What Quest Counseling does

Quest Counseling & Consulting, Inc. is a Certified Community Behavioral Health Clinic (CCBHC) headquartered in Reno, Nevada, delivering comprehensive behavioral health, mental health, and substance use treatment to individuals and families across Northern Nevada. Founded in 2003 and operating two Reno facilities (a 20,000-square-foot headquarters at 6110 Plumas Street acquired in March 2024 and a secondary site at 1025 Ridgeview Drive), Quest provides a 24/7/365 crisis hotline and an integrated portfolio of clinical programs including Adult IOP, Onward Quest IOP, Child Psychiatric Program (with new IOP for ages 8-12), Psychiatry, Medication-Assisted Treatment, Perinatal Mental Health (PMAD), Problem Gambling, Groups, and the grant-funded Youth Opioid Intervention Program (YOIP) for ages 13-24. Service delivery is anchored to the federal CCBHC 9-core-services model covering peer support, case management, crisis intervention, basic skills training, and psycho-social rehabilitation.

Quest operates on a blended revenue model combining insurance reimbursements (commercial payers including Aetna, Anthem/BCBS, Cigna, UMR, United Healthcare; Medicare Advantage; and Nevada Medicaid MCOs Anthem, UHC HPN, Molina, Silver Summit, and CareSource), state and federal grants (notably the Fund for a Resilient Nevada for YOIP and a $25,000 CareSource grant in March 2026), self-pay cash services (e.g., $110 individual sessions, $200 psychiatric evaluations), sliding-fee-scale access for uninsured clients, and community fundraising via the annual 'Evening in Bloom' gala (over $189,000 raised in 2026). In 2024 the organization delivered 50,000 total services, increased clients served by 20%, and continued ongoing coverage on local TV outlets (KOLO 8, Channel 2 News, News 4). Go-to-market is direct-to-consumer with strong community partner referrals (Washoe County School District, Nevada Administrative Office of the Courts, State Division of Welfare and Supportive Services).

The organization is led by Executive Director and co-founder Jolene Dalluhn alongside Program Director Alyson Mullen and Outpatient Clinical Director Ana de la Maza. Quest has no parent company, no disclosed external institutional capital, and no enterprise customers - all revenue is generated from individual clients, payers, and grant-making entities. Its competitive position rests on CCBHC certification, broad Medicaid MCO in-network status, specialized programs not widely available in Northern Nevada (YOIP, PMAD, problem gambling), and a high-visibility regional brand built through sustained local media presence and large-scale annual fundraisers.

Name

Quest Counseling

Legal name

Quest Counseling & Consulting, Inc.

Website

https://questreno.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Quest Counseling & Consulting is a Certified Community Behavioral Health Clinic in Reno, Nevada that delivers integrated mental health, substance use, crisis, and rehabilitation services across multiple specialized programs (Adult IOP, Child Psychiatry, Youth Opioid Intervention, Perinatal, Problem Gambling) to individuals and families throughout Northern Nevada.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Adult Day Rehabilitation & Therapy Programs (PT/OT/SLP) (HLADAIAD)

Keywords

• Behavioral health services
• Mental health counseling
• Substance use treatment
• Outpatient psychiatric care
• Crisis intervention services

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Reimbursements: Revenue from commercial insurance plans (Aetna, Ambetter/Silver Summit, Anthem/BCBS, Cigna, GEHA, Hometown Health, Prominence, UMR, United Healthcare, ChampVA, Sierra Health and Life/MySHL/HPN) and Medicare Advantage plans. Billed per service delivered.
2. Government Medicaid & Public Funding: Reimbursements from Nevada Medicaid managed care organizations (Anthem Medicaid, UHC Health Plan of Nevada, Molina, Silver Summit, CareSource), Fee-For-Service Medicaid, and NV Check Up.
3. Self-Pay / Cash-Pay Services: Direct out-of-pocket payments from uninsured clients at published cash rates (e.g., Individual Session $110, Group Session $35, Psychiatric Evaluation $200, Psychiatric Follow Up $100, Evaluation $140, Drug Test $25).
4. Sliding Fee Scale Revenue: Reduced-fee services for qualifying low-income clients who lack insurance coverage.
5. Government Grants (YOIP): Funding from the Nevada Department of Human Services' Fund for a Resilient Nevada to support the Youth Opioid Intervention Program.
6. Donations & Fundraising: Charitable donations (online via PayPal) and proceeds from fundraising events such as the "Evening in Bloom" annual gala, which raised over $189,000 in 2026.
7. Third-Party Fundraisers: Revenue share from partner fundraisers (e.g., 20% of total purchases at Handel's Homemade Ice Cream fundraiser events).

