Ovando
Ovando is a luxury floral design and event production house founded in 2003, operating boutiques in Manhattan, Southampton, and Miami/West Palm Beach. It serves high-net-worth private clients, weddings, and enterprise customers including Chanel, Google, and the US Open Tennis.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Ovando does
Ovando is a luxury floral design and event production house founded in 2003 by Sandra de Ovando, headquartered on Madison Avenue in Manhattan. The company designs and produces bespoke floral arrangements, event installations, and home decor for high-net-worth private clients, weddings, and corporate customers, with retail price points on individual items ranging from $75 to $1,895. Ovando operates three physical boutiques (Manhattan, Southampton, and Miami/West Palm Beach), supplemented by a direct-to-consumer e-commerce channel built on Shopify, and has been featured in The New York Times, Harper's Bazaar, and NY Magazine as an established luxury floral brand.
The company's core offerings are organized across three revenue streams: (1) retail floral and lifestyle products sold through boutiques and online, including seasonal collections (e.g., Summer Collection) and adjacent lines such as the Amores Candle fragrance range; (2) custom event design and production services for weddings and social occasions; and (3) corporate account services covering event florals, gifting, and venue experiences, exemplified by named clients including BNY, Bloomberg, Google, Chanel, Cartier, Rolex, Tiffany, Nike, and the US Open Tennis. The Manhattan flagship also operates Botanicals Galleries, an in-store event and venue rental concept that monetizes boutique square footage beyond standard retail.
Ovando is a privately held, founder-led business with no disclosed external funding. It employs between 101 and 250 people across its three locations and continues to expand its geographic and product footprint through new boutiques, lifestyle product extensions, and enterprise client acquisition. Its competitive position rests on brand reputation, designer talent, and physical presence in trophy luxury markets rather than on proprietary technology.
Ovando firmographics
Firmographics- Name
- Ovando
- Legal name
- Ovando
- Website
- https://ovandony.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ovando is a luxury floral design and event production house founded in 2003, operating boutiques in Manhattan, Southampton, and Miami/West Palm Beach. It serves high-net-worth private clients, weddings, and enterprise customers including Chanel, Google, and the US Open Tennis.
- Ownership category
- akta.pro rank
Ovando industry classification
Industry- Product category
- Luxury Floral Design & Event Production
- NAICS
- Florists (45931)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industry
- Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where Ovando is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ovando business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Retail Floral Products: One-time purchase of luxury floral arrangements and home décor items through e-commerce and boutique locations. Products include arrangements ranging from $175 to $1,895, orchids, terrariums, and candles.
- Event Design Services: Full-service event décor, production, and floral design for weddings, celebrations, and corporate events. Services include custom design consultations, venue décor, and production services.
- Corporate Account Services: Dedicated corporate event services for enterprise clients including brand experiences, product launches, and corporate hospitality events. Involves ongoing relationships with enterprise accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Collection arrangements ($195-$595) |
| Unit Pricing | Pay-as-you-go | Black Collection luxury arrangements ($675-$1,895) |
| Unit Pricing | Pay-as-you-go | Summer Collection seasonal arrangements ($225-$650) |
| Unit Pricing | Pay-as-you-go | Orchids & Biophilia plant arrangements ($175-$595) |
| Unit Pricing | Pay-as-you-go | Lush Collection abundant arrangements ($225-$455) |
| Unit Pricing | Pay-as-you-go | Designer's Choice customizable arrangements ($150-$1,000) |
| Unit Pricing | Pay-as-you-go | Amores Candle home fragrance ($75) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Ovando product offering
Product offeringCore offering
Ovando designs and retails luxury floral arrangements through curated collections (Signature, Summer, White, Lush, Orchids & Biophilia, Black, and Palm Beach & Miami) sold via Shopify e-commerce and three Manhattan, Southampton, and West Palm Beach boutiques. The company also provides full-service floral design and event production for weddings, private celebrations, and corporate events, and rents its Madison Avenue boutique space for private and corporate gatherings. Customers include affluent residential buyers, brides, and enterprise clients such as BNY, Bloomberg, Google, Chanel, Cartier, Rolex, Tiffany, and Nike.
Product overview
Ovando is a luxury floral design and event production company operating as a single unified brand offering curated floral arrangement collections alongside full-service event design. The product portfolio consists of seven distinct collections (Signature, Summer, White, Lush, Orchids & Biophilia, Black, and Palm Beach & Miami) containing individual arrangement products, complemented by a home fragrance line (Amores Candle) and three core event service lines (Wedding, Celebrations, and Corporate). The Signature Collection serves as the flagship offering featuring signature designs like Textural Expressions, Vanda Vision, and Orchid Embrace, while the event services provide full décor, production, and floral design for weddings, celebrations, and corporate occasions. The company also rents its Madison Avenue boutique space for private events.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Floral Design Services Full-service wedding floral design and event decoration, including venue d\u00e9cor and production for ceremonies, receptions, rehearsal dinners, and bridal celebrations at prestigious venues such as Oheka Castle, The Pierre Hotel, Mandarin Oriental, and The Breakers. Designed for high-net-worth couples seeking bespoke, one-of-a-kind wedding florals.
