E-pool

What E-pool does

E-pool (legal entity: Ειρήνη Καλακώνα, trading as e-pool.gr) is a Greek sole proprietorship founded in 2009 that operates an exclusively online retail platform for swimming pool, spa, and water-treatment equipment. The company is registered in Chalandri (Athens), Greece, and explicitly states it does not maintain a physical retail store, instead relying on a bilingual (Greek/English) e-commerce storefront supplemented by phone-based customer service (Mon–Fri 9am–6pm).

The catalog spans more than a dozen product categories — pool surround equipment, filtration systems, pumps, heating (heat pumps, electric heaters, heat exchangers), lighting, pool covers, embedded PVC fittings, a dedicated engine-room line (including proprietary Keops compact filtration stations), a full water-treatment range (salt chlorinators, dosing pumps, ozone, UV, pH/REDOX control), pool chemicals, robotic and manual cleaners, spa and wellness products, and spare parts. The assortment is sourced from approximately 35+ international brands including Astralpool, Hayward, Zodiac, Pentair, Maytronics (Dolphin), Kripsol, Balboa, Harvia, and Pahlen, with payment processing handled through Eurobank.

E-pool's revenue model is straightforward direct-to-consumer retail: unit-priced product sales priced in euros including Greek VAT, with payment options including credit card (via Eurobank), bank transfer, and cash on delivery. The primary customer segment is residential pool owners seeking equipment, chemicals, and spare parts; secondary segments include spa/wellness buyers and pool construction/maintenance professionals. The company supports self-serve account registration, wish lists, product comparisons, and order tracking, and distributes via email newsletters (MailChimp, Mad Mimi) and organic social media (Facebook, Twitter, YouTube).

Name

E-pool

Legal name

Ειρήνη Καλακώνα

Website

https://e-pool.gr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

E-pool (e-pool.gr) is a Greek online retailer founded in 2009 selling swimming pool, spa, water-treatment equipment, and chemicals from 35+ international brands to residential pool owners and pool professionals in Greece.

Ownership category

akta.pro rank

Product category

Pool Equipment Retail

SIC

Pumps & Pumping Equipment (3561), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Water Supply (4941)

akta.pro industry

PRIMARYHSAIALAB

Water Testing & Chemical Balancing

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

SECONDARYCRAJAKAL

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides)

Consumer Products & Retail/Household Products & Cleaning Supplies/Household Chemicals & Specialty Cleaners (Bleach, Ammonia, Solvents)

SECONDARYHSAIALAJ

Equipment Installation & Upgrades (Automation, Covers, Sanitizers)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

Keywords

• Pool equipment retail
• Spa and wellness products
• Water treatment systems
• Filtration and pumping equipment
• Pool heating and covers

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: E-pool generates revenue through the sale of pool equipment, spa products, water treatment systems, cleaning equipment, chemicals, and spare parts via its online store. Prices are listed in euros with tax included. The company accepts various payment methods including credit card (processed through Eurobank), bank transfer, and cash on delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

E-pool (e-pool.gr) is an online retailer selling swimming pool, spa, sauna, and water treatment equipment, chemicals, and spare parts from 35+ international brands (Astralpool, Hayward, Zodiac, Pentair, Maytronics, Kripsol, Balboa, Harvia, Pahlen) to Greek residential and commercial pool owners, spa enthusiasts, and pool professionals. The company operates exclusively online, with no physical retail store, offering product catalog browsing, account management, comparison tools, and phone-based order assistance.

