Invicta Virtuosi Racing

What Invicta Virtuosi Racing does

Linktree is a privately held Australian technology company that operates a link-in-bio platform connecting creators, musicians, small businesses, and enterprise brands to their audiences across social media. Founded in 2017 and headquartered in Collingwood, Melbourne, with a US subsidiary in San Francisco, the company reports 70M+ users globally and operates as a platform-plus-modules architecture: the core product is a customizable profile page that consolidates links to social profiles, content, stores, and events, supplemented by integrated monetization modules (Shops, Courses, Digital Products, Bookings, Sponsored Links, Rewards), engagement modules (Social Planner, Instagram Auto-Reply, Contact Forms, Audience Management, Email Integrations), analytics (Analytics with Smart Insights), and AI-powered creative tools (AI Design Editor, AI Caption Generator, AI Profile Image Generator, Insights Chat, Hashtag Generator). The platform extends through a Marketplace of third-party integrations including Canva, Bandsintown, Seated, Stripe, PayPal, Square, Mailchimp, Klaviyo, Kit, Calendly, Laylo, Bonfire, and Coverr.\n\nThe business model is a product-led, freemium, self-serve subscription stack with four tiers (Free, Starter, Pro, Premium) plus a Linktree for Enterprise tier, billed monthly or annually. Beyond subscriptions, Linktree earns affiliate commissions from brand product recommendations on Linktree Shops, transaction fees on commerce and digital-product sales (processed via Stripe/PayPal/Square), and revenue share on courses and digital products. Distribution is global and entirely self-serve via linktr.ee, the iOS app, and the Android app; marketing relies on content (blog, help center, success stories), earned media (TechCrunch, Forbes, Fortune, Mashable, Insider), organic social presence across Instagram/TikTok/X/YouTube/LinkedIn/Discord, and event activations including SXSW 2025 and Cannes Lions 2026.\n\nCustomer segments are hybrid: primary segments are individual creators/influencers and musicians/artists, with SMBs/entrepreneurs and enterprise brands as secondary segments. Notable users include Selena Gomez, HBO, Comedy Central, Pharrell, Tony Hawk, and the LA Clippers, though the platform's economic base is the long tail of individual users rather than a small number of large enterprise contracts. The company is actively investing in AI creative tooling, an EU DSA-compliant trust-and-safety posture (Transparency Report cadence, sub-VLOP MAU disclosure), and a digital identity expansion (Linktree Digital Card for Apple/Google Wallet).

Name

Invicta Virtuosi Racing

Legal name

Linktree Pty Ltd

Website

https://linktr.ee

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Linktree is a link-in-bio platform serving 70M+ creators, musicians, small businesses, and enterprise brands with a customizable profile hub that consolidates social links, monetization, analytics, and AI-powered design tools. Founded 2017 in Melbourne, Australia, and operated globally via a freemium product-led growth model.

Ownership category

akta.pro rank

Product category

Link-in-Bio Platform

NAICS

Software Publishers (5132)

akta.pro primary industry

Creator Marketplaces & Booking Platforms (MPACAGAB)

akta.pro secondary industries

Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Creator Digital Goods & Downloads (Templates, Presets, Files) (MPACAFAD)

Keywords

• Link in bio platform
• Creator monetization tools
• Social media linking
• Creator economy software
• Audience engagement analytics