- Celebrations Floral Design Floral décor and design services for birthdays, anniversaries, bar/bat mitzvahs, and milestone events, including past installations at the Moise Safra Center. Targeted at affluent individuals celebrating special occasions.
- Corporate Events Floral Design Professional floral design services for corporate galas, product launches, brand experiences, conferences, and executive events. Serves enterprise clients including BNY, Bloomberg, Google, Chanel, Cartier, Rolex, Tiffany, Nike, and the US Open Tennis, with dedicated corporate quote requests.
- Botanical Galleries Event Space Boutique event space rentals at Ovando's Madison Avenue Manhattan flagship, Southampton boutique, and Miami/West Palm Beach locations, available for private gatherings, press launches, cocktail parties, and intimate corporate dinners.
- Amores Candle Luxury 8.5 oz scented candle blending Red Currant, Peach, and Praline with hints of Geranium and Eucalyptus, offering a 45-hour burn time. Sold standalone through the Ovando Signature Collection for home fragrance and gifting.
Companies that use Ovando
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Ovando technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ovando partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Ovando competitors and assessment
Company assessmentDirect peers
- Jeff Leatham: Celebrity florist known for luxury hotel partnerships (Four Seasons, George V) and high-profile event design. Closely comparable to Ovando on luxury positioning, enterprise/luxury-brand clientele, and sculptural design language.
- Preston Bailey: High-end event designer specializing in luxury weddings and corporate galas with a strong sculptural, floral-led signature. Comparable to Ovando in event production scope, luxury clientele, and bespoke design positioning.
- L'Atelier Rouge: New York-based luxury event design and production studio serving weddings, corporate events, and private celebrations. Comparable to Ovando on Manhattan market, full-service event production model, and luxury customer segment.
- Rafanelli Events: Boston/NYC luxury event production and floral design firm serving high-end weddings and corporate clients. Comparable to Ovando in service offering, luxury pricing tier, and event-led business model with floral as a core component.
- David Stark Design & Production: Brooklyn-based event design and production studio known for high-end corporate and brand experiences. Comparable to Ovando on enterprise/corporate event clientele, full-service production model, and design-forward New York market presence.
- Putnam & Putnam: New York-based luxury floral design studio serving high-end weddings, corporate events, and editorial clients. Directly comparable to Ovando in product category, price tier, customer base, and signature sculptural/seasonal aesthetic.
Broad incumbents
- 1-800-Flowers: Diversified gifting and floral e-commerce company with premium gift brands in its portfolio. Comparable to Ovando on the gifting/occasion-purchase demand side, though positioned across mass-market to mid-premium tiers rather than HNW bespoke.
- BloomNation: Online marketplace connecting consumers with local florists for arrangements and event flowers. Adjacent to Ovando through e-commerce floral demand and the premium-florist supply side, but operates as a marketplace platform rather than a design studio.
- FTD: Large national floral delivery network serving consumer, sympathy, and event demand. Comparable as a floral retail channel competing for occasion-based purchases, but at mass-market price points and scale rather than Ovando's bespoke luxury niche.
Emerging players
- H.Bloom: Subscription-based luxury floral service targeting corporate offices, hotels, and residential clients. Comparable to Ovando on the corporate/enterprise floral side and design-led positioning, though focused on recurring delivery rather than bespoke events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ovando social profiles
Digital presenceOvando financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ovando leadership team
Management profileNumber of profiles
Profiles1 record
Ovando funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ovando M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ovando
What does Ovando do?
Ovando designs and retails luxury floral arrangements through curated collections (Signature, Summer, White, Lush, Orchids & Biophilia, Black, and Palm Beach & Miami) sold via Shopify e-commerce and three Manhattan, Southampton, and West Palm Beach boutiques. The company also provides full-service floral design and event production for weddings, private celebrations, and corporate events, and rents its Madison Avenue boutique space for private and corporate gatherings. Customers include affluent residential buyers, brides, and enterprise clients such as BNY, Bloomberg, Google, Chanel, Cartier, Rolex, Tiffany, and Nike.
Is Ovando a public or private company?
Ovando is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ovando founded?
Ovando was founded in 2003. It employs 101 to 250 people.
Where is Ovando based?
Ovando is headquartered in New York, United States, in the North America region.
How does Ovando make money?
Three revenue lines are on record. Retail Floral Products are the primary driver. The others are event Design Services and corporate Account Services.
Who are Ovando's main competitors?
Direct peers on record are Jeff Leatham, Preston Bailey, L'Atelier Rouge, Rafanelli Events, David Stark Design & Production and Putnam & Putnam. Broad incumbents are 1-800-Flowers, BloomNation and FTD. H.Bloom is listed as an emerging player.
Does Ovando have an API?
No public API is recorded for Ovando.
What industry is Ovando in?
Ovando's product category is Luxury Floral Design & Event Production. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of CRAIACAG, Indoor Plants, Faux Florals & Botanical Décor Retail. Its NAICS code is 45931 and its SIC code is 5700.