Vapo
Vapo is a Spanish online and physical retailer of electronic cigarettes, vaping devices, e-liquids, and accessories, serving adult smokers across Spain with both third-party brands and its own BalMY disposable line.
- Company typePrivate
- Founded2013
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vapo does
Vapo is a Spanish online retailer specializing in electronic cigarettes, vaping devices, e-liquids, and related accessories, operating under the legal entity Technology and Press Services S.L. (CIF: B86477718). Founded in 2013 and headquartered in Madrid, the company runs a direct-to-consumer e-commerce platform at vapo.es that serves customers nationwide in Spain, complemented by a physical retail showroom on Calle Alcalá nº 454 near Metro Ciudad Lineal. Its catalog spans beginner kits, pod systems, box mods, disposable vapers, ready-to-vape e-liquids, nicotine salts, longfill aroma concentrates, DIY mixing supplies, replacement coils and pods, batteries, chargers, and coil-building tools across both third-party brands (Vaporesso, VOOPOO, UWELL, Lost Mary by Elf Bar, Joyetech, OXVA, Wpuff/Liquideo) and its own proprietary BalMY disposable line.
The business model is a hybrid product-led growth model combining self-serve online purchasing with in-person consultation at the Madrid store, supported by an educational blog covering Spanish e-cigarette legislation, beginner guides, and product comparisons. Revenue is generated through unit-priced retail transactions with free shipping on orders above 50 EUR; the company holds no proprietary technology and operates on standard e-commerce infrastructure. Marketing relies primarily on content/SEO and email communications, with certifications including Confianza Online and UPEV association membership signaling regulatory compliance.
Customer base consists of adult smokers in Spain seeking to transition to vaping or reduce tobacco consumption, segmented horizontally across both cessation-oriented beginners and hobbyist vapers seeking advanced rebuildable devices and DIY supplies. Current geographic reach is Spain-only, with stated plans to expand physical retail to Barcelona, Valencia, Sevilla, and Granada. The company is privately held with no disclosed external funding, headcount in the 11-50 range, and no publicly disclosed revenue figures.
Vapo firmographics
Firmographics- Name
- Vapo
- Legal name
- Technology and Press Services S.L.
- Website
- https://vapo.es
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vapo is a Spanish online and physical retailer of electronic cigarettes, vaping devices, e-liquids, and accessories, serving adult smokers across Spain with both third-party brands and its own BalMY disposable line.
- Ownership category
- akta.pro rank
Vapo industry classification
Industry- Product category
- Vaping Products E-Commerce
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- akta.pro primary industry
- Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)
- akta.pro secondary industries
- Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), E-Liquid & Nicotine Salt Retail (CRANAEAH), Disposable Vape Retail (CRANAEAI)
Keywords
Where Vapo is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Vapo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce retail of vaping products: Online retail of e-cigarettes, vaping devices, e-liquids, nicotine salts, longfill aromas, accessories, coils, and batteries. Revenue generated through direct consumer purchases with shipping fees for orders under 50 euros.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Vapo product offering
Product offeringCore offering
Vapo is a Spanish online retailer specializing in e-cigarettes, vaping devices, e-liquids, nicotine salts, longfill aromas, DIY e-liquid supplies, and related accessories. The company sells third-party brands (Vaporesso, VOOPOO, UWELL, Lost Mary, Wpuff/Liquideo) alongside its own BalMY disposable line through a nationwide e-commerce storefront at vapo.es and a physical retail store in Madrid.
Product overview
Vapo is a Spanish online retailer and physical store (Madrid) specializing in vaping and e-cigarette products. The company operates as a multi-brand e-commerce platform offering a comprehensive portfolio that spans starter kits for beginners, advanced pod systems and box mods, and a wide range of disposable vapers under own brands (BalMY) and major third-party brands (Vaporesso, VOOPOO, UWELL, Lost Mary/Elf Bar, Wpuff/Liquideo). The product ecosystem is supported by an extensive range of consumables including e-liquids (ready-to-vape, nicotine salts, and longfill concentrates), DIY mixing supplies (bases, aromas, nicokits), replacement coils and pods, atomizers/tanks, batteries, chargers, and coil-building tools. The company also maintains informational content including a blog on vaping legislation, product comparisons, and tutorials.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Cigarette Kits & Devices
- Disposable Vapes
- Ready-to-Vape E-Liquids
- Nicotine Salt E-Liquids
- Longfill Aromas
- DIY E-Liquid Supplies
- Replacement Coils and Pods
- Batteries and Chargers
- Coil-Building Tools
- Tanks and Atomizers
Companies that use Vapo
Customer profileSegments1 record
Ideal customer profiles1 record
Vapo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vapo partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Vapo competitors and assessment
Company assessmentDirect peers
- MyVaporStore: MyVaporStore is a US online retailer focused on electronic cigarettes, e-liquids, pods, coils, and starter kits. Although geographically different, its direct-to-consumer vaping retail model and replacement-consumables ecosystem are closely comparable to Vapo's.