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Quest Counseling & Consulting delivers integrated behavioral health and mental health treatment as a Certified Community Behavioral Health Clinic (CCBHC) in Reno, Nevada. Its services span outpatient intensive programs (Adult IOP, Onward Quest IOP, Child Psychiatric Program), crisis intervention via a 24/7/365 hotline, psychiatry and medication-assisted treatment, plus specialty programs for perinatal mental health, problem gambling, and youth opioid intervention (YOIP). All care is delivered directly by Quest-employed clinicians across two Reno facilities.

Product overview

Quest Counseling & Consulting operates a single integrated behavioral health service platform organized under its Certified Community Behavioral Health Clinic (CCBHC) designation, rather than a discrete software product. Its core clinical programs include the Adult Intensive Outpatient Program (Adult IOP), Onward Quest IOP, Crisis Management Services, Psychiatry, and Groups, which together form the foundation of outpatient and crisis care. Layered on top are specialty clinical programs that address specific populations and conditions: the Child Psychiatric Program (including Child IOP for ages 8-12), Medication Assisted Treatment (MAT), Perinatal Mental Health for PMAD, Problem Gambling Treatment, and the grant-funded Youth Opioid Intervention Program (YOIP). All of these offerings are anchored to the federally required CCBHC core services (peer support, case management, crisis intervention, basic skills training, and psychosocial rehabilitation) and are delivered from Quest's Reno, Nevada facilities, including its expanded 20,000 sq ft Plumas Street site.

Differentiator

Problem solved

Functional benefit

Brands

• Youth Opioid Intervention Program (YOIP): A Quest Counseling program addressing opioid misuse among youth and young adults ages 13-24, providing immediate care, Medication-Assisted Treatment, harm reduction (e.g., Narcan training), and peer support.
• Onward Quest IOP
• Evening in Bloom
• Evening on the Green

Products and services

• Adult Intensive Outpatient Program (Adult IOP) Structured intensive outpatient treatment for adults with mental health and co-occurring substance use conditions, delivered as part of Quest's CCBHC service array.
• Onward Quest IOP Quest's branded intensive outpatient track positioned alongside the Adult IOP as a flagship outpatient treatment offering for adults with behavioral health conditions.
• Crisis Management Services Crisis intervention and stabilization services for individuals in behavioral health crisis, including a 24/7/365 telephone crisis hotline at 775-786-6880. Operated as one of the required CCBHC core services.
• Child Psychiatric Program Outpatient psychiatric services and Child Intensive Outpatient Program for children and adolescents (ages 5-17, with Child IOP for ages 8-12), delivered from the expanded Plumas Street facility.
• Medication-Assisted Treatment (MAT) Evidence-based medication-assisted treatment for substance use disorders, including opioid use disorder, combined with counseling and behavioral therapies.
• Psychiatry Outpatient psychiatric evaluation, diagnosis, and medication management for children, adolescents, and adults served across Quest's Reno clinics.
• Perinatal Mental Health Program Specialized program addressing Perinatal Mood and Anxiety Disorders (PMAD) for pregnant and postpartum individuals experiencing postpartum depression, anxiety, or other perinatal mood disorders.
• Problem Gambling Treatment Counseling and treatment services for individuals and families affected by problem gambling, offered as part of Quest's behavioral health portfolio, including the Onward Quest IOP track.
• Youth Opioid Intervention Program (YOIP) Specialized intervention program for youth and young adults ages 13-24 who have experienced an opioid overdose or are struggling with opioid misuse; provides immediate care, comprehensive assessment/screening, Medication-Assisted Treatment, harm reduction (including Narcan training and distribution), psychoeducation, post-discharge planning, and peer support.
• Group Therapy (Groups) Therapeutic group counseling services offered as a modality across Quest's outpatient programs, including substance use and mental health groups.
• CCBHC Core Services Federally required Certified Community Behavioral Health Clinic core services, including peer support, case management, crisis intervention, basic skills training, and psychosocial rehabilitation, delivered under Quest's CCBHC designation.

