BrightStores
OrderMyGear provides an integrated SaaS platform of product search, online stores, order management, presentations, and PromoStandards APIs for branded merchandise distributors, decorators, dealers, and suppliers, serving 4,000+ businesses globally.
- Company typePrivate
- Founded1999
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BrightStores does
OrderMyGear (OMG) — operating under the BrightStores brand identity per firmographics — is a vertically focused SaaS provider for the branded merchandise and promotional products industry. The company delivers a platform-plus-modules suite comprising Product Search across hundreds of suppliers, eCommerce-enabled Websites, Online Stores (Company, Pop-up, Redemption, Print-on-Demand formats), branded interactive Presentations, centralized Order Management, and the OneSource API for PromoStandards-compliant supplier data. Architecture is built around PromoStandards data interoperability and pre-built integrations with payment (PayPal, Stripe, Square, Authorize.net, PayPal Payflow) and automation (Zapier) providers, with a separately branded DistributorCentral sub-brand for product search and website accounts.
The business serves two primary customer segments: (1) Distributors, Decorators, and Dealers who use OMG to discover products, run digital sales motions, and manage orders; and (2) Suppliers who pay for product listing, advertising, and PromoStandards data distribution to reach the distributor network. Revenue mechanics combine subscription licensing for the core SaaS platform, professional services for implementation and customization, and supplier-side advertising/promoted placement. Go-to-market is hybrid: enterprise sales for large distributors and decorators, alongside self-serve PLG (free trials for Pop-up Stores and Presentations & Order Management) for SMBs and solopreneurs.
Scale indicators include 4,000+ business customers, 1.5M+ online stores launched on the platform, 16,200+ daily sales reps, 2.1M+ monthly supplier product searches, and 150+ employees. The company is headquartered in Dallas, TX (operating as OrderMyGear LLC, a Texas LLC), and on October 21, 2025 announced a merger with Inktavo to create a combined suite spanning shop management, e-commerce, and production for branded merchandise businesses.
BrightStores firmographics
Firmographics- Name
- BrightStores
- Legal name
- OrderMyGear LLC
- Website
- https://brightstores.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OrderMyGear provides an integrated SaaS platform of product search, online stores, order management, presentations, and PromoStandards APIs for branded merchandise distributors, decorators, dealers, and suppliers, serving 4,000+ businesses globally.
- Ownership category
- akta.pro rank
BrightStores industry classification
Industry- Product category
- Branded Merchandise E-commerce Software
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- General Merchandise/Department Store Omnichannel (CRAFAEAF)
- akta.pro secondary industry
- Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)
Keywords
Where BrightStores is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BrightStores business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Licensing: SaaS platform providing integrated technology solutions for branded merchandise sales. Customers pay for access to solutions including Product Search, Online Stores, Order Management, Presentations, and OneSource API on a subscription basis.
- Professional Services: Professional services offering for implementation and customization support for branded merchandise companies
- Supplier Advertising: Revenue from suppliers promoting products through preferred search placement, banner ads, and distributor email campaigns
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
BrightStores product offering
Product offeringCore offering
BrightStores provides customized e-commerce digital platforms for businesses, with a focus on the branded merchandise industry through its OrderMyGear (OMG) platform. The platform enables distributors, decorators, dealers, and suppliers to discover products, create online stores, manage orders, run branded presentations, and access PromoStandards-compliant supplier data via APIs. It functions as an integrated suite replacing multiple disconnected tools used to sell promotional products.
Product overview
OrderMyGear (OMG) provides a fully integrated platform-plus-modules architecture for the branded merchandise industry. The platform serves two main segments: (1) Distributors, Decorators, and Dealers with core modules including Product Search, Websites, Online Stores (encompassing Company Stores, Pop-up Stores, Redemption Stores, and Print-on-Demand Stores), Presentations, Order Management, and OneSource API; (2) Suppliers with solutions including Product Listing, Advertising, and PromoStandards Data. All solutions are designed to work together as an integrated ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- DistributorCentral: Product search and website account platform for distributors, decorators, and dealers
- OneSource API
Products and services
- Product Search Search across hundreds of suppliers to discover products for customers, enabling branded merchandise professionals to find products to pitch and sell.
- Online Stores Create custom, retail-like online stores including Company Stores, Pop-up Stores, Redemption Stores, and Print-on-Demand Stores for various customer types and programs.
- Websites eCommerce-enabled, mobile-responsive website builder for distributors, decorators, and dealers to market their businesses and generate sales.
- Presentations Create branded, interactive presentations to pitch new product ideas and generate orders, helping customers review options, give feedback, and move toward decisions faster.
- Order Management Manage customers, orders, and accounting across all sales channels in one centralized platform.
- OneSource API Access PromoStandards-compliant supplier data for the entire industry via a single API, enabling distributors to search and access product data from top suppliers.
- Supplier Product Listing Enables suppliers to get their products in front of thousands of distributors, decorators, and dealers searching for products to pitch and sell to their customers.
- Supplier Advertising Promote products and boost visibility through preferred search placement, banner ads, distributor emails, and other advertising options.
- PromoStandards Data Transform, manage, and distribute product data in PromoStandards format to the entire industry from a single API.
- Professional Services Professional services support for implementing and customizing BrightStores/OMG solutions for branded merchandise businesses.