Headquarters

HQ city

Attleborough

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Multi-tier subscription model with Free, Starter, Pro, and Premium plans. Subscription fees are billed in advance on a recurring monthly or annual basis. Paid plans offer additional features like advanced analytics, custom QR codes, verified badges, and enhanced customization.
2. Affiliate Commission: Linktree Shops allows creators to earn affiliate commission from brand products they recommend. Commission rates are displayed in creator dashboards and are subject to change. Linktree negotiates commission rates with brands.
3. Transaction Fees: Percentage-based transaction fees applied to transactions made through Linktree profiles, including commissionable transactions and product sales using Linktree monetization features. Fees vary by plan tier.
4. Digital Products and Courses: Creators can sell courses, eBooks, templates, and digital products through their Linktree, with payments processed via Stripe integration.
5. Sponsored Links: Creators can earn money by hosting sponsored links and sharing brand offers, earning for every sign-up or sale generated.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The company provides a link-in-bio platform that enables creators, musicians, brands, and small businesses to share multiple destinations (social profiles, content, stores, events) from a single customizable URL. The platform bundles a core profile builder with add-on monetization features (Shops, Courses, Digital Products, Bookings, Sponsored Links), social media scheduling, audience management, and AI-powered design and analytics tools.

Product overview

Linktree is a unified link-in-bio platform that serves as a central hub for creators and businesses to manage their digital presence. The core product provides a customizable profile page where users can share multiple links to their social media, content, and monetization tools from a single URL. The platform operates on a platform-plus-modules architecture with the core Linktree profile as the foundation, supplemented by integrated monetization features (Shops, Courses, Digital Products, Bookings, Sponsored Links, Rewards), social media management tools (Social Planner, Instagram Auto-Reply), analytics (Analytics with Smart Insights), and AI-powered creative tools (AI Design Editor, AI Caption Generator, AI Profile Image Generator, Insights Chat, Hashtag Generator). The Marketplace extends functionality through third-party integrations including Tours & Events (Bandsintown/Seated), Canva design integration, and various scheduling and communication tools. The platform offers tiered pricing (Free, Starter, Pro, Premium) and an Enterprise solution for large organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Linktree Core Platform The primary link-in-bio product providing a customizable profile page where users consolidate social profiles, content, and monetization links under one URL.
• Linktree Analytics Analytics dashboard tracking clicks, traffic sources, follower behavior, and audience engagement across Linktree profiles and scheduled social media posts.
• Linktree Shops Monetization feature enabling creators to curate product recommendations and earn affiliate commissions from their Linktree profiles.
• Linktree Courses Online course creation and selling feature allowing creators to monetize their expertise directly through their Linktree.
• Linktree Digital Products Feature for selling digital products such as eBooks, templates, and other downloadable content with payment processing via Stripe.
• Linktree Bookings Scheduling and appointment booking feature allowing creators to offer sessions and monetize their expertise through booked appointments.
• Linktree Social Planner Social media scheduling tool (Plann by Linktree) for planning, creating, and scheduling content across Instagram, TikTok, Facebook, Pinterest, LinkedIn, Threads, and YouTube.
• Linktree QR Code Generator Feature for creating scannable QR codes that link directly to Linktree profiles, available as PNG or SVG with customization options including colors and logos.
• Linktree Sponsored Links Monetization feature allowing creators to share brand offers and earn commissions for every sign-up or sale generated through sponsored links.
• Linktree Rewards Creator rewards program where users earn points, level up, and unlock cash bonuses for growing their Linktree and engagement.
• Linktree Marketplace App marketplace offering third-party integrations and link apps including Tours & Events, Clubhouse, Bonfire, Calendly, and Laylo for enhancing Linktree functionality.
• Linktree for Enterprise Enterprise-tier solution providing brand-safe link-in-bio management for businesses with advanced analytics, compliance, and team collaboration features.
• Linktree AI Caption Generator AI-powered post ideas and caption generator for creating social media content with trending hashtag suggestions.
• Linktree Hashtag Generator AI-powered hashtag suggestion tool providing trending and hyper-relevant hashtags optimized for specific platforms and content.
• Linktree Insights Chat AI-powered conversational interface combining analytics with real-time engagement insights and actionable recommendations.

Quantifiable outcome

• Turn secret house shows into a viral fan movement—driving 350K RSVPs and 22M+ TikTok views
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability8 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core.

