct phone/online enquiries (1800 632 314), referrals from families and healthcare partners, the Caring Matters newsletter, and open days at care homes.

Name

Southern Cross Care

Legal name

Southern Cross Care (NSW & ACT) Limited

Website

https://www.sccliving.org.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Southern Cross Care (NSW & ACT) is an independent not-for-profit aged care provider and registered charity delivering residential aged care, home care, and retirement living services to more than 4,000 older clients across NSW and ACT.

Ownership category

akta.pro rank

Product category

Aged Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Home Health Care Services (62161), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Companionship & Social Engagement Visits (HSABAAAA), Dementia Companion & Engagement Care (HSABAEAA), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Aged care services
• Residential aged care
• Home care support
• Retirement living communities
• Dementia care services

Headquarters

HQ city

Epping

HQ country

Australia

HQ region

Oceania

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Government Subsidized Aged Care: Revenue generated through government subsidies under the Aged Care Act 1997 for residential aged care, home care packages, and Commonwealth Home Support Programme (CHSP) services
2. Residential Aged Care Fees: Client contributions for residential aged care including accommodation costs, care fees, and means-tested fees based on income and assets assessment
3. Donations and Charitable Contributions: Tax-deductible donations (over $2) supporting services not covered by government funding, with ABN 76 131 082 374 for charitable status
4. Retirement Living: Retirement community living with villa and village options across NSW and ACT

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Southern Cross Care (NSW & ACT) delivers residential aged care (24/7 round-the-clock care in 27+ homes), home care (personalized in-home support), and retirement community living (23+ villages) for older people across NSW and ACT. It also provides specialized dementia care and palliative and end-of-life care as integrated offerings within its residential portfolio, supported by digital tools such as the Embrayse meal ordering platform, a Service Finder, and an Aged Care Cost Calculator.

Product overview

Southern Cross Care (NSW & ACT) operates as a not-for-profit aged care provider offering three core service lines: Home Care (in-home support services), Retirement Communities (independent living villages), and Residential Aged Care (24/7 residential care homes). The organization provides specialized dementia care and palliative & end of life care as integrated services within its residential offering. Additional digital tools include Service Finder for locating services geographically, an Aged Care Cost Calculator for financial planning, and the Embrayse digital meal ordering platform. The portfolio operates across NSW and ACT with over 20 residential care homes, multiple retirement villages, and home care services reaching more than 4,000 clients and residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care In-home support services providing personalized care to help individuals live safely and happily at home, working with clients and families to design service plans tailored to individual needs and preferences.
• Residential Aged Care Round-the-clock tailored support and expert care in warm, welcoming residential homes where individuality is respected, offering dementia care, palliative care, and specialized clinical services.
• Retirement Communities Independent living options in safe, friendly communities offering freedom to live life on own terms with peace of mind, available across multiple village locations in NSW and ACT.
• Dementia Care Specialized care services integrated within residential aged care for individuals living with dementia, including household model environments designed to reduce falls and aggression incidents.
• Palliative & End of Life Care Specialized care approach supporting residents through end-of-life stages with dignity and comfort, aligned with the organization's Model of Engagement philosophy.
• Embrayse Digital Meal Ordering Platform Digital meal ordering platform enabling residents in residential care homes to order meals through a technology solution, fully implemented at Mawson's Court in Caves Beach.
• Service Finder Online tool enabling prospective clients to search and locate services by category and geographic location across the network of residential care, home care, and retirement community sites.
• Aged Care Cost Calculator Online financial planning tool to help prospective residents and families understand and calculate potential costs associated with residential aged care services.

Quantifiable outcome

• 18% reduction in falls at Marian Residential Aged Care Home following refurbishment
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered strategic and core.

• TKD ArchitectsstrategicTechnology or Integration · 1 July 2024Partnership with TKD Architects for designing St Catherine's Residential Aged Care home redevelopment in Grafton, which won UDIA NSW Award for Excellence in Regional Development
• Western Sydney Local Health DistrictcoreStrategic or Co-development Partner · 1 July 2023Partnership with Western Sydney Local Health District integrated clinical care with community-based psychiatric services for the Marian Residential Aged Care Home refurbishment, creating a scalable model for aged mental health services
• NSW Ministry of HealthcoreStrategic or Co-development Partner · 1 July 2023Collaborated with NSW Ministry of Health on the Marian project to integrate community-based psychiatric services with residential aged care, developing a scalable model for aged mental health services
• Dementia Training AustraliacoreStrategic or Co-development Partner · 1 February 2019SCC partners with Dementia Training Australia to enhance dementia care capabilities and training for staff

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• IRT Group: Not-for-profit provider of retirement living, residential aged care, and home care across NSW, QLD, TAS, and ACT. Comparable integrated three-line model with overlapping NSW/ACT operations and similar scale.
• Arcare: Privately held residential aged care provider with multiple homes across VIC, NSW, and QLD, including specialist dementia and palliative care services. Comparable in care model, scale per site, and dementia specialization.
• Estia Health: ASX-listed residential aged care operator with homes across multiple states. Directly comparable in residential aged care service delivery, differing in being publicly listed and predominantly residential-focused rather than integrated across home care and retirement living.
• Mercy Health: Faith-based not-for-profit providing residential aged care, home care, and retirement services across multiple states. Comparable mission-driven positioning and integrated service lines, with broader national footprint than SCC.
• Bupa Australia: Major for-profit aged care operator in Australia running a large residential aged care portfolio and home care services. Closely comparable in operating model and customer base, differing in for-profit (vs. not-for-profit) structure and national scale.
• Bolton Clarke: One of Australia's largest not-for-profit aged care and retirement living providers, operating residential aged care, home care, and retirement communities nationally. Closely comparable to SCC's integrated three-line model and non-profit status, with significantly larger geographic footprint.
• Regis Healthcare: ASX-listed residential aged care provider operating 60+ homes across Australia. Comparable in core residential aged care service line and operational model, though publicly listed and primarily focused on residential care rather than the integrated three-line model.
• RSL LifeCare: Not-for-profit provider of residential aged care, home care, and retirement living with deep NSW and ACT presence. Highly comparable in geography, service model, and veteran/community mission-driven positioning.
• Opal HealthCare: One of Australia's largest residential aged care operators with 80+ homes nationally. Comparable core offering in residential aged care, with broader geographic reach but without SCC's not-for-profit positioning or fully integrated home care/retirement footprint.
• Catholic Healthcare: Faith-based not-for-profit providing residential aged care, home care, and retirement living across NSW, QLD, and VIC. Directly comparable to SCC in mission, service mix, and non-profit/charity structure, with overlapping NSW presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sccliving
• Facebookfacebook.com/SouthernCrossCareNSWACT

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Cross Care