What Fresh Turf does

Fresh Turf Pte Ltd is a Singapore-based private technology company founded in 2015 that builds logistics, warehouse, and delivery solutions combining blockchain distributed ledger technology with computer vision and IoT hardware. Its product portfolio comprises three core offerings - an Automated Computer Vision Pipeline that converts 3D models into thousands of annotated training images for classification and localisation, the Open Deliveries Platform, a blockchain-based trusted network for sharing delivery infrastructure and locker storage between merchants, logistics vendors, locker operators and consumers, and IOT Access Controls that connect legacy access systems via non-intrusive gateways. Two customer-facing solutions wrap these products: Unmanned Inventory Storage, which uses IoT, computer vision, and a mobile app to automate parts checkout for maintenance and repair facilities, and Decentralised Locker Deliveries, which enables multiple carriers to share nationwide locker infrastructure. The technology stack runs on IBM Cloud with IBM Blockchain and IBM API Connect, developed originally with IBM Garage starting in 2016.

Fresh Turf operates as a B2B enterprise solutions provider targeting logistics companies, warehouses, delivery services, online merchants, and government maintenance organisations. Its revenue model is subscription or project-based enterprise solutions with fully custom, contact-only pricing and no publicly disclosed tiers; go-to-market is primarily direct enterprise engagement through a website contact form, supplemented by partnership-sourced leads through IBM. The company is privately held with 1-10 employees, a single disclosed funding round in 2016, and Singapore as its primary operating geography within Southeast Asia.

The company's strategic arc began with a 2015 founding mission to reduce road congestion caused by heavy delivery vehicles, pivoted into a blockchain-powered decentralised locker network via the IBM Garage collaboration, suffered a setback when it lost the 2018 IMDA Singapore Federated Locker Platform tender, and subsequently refocused on broader logistics technology problem-solving rather than a single platform play. Its only publicly referenced customer is a Singapore government maintenance and repair contractor using the Unmanned Inventory Storage solution, and there is no public disclosure of revenue, headcount growth, or post-2018 financing.

Name

Fresh Turf

Legal name

Fresh Turf Pte Ltd

Website

https://freshturf.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Fresh Turf is a Singapore-based B2B technology company founded in 2015 that combines blockchain, computer vision, and IoT hardware to deliver logistics, warehouse, and last-mile delivery solutions to enterprise and government clients across Southeast Asia.

Ownership category

akta.pro rank

Product category

Logistics Technology

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Decentralized Physical Infrastructure & Mapping (geospatial, mapping, mobility data networks) (FSAPALAI)

Keywords

• Logistics technology solutions
• Blockchain delivery platform
• Computer vision automation
• IoT access control
• Last mile delivery infrastructure

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Platform/Technology Solutions: Fresh Turf provides technology solutions for logistics operations, including blockchain-based infrastructure sharing platforms and AI/machine learning powered inventory management systems. The revenue model appears to be enterprise-focused with custom solution pricing based on client requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Fresh Turf develops technology solutions for logistics, warehouses, and delivery services, combining blockchain distributed ledger infrastructure on IBM Cloud with AI/machine learning-powered computer vision and IoT access control gateways. Its core products — the Automated Computer Vision Pipeline, the Open Deliveries Platform, and IoT Access Controls — along with solutions for Unmanned Inventory Storage and Decentralised Locker Deliveries, enable logistics operators, warehouses, e-commerce merchants, and government maintenance organisations to share delivery infrastructure, automate inventory management, and improve last-mile delivery efficiency.