• CanvacoreTechnology or IntegrationCanva integration allows users to design profile images directly within the Linktree design editor. Users can create new designs, open existing Canva projects, or edit current images using Canva's design tools.
• BandsintowncoreTechnology or IntegrationBandsintown integration allows artists to promote upcoming shows from their Bandsintown artist profile directly on their Linktree, enabling fans to discover and RSVP for live events.
• SeatedcoreTechnology or IntegrationSeated integration enables artists to promote upcoming shows from their Seated artist profile directly on their Linktree, similar to Bandsintown functionality.
• StripecoreTechnology or IntegrationStripe is used as the payment processor for digital products, courses, and monetization features on Linktree. Users connect Stripe accounts to receive payments.
• SpotifycoreTechnology or IntegrationMusic artists use Spotify integration through Linktree's Music Link feature, allowing fans to stream music on their preferred platform including Spotify, Apple Music, and Tidal.
• PayPalcoreTechnology or IntegrationPayPal is one of the supported payment processors for transactions on Linktree, alongside Stripe and Square.
• SquarecoreTechnology or IntegrationSquare is supported as a payment processor for Linktree transactions, in addition to PayPal and Stripe.
• InstagramcoreTechnology or IntegrationNative integration with Instagram for link-in-bio functionality, social sharing, and Instagram Auto-Reply feature for creator engagement.
• TikTokcoreTechnology or IntegrationNative TikTok integration for social linking and content sharing features.
• YouTubecoreTechnology or IntegrationYouTube integration for video content linking and Music Link features. Users must adhere to YouTube's Terms of Service when showcasing YouTube videos on Linktree.
• LinkedIncoreTechnology or IntegrationNative LinkedIn integration for professional networking and content sharing.
• FacebookcoreTechnology or IntegrationFacebook integration for social media linking and social planner functionality.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Later: Later is a broader social media marketing platform that includes a link-in-bio product, competitive with Linktree on the link-in-bio surface but part of a wider scheduling, analytics, and influencer-tooling portfolio.
• Bitly: Bitly is an established link-shortening and link-management platform with branded links, analytics, and now bio-pages; it competes broadly with Linktree's Link Shortener and QR Code features as part of a larger link utility portfolio.

Direct peers

• Beacons: Beacons is a direct competitor in the link-in-bio / creator hub category, offering a customizable landing page with built-in monetization, email capture, and storefront features aimed at the same creator audience.
• Stan Store: Stan Store is a creator commerce platform that started as a link-in-bio tool and now bundles digital products, courses, bookings, and affiliate storefronts, closely mirroring Linktree's Shops, Courses, and Bookings stack.
• Shorby: Shorby is a link-in-bio platform focused on creators and small businesses with smart link pages, messenger integrations, and analytics, directly comparable to Linktree's core link-in-bio product.
• Milkshake: Milkshake (by Indiegogo) is an Instagram-first link-in-bio website builder that lets creators spin up mini-sites from their phone, targeting the same creator-led onboarding motion as Linktree.
• Taplink: Taplink is a no-code landing-page / link-in-bio platform widely used by creators and small businesses to consolidate links, accept payments, and sell digital goods, overlapping heavily with Linktree's feature surface.
• Bento: Bento is a free link-in-bio / mini-site tool for creators offering a grid-style profile page and integrations with social platforms, serving as a direct alternative in the same product category.
• Bio.link: Bio.link is a direct link-in-bio alternative targeting creators and influencers with a free landing-page product and paid tier, competing for the same user base and feature set as Linktree.

Emerging players

• Koji: Koji is an emerging creator commerce / monetization platform offering embeddable apps (tip jars, merch, digital goods) that creators layer into their existing link-in-bio and social profiles, partially overlapping Linktree Shops and Digital Products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/virtuosiracing
• YouTubeyoutube.com/@linktreeapp
• Instagraminstagram.com/linktr.ee
• TikToktiktok.com/@linktr.ee
• Facebookfacebook.com/virtuosiracing
• LinkedInlinkedin.com/company/virtuosiracing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invicta Virtuosi Racing