La Pino'z Pizza
La Pino'z Pizza is an Indian quick-service pizza chain operating through a franchise-led model across 500+ cities, serving individual consumers and franchise partners with a centralized uEngage-powered digital ordering platform, loyalty program, and value-tier menu pricing.
- Company typePrivate
- Founded2011
- HeadquartersBhubaneswar, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What La Pino'z Pizza does
La Pino'z Pizza is an Indian quick-service restaurant (QSR) pizza chain founded in 2011 and headquartered in Zirakpur, Punjab. The company sells vegetarian and non-vegetarian pizzas across multiple categories (Classic, Signature, International, Season's Specials / 4-in-1), supplemented by sides, desserts, beverages, and value-tier offerings such as the 'Menu @ 89' line. It also operates a specialty sub-brand, 'From The House Of Lord Petrick', at select franchise locations. Per IMARC Group market commentary, La Pino'z is one of the top three organized pizza brands in India alongside Domino's and Pizza Hut, serving over 8 million cumulative users across 500+ cities and towns.
The go-to-market is asset-light and franchise-led: independent franchisee entities such as SINS Hospitality & Retails, Copenhagen Hospitality and Retails, Fusion Foods, Shiva Foods, JD Ventures, and Nomads Food Point each operate branded outlets under licensing terms, with separate FSSAI licenses per outlet. The parent brand captures value primarily through franchise fees/royalties and through a centralized digital ordering platform — the website (lapinozpizza.in) and iOS/Android mobile app — powered by uEngage Services Private Limited. That platform integrates order management, store locator with real-time status, multi-mode fulfillment (delivery, pickup, dine-in, in-car, reservation), promotional codes (e.g., LP50FR2, LPN200, B2G1 FREE, FREESGB), and the LP Rewards loyalty program (1 LP Coin issued per Rs 1 spent, redeemable at checkout). Pricing spans Rs 59 to Rs 899 with location-based delivery charges (free under 2 km, Rs 30 up to 5 km, Rs 50 beyond).
La Pino'z also records an initial US franchise in Scranton, Pennsylvania via Broad Reach Retail Partners. The revenue model combines (1) franchise fees and royalties from independent operators, (2) product sales through franchisee-operated outlets (recognized indirectly via franchise economics), and (3) delivery and ancillary service charges. Customer segments bifurcate into individual/family end-consumers served through the app and outlets, and franchise partners recruited via the company's franchise-enquiry channel. The brand's latest strategic moves — including 2024 store expansion, the LP Rewards launch, the Lord Petrick sub-brand, and the 2026 US entry and Petpooja franchise conclave participation — are overlaid against two disclosed regulatory pressures: a Hyderabad food safety inspection in June 2024 citing hygiene violations, and a 2024-2025 CBI investigation tied to a franchise-related bribery dispute involving an IRS officer.
La Pino'z Pizza firmographics
Firmographics- Name
- La Pino'z Pizza
- Legal name
- UENGAGE SERVICES PRIVATE LIMITED
- Website
- https://lapinozpizza.in
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Pino'z Pizza is an Indian quick-service pizza chain operating through a franchise-led model across 500+ cities, serving individual consumers and franchise partners with a centralized uEngage-powered digital ordering platform, loyalty program, and value-tier menu pricing.
- Ownership category
- akta.pro rank
La Pino'z Pizza industry classification
Industry- Product category
- Quick-Service Restaurant Pizza Chain
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industries
- Pizza Fast Casual (THAFABAB), Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
Keywords
Where La Pino'z Pizza is headquartered
LocationHeadquarters
- HQ city
- Bhubaneswar
- HQ country
- India
- HQ region
- Asia
Offices13 records
Markets served
La Pino'z Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Franchise Fees and Royalty: La Pino'z Pizza generates revenue through franchise partnerships where individual operators pay fees to use the brand name, operating systems, and receive support. Each outlet is operated by a franchisee (e.g., SINS Hospitality & Retails, Copenhagen Hospitality, SHIVA FOODS) who pays franchise-related fees to the parent company.
- Product Sales through Franchisees: The primary revenue stream comes from pizza and food product sales at franchisee-operated outlets. Revenue is generated through dine-in, delivery, and takeaway orders with various menu categories including pizzas, sides, combos, and beverages.
