Baptistcare

What Baptistcare does

BaptistCare is an Australian not-for-profit, Christian-based care organisation that has delivered person-focused care services since 1944. It operates an integrated portfolio of five service lines: residential aged care (in-facility care homes), home care (in-home support via government home care packages and private pay), retirement living (independent living villages), community housing (affordable supported housing), and HopeStreet (homelessness, domestic violence, food support, and counselling services for people experiencing disadvantage).

The organisation delivers services directly to end consumers across five Australian states and territories — New South Wales/ACT, Western Australia, South Australia, Victoria, and Tasmania — through owned-and-operated residential aged care homes, home care hubs, retirement villages, community housing locations, and HopeStreet centres. Its technology stack is not publicly disclosed; the service delivery model is built on physical infrastructure rather than proprietary software, with customer acquisition driven by a national phone line, regional websites, online enquiry forms, free in-home consultations, and referral networks.

BaptistCare's revenue is derived from government-regulated aged care and home care fees, retirement village ingoing/ongoing payments, community housing rent, donations and grants (funding HopeStreet and the BaptistCare Foundation), and corporate partnerships. As a registered charity (ABN 90 000 049 525), pricing is largely administered through government assessment frameworks. In 2025, BaptistCare completed a major unification of previously separate state-based entities under a single national brand, consolidating operations across all five states into a unified BaptistCare identity.

Name

Baptistcare

Legal name

BaptistCare

Website

https://baptistcare.com.au

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

251–500 employees

Short description

BaptistCare is an Australian not-for-profit Christian-based care organisation, founded in 1944, operating residential aged care, home care, retirement living, community housing, and HopeStreet disadvantage services directly across five states and territories (NSW/ACT, WA, SA, VIC, TAS) under a unified national brand.

Ownership category

akta.pro rank

Product category

Aged Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Nursing and Residential Care Facilities (623), Other Residential Care Facilities (62399), Religious Organizations (8131)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

akta.pro secondary industries

Nonprofit / Faith-Based CCRCs (HLADAEAC), Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

Keywords

• Residential aged care
• Home care services
• Retirement living
• Community housing
• Community support services

Headquarters

HQ city

Belmont

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Aged Care Fees: Government-regulated aged care fees for residential care services provided in aged care homes across NSW/ACT and WA
2. Home Care Services: In-home care services funded through government home care packages and private pay arrangements
3. Retirement Living: Retirement village living with accommodation and support services for residents
4. Community Housing: Affordable housing services for community members in need
5. HopeStreet Services: Support services for people experiencing disadvantage including homelessness, domestic violence, and food support - funded through donations and government grants
6. Corporate Partnerships: Partnership arrangements with corporate entities to extend compassionate care and support across communities

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

BaptistCare is an Australian not-for-profit Christian-based care organisation that delivers residential aged care, in-home care, retirement living, community housing, and HopeStreet community support services (homelessness, domestic violence, food support, counselling). Services are delivered directly through owned and operated facilities and home care teams across NSW/ACT, WA, SA, VIC, and TAS, funded by a combination of government-regulated care fees, government home care packages, accommodation payments, donations, and grants.

Product overview

BaptistCare is a not-for-profit Christian-based care organisation offering an integrated suite of aged care and community services across Australia. The portfolio centres on five core service lines: Residential Aged Care (person-centred care homes), Home Care (in-home support), Retirement Living (villages for older Australians), Community Housing (supported housing), and HopeStreet (homelessness and disadvantage support). In 2025, the organisation unified previously separate state-based entities under one national BaptistCare brand, making services more accessible across NSW/ACT, WA, SA, VIC, and TAS.

Differentiator

Problem solved

Functional benefit

Brands

• HopeStreet: HopeStreet is a trusted community service offering support to people living with disadvantage and distress, including homelessness support, domestic and family violence services, food support, and counselling programs.

Products and services

• Residential Aged Care Person-centred residential aged care homes providing 24/7 care, accommodation, and wellbeing programs for older Australians in NSW, ACT, and WA. Services include personal care, clinical support, dementia and palliative care, and social activities, accessed via government My Aged Care assessment and direct enquiry.
• Home Care In-home care services that help older Australians continue living in their own homes. Qualified carers assist with daily routines, personal care, household tasks, medication management, and companionship, funded through government home care packages (including the Support at Home program) and private pay arrangements.
• Retirement Living Retirement villages in NSW, ACT, and WA offering independent living units with security, community amenities, social activities, and flexible access to additional care services as residents' needs change. Targeted at retirees looking to downsize and enjoy a supportive village lifestyle.
• Community Housing Safe, affordable community housing in NSW and ACT paired with access to financial, emotional, and physical support services to help tenants move forward in their lives. Accessed via application through BaptistCare's housing team.
• HopeStreet Community support service for people experiencing disadvantage or personal crisis in NSW and ACT, including homelessness support, domestic and family violence services, food support, and counselling and group programs.

Quantifiable outcome

• Unified national brand rolled out across Australia in 2025 connecting previously separate state organizations

Named customers5 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Catholic Healthcare: Faith-based non-profit aged care and retirement living operator across NSW, QLD, and VIC. Closely matches BaptistCare in service portfolio, faith-based positioning, and customer base.
• Anglicare Sydney / Anglican Community Services: Faith-based non-profit operating residential aged care, home care, retirement living, and community services across NSW/ACT. Directly comparable to BaptistCare in mission, service mix, and geography.
• BlueCare (UnitingCare Queensland): Faith-based non-profit arm of UnitingCare Queensland providing residential aged care, home care, and community services across Queensland. Comparable service model and not-for-profit structure.
• Mercy Health: Faith-based non-profit providing residential aged care, home care, and retirement living across multiple Australian states. Comparable mission-driven, multi-service care model.
• Southern Cross Care (NSW & ACT): Faith-based non-profit offering residential aged care, home care, and retirement living across NSW/ACT. Provides a direct like-for-like comparison to BaptistCare's residential and home care operations.
• Churches of Christ Care: Faith-based non-profit offering residential aged care, retirement living, and community services across Queensland and Victoria. Directly comparable faith-based non-profit model.
• Uniting (Uniting NSW.ACT): One of the largest faith-based non-profit aged care, community housing, and family services operators in NSW/ACT, with a similar continuum of care model and faith-based positioning.

Broad incumbents

• Estia Health: ASX-listed for-profit residential aged care provider with homes across multiple states. A larger, publicly listed incumbent in the same residential aged care category as BaptistCare.
• Regis Healthcare: ASX-listed for-profit residential aged care operator with national scale. Competes with BaptistCare in residential aged care but lacks retirement living, community housing, and HopeStreet-style community services.

Emerging players

• ACH Group: South Australian non-profit aged care and retirement living provider. Regional overlap with BaptistCare's SA operations and similar service portfolio in a more limited geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BaptistcareWA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baptistcare