- Vapers Shop: Vapers Shop is an online retailer of vaping devices, e-liquids, nicotine products, and accessories. It is directly comparable to Vapo's direct-to-consumer catalogue and focus on adult customers seeking vaping products.
- EcigaretteDirect: EcigaretteDirect sells e-cigarettes, e-liquids, pods, coils, and related supplies through an online store and UK retail presence. It is a direct category and business-model peer for Vapo's hardware-plus-consumables offering.
- Vape Superstore: Vape Superstore is a specialist online vaping retailer with a broad catalogue of hardware, e-liquids, and accessories. It competes for the same multi-brand, adult smoking-alternative customer use case as Vapo.
- Vape UK: Vape UK operates an online vape shop spanning devices, disposable products, e-liquids, and accessories. Its self-serve e-commerce proposition and multi-brand product selection are directly comparable to Vapo.es.
- Element Vape: Element Vape is an established online retailer for vaping devices, disposables, e-liquids, and accessories. It is a relevant scale and merchandising peer because it sells across the same product categories through a self-serve digital storefront.
- Vape Sourcing: Vape Sourcing is a UK-based multi-category online vape retailer and wholesaler serving consumers and trade customers. Its product-led sales model, broad device and consumables assortment, and online distribution overlap closely with Vapo.
- Cigala: Cigala is a Spanish vape and e-cigarette retailer with a similar multi-category assortment and adult nicotine-user customer base. Its local-market presence makes it a close operating analogue to Vapo's Spanish e-commerce and physical-store model.
- Vape Club: Vape Club is an online specialist vape retailer offering devices, e-liquids, coils, pods, and starter products. Its product-led, multi-category online store competes for the same adult vaping customer and replenishment demand as Vapo.
Broad incumbents
- British American Tobacco: British American Tobacco is a broad nicotine and tobacco incumbent with vaping products and distribution capabilities. It is not a like-for-like retailer, but it is a useful incumbent benchmark for category exposure, regulated nicotine demand, and the economics of transitioning adult smokers to alternative products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vapo social profiles
Digital presenceVapo compliance and trust
Trust signalCompliance2 records
Vapo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vapo leadership team
Management profileNumber of profiles
Vapo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vapo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vapo
What does Vapo do?
Vapo is a Spanish online retailer specializing in e-cigarettes, vaping devices, e-liquids, nicotine salts, longfill aromas, DIY e-liquid supplies, and related accessories. The company sells third-party brands (Vaporesso, VOOPOO, UWELL, Lost Mary, Wpuff/Liquideo) alongside its own BalMY disposable line through a nationwide e-commerce storefront at vapo.es and a physical retail store in Madrid.
Is Vapo a public or private company?
Vapo is a private company. It is classified as unknown and is currently operating.
When was Vapo founded?
Vapo was founded in 2013. It employs 11 to 50 people.
Where is Vapo based?
Vapo is headquartered in Madrid, Spain, in the Europe region.
How does Vapo make money?
One revenue line is on record: E-commerce retail of vaping products.
Who are Vapo's main competitors?
Direct peers on record are MyVaporStore, Vapers Shop, EcigaretteDirect, Vape Superstore, Vape UK, Element Vape, Vape Sourcing, Cigala and Vape Club. British American Tobacco is listed as a broad incumbent.
Does Vapo have an API?
No public API is recorded for Vapo.
What industry is Vapo in?
Vapo's product category is Vaping Products E-Commerce. Its primary akta.pro industry code is CRANAEAA, Dedicated Vape & E-Cigarette Shops (Specialty Retail), with a secondary code of CRANAEAG, Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers). Its NAICS code is 459991.