- Delivery and Service Charges: Additional revenue from delivery charges: 0-2 kms (no charge), 2-5 kms (Rs 30/-), beyond 5 kms (Rs 50/-). Also charges for carry bags and paper glasses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items priced from Rs 59 to Rs 899 |
| Other | Pay-as-you-go | Promotional Offers and Discounts |
| Other | Pay-as-you-go | Buy One Get One (BOGO) Free |
Distribution channels7 records
Marketing channels4 records
La Pino'z Pizza product offering
Product offeringCore offering
La Pino'z Pizza is a quick-service pizza restaurant chain that sells vegetarian and non-vegetarian pizzas, sides, desserts, and beverages through franchise-operated dine-in outlets and home delivery, pickup, in-car, and reservation services. Customers order via the company website (lapinozpizza.in) and mobile app, with pricing from Rs 59 to Rs 899 and frequent promo-code and BOGO discounts. The business also sells franchise rights to entrepreneurs to operate branded outlets across India.
Product overview
La Pino'z Pizza is a quick-service restaurant (QSR) chain offering a diverse pizza-focused menu with multiple product lines. The core offering centers on Veg and Non-Veg pizzas available across categories including Classic Pizzas, Signature Flavours, International Menu, and Season's Specials (4 In 1 giant pizzas). The portfolio extends to complementary products including Sides, Desserts and Beverages, and budget offerings under Menu @ 89. The company operates through a franchise model with a digital ordering platform (mobile app and website) powered by uEngage, supplemented by a loyalty rewards program (LP Rewards). Select locations also offer Merchandise and specialty items under the 'From The House Of Lord Petrick' sub-brand. The company has served over 8 million users and maintains a presence across hundreds of Indian cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizza (Veg and Non-Veg) Core offering of vegetarian and non-vegetarian pizzas available in multiple sizes and categories including Classic Pizzas, Signature Flavours, International Menu, and Season's Specials (4 In 1) for dine-in, delivery, and takeaway customers.
- Sides Accompaniments including garlic bread, pasta, and other side dishes sold alongside pizzas at franchise outlets and via delivery.
- Desserts and Beverages Sweet treats and drinks including desserts, beverages, and special items like Choco Lava sold with promotional offers at franchise outlets.
- International Menu pizzas Specialty pizzas inspired by international cuisines featuring global flavor profiles, targeted at consumers seeking variety beyond classic pizzas.
- Super Saver Combos and Deals Value meal combinations and promotional bundles including Super Saver Trio, BOGO (Buy One Get One), Super Saver Deals, and Super Cheesy Double Burst options priced for budget-conscious consumers.
- Menu @ 89 Budget-friendly pizza options priced at Rs 89 targeting price-conscious consumers seeking affordable pizza choices.
- Mobile Ordering App
- Franchise Program Business opportunity allowing entrepreneurs and hospitality operators to open La Pino'z Pizza franchise outlets across India, with franchise enquiry support through the company website ([email protected], 8238235444).
Companies that use La Pino'z Pizza
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
La Pino'z Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
La Pino'z Pizza partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- PetpoojacorePetpooja is launching Franchise Conclave 2026, a first-of-its-kind platform dedicated to F&B franchising scheduled for June 20-21, 2026 at Shree Shakti Convention Centre in Ahmedabad, Gujarat. La Pino'z Pizza is participating as a featured brand in this franchise industry event, which aims to create a new growth platform for India's F&B industry.
- uEngage Services Private LimitedcoreuEngage Services Private Limited powers La Pino'z Pizza's digital ordering platform, mobile app, customer management system, and operational technology. The partnership provides the technical infrastructure for online ordering, loyalty programs, store locator functionality, and marketing communications across all franchise outlets.
- Broad Reach Retail PartnersminorBroad Reach Retail Partners, a commercial real estate firm managing 18 grocery-anchored shopping centers across nearly 2.5 million square feet, finalized a lease with La Pino'z Pizza at Green Ridge Plaza in Scranton, Pennsylvania. This represents La Pino'z Pizza's US market presence in 2026 year-to-date operations.
- Franchisee Network (Individual Operators)coreNetwork of franchisee-operated businesses including SINS Hospitality & Retails, Copenhagen Hospitality and Retails, Fusion Foods, Shiva Foods, Nomads Food Point, JD Ventures, Silver Key, The Pizza Hub, The Food Options, Sai Tej Connoisseurs, Dhanwanti Food Traders, Ram Food, Shukra Foods, Nilkanth Enterprise, and others. Each franchisee operates branded outlets under licensing agreement with individual FSSAI licenses.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
La Pino'z Pizza competitors and assessment
Company assessmentEmerging players
- Oven Story Pizza: Oven Story is a delivery-only (cloud-kitchen) pizza brand from Rebel Foods that operates across India with strong digital ordering capabilities. It is an emerging pizza peer focused on delivery convenience, partially overlapping with La Pino'z's delivery channel.
