European Poster and Outdoor Media

Name

European Poster and Outdoor Media

Legal name

EPAMEDIA – Europäische Plakat- und Außenmedien GmbH

Website

https://epamedia.at

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industries

Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations) (BPAFALAI)

Keywords

• Outdoor advertising
• Out-of-home media
• Billboard advertising
• Digital signage
• Poster campaigns

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Outdoor Advertising Space Rental: EPAMEDIA generates revenue by renting out outdoor advertising surfaces including poster boards (Plakat), posterlights, citylights, digital citylights, digital posterlights, bigboards, mobile citylights, solarboards, and special advertising formats. Pricing is based on location, duration, format size, and campaign scope. The company offers various advertising cycles (Aushangzyklen) and special networks near gas stations, pharmacies, retail, shopping streets, and public transport.
2. Managed Service / Programmatic DOOH: Managed Service offering enables advertisers and agencies to execute programmatic and contextually triggered DOOH campaigns without their own DSP (Demand-Side Platform). EPAMEDIA manages the technical execution while customers provide campaign parameters and targeting criteria.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

EPAMEDIA operates Austria's largest outdoor advertising network, offering more than 25,317 advertising surfaces across all nine federal states. The portfolio includes traditional poster formats (4-sheet and 8-sheet billboards), the digital Drop8 poster, Digital Citylights (DCL), the premium LED-Tower, and the proprietary Solarboard solar-powered illuminated billboard system. The company also enables programmatic digital out-of-home (PDOOH) buying through a partnership with Adform.

Product overview

EPAMEDIA operates as Austria's leading outdoor advertising company with over 25,317 advertising surfaces across the country. The portfolio spans traditional formats (Plakat, Posterlight, Citylight, Bigboard, Mobilständer) alongside digital innovations (Digitales Posterlight, Digitales Citylight). The offering includes premium products (LED-Tower, Dominanzstandorte), sustainable solutions (Solarboard with solar-powered illumination), and infrastructure (Wartehallen bus shelters). The Managed Service enables programmatic DOOH campaigns while IMPACT provides proprietary campaign analytics. Together with Sonderwerbeformen for custom activations, the platform serves both national campaigns and local promotions across all nine Austrian federal states.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Poster Advertising (4-sheet and 8-sheet billboards)

Quantifiable outcome

• Solarboard illuminated locations achieve +34% increase in gross contact values (VAC) compared to non-illuminated poster locations
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Drop8coreTechnology or Integration · 18 June 2024Technology partnership for Dynamic Creative Optimization (DCO) enabling real-time creative optimization and time-targeting for EPAMEDIA's digital campaigns, first used for ServusTV UEFA EURO 2024 campaign.
• PHD AustriacoreStrategic or Co-development Partner · 1 January 2024Media agency partnership for programmtic DOOH campaign execution, notably for ServusTV UEFA EURO 2024 coverage.
• AdformcoreTechnology or Integration · 5 July 2023Technology partnership enabling programmatic DOOH campaign booking through Adform DSP platform, allowing automated campaign management and real-time bidding for EPAMEDIA's digital inventory.
• Ferienmesse WienminorStrategic or Co-development Partner · 1 January 2018LED-Tower deployment at Vienna's annual travel and leisure fair, reaching tens of thousands of visitors.
• Rock in Vienna FestivalminorStrategic or Co-development Partner · 1 January 2017LED-Tower deployment at the Rock in Vienna music festival, providing real-time content updates and themed campaign execution for approximately 35,000 daily visitors.
• FIVB Beach Volleyball World Championship ViennaminorStrategic or Co-development Partner · 1 January 2017LED-Tower deployment at the Beach Volleyball World Championship event, showcasing campaigns for A1, ERSTE Bank, and Taxi 31300.
• Wien Energie Business RunminorStrategic or Co-development Partner · 1 January 2017LED-Tower deployment at Austria's largest corporate running event with 30,000+ participants from 1,250+ companies.
• MindsharecoreChannel Partner/ Reseller/ DistributorLong-standing partnership with Mindshare for media planning and campaign execution across multiple successful campaigns including Raiffeisen Club, Ja! Natürlich, and others.
• OMD MediaagenturcoreChannel Partner/ Reseller/ DistributorPartnership with OMD for media buying and campaign execution, notably for McDonald's Austria award-winning campaigns.
• DDB WiencoreChannel Partner/ Reseller/ DistributorCreative agency partnership for campaign concept and execution, collaborating on award-winning campaigns including McDonald's promotions.
• Porsche Media & CreativecoreChannel Partner/ Reseller/ DistributorAgency partnership for automotive brand campaigns including Audi, Volkswagen, Škoda, and Porsche dealer days.
• dentsu AustriacoreChannel Partner/ Reseller/ DistributorPartnership with dentsu for ÖAMTC campaigns and Ferrero Rocher OOH executions.
• EssenceMediaComcoreChannel Partner/ Reseller/ DistributorPartnership for Magenta Telekom campaigns and INTERSPAR 55th anniversary campaign.
• VöslauerminorGTM or Marketing PartnerCampaign partnership at Rock in Vienna festival featuring interactive LED-Tower content for Vöslauer beverage brand.
• TUI ÖsterreichminorGTM or Marketing PartnerCampaign partnership featuring travel destination content on LED-Tower during festivals.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Clear Channel Outdoor: One of the world's largest OOH companies with European operations including in Austria. Competes with EPAMEDIA in billboard, transit and digital OOH inventory, and in programmatic DOOH via the VIOOH platform.
• JCDecaux: Global leader in street furniture and out-of-home advertising with operations across Europe. Competitor to EPAMEDIA in Austrian street furniture (bus shelters/Wartehallen) and broader OOH formats, with much larger scale and international programmatic capabilities.
• Ströer: German-headquartered OOH and digital out-of-home operator with strong presence in German-speaking markets. Comparable to EPAMEDIA in product mix (billboards, citylights, digital screens, programmatic DOOH) and in DACH-market client base.

Regional players

• Goldbach Group: Swiss/Austrian digital advertising and digital OOH specialist. Comparable to EPAMEDIA in programmatic DOOH and digital screen inventory in the DACH region, especially for cross-border campaigns.
• IGPDecaux: Italian OOH and street furniture operator active across Southern Europe. Comparable as a regional OOH specialist with similar product mix (posters, citylights, digital) competing for European brand budgets.

Others

• Hivestack: Global programmatic DOOH SSP and supply-side technology provider. Comparable to EPAMEDIA's programmatic stack in offering automated, data-driven buying of digital OOH inventory across geographies.
• VIOOH: Programmatic DOOH supply-side platform backed by JCDecaux and others. Comparable to EPAMEDIA's PDOOH/Adform integration as a technology layer for automated digital OOH buying.

Direct peers

• Gewista: Austria's other major out-of-home advertising operator, historically the legacy incumbent in Vienna. Directly comparable to EPAMEDIA as a national OOH provider with billboard, citylight and digital inventory competing for the same Austrian advertisers and media agency budgets.
• Wall AG: German street furniture and OOH operator (famous for the "Litfaßsäule" and public toilet concessions) with adjacent Austrian presence. Directly comparable bus shelter, citylight, and digital billboard inventory.

Emerging players

• iOUTDOOR: European digital OOH startup focused on programmatic and digital screen inventory. Comparable to EPAMEDIA's digital citylight and PDOOH offering but at a much smaller, early-stage scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/epamediasocial
• Facebookfacebook.com/epamediainteractive
• LinkedInlinkedin.com/company/epamedia
• Instagraminstagram.com/epamedia_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Poster and Outdoor Media