Harvest Moon Farm and Orchard

What Harvest Moon Farm and Orchard does

Harvest Moon Farm and Orchard is a family-owned agritourism and direct-to-consumer farm business headquartered at 130 Hardscrabble Road in North Salem, New York, operating a 65-acre orchard site supplemented by a 1,200-acre sister farm in Hillsdale, NY where Red Devon cattle are raised. Under owner Rob Covino, the operation runs a vertically integrated portfolio of farm-raised meats, dairy, produce, and baked goods sold year-round through an on-site Farm Store and Cafe, alongside a 13- or 18-week CSA subscription program with optional add-on shares sourced from a curated network of Hudson Valley partner producers. The business monetizes through pick-your-own fruit admissions (blueberry, peach, strawberry, apple), ticketed seasonal events including Summer Saturdays, Cider Nights, Bluegrass Beer & BBQ, Fall Festival, and the newly announced Lumina and Mystic Moon experiences, and private/corporate venue rentals on the outdoor 65-acre grounds.

The underlying operating model is a hybrid of retail, food service, subscription agriculture, and event-based agritourism, with Hardscrabble Cider operating as a wholly-owned sub-brand with its own website and on-site taproom-style programming. Agronomic practices are described as Integrated Pest Management with organic fertilizers and pest controls where feasible, combined with hand planting and harvesting. Customer segments span local families, committed CSA members, corporate event buyers, and school tour groups, all served exclusively through on-site channels — the company does not operate wholesale, distributor, or third-party retail networks. Marketing relies on the company website, email newsletter, Ticketspree ticketing, and Google Forms-based event registration, with no disclosed AI/ML, app, or digital platform layer.

Name

Harvest Moon Farm and Orchard

Legal name

Harvest Moon Farm & Orchard

Website

https://harvestmoonfarmandorchard.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Harvest Moon Farm and Orchard is a family-owned 65-acre farm in North Salem, NY, selling farm-raised meats, produce, and baked goods through an on-site Farm Store, Cafe, CSA subscription, pick-your-own fruit operations, and ticketed seasonal agritourism events serving Hudson Valley and Westchester families.

Ownership category

akta.pro rank

Product category

Agritourism and Farm Retail

NAICS

Apple Orchards (111331)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ)

akta.pro secondary industry

Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)

Keywords

• Pick-your-own fruit
• Farm store retail
• CSA subscription
• Agritourism events
• Hard cider production

Headquarters

HQ city

North Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Farm Store Retail Sales: Year-round retail sales of farm-raised meats (chicken, duck, lamb, pork, grass-fed beef, pasture-raised turkeys), eggs, produce, dairy, honey, maple syrup, baked goods including apple cider donuts, and country store items. Local Hudson Valley products sold subject to seasonal availability.
2. CSA Subscriptions: Community Supported Agriculture program with 13-week ($365 half share, $650 full share) or 18-week ($500 half share, $900 full share) seasons from July through October. Includes add-on shares for bread, mushrooms, milk, cheese, ground beef, coffee, and flowers. 10% discount on produce and 15% discount on add-ons for members.
3. Farm Cafe and Food Service: On-site cafe serving breakfast and lunch items daily from 9am-3pm. Menu includes eggs, omelettes, pancakes, salads, burgers, sandwiches, wood-fired pizza, and kids' options. Outdoor seating available.
4. Pick-Your-Own Admissions: Ticketed admission for blueberry picking ($14/person includes 1 pint), peach picking ($22 admits 2 people includes 1/4 peck bag), and other seasonal fruit picking. CSA members admitted free with picking bags additional.
5. Seasonal Events: Ticketed events including Summer Saturdays series (May-August with themes like Wine & Seafood, Caribbean Night, Bavarian Festival), Cider Nights (Friday evenings May-mid-September), Bluegrass Beer & BBQ, Trivia Nights, Yoga on the Farm, Corporate Events, and holiday events including Lumina light display and Mystic Moon.
6. Private and Corporate Events: Outdoor venue hosting for private events (April-August) and corporate team-building events. Features outdoor bar, covered patio, and picnic tables on 65-acre farm. Catering available through on-site food vendors.
7. Hardscrabble Cider: Farm-produced hard cider sold on-site and through Hardscrabble Cider brand. Served at Cider Nights, cafe, and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Harvest Moon Farm and Orchard operates a 65-acre apple orchard in North Salem, Westchester County, New York, running a year-round farm store, on-site cafe, Community Supported Agriculture (CSA) program, pick-your-own fruit operations, and a slate of seasonal agritourism events. The farm also produces and sells its own hard cider under the Hardscrabble Cider brand and rents its grounds for private, corporate, and school events.

