Kansas City Monarchs
The Kansas City Monarchs are a privately held independent professional baseball team in the American Association (MLB Partner League) that plays at Legends Field in Kansas City, Kansas, selling tickets, concessions, merchandise, sponsorships, and broadcast rights to local fans and corporate partners.
- Company typePrivate
- Founded2003
- HeadquartersKansas City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kansas City Monarchs does
The Kansas City Monarchs are a privately held independent professional baseball team competing in the American Association of Professional Baseball (an MLB Partner League of 12 teams), playing home games at Legends Field in Kansas City, Kansas. The organization was founded in 2003 as the Kansas City T-Bones and rebranded to the Monarchs in 2021 to honor the legacy of the historic Negro League franchise (1920-1965), with a portion of proceeds donated to the Negro Leagues Baseball Museum. The franchise has won four league championships (2008, 2018, 2021, 2023) and was named the 2023 Greater Kansas City Attraction of the Year.
The Monarchs' revenue is built on five streams: ticket sales (single-game, season, flex plans, group outings, suites, Legends Club), concessions and hospitality (food and beverage at Legends Field including an all-you-can-eat buffet), sponsorships and partnerships (Pepsi, Coors Light, Swope Health, Hollywood Casino, and 20+ other partners), merchandise (a 3,000 sq ft Team Store at Legends Field plus online Shopify storefront), and broadcast rights (KSMO-TV television and aabaseball.tv streaming). Distribution is direct-to-consumer through the team website, phone sales, and the Legends Field box office, supplemented by a third-party Igniter Tickets platform. Pricing spans $7.50 standing room to $77.50 Legends Club, with suites at $65-$70 per guest, military discounts, and theme-night bundles.
The organization's technology stack is conventional: a website-based ticketing platform, KSMO-TV/aabaseball.tv broadcast distribution, and standard e-commerce for merchandise. Premium hospitality and retail operations are managed through a partnership with RS3 Hospitality. The business serves Kansas City metro families, group event organizers, corporate sponsors, and community partners (schools, libraries, youth baseball/softball teams, scout troops) through structured programs including Monty's All-Star Reading Program, Baseball Buddies, and Scout Night.
Kansas City Monarchs firmographics
Firmographics- Name
- Kansas City Monarchs
- Legal name
- Kansas City Monarchs
- Website
- https://monarchsbaseball.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Kansas City Monarchs are a privately held independent professional baseball team in the American Association (MLB Partner League) that plays at Legends Field in Kansas City, Kansas, selling tickets, concessions, merchandise, sponsorships, and broadcast rights to local fans and corporate partners.
- Ownership category
- akta.pro rank
Kansas City Monarchs industry classification
Industry- Product category
- Professional Baseball Entertainment
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Baseball & Softball Leagues (MPAKAAAC)
Keywords
Where Kansas City Monarchs is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kansas City Monarchs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Ticket Sales: Revenue from single-game tickets, season tickets, flex plans, group outings, suites, and Legends Club premium seating. Ticket pricing ranges from $7.50 (standing room) to $77.50 (Legends Club).
- Concessions and Hospitality: Food and beverage sales at Legends Field including Legends Club all-you-can-eat buffet, suite catering, and general stadium concessions.
- Sponsorships and Partnerships: Corporate sponsorship deals with multiple partners including Pepsi, Coors Light, Swope Health, and others. Includes naming rights potential and advertising throughout the stadium and broadcasts.
- Merchandise Sales: Team store sales of Kansas City Monarchs merchandise including the 3,000 square foot Team Store at Legends Field and online store.
- Broadcast Rights: Television and streaming broadcast agreements including partnership with KSMO-TV for home game broadcasts and aabaseball.tv streaming platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Seating - Home Plate Padded |
| Unit Pricing | Pay-as-you-go | General Seating - Dugout Padded |
| Unit Pricing | Pay-as-you-go | General Seating - Infield Reserved |
| Unit Pricing | Pay-as-you-go | General Seating - Outfield Reserved |
| Unit Pricing | Pay-as-you-go | Legends Club (Non-Peak) |
| Unit Pricing | Pay-as-you-go | Concourse High-Top Table |
| Unit Pricing | Pay-as-you-go | Picnic Table Terrace |
| Unit Pricing | Pay-as-you-go | Left Field Bleachers (General Admission) |
| Unit Pricing | Pay-as-you-go | Standing Room Only - Home Run Hill |
| Unit Pricing | Pay-as-you-go | Suites - Sun-Wed |
| Unit Pricing | Pay-as-you-go | Suites - Thu-Sat |
| Subscription | Annual | Flex Plans - 12 Game Package |
| Subscription | Annual | Flex Plans - 6 Game Package |
| Other | Pay-as-you-go | Military Mondays Free GA |
| Unit Pricing | Pay-as-you-go | Triple Play Tuesdays |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels14 records
Kansas City Monarchs product offering
Product offeringCore offering
The Kansas City Monarchs are a professional baseball team competing in the American Association of Professional Baseball (an MLB Partner League), playing home games at Legends Field in Kansas City, Kansas. The organization sells single-game tickets, season tickets, flex plans, premium Legends Club hospitality, and private suite rentals, alongside operating an on-site team store for Monarchs-branded merchandise. Revenue is supplemented by corporate sponsorships (Pepsi, Coors Light, Swope Health, and 20+ others), broadcast rights through KSMO-TV and aabaseball.tv, concessions and group event experiences, and community engagement programs including Monty's All-Star Reading Program and Baseball Buddies.
