What Tucson Roadrunners does

The Tucson Roadrunners Hockey Club is a professional American Hockey League (AHL) team founded in 2016 and headquartered at the Tucson Convention Center Arena in Tucson, Arizona. The organization serves as the primary developmental affiliate of the NHL's Utah Mammoth (since the 2024 relocation of the Arizona Coyotes franchise to Utah). Operationally, the team fields a competitive roster under Head Coach Steve Potvin and General Manager John Ferguson, having produced 48 NHL player advancements under Ferguson and three consecutive playoff berths, and plays a 36-game home schedule annually at Tucson Arena under a lease extended through the 2027-28 season.

The team's commercial offering centers on a tiered live-entertainment product built around Season Ticket Memberships, Single Game Tickets via Ticketmaster, Group Tickets, Flex Plans, and Hat Trick Business Packages, with premium tiers including Private Suites, Loge Boxes, and the Dusty's Force VIP Club ($119-$139/season). Identity-verified discount channels (XNow for students at $15/ticket; GovX for military and first responders) and bundled packages (Cold Beers and Cheeseburgers Packs, Family Packs) broaden access. Media distribution runs through AHL TV on FloHockey, FOX Sports 1450 AM radio, a weekly iHeartRadio podcast, and YouTube; team merchandise is sold through a dedicated storefront.

Revenue is generated across six streams: ticketing (season memberships, single-game, group, flex, suites), corporate sponsorships (arena signage, theme nights, Hat Trick Packages from $2,250 to $8,000), jersey patch partnerships (a two-year Valley Injury Law deal making it the first single patch partner on both jerseys), concessions and food & beverage, merchandise, and broadcasting/streaming rights. Customer segments span individual fans and families (primary), corporate clients, university students, military and first responders, and schools/nonprofits (fundraising). The franchise set business records during the 2025-26 season, its 10th anniversary, and has invested in organizational capacity through a new Public Affairs department and front-office expansion heading into 2026-27.

Name

Tucson Roadrunners

Legal name

Tucson Roadrunners Hockey Club

Website

https://tucsonroadrunners.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Tucson Roadrunners are an AHL professional hockey team and developmental affiliate of the NHL's Utah Mammoth, operating from Tucson Arena since 2016. The franchise sells live sports entertainment through season memberships, single-game tickets, suites, corporate packages, and jersey patch sponsorships to Southern Arizona fans, families, students, military, and corporate clients.

Ownership category

akta.pro rank

Product category

Professional Hockey Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

Keywords

• Professional hockey entertainment
• Live sports ticketing
• Corporate sports sponsorships
• Arena hospitality services
• Minor league sports

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from season ticket memberships, single game tickets, group tickets, flex plans, and suite rentals. The team offers 36 home games per season at Tucson Arena with various ticketing tiers including premium seating, student discounts, and corporate packages.
2. Corporate Sponsorships: Corporate partnership program with jersey patch sponsorship (Valley Injury Law), arena signage, promotional nights, and business package offerings including Hat Trick corporate packages ranging from $2,250 to $8,000.
3. Jersey Patch Partnership: Multi-year agreement with Valley Injury Law as the official home and away jersey patch partner, appearing on the upper right chest of team jerseys.
4. Concessions and Food & Beverage: Food and beverage revenue through concessions including Cold Beers and Cheeseburgers packs, family packs with F&B vouchers, and catering services for suites and corporate events.
5. Merchandise and Retail: Team store sales including apparel, memorabilia, and official Roadrunners merchandise available through the shop.tucsonroadrunners.com storefront.
6. Media and Broadcasting Rights: Television and streaming revenue through AHL TV on FloHockey for live game streaming, and radio broadcast rights with FOX Sports 1450 AM.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The Tucson Roadrunners operate a professional American Hockey League (AHL) franchise, playing 36 home games per season at Tucson Arena as the primary developmental affiliate of the Utah Mammoth (NHL). The organization sells live game tickets through Season Ticket Memberships, single-game and group tickets, corporate Hat Trick Business Packages, premium suites, and discount programs for students, military, and families, while also generating revenue from corporate sponsorships, concessions, merchandise, and media/broadcast rights.

