Colorado Eagles Professional Hockey, LLC

What Colorado Eagles Professional Hockey, LLC does

Colorado Eagles Professional Hockey, LLC operates the Colorado Eagles professional ice hockey team competing in the American Hockey League (AHL) as the primary developmental affiliate of the NHL's Colorado Avalanche, with the Utah Grizzlies serving as its ECHL affiliate. The legal entity is Larimer County Sports, LLC, doing business as Colorado Eagles Pro Hockey, founded in 2005 and headquartered in Windsor, Colorado. The organization plays home games at Blue Arena in Loveland, Colorado, a 7,200-seat multi-purpose venue operated under an Oak View Group management agreement, and is planning a move to a new facility — Colorado Eagles Arena at Cascadia — projected for Fall 2028.

The company operates a diversified entertainment and community-engagement business spanning live game operations, ticketing, merchandise, concessions, sponsorships, and youth/community programming. Core products include season tickets, single game tickets, group outings, suite rentals, and merchandise sold through the AXS digital platform, on-site box office, phone sales, a Centerra retail store, and shop.coloradoeagles.com. Adjacent revenue streams include naming rights and sponsorship deals (anchored by Blue Federal Credit Union), concessions (Spectra Food Services), birthday packages, auctions (via DASH platform), and youth programs such as Kids Club, Junior Eagles Chicks, and the Drumline sub-brand. Community-facing initiatives include the Pot of Gold annual fundraiser (over $1,000,000 raised for 13 families since 2012), the Hometown Hero military recognition program, Scout Nights, and the My First Game youth outreach program with Buffalo Wild Wings.

The company generates revenue through a mix of event-driven transactional sales (tickets, merchandise, concessions, group packages) and recurring/contracted streams (naming rights, season tickets, sponsorship deals, suite rentals). Customer segmentation spans general sports fans, youth hockey families, corporate groups, military/veterans, and scout organizations, with primary distribution through direct sales channels across Northern Colorado. The organization is led by Founder Ralph Backstrom, President Ryan Bach, and Head Coach Aaron Schneekloth, supported by a lean front-office team of 11-50 employees, and maintains trademarked brand assets including Colorado Eagles, Pot of Gold, and Eagles Chicks.

Name

Colorado Eagles Professional Hockey, LLC

Legal name

Larimer County Sports, LLC DBA Colorado Eagles Pro Hockey

Website

https://coloradoeagles.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Colorado Eagles Professional Hockey, LLC operates the AHL Colorado Eagles, the developmental affiliate of the NHL's Colorado Avalanche, delivering live professional hockey entertainment, ticketing, sponsorships, and community programming to Northern Colorado fans from Blue Arena in Loveland.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Professional hockey games
• Sports entertainment tickets
• Arena merchandise sales
• Minor league hockey
• Group event hosting

Headquarters

HQ city

Windsor

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from single game tickets, season tickets, group outings, partial ticket plans, value packs, and suite rentals sold through AXS platform, box office, and phone.
2. Merchandise Sales: Revenue from team merchandise sold through the official team store at Centerra and online shop at shop.coloradoeagles.com.
3. Sponsorships and Advertising: Naming rights (Blue Federal Credit Union), official partner sponsorships, arena advertising, and promotional partnerships with local businesses.
4. Concessions and Hospitality: Food and beverage sales at Blue Arena through Spectra Food Services and hospitality, including the Blue Bar & Grill restaurant.
5. Group Experiences and Packages: Birthday packages starting at $300, corporate outings, youth hockey intermission games, fundraising events, and special group experiences including Zamboni rides.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The Colorado Eagles operate a professional AHL ice hockey team, playing home games at the 7,200-seat Blue Arena in Loveland, Colorado. Revenue comes primarily from selling tickets (season, single game, group, suite), team merchandise through a physical store and online shop, and group/corporate entertainment experiences. The organization also runs community programs including Kids Club memberships, birthday packages, and the Pot of Gold charity fundraiser.