Product overview

Harvest Moon Farm and Orchard is a family-owned 65-acre apple orchard in North Salem, NY, operating a diversified farm business with a unified core product portfolio centered on agritourism experiences and local food access. The primary offerings include the Farm Store (year-round groceries including farm-raised meats, dairy, and produce), the Farm Cafe (breakfast and lunch service), and Pick-Your-Own experiences for blueberries, peaches, strawberries, and apples. The company operates a 13 or 18-week CSA program with optional add-on shares (bread, mushrooms, milk, cheese, ground beef, coffee, flowers) and a flexible Farm Card alternative. Seasonal event programming includes Summer Saturdays (weekly themed events), Cider Nights (Friday evenings), Fall Festival, Bluegrass Beer & BBQ, and holiday experiences (Lumina, Mystic Moon, Easter Egg Hunt). The farm also offers Hardscrabble Cider (its own hard cider sub-brand), private events venue rentals, corporate event hosting, and school tours. The business integrates produce from its own farm with products from local Hudson Valley farms to supply its retail and food service operations.

Differentiator

Problem solved

Functional benefit

Brands

• Hardscrabble Cider: Farm's own hard cider brand produced and sold on-site, with separate website and taproom operations.

Products and services

• Farm Store Year-round on-site retail store selling the farm's produce, baked goods, and farm-raised meats to walk-in customers and CSA members.
• Farm Cafe On-site cafe serving prepared food and beverages made with farm-grown ingredients to visiting customers.
• CSA Program Community Supported Agriculture subscription that gives members recurring access to the farm's produce, baked goods, meats, and Farm Card credit redeemable at the farm store.
• Pick-Your-Own U-pick fruit operation on the 65-acre orchard where visitors harvest apples and other fruit during the growing season.
• Hardscrabble Cider House hard cider brand produced by Harvest Moon Farm and Orchard from its own apples and sold on-site and through the farm's distribution channels.
• Summer Saturdays Ticketed weekend event series held at the farm during the summer season featuring farm activities, food, and entertainment.
• Cider Nights Ticketed evening event series featuring Hardscrabble Cider and farm-sourced food on the orchard grounds.
• Fall Festival Seasonal ticketed fall harvest festival at the orchard featuring apple picking, food, and family activities.
• Bluegrass, Beer & BBQ Ticketed music and food event combining bluegrass music, craft beverages including Hardscrabble Cider, and barbecue.
• Lumina at Harvest Moon Ticketed after-dark illuminated walk-through experience staged across the orchard grounds.
• Mystic Moon Ticketed Halloween-themed seasonal experience hosted at the farm.
• Easter Egg Hunt Ticketed spring holiday event for families hosted on the farm.
• Private Events Venue rental of the farm grounds for private celebrations such as weddings, birthdays, and family gatherings.
• Corporate Events Hosted corporate and team-building events on the orchard property, including group activities and catered food and beverage.
• School Tours Guided educational farm tours for school groups led by the farm's staff, focused on apple growing and farm operations.