Product overview

The Tucson Roadrunners are an American Hockey League (AHL) team and the primary developmental affiliate of the Utah Mammoth (NHL). The organization offers a comprehensive ticketing ecosystem built around Season Ticket Memberships as the core product, supplemented by Single Game Tickets, Group Tickets, Flex Plans, and Hat Trick Business Packages. Premium experiences include Private Suites, Loge Boxes, and the Dusty's Force VIP Club. Specialized discount programs target students (Student Tickets via XNow), military/first responders (GovX verification), and families (Family Packs, Cold Beers and Cheeseburgers Packs). Community initiatives include School Programs and Fundraising Programs for nonprofits. Media offerings include Roadrunners TV streaming via AHL TV/FloHockey and the Roadrunners Weekly Podcast on iHeartRadio. Fan engagement experiences round out the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Ticket Membership Full-season ticket package covering all 36 home games with exclusive member perks, priority seating, playoff access, and VIP experiences including Copper Club enrollment, Holiday Skate, and Player Autograph Sessions, targeted at dedicated local fans.
• Single Game Tickets Individual game tickets sold through Ticketmaster for any single Roadrunners home game at Tucson Arena, available to walk-up and online consumers.
• Group Tickets Ticket packages for groups of 10 or more with significant discounts, no service fees, and exclusive experiences including High-Five Tunnel and On-Ice Group Photo, targeted at organizations, families, and corporate outings.
• Flex Plans 10-game flex plans allowing fans to select games based on schedule, opponent preferences, promotional giveaways, and theme nights.
• Hat Trick Business Packages Corporate flex packages with 50- to 200-ticket plans starting from $2,250 to $8,000, including activation perks such as LED advertising, social media pushes, email blasts, or video board messaging, targeted at businesses for client entertainment and employee events.
• Private Suites and Loge Boxes Elevated hospitality offerings including Party Nest (50+ guests), On-Ice Suite (30+ guests), and Loge Boxes (up to 4 guests) with catering options and premium sightlines, targeted at corporate hosts and premium fans.
• Student Tickets Discounted tickets at $15 per game for verified students using the XNow platform, targeted at college students in the Tucson market.
• GovX Military and First Responder Tickets Exclusive discounted ticket pricing for active duty, reserve, veteran, and retired military members and first responders verified through the GovX platform.
• Cold Beers and Cheeseburgers Packs Ticket package bundling 4 tickets plus a $20 food voucher redeemable at Cold Beer & Cheeseburger outlets, starting at $89 for Saturday night games.
• Family Packs Family ticket package with 4 tickets and a $20 food and beverage voucher for in-arena concessions, targeted at families seeking affordable entertainment.
• Dusty's Force VIP Club Top-tier VIP add-on for Season Ticket Members priced at $119 (renewals) or $139 (new) per season, including guaranteed giveaways, pre-season event ticket, open practice access, additional player events, and added game experiences.
• School Programs Fundraising program offering tiered incentives and group ticket sales to schools and educational organizations in support of school funding initiatives.
• Fundraising Programs Fundraising initiatives including Chuck A Puck, 50/50 Raffle, and Ticket Fundraiser offerings available to 501(c)(3) nonprofit organizations with a minimum of 15 participants.
• Roadrunners TV Live Streaming Live game streaming service distributed through AHL TV on FloHockey, allowing fans to watch every Tucson Roadrunners game live from home or on the go.
• Roadrunners Weekly Podcast Weekly podcast featuring exclusive player interviews, team updates, and behind-the-scenes stories distributed through iHeartRadio, targeted at fans seeking deeper team content.
• Fan Experiences Special game-day experiences including Zamboni Ride, National Anthem performances, Fan Tunnel, Color Guard, Puck Drop ceremonies, On-Ice Group Photos, Intermission Activities, Concourse Tables, Post-Game Slap Shot, and God Bless America performances.
• Birthday Party Package $300 birthday party package including 10 tickets, High-Five Tunnel access, birthday card and autographed puck delivered by mascot Dusty, and a scoreboard shout-out, targeted at families celebrating children's birthdays.

Quantifiable outcome

• 48 players advanced to NHL under current GM John Ferguson
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

15 partnerships are on record, tiered core, supporting and minor.

