Reeves-Reeves and Associates
- Company typePrivate
- Founded1959
- HeadquartersLake Forest, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Reeves-Reeves and Associates firmographics
Firmographics- Name
- Reeves-Reeves and Associates
- Legal name
- Reeves-Reeves and Associates Insurance Services
- Website
- https://reeves-reeves.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Reeves-Reeves and Associates industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industries
- Commercial Lines Insurance Brokerage (FSAEADAB), Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Real Estate / Lessors Risk BOP (FSAJAFAI)
Keywords
Where Reeves-Reeves and Associates is headquartered
LocationHeadquarters
- HQ city
- Lake Forest
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reeves-Reeves and Associates business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Insurance Commission Revenue: As an independent insurance agency, the company earns commissions from insurance carriers for policies placed on behalf of clients. Commissions are typically a percentage of the premium paid by customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing with multi-carrier comparison |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Reeves-Reeves and Associates product offering
Product offeringCore offering
Reeves-Reeves and Associates Insurance Services is a family-owned independent insurance agency founded in 1959 in Lake Forest, California. The agency places personal and commercial insurance policies on behalf of clients through partnerships with multiple A-rated carriers including Mercury, Travelers, Stillwater, Pacific Specialty, Hagerty, American Modern, Palomar Specialty, GeoVera, Orion Indemnity, and Markel, providing rate comparison and tailored coverage selection. Customers access the agency via licensed local agents, the company website, or direct phone contact.
Product overview
Reeves-Reeves and Associates Insurance Services is a family-owned independent insurance agency offering a comprehensive portfolio of insurance products. The agency operates as a single-service model providing multiple insurance product lines rather than a unified platform architecture. Their product portfolio includes personal insurance products (Auto Insurance, Classic Car Insurance, Vehicle Mechanical Protection, Homeowners Insurance, Condo/Townhome Insurance, Renters Insurance, Earthquake Insurance, Umbrella Insurance, Boat Insurance) and commercial insurance products (Business Owner Policy, Garage Liability). The agency partners with multiple A-rated insurance carriers to customize coverage, acting as an independent broker rather than offering a single carrier's products.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
Companies that use Reeves-Reeves and Associates
Customer profileSegments2 records
Ideal customer profiles2 records
Reeves-Reeves and Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reeves-Reeves and Associates partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Mercury InsurancecorePrimary insurance carrier partner offering auto, home, and mechanical breakdown protection. Mercury handles claims and pays shops directly for mechanical breakdown claims.
- TravelerscoreMajor national insurance carrier providing personal and commercial lines coverage including umbrella policies with flexible high limits.
- Stillwater InsurancecoreInsurance carrier partner for personal lines coverage with online billing and claims portal access.
- Pacific SpecialtycoreSpecialty insurance carrier offering coverage options for properties and risks that may be dropped by standard carriers.
- HagertycoreGlobal leader in collector vehicle protection. Provides specialized classic car insurance with Guaranteed Value coverage, expert adjusters, original parts replacement, and Hagerty Drivers Club 24/7 roadside assistance with guaranteed flatbed towing.
- American ModerncoreInsurance carrier partner offering specialty coverage for various personal and commercial lines.
- Palomar SpecialtycoreSpecialty insurance carrier providing coverage options for California properties in high-risk areas.
- GeoVeracoreInsurance carrier partner offering earthquake and specialty property coverage for California homeowners.
- Orion IndemnitycoreInsurance carrier partner providing personal and commercial lines coverage options.
- Markel InsurancecoreInsurance carrier partner for specialty coverage options with online billing and claims portal.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Reeves-Reeves and Associates competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown: Large national insurance brokerage operating through a decentralized network of independent agency offices. Reeves-Reeves operates as a similar independent agency unit at a smaller scale, with comparable carrier relationships and product breadth.
- Arthur J. Gallagher: Global insurance brokerage and risk management firm with major California operations. Comparable in multi-carrier placement and personal/commercial product offering, but at vastly larger scale with enterprise risk capabilities.
- HUB International: Large North American insurance brokerage with significant California presence. Comparable in independent agency roots and multi-carrier distribution, but operates at substantially greater scale with broader specialty and commercial capabilities.
- Risk Strategies Company: National specialty insurance brokerage with strong California footprint. Comparable in serving clients through carrier partnerships and offering both personal and commercial solutions, with deeper specialty line expertise.
Direct peers
- IMA Financial Group: Independent insurance broker providing personal, commercial, and employee benefits coverage. Operates a similar agency-carrier distribution model with comparable product breadth and customer segments.
- Bolton & Company: California-based independent insurance agency offering personal and commercial lines through multi-carrier partnerships. Similar to Reeves-Reeves in being a regional independent agency with strong carrier relationships and personal-touch service model.
- Edgewood Partners Insurance Center (EPIC): California-based independent insurance broker and advisor serving individuals and businesses. Similar to Reeves-Reeves in offering personalized service across personal and commercial lines via multi-carrier access, with a stronger emphasis on high-net-worth clients.
- Woodruff-Sawyer & Co. California-based independent insurance brokerage providing personal, commercial, and employee benefits solutions. Comparable in regional focus, multi-carrier distribution model, and family/private ownership heritage.
- Leavitt Group: Network of independent insurance agencies offering personal and commercial lines through carrier partnerships. Operates a structurally similar model to Reeves-Reeves, with a much larger footprint across multiple western and midwestern states.
- Heffernan Insurance Brokers: California-headquartered independent insurance brokerage offering personal and commercial lines through multi-carrier partnerships. Comparable to Reeves-Reeves in geographic focus, independent model, and range of personal/commercial products, though significantly larger in scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Reeves-Reeves and Associates social profiles
Digital presenceReeves-Reeves and Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reeves-Reeves and Associates leadership team
Management profileNumber of profiles
Profiles1 record
Reeves-Reeves and Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reeves-Reeves and Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reeves-Reeves and Associates
What does Reeves-Reeves and Associates do?
Reeves-Reeves and Associates Insurance Services is a family-owned independent insurance agency founded in 1959 in Lake Forest, California. The agency places personal and commercial insurance policies on behalf of clients through partnerships with multiple A-rated carriers including Mercury, Travelers, Stillwater, Pacific Specialty, Hagerty, American Modern, Palomar Specialty, GeoVera, Orion Indemnity, and Markel, providing rate comparison and tailored coverage selection. Customers access the agency via licensed local agents, the company website, or direct phone contact.
Is Reeves-Reeves and Associates a public or private company?
Reeves-Reeves and Associates is a private company. It is classified as family owned and is currently operating.
When was Reeves-Reeves and Associates founded?
Reeves-Reeves and Associates was founded in 1959. It employs 11 to 50 people.
Where is Reeves-Reeves and Associates based?
Reeves-Reeves and Associates is headquartered in Lake Forest, United States, in the North America region.
How does Reeves-Reeves and Associates make money?
One revenue line is on record: insurance Commission Revenue.
Who are Reeves-Reeves and Associates's main competitors?
Broad incumbents on record are Brown & Brown, Arthur J. Gallagher, HUB International and Risk Strategies Company. Direct peers are IMA Financial Group, Bolton & Company, Edgewood Partners Insurance Center (EPIC), Woodruff-Sawyer & Co., Leavitt Group and Heffernan Insurance Brokers.
Does Reeves-Reeves and Associates have an API?
No public API is recorded for Reeves-Reeves and Associates.
What industry is Reeves-Reeves and Associates in?
Reeves-Reeves and Associates's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAEADAB, Commercial Lines Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.