Product overview
The Kansas City Monarchs are a professional baseball team in the American Association that offers game attendance experiences through single-game tickets, season tickets, and flex plans. The organization provides premium hospitality through Legends Club dining experiences and private suite rentals for group events. Community engagement programs include Monty's All-Star Reading Program, Baseball Buddies, Scout Night overnight camping, and mascot appearances. The team operates a retail Team Store at Legends Field and broadcasts home games through KSMO-TV and aabaseball.tv streaming. Four-time league champions (2018, 2021, 2023, and previously as T-Bones in 2008), the Monarchs play at Legends Field in Kansas City, Kansas.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Game Tickets
- 2026 Season Tickets
- Flex Plans
- Suites
- Legends Club
- Group Outings
- Baseball Buddies Program
- Monty's All-Star Reading Program
- Monty Appearances
- Scout Night
- Team Store
- Monarchs on KSMO-TV Broadcast
- Monarchs Insider
Quantifiable outcome
- Free game ticket for students who complete reading 5 books
- +1 more outcomes
Companies that use Kansas City Monarchs
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Kansas City Monarchs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kansas City Monarchs partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core, major, supporting and minor.
- Negro Leagues Baseball Museum (NLBM)coreThe Monarchs honor the legacy of the historic Negro League franchise (1920-1965) which won ten league pennants and two World Series championships. A portion of all Monarchs proceeds are given back to the museum. The partnership celebrates Kansas City's first championship team and the 100th anniversary of the first Negro League World Series.
- American Association of Professional BaseballcoreMLB Partner League consisting of 12 teams. The Monarchs compete in the West Division. Regular season is 100 games (mid-May to Labor Day) with top four teams from each division advancing to playoffs.
- PepsimajorBeverage sponsor for Kansas City Monarchs games at Legends Field
- Coors LightmajorPresenting sponsor for Thirsty Thursdays beer specials at Legends Field
- Igniter TicketsmajorThird-party ticketing platform providing online ticket selling services for Kansas City Monarchs events
- Swope HealthsupportingHealthcare provider partner and community health initiatives
- DFAsupportingDairy and food products partner
- KCTV/KCTV5majorBroadcast partner for television coverage of Monarchs games
- KSMO-TVmajorTelevision broadcast partner for home game broadcasts
- Security BanksupportingBanking partner and financial services sponsor
- US FoodssupportingFood service and concession supplier for Legends Field
- McDonald'ssupportingQuick service restaurant partner
- Price ChoppersupportingGrocery store partner for promotions and community outreach
- ValPakminorCoupon and promotional partner
- SiteOne SportsFieldssupportingSports field and grounds maintenance equipment partner
- BRICsupportingSports and entertainment venue partner
- KCKCC (Kansas City Kansas Community College)supportingCommunity college educational partnership
- Hollywood Casino KansassupportingCasino entertainment partner in the region
- SanominorHealth and sports nutrition partner
- UCCU (University of Central Credit Union)supportingCredit union partner with video board branding
- DM (Devouring Marketing)minorMarketing services partner
- KCPG (KC Property Guys)minorReal estate services partner
- Variety KCsupportingChildren's charity community partner supporting youth programming
- Rotary Youth CampsupportingYouth development organization community partner
- Alzheimer's Association Kansas City ChaptersupportingHealth advocacy organization community partner
- Walk MSsupportingMultiple sclerosis awareness and fundraising community partner
- FairfaxsupportingCommunity organization and healthcare partner
- American Cancer SocietysupportingCancer research and support organization community partner
- Make-A-Wish Missouri & KansassupportingWish-granting organization for children with critical illnesses community partner
- Big Brothers Big Sisters Kansas City (BBBSKC)supportingYouth mentorship organization community partner
- aabaseball.tvmajorStreaming platform for live American Association game broadcasts
- RS3 HospitalitymajorHospitality and retail management partner for Legends Club, suites, and team store operations
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Kansas City Monarchs competitors and assessment
Company assessmentDirect peers
- Lincoln Saltdogs: American Association team referenced in the Monarchs' 2026 game recaps. Independent professional baseball franchise in a similar mid-size market with comparable ticket and sponsorship economics.
- St. Paul Saints: Fellow American Association of Professional Baseball team, one of the league's flagship independent franchises, competing in the same league with similar community-driven marketing and entertainment positioning.
- Gary SouthShore RailCats: Long-standing American Association franchise and direct league peer. Comparable independent professional baseball operation with similar community-engagement programming and family-ticket pricing.
- Schaumburg Boomers: American Association member club operating an independent baseball franchise with comparable premium hospitality, group outings, and family-focused promotional programming.
- Fargo-Moorhead RedHawks: American Association opponent referenced repeatedly in the Monarchs' 2026 game recaps. Direct divisional competitor with a similar independent-league business model targeting regional family entertainment.
- Lake Country DockHounds: American Association team and direct league peer. Competes in the same independent-league structure with a similar mix of ticket sales, sponsorships, and themed entertainment events.