• Valley Injury LawcoreGTM or Marketing Partner · 15 July 2026Arizona-based personal injury law firm headquartered in Phoenix serving as the official home and away jersey patch partner under a multi-year agreement. Valley Injury Law's logo appears on the upper right chest of team jerseys, marking the first time the Roadrunners feature a single jersey patch partner on both home and away uniforms.
• GovXsupportingGTM or Marketing Partner · 26 March 2026GovX partnership providing exclusive game pricing for military members and first responders. Current and former military and first responders receive exclusive pricing through GovX verification platform for online ticket purchases.
• Acacia ITminorOthersCorporate partner listed on partnerships page
• Action PrintminorOthersCorporate partner listed on partnerships page
• Arizona Daily StarminorOthersCorporate partner and media outlet
• Banner HealthsupportingOthersHealthcare provider partner providing medical staff including Dr. Allison Lane as Medical Director, Dr. Holly Beach, Dr. William Denq, and Dr. Greg DeSilva as team physicians for the Roadrunners
• Cold Beer & CheeseburgerssupportingGTM or Marketing PartnerFood and beverage partner offering Cold Beers and Cheeseburgers Packs combining game tickets with food vouchers at local outlet
• DoubleTree by Hilton Tucson DowntownminorOthersOfficial hotel partner conveniently located next to Tucson Arena
• FOX Sports 1450 AMsupportingOthersRadio broadcast partner for game coverage and radio play-by-play
• In-N-OutminorOthersCorporate partner listed on partnerships page
• PepsisupportingOthersOfficial beverage partner for arena concessions
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner for single game tickets, season memberships, ticket transfers, resales, and account management
• City of TucsonsupportingOthersMunicipal partner in conjunction with Rio Nuevo for Tucson Convention Center lease extension through 2027-28
• Rio NuevosupportingOthersUrban renewal district partner for Tucson Convention Center operations
• AHL TV on FloHockeycoreTechnology or IntegrationStreaming platform partner for live game broadcasts and content delivery through FloSports

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ontario Reign: AHL Pacific Division team and affiliate of the LA Kings. Directly comparable as a same-division rival with shared NHL parent brand association, similar Pacific Time Zone scheduling, and parallel season-ticket/sponsorship mix.
• Bakersfield Condors: AHL Pacific Division team and affiliate of the Edmonton Oilers. Comparable in mid-sized California-market operations, Oilers/Edmonton NHL parent affiliation, and Pacific Division competitive dynamics.
• Wilkes-Barre/Scranton Penguins: AHL team and affiliate of the Pittsburgh Penguins. Comparable as a long-tenured AHL franchise with established single-NHL-parent affiliation and traditional hockey-market footprint, providing a benchmark for stable franchise economics.
• Henderson Silver Knights: AHL team serving as the affiliate of the Vegas Golden Knights, based in the Las Vegas metropolitan area. Comparable to Tucson Roadrunners in operating as a single-AHL-affiliate minor league franchise with similar ticketing, sponsorship, and player-development economics.
• Charlotte Checkers: AHL team and affiliate of the Florida Panthers, based in Charlotte, NC. Comparable as a mid-sized-market AHL franchise with established NHL parent affiliation and full season-ticket, sponsorship, and broadcast revenue mix.
• Abbotsford Canucks: AHL Pacific Division team and affiliate of the Vancouver Canucks. Comparable in operating economics as a smaller-market Pacific Division franchise with shared Canadian NHL parent affiliation structure.
• San Diego Gulls: AHL Pacific Division rival and affiliate of the Anaheim Ducks, based in a Southern California non-traditional hockey market. Directly comparable in regional positioning, calendar structure, and Pacific Division competitive dynamics.
• San Jose Barracuda: AHL Pacific Division team and affiliate of the San Jose Sharks. Listed as a direct opponent in the Roadrunners' 2026-27 schedule; comparable in market size, demographic, and NHL parent affiliation structure.
• Calgary Wranglers: AHL Pacific Division team and affiliate of the Calgary Flames. Directly comparable in divisional competition, Canadian-parent affiliation structure, and Western market dynamics.
• Colorado Eagles: AHL Pacific Division team and affiliate of the Colorado Avalanche. Listed as the Roadrunners' home-opening opponent in 2026-27; comparable in regional operations and Western Conference scheduling dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RoadrunnersAHL
• YouTubeyoutube.com/channel/UC8g5uSYlp54yHxfnsA40KLQ
• Facebookfacebook.com/RoadrunnersAHL
• Instagraminstagram.com/roadrunnersahl
• TikToktiktok.com/@roadrunners_ahl
• LinkedInlinkedin.com/company/tucson-roadrunners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tucson Roadrunners