Quantifiable outcome
- 1.5M+ online stores launched on the platform
- +3 more outcomes
Companies that use BrightStores
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
BrightStores technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
BrightStores partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- InktavoflagshipMerger announced between Inktavo and OrderMyGear (OMG) to create a comprehensive suite of tools for branded merchandise businesses, combining capabilities in shop management, e-commerce, and production. The merger aims to enhance product discovery, digital sales, and order management for customers of both companies.
- PayPalcorePre-built integration partnership enabling payment processing capabilities within OMG's online store and e-commerce solutions for branded merchandise businesses
- StripecorePre-built integration partnership for payment processing within OMG's e-commerce and online store platform solutions
- SquarecorePre-built integration for payment processing and point-of-sale capabilities within the OMG platform ecosystem
- Authorize.netcorePre-built payment gateway integration supporting transaction processing for branded merchandise e-commerce stores
- SanMarminorMajor supplier partner logo displayed on OMG website; SanMar is one of the largest suppliers in the promotional products industry
- Halo Branded SolutionsminorSupplier partner logo displayed on OMG website representing branded merchandise supplier in the industry ecosystem
- Momentec BrandsminorSupplier partner logo displayed on OMG website representing branded merchandise supplier in the industry ecosystem
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
BrightStores competitors and assessment
Company assessmentOthers
- HubSpot: HubSpot provides CRM, marketing, and content tools used by many promotional products distributors for customer engagement. It is adjacent as a marketing/CRM platform that OMG's customer base frequently pairs with OMG's sales tools.
- Prom.com (formerly Promotional Products Association): PPAI is the leading trade association for the promotional products industry. It is relevant as a peer-type ecosystem participant that publishes industry data, sets standards like PromoStandards, and serves the same customer base OMG addresses.
Broad incumbents
- Shopify: Shopify is the dominant horizontal e-commerce platform offering online stores, payments, and order management. It is directly comparable as the primary alternative OMG customers evaluate for online store creation, though it lacks native PromoStandards integration and branded-merch vertical depth.
- Squarespace: Squarespace provides website-building and basic e-commerce functionality for SMBs. It overlaps with OMG's Websites and Pop-up Store products at the lower end of the market, particularly for smaller decorators and dealers.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise e-commerce platform serving large distributors and brands. It overlaps with OMG's Online Stores and Order Management products at the enterprise end of the market.
Direct peers
- Cin7: Cin7 is an inventory and order management platform serving distributors and omnichannel retailers. It overlaps with OMG's Order Management module for distributors managing multi-channel inventory and orders.
- Inktavo: Inktavo provides shop management and production software for branded merchandise decorators and screen printers. It is directly comparable as a vertical SaaS peer in the same customer base and announced a merger with OMG in October 2025.
- WooCommerce: WooCommerce is an open-source e-commerce plugin for WordPress, widely used by small distributors and decorators to build promotional product stores. It competes on price and flexibility for technically-inclined OMG customers.
- BigCommerce: BigCommerce is an enterprise-focused SaaS e-commerce platform with strong B2B and headless commerce capabilities. It competes directly with OMG's Online Stores and Websites products for branded merchandise distributors building online sales channels.
Emerging players
- Zoho Commerce: Zoho Commerce is a SaaS e-commerce platform bundled within the Zoho suite, targeting SMBs. It is an emerging alternative for smaller distributors and decorators evaluating lower-cost online store options vs. OMG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
BrightStores social profiles
Digital presenceBrightStores financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrightStores leadership team
Management profileNumber of profiles
Profiles1 record
BrightStores funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrightStores M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrightStores
What does BrightStores do?
BrightStores provides customized e-commerce digital platforms for businesses, with a focus on the branded merchandise industry through its OrderMyGear (OMG) platform. The platform enables distributors, decorators, dealers, and suppliers to discover products, create online stores, manage orders, run branded presentations, and access PromoStandards-compliant supplier data via APIs. It functions as an integrated suite replacing multiple disconnected tools used to sell promotional products.
Is BrightStores a public or private company?
BrightStores is a private company. It is classified as unknown and is currently operating.
When was BrightStores founded?
BrightStores was founded in 1999. It employs 11 to 50 people.
Where is BrightStores based?
BrightStores is headquartered in Denver, United States, in the North America region.
How does BrightStores make money?
Three revenue lines are on record. Subscription Licensing is the primary driver. The others are professional Services and supplier Advertising.
Who are BrightStores's main competitors?
Others on record are HubSpot and Prom.com (formerly Promotional Products Association). Broad incumbents are Shopify, Squarespace and Salesforce Commerce Cloud. Direct peers are Cin7, Inktavo, WooCommerce and BigCommerce. Zoho Commerce is listed as an emerging player.
Does BrightStores have an API?
Yes. OrderMyGear offers multiple API products: (1) OneSource API provides PromoStandards-compliant supplier data feeds for accessing product data from top suppliers, available at portal.dc-onesource.com; (2) Pop-up Store API for creating and managing pop-up retail stores; (3) Company Store API for managing company store operations. These APIs enable distributors, decorators, and suppliers to integrate product data, manage stores, and automate order workflows. Developer documentation is at ordermygear.stoplight.io/docs/popup-stores-api/d99e1697e9e31-popup-stores-api-documentation.
What industry is BrightStores in?
BrightStores's product category is Branded Merchandise E-commerce Software. Its primary akta.pro industry code is CRAFAEAF, General Merchandise/Department Store Omnichannel, with a secondary code of CRAFAEAA, Apparel, Footwear & Accessories Omnichannel. Its NAICS code is 455 and its SIC code is 5940.