- FreshMenu: FreshMenu is an India-based cloud-kitchen and food-delivery brand offering pizzas alongside broader multi-cuisine menus. It is an emerging competitor in the digital-ordering pizza space, partially overlapping with La Pino'z's delivery channel customers.
Direct peers
- Papa John's India: Papa John's operates a growing franchise network in India through master franchisee agreement with APN Restaurant Franchising. It is a direct pizza QSR peer competing on premium positioning and dine-in experience versus La Pino'z's value-led approach.
- Smokin' Joe's Pizza: Smokin' Joe's is an Indian pizza chain operating primarily through a franchise model with dine-in and delivery outlets across India. It competes directly with La Pino'z in the value-pizza segment targeting families and college students.
- US Pizza: US Pizza is an Indian pizza franchise chain with outlets across several cities, offering dine-in and delivery at value price points. It is comparable to La Pino'z as a mid-tier franchise-led pizza brand targeting Indian consumers.
- Domino's Pizza India: Operated by Jubilant FoodWorks, Domino's India is India's largest pizza chain with ~2,000+ outlets. It is the dominant direct competitor to La Pino'z across dine-in, delivery, and digital ordering, sharing the same pizza-QSR category, similar franchise-style network, and overlapping mass-market price positioning.
- Pizza Hut India: Operated by Devyani International, Pizza Hut is one of the top three organized pizza brands in India alongside Domino's and La Pino'z. It offers dine-in, delivery, and takeaway pizzas with comparable promotional mechanics, making it a head-to-head competitor for middle-class Indian consumers.
- Chicago Pizza: Chicago Pizza is an Indian pizza chain with dine-in restaurants in multiple cities offering stuffed and thin-crust pizzas. It is a comparable peer competing in the casual-dining pizza category with similar Indian-market positioning.
- Pizza Corner: Pizza Corner operates dine-in and delivery pizza outlets primarily in South India, with a franchise-led growth model. It is comparable to La Pino'z as a mid-tier Indian pizza chain competing on value and menu variety.
Broad incumbents
- Moza Pizza (Reliance): Reliance Retail has expanded into food services including pizza through its own QSR ventures and through partner brands. As a broad retail/QSR incumbent, it represents a potential threat to La Pino'z's franchise-led model if Reliance scales private-label pizza offerings through its vast retail footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
La Pino'z Pizza social profiles
Digital presenceLa Pino'z Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Pino'z Pizza leadership team
Management profileNumber of profiles
La Pino'z Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Pino'z Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Pino'z Pizza
What does La Pino'z Pizza do?
La Pino'z Pizza is a quick-service pizza restaurant chain that sells vegetarian and non-vegetarian pizzas, sides, desserts, and beverages through franchise-operated dine-in outlets and home delivery, pickup, in-car, and reservation services. Customers order via the company website (lapinozpizza.in) and mobile app, with pricing from Rs 59 to Rs 899 and frequent promo-code and BOGO discounts. The business also sells franchise rights to entrepreneurs to operate branded outlets across India.
Is La Pino'z Pizza a public or private company?
La Pino'z Pizza is a private company. It is classified as unknown and is currently operating.
When was La Pino'z Pizza founded?
La Pino'z Pizza was founded in 2011. It employs 11 to 50 people.
Where is La Pino'z Pizza based?
La Pino'z Pizza is headquartered in Bhubaneswar, India, in the Asia region.
How does La Pino'z Pizza make money?
Three revenue lines are on record. Franchise Fees and Royalty is the primary driver. The others are product Sales through Franchisees and delivery and Service Charges.
Who are La Pino'z Pizza's main competitors?
Emerging players on record are Oven Story Pizza and FreshMenu. Direct peers are Papa John's India, Smokin' Joe's Pizza, US Pizza, Domino's Pizza India, Pizza Hut India, Chicago Pizza and Pizza Corner. Moza Pizza (Reliance) is listed as a broad incumbent.
Does La Pino'z Pizza have an API?
No public API is recorded for La Pino'z Pizza.
What industry is La Pino'z Pizza in?
La Pino'z Pizza's product category is Quick-Service Restaurant Pizza Chain. Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of THAFABAB, Pizza Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.