Product overview

E-pool is an e-commerce platform specializing in pool and spa equipment, water treatment solutions, and related accessories. The company operates as an online retailer offering products across multiple interconnected categories: pool equipment (filtration, pumping, heating, lighting, covers), embedded PVC fittings (skimmers, inlets, drains), water treatment (salt chlorinators, dosing systems, UV, ozone), cleaning equipment (robotic cleaners, manual tools), pool chemicals, spa/wellness products, and spare parts. The product portfolio includes internationally recognized brands such as Astralpool, Zodiac, Maytronics, Hayward, Pentair, and Kripsol, alongside proprietary Keops compact filtration stations. The offering is structured as a comprehensive one-stop-shop for both residential and commercial pool maintenance and construction needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Equipment and Accessories Comprehensive range of pool equipment including filtration systems, pumps, heating solutions, lighting, covers, and embedded PVC fittings for residential and commercial pools.
• Salt Chlorinators Salt electrolysis systems for automatic pool water disinfection from brands including Astralpool, Pentair, Kripsol, Hayward, Davey, BSV, and Zodiac, priced €1,065–€1,449.
• Robotic Pool Cleaners Electronic robotic pool cleaners from Dolphin (Maytronics) and Zodiac brands for automated pool maintenance, priced up to €1,437.
• Heat Pumps and Pool Heating Heat pumps, electric heaters, dehumidifiers, and water-water heat exchangers for pool temperature control, priced €575–€1,155.
• Filtration Systems Complete filtration systems including side and top valve filters, cartridge filters, diatomaceous earth filters, and filtration media from brands like Astralpool, Hayward, IML, Kripsol, and Emaux, priced €373–€592.
• Pool Pumps Pool pumps with and without pre-filters from manufacturers including Astralpool Victoria Plus Silent, Kripsol, Hayward, Pentair, and Balboa, priced €349–€679.
• Pool Covers Winter covers, isothermic covers, cover rollers, and automatic covers for pool protection and temperature retention.
• LED Pool Lighting LED lighting solutions for pools including wall-mounted fixtures, RGB options, and flat spotlights from Astralpool and other manufacturers.
• Spa and Wellness Equipment Spas (inground and overground), swimspas, saunas (infrared and standard), hammam, fitness equipment, massage beds, and spa components and accessories, priced €1,000–€3,000+.
• Water Treatment Solutions Complete water treatment including dosing pumps, tablet distributors, ozone systems, pH & REDOX controllers, UV units, reverse osmosis, water coolers, and descalers.
• Pool Chemicals Chemical products for pool maintenance including trichloro, dichloro, pH control, algicide, flocculant, liquid chlorine, and test kits.
• Cleaning Equipment Electronic, manual, and hydraulic pool cleaners including battery-powered options and professional-grade equipment.
• Pool Spare Parts Replacement parts for pumps, filters, ladders, spas, lights, multiport valves, salt electrolysis systems, skimmers, and robotic cleaners from various manufacturers.
• Skimmers and Embedded PVC Fittings Skimmers, pool inlets, bottom drains, bottom grilles, and water level regulators for pool construction and renovation.
• Keops Compact Filtration Stations Prefabricated compact pump rooms and filtration stations for simplified pool mechanical room installation.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• AstralpoolcoreOthersMajor supplier of pool equipment including pumps, filters, salt chlorinators, lighting, and accessories. Astralpool products are prominently featured throughout the catalog.
• HaywardcoreOthersSupplier of pool pumps, filters, heat pumps, and cleaning equipment. Hayward products include Power Flow pumps, HB filters, and automatic pH regulation systems.
• ZodiaccoreOthersSupplier of robotic pool cleaners (RE 4400 IQ and other models) and salt chlorinators. Zodiac products serve the automated cleaning segment.
• PentaircoreOthersSupplier of pool pumps, filters, Triton filters, Ultra Flow pumps, and salt chlorinators. Products cover filtration and water treatment categories.
• MaytronicscoreOthersSupplier of Dolphin robotic pool cleaners including Wave 100, S200, and Supreme M600 models. Primary brand for automated pool cleaning.
• KripsolminorOthersSupplier of pool pumps (KSE300T, Kapri, Kan) and salt chlorinators. Products serve residential and commercial pool segments.
• BalboaminorOthersSupplier of spa pumps and components. Balboa HA350 and related spa equipment available through the catalog.
• HarviaminorOthersSupplier of sauna equipment for the spa-wellness category. Products include standard and infrared saunas.
• PahlenminorOthersSupplier of electric heaters and heat exchangers for pool heating applications.
• EurobankminorOthersPayment processing partner for credit card transactions. Credit card data is processed through Eurobank's secure platform for customer safety.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• PoolSupplyWorld: UK-based online retailer specializing in pool equipment, chemicals, spare parts and accessories from leading brands. Closely comparable to E-pool in its online-only, broad-catalog, multi-brand approach.
• Poolstore: European online pool equipment retailer offering pumps, filters, salt chlorinators, robotic cleaners, heating and water treatment—directly mirroring E-pool's catalog breadth and D2C e-commerce model.
• Piscine Discount: A French online pool equipment retailer selling pumps, filters, heaters, cleaners, chemicals and accessories. Comparable to E-pool as a country-focused e-commerce specialist distributing major pool-equipment brands.
• Inyo Pools: US online pool equipment retailer focused on pumps, filters, heaters, cleaners, automation and replacement parts. Comparable to E-pool as a content-rich, multi-brand e-commerce specialist for pool owners and professionals.

Broad incumbents

• Leroy Merlin: Large European home improvement retailer with a substantial pool and garden equipment assortment, including online sales in Greece-adjacent markets. Comparable as a broader, omnichannel incumbent selling many of the same brands.
• Maytronics: Global manufacturer of the Dolphin line of robotic pool cleaners, which is one of E-pool's premium distributed brands. Relevant peer because it owns a key category E-pool depends on and is increasingly active in DTC.
• Astralpool: Major global pool equipment manufacturer whose products make up a large share of E-pool's catalog. Relevant peer because it controls the supply chain that any distributor like E-pool depends on.
• SCP Europe: A leading European distributor of pool and spa equipment with both B2B and online retail operations across multiple countries. Comparable as a scaled specialist distributor of Astralpool, Hayward and Pentair products.
• Hayward: Global pool equipment manufacturer (pumps, filters, heaters, automation) supplying E-pool. Comparable as the upstream incumbent whose distribution and pricing decisions shape E-pool's economics.
• Waterair: European pool kit and equipment specialist combining proprietary pool systems with a broad equipment catalog. Comparable to E-pool in covering end-to-end pool needs and serving owner-builders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/epool_gr
• YouTubeyoutube.com/user/WWWEPOOLGR
• Facebookfacebook.com/wwwe-poolgr-134769249890

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-pool