Quantifiable outcome

• Provided 50,000 total services in 2024
• +3 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Handel's Homemade Ice CreamminorGTM or Marketing Partner · 28 May 2026Quest partners with Handel's Homemade Ice Cream for a fundraiser on May 28, 2026 (5:00-8:00 PM at 13987 S Virginia St Suite 710, Reno, NV 89511), where 20% of total purchases directly benefit Quest's programs and the individuals and families it serves.
• State of Nevada Division of Welfare and Supportive ServicescoreGTM or Marketing PartnerQuest Counseling and Consulting is teamed up with the State of Nevada Division of Welfare and Supportive Services to help connect clients to public benefits (SNAP, Medicaid/CHIP, TANF, Social Security, etc.) directly from Quest's office in Reno.
• Nevada Opioid Center of Excellence (NOCE)coreStrategic or Co-development PartnerQuest is a panelist in the NOCE's "Listening Sessions" and contributed to the NOCE Dose podcast series, providing insights on opioid prevention, diversion, harm reduction, treatment, recovery, and reoccurrence prevention in Nevada.
• Nevada Administrative Office of the Courts (I'll Allow It Nevada podcast)coreGTM or Marketing PartnerQuest clinician Amy Lewis was featured on the "I'll Allow It Nevada" podcast hosted by the Nevada Administrative Office of the Courts, discussing the role of treatment providers in supporting specialty courts, accountability, rehabilitation, confidentiality, and reducing recidivism.
• KOLO 8 News (KOLO TV)coreGTM or Marketing PartnerKOLO 8 News provides ongoing earned-media coverage of Quest's programs and events, including features on the Child Psychiatric Program, "An Evening on the Green" inaugural gala, "Evening in Bloom" 2026, and seasonal mental health segments with Quest's Outpatient Clinical Director.
• Channel 2 News (KRNV)coreGTM or Marketing PartnerChannel 2 News (KRNV) has covered Quest's new Plumas Street location and the Child Psychiatric Program, and Quest appears on the "2 Plus You Nevada" segment to discuss children's mental health and the Perinatal Mood and Anxiety Disorders (PMAD) program.
• News 4 (mynews4.com)coreGTM or Marketing PartnerNews 4 (KRNV MyNews4) features Quest's Outpatient Clinical Director Ana de la Maza for holiday-season mental health segments discussing seasonal depression, holiday stress, anxiety, and the importance of checking in on loved ones.
• Hope, Nevada (podcast)minorGTM or Marketing PartnerQuest's Executive Director and co-founder Jolene Dalluhn was featured on the Hope, Nevada podcast, discussing addiction, empathy, the power of prosocial activities, relational support, and statewide efforts to support young people in recovery.
• Washoe County School District Safe and Healthy Schools CommissioncoreGTM or Marketing PartnerQuest was featured as part of the Washoe County School District Safe and Healthy Schools Commission segment highlighting youth mental health challenges and the importance of accessible community resources like those Quest provides.
• Washoe County Sheriff's Office (Fatal Dose initiative)minorGTM or Marketing PartnerQuest is part of the network promoting the Washoe County Sheriff's Office's "Fatal Dose: The Rise of Fentanyl in Our Community" awareness campaign, a 20-minute video addressing the local fentanyl crisis.
• Sparks City Attorney Office (Shattered Lives initiative)minorGTM or Marketing PartnerQuest supports the Sparks City Attorney Office's "Shattered Lives: The Deadly Fallout of Fentanyl" awareness initiative targeting teen and pre-teen students, parents, and the broader community on the dangers of fentanyl.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rogers Behavioral Health: Specialty non-profit behavioral health system offering IOP, residential, and PHP services for OCD, anxiety, depression, and addiction. Comparable to Quest's IOP and specialty program portfolio with a similar mission-driven specialty model.
• BayMark Health Services: National provider of opioid use disorder treatment including medication-assisted treatment and outpatient services. Comparable to Quest's MAT and YOIP programs via a specialized, multi-site outpatient model.
• Hazelden Betty Ford Foundation: National non-profit specializing in substance use disorder and co-occurring mental health treatment, including IOP and MAT. Directly comparable to Quest's MAT, Problem Gambling, and Adult IOP offerings via a mission-driven, multi-modality model.
• Northern Nevada HOPES: A Reno-based Federally Qualified Health Center (FQHC) providing integrated primary care and behavioral health services to Northern Nevada. Directly comparable to Quest as a community-based, safety-net provider serving similar low-income and uninsured populations in the same geography.
• Community Health Alliance: A Reno-based FQHC offering primary care, behavioral health, and pharmacy services with sliding fee scale options. Operates in the same Northern Nevada market with a comparable mission-driven, integrated-care model serving similar patient segments.

Emerging players

• Charlie Health: Tech-enabled virtual IOP provider focused on youth and adolescent mental health. An emerging player with partial overlap to Quest's Child Psychiatric Program and Adult IOP offerings via a virtual-delivery model that could complement or compete with traditional in-person care.

Broad incumbents

• Renown Health: Northern Nevada's largest integrated health system, including Renown Behavioral Health. Competes with Quest for behavioral health patients, payer contracts, and specialty court / school district referrals across the same regional market, with broader capital and scale.
• Acadia Healthcare: Large publicly traded behavioral health operator running inpatient facilities and outpatient programs nationwide. A broader incumbent that competes in IOP, psychiatry, and substance use treatment at greater scale.
• Saint Mary's Health Network: A Reno-based regional health system providing inpatient and outpatient behavioral health services. Represents a broader incumbent competitor with the resources to expand outpatient and IOP offerings that could overlap with Quest's program lines.

Others

• Wellpath: National provider of medical and behavioral healthcare to correctional and justice-involved populations. Relevant to Quest's specialty court collaboration through shared focus on justice-involved behavioral health clients, though operating via a different delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/QuestReno
• Instagraminstagram.com/quest_reno
• Xx.com/QuestCounselin1
• LinkedInlinkedin.com/company/quest-counseling

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quest Counseling