Product overview

Fresh Turf offers a suite of logistics technology solutions consisting of three core products: the Automated Computer Vision Pipeline (AI/ML for training data annotation), the Open Deliveries Platform (blockchain-based delivery infrastructure sharing), and IOT Access Controls (cloud-connected hardware for legacy access systems). These are complemented by two solutions: Unmanned Inventory Storage (automated inventory management using IoT and computer vision) and Decentralised Locker Deliveries (blockchain solution for shared locker access). The portfolio addresses last-mile delivery optimization and inventory management for logistics operators, warehouses, and online businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Automated Computer Vision Pipeline AI and machine learning product that automates the computer vision training data creation process, generating thousands of annotated images from a single 3D model for high-quality classification and localisation models. Designed for logistics operators and warehouse/distribution clients that need scalable object detection without manual data labelling.
• Open Deliveries Platform Blockchain-based delivery infrastructure platform that enables sharing access to underutilised delivery and locker infrastructure via a trusted permissioned network, allowing market participants (large and small) to reduce operating costs and extend service coverage. Targets logistics companies, merchants, and locker operators.
• IOT Access Controls Cloud-connected hardware solution that connects legacy access control infrastructure with non-intrusive IoT gateways, enabling users to interact with all system components within a single interface — book a parcel, locate the shelf, and deposit to a smart locker. Designed for warehouses, distribution centres, and logistics facilities.
• Unmanned Inventory Storage Solution that restructures existing maintenance and repair supply chains using IoT and Computer Vision/Object Recognition technology for automated access control and parts checkout. Includes a mobile app for technicians to access the store and retrieve or deposit parts at any convenient time, reducing enterprise risks and improving operational efficiency. Built for government and enterprise maintenance organisations.
• Decentralised Locker Deliveries Blockchain-based solution enabling multiple delivery companies to share access to a nationwide system of delivery lockers, providing a marketplace for short-term locker storage and managing transactions between merchants, logistics vendors, locker companies, and consumers via APIs on IBM API Connect. Improves utilisation of existing infrastructure and customer satisfaction for last-mile deliveries.

Quantifiable outcome

• Thousands of annotated images produced from single 3D model for high-quality classification and localisation models
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• IBM GaragecoreStrategic or Co-development Partner · 1 January 2016Fresh Turf partnered with IBM Garage developers and designers to build a blockchain distributed ledger solution on IBM Cloud platform. The collaboration uses Design Thinking methodology to generate ideas, validate concepts, create minimum viable products (MVPs), and develop delivery strategies. IBM Garage staff helped Fresh Turf explore technology, create strategy, build wireframes, and develop architectures. Fresh Turf chose IBM for their global leadership in blockchain on cloud and vast cross-industry experience. The partnership produced a distributed ledger prototype for managing commercial transactions between merchants, logistics vendors, locker companies, and consumers.
• IMDA SingaporeminorStrategic or Co-development PartnerIMDA Singapore held a tender in 2018 for the Federated Locker Platform that would allow collection networks like DHL, SingPost, Blu and others to share infrastructure capacity. Fresh Turf participated in the tender process but was not selected, which led to a strategic review of the company's direction.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Smiota: Provider of smart parcel locker software and IoT-enabled locker management for multi-tenant buildings. Closely comparable product/market combination to Fresh Turf's IoT Access Controls and Decentralised Locker Deliveries solutions.
• Blu: Singapore-headquartered parcel locker network that was specifically named (alongside DHL and SingPost) in the 2018 IMDA Federated Locker Platform tender that Fresh Turf bid on and lost. Direct regional competitor in the shared-locker market Fresh Turf targets.
• Quadient: Global provider of parcel locker, locker management, and parcel tracking solutions for residential and commercial use cases. Direct competitor to Fresh Turf's locker infrastructure sharing and access-control products across multiple geographies.
• Luxer One: US-based smart locker and parcel management provider for residential, retail, and commercial properties. Closest like-for-like peer to Fresh Turf's Decentralised Locker Deliveries offering in the smart locker, multi-tenant access-control space.
• Parcel Pending: Smart locker solutions for multifamily, retail, and university properties. Direct competitor to Fresh Turf's automated locker and IoT Access Controls products on shared parcel/locker infrastructure.
• PopBox Asia: Singapore-based smart locker network for last-mile e-commerce deliveries across Southeast Asia. Direct regional peer to Fresh Turf's Decentralised Locker Deliveries offering, operating in the same Singapore/SEA shared-locker category.

Emerging players

• Modum: IoT + blockchain logistics solution combining sensor hardware with a tamper-resistant ledger. Closely comparable combined tech stack to Fresh Turf's blockchain + IoT Access Controls architecture.
• ShipChain: Blockchain-based supply chain and logistics visibility platform. Comparable to Fresh Turf's Open Deliveries Platform in applying distributed ledger technology to multi-party logistics transactions.
• OriginTrail: Decentralized knowledge graph network for supply chain data interoperability. Comparable to Fresh Turf's permissioned blockchain for multi-party logistics transaction sharing.

Others

• Brivo: Cloud-based physical access control platform with IoT smart-lock hardware. Comparable adjacent technology layer to Fresh Turf's IoT Access Controls, particularly the legacy-system gateway functionality.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Turf