Quantifiable outcome

• 13 or 18 week CSA season with pick-up every Thursday 9am-5pm
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Katie Rose BakerycoreStrategic or Co-development PartnerPartnership with Katie Rose Bakery in Hopewell Junction, NY providing sourdough bread as a CSA add-on share. The bakery emphasizes simplicity and quality using traditional baking techniques. CSA members can choose from classic plain sourdough or weekly rotating varieties.
• Stewart-Watson FarmcoreStrategic or Co-development PartnerPartnership with Stewart-Watson Farm providing gourmet mushrooms as a CSA add-on share. Located in North Salem, NY, they grow hyper-local mushrooms including oyster, lion's mane, chestnut, and pioppino. Members receive one 8oz bag weekly.
• Battenkill Valley CreamerycoreStrategic or Co-development PartnerPartnership with Battenkill Valley Creamery in Salem, NY providing premium dairy products as a CSA add-on. Products go from cow to bottle in under 8 hours. Available in glass and plastic bottles.
• Irving FarmcoreStrategic or Co-development PartnerPartnership with Irving Farm in Millerton, NY providing coffee as a CSA add-on share. Same beans used in the farm's own cafe. Sources from small producers and hand-selects freshly harvested lots. Members receive 300g bag weekly of either medium house blend (71 House) or dark roast (Gotham).
• Wild Iris Flower FarmcoreStrategic or Co-development PartnerPartnership with Wild Iris Flower Farm in Ridgefield, CT providing flowers as a CSA add-on share. Part of the farm family, offering exceptional colors, textures, and heirloom varieties of specialty flowers and foliage with garden-inspired style.
• Hardscrabble CidercoreStrategic or Co-development PartnerFarm's own hard cider brand produced and sold on-site. Served at Cider Nights, cafe, and various events. Related company with separate website (hardscrabbleciderny.com). Features live music nights with pizza and craft beverages.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Hilltop Hanover Farm: Westchester County, NY public farm and environmental center in Yorktown Heights offering CSA shares, farm store, classes, and seasonal events. Comparable as a Westchester County CSA and farm-store destination serving suburban New York families.
• Stone Barns Center for Food & Agriculture: Pocantico Hills, NY nonprofit farm and education center in Westchester-adjacent Rockland County operating farm-to-table dining, CSA, and seasonal events. Comparable as a Hudson Valley/Westchester farm-based destination brand with on-site food, CSA, and event programming, though operating as a nonprofit rather than a family business.

Direct peers

• Soons Orchards: Family-owned Hudson Valley orchard and farm market in New Hampton, NY offering pick-your-own, bakery, café, and seasonal events. Direct comparable on the family-farm store plus café plus PYO model serving suburban New York.
• Fishkill Farms: Family-owned Hudson Valley farm in East Fishkill, NY operating an apple orchard, pick-your-own, farm store, CSA, and on-site events with a hard cider line. Nearest direct peer given overlap in geography, business model (orchard + agritourism + cidery), and CSA/event programming.
• Mead Orchards: Multi-generational apple and stone fruit orchard in Tivoli, NY with pick-your-own fruit and a farm store. Comparable as a family-owned Hudson Valley orchard focused on PYO and direct-to-consumer retail.
• Masker Orchards: Long-standing family apple orchard in Warwick, NY with bag-your-own picking, farm market, and school tour programming. Closely comparable as a multigenerational NY orchard with agritourism and retail operations.
• Breezy Hill Orchard: Hudson Valley orchard in Staatsburg, NY combining apple picking, farm market, hard cider, and on-farm events. Comparable in the integration of cider production with the orchard's PYO and event business.
• Pennings Farm Cidery: Hudson Valley orchard, farm market, and cidery in Warwick, NY combining pick-your-own fruit, a hard cider taproom, and on-site food service. Highly comparable in the integrated orchard-plus-cidery-plus-events model that Harvest Moon pursues through Hardscrabble Cider.
• Wilklow Orchards: Family-run Hudson Valley orchard in Highland, NY offering pick-your-own apples, berries, and pumpkins alongside a farm store and seasonal events. Comparable in scale, family-ownership profile, and direct-to-consumer Hudson Valley farm positioning.

Broad incumbents

• Angry Orchard: National hard cider brand owned by AB InBev, based in Walden, NY in the Hudson Valley. Comparable as a Hudson Valley-based hard cider producer/brand, providing a benchmark for cider category scale and distribution, though operating at much larger scale and through wholesale rather than on-premise channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HarvestMoonFarmAndOrchard

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvest Moon Farm and Orchard