Product overview

Colorado Eagles Professional Hockey, LLC operates the Colorado Eagles professional hockey team in the American Hockey League, serving as the primary development affiliate for the Colorado Avalanche (NHL). The organization offers a portfolio of ticketed entertainment products including season tickets, single game tickets, group outings, and suite rentals at Blue Arena. Supporting programs include youth engagement (Kids Club, Junior Eagles Chicks, Youth Hockey), community initiatives (Pot of Gold charity, Hometown Hero military recognition, donation requests), and gameday entertainment through the Eagles Chicks dance team and Drumline. The company also operates a merchandise retail division and manages a new arena development project (Colorado Eagles Arena at Cascadia) scheduled for 2028.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets Full-season ticket packages providing admission to all regular season home games at Blue Arena with priority seating and member benefits including free parking. Sold through the AXS digital ticketing platform.
• Single Game Tickets Individual game admission tickets for Colorado Eagles home games at Blue Arena, available via AXS platform, the OCR Box Office, or phone sales, with digital/mobile ticketing delivery.
• Group Outings Group ticket packages for parties of 10 or more at Colorado Eagles home games, featuring special pricing without service fees, scoreboard recognition, and exclusive experiences including arena tours and Zamboni rides.
• Suite Rentals Private suite rentals at Blue Arena for corporate entertainment and group events during Colorado Eagles home games.
• Birthday Packages Birthday celebration packages starting at $300, including 10 tickets, 10 Eagles-themed cookies, a birthday card, a Slapshot mascot visit, and a scoreboard shoutout, with additional guests at $30 each.
• Kids Club Membership Annual children's membership program for kids ages 16 and under at $35 per season, including an Eaglet Building Block Set, Passport Activity Booklet with stickers, and vouchers for 2 complimentary tickets to select games, plus Chuck-A-Puck access.
• Team Store & Merchandise Official Colorado Eagles merchandise including jerseys, apparel, and collectibles, sold at the physical team store at Centerra in Loveland and online at shop.coloradoeagles.com.
• Scout Night Tickets Special scout nights for Boy Scouts and Girl Scouts of America featuring discounted tickets, a Scout Night gift, Zamboni ride opportunity, and a group photo on the ice at Blue Arena.
• Partial Ticket Plans Partial season ticket plans allowing fans to select a customized subset of Colorado Eagles home games rather than committing to a full season package.
• Value Packs Pre-built ticket bundle packages offering selected Colorado Eagles home games at a bundled promotional price.

Quantifiable outcome

• Over $1,000,000 raised for 13 families through Pot of Gold fundraiser since 2012
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Blue Federal Credit UnioncoreGTM or Marketing Partner · 29 August 2023Blue Federal Credit Union acquired naming rights to Blue Arena, becoming the Official Credit Union of the Colorado Eagles. Partnership includes community-driven initiatives including Youth Jersey Giveaway night and Pot of Gold fundraiser support. Arena renamed Blue Federal Credit Union Arena on October 1, 2023.
• Colorado AvalanchecoreStrategic or Co-development PartnerColorado Eagles serve as the AHL affiliate of the NHL's Colorado Avalanche, creating a developmental hockey pipeline from junior hockey through college to professional NHL level.
• Utah GrizzliescoreStrategic or Co-development PartnerUtah Grizzlies serve as the ECHL affiliate of the Colorado Eagles, completing the hockey developmental pipeline.
• NutrienminorGTM or Marketing PartnerAdvertiser and community partner for Colorado Eagles events and promotions.
• UCHealthminorGTM or Marketing PartnerHealthcare partner visible on Eagles website and promotional materials.
• NOCO Party BusminorGTM or Marketing PartnerTransportation partnership offering Colorado Eagles Partnership Rates for fans traveling to games. Luxury transportation company in Northern Colorado.
• Freddy's Frozen Custard and SteakburgersminorGTM or Marketing PartnerPresenting sponsor of the Hometown Hero program recognizing military personnel and veterans at select home games.
• Buffalo Wild WingsminorGTM or Marketing PartnerPartner for 'My First Game' program providing complimentary tickets for children ages 12 and under attending their first Eagles game.
• Pioneer Press of GreeleyminorGTM or Marketing PartnerOfficial Eagles Chicks sponsor. Full-service commercial printing company established in 1976 serving local, national, and international customers.
• Subaru of LovelandminorGTM or Marketing PartnerSupporting Pot of Gold fundraiser by donating portion of sales and making additional donations during Chuck-A-Puck promotions at the annual event.
• Lucky Joe's Sidewalk SaloonminorGTM or Marketing PartnerSupporting sponsor for themed Eagles jerseys auction during Pot of Gold fundraiser, located in Old Town Fort Collins.
• PCL ConstructionminorGTM or Marketing PartnerSupporting sponsor for Pot of Gold annual fundraiser event.
• UPS Stores of Fort CollinsminorGTM or Marketing PartnerSupporting sponsor for Pot of Gold annual fundraiser event and presenting sponsor of Stick Up for Kids Junior Experience.
• One Hour Heating and Air of LovelandminorGTM or Marketing PartnerSupporting sponsor for Pot of Gold annual fundraiser.
• Oak View GroupcoreImplementation/ SI/ Consulting PartnerArena management company for Blue Arena at The Ranch, Larimer County's Events Complex. Manages the 374,000 square foot fairground complex.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bakersfield Condors: AHL affiliate of the NHL's Edmonton Oilers playing at Mechanics Bank Arena. Comparable mid-sized AHL franchise in a California secondary market with similar operations footprint.
• Texas Stars: AHL affiliate of the NHL's Dallas Stars playing out of H-E-B Center in Cedar Park, TX. Mirrors the Eagles' mid-market arena economics, AHL scale, and developmental-pipeline model.
• Henderson Silver Knights: AHL affiliate of the NHL's Vegas Golden Knights and a relatively newer AHL franchise based in Henderson, NV. Comparable western-US market profile and corporate naming-rights-driven commercial structure.
• Tucson Roadrunners: AHL affiliate of the NHL's Utah Hockey Club (formerly Arizona Coyotes) playing at Tucson Arena. Comparable western-US AHL franchise with similar scale and developmental-pipeline positioning.
• Cleveland Monsters: AHL affiliate of the NHL's Columbus Blue Jackets playing out of Rocket Mortgage FieldHouse. Comparable secondary-market AHL franchise with similar scale and arena economics.
• Hershey Bears: The AHL's oldest continuously operating franchise and primary affiliate of the NHL's Washington Capitals. Closely comparable in season-ticket model, community programming, and minor-league operations, and the benchmark AHL franchise in North America.
• Calgary Wranglers: AHL affiliate of the NHL's Calgary Flames playing at Scotiabank Saddledome. Comparable western AHL franchise with similar developmental-pipeline positioning to a parent NHL club.
• Charlotte Checkers: AHL affiliate of the NHL's Florida Panthers playing at Bojangles Coliseum. Comparable mid-sized AHL franchise with active community and youth programming aligned with the Eagles' engagement model.
• Ontario Reign: AHL affiliate of the NHL's LA Kings playing at Toyota Arena in Ontario, CA. Comparable western-US AHL franchise and developmental-pipeline operation, with similar mid-sized arena economics.
• San Diego Gulls: AHL affiliate of the NHL's Anaheim Ducks playing at Pechanga Arena San Diego. Comparable western AHL franchise with similar market profile and developmental-pipeline positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coloradoeagles
• YouTubeyoutube.com/ColoradoEaglesHockey
• Facebookfacebook.com/coloradoeagles
• LinkedInlinkedin.com/company/colorado-eagles-professional-hockey-llc
• Instagraminstagram.com/coloradoeagleshockey
• TikToktiktok.com/@coloradoeagleshockey

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorado Eagles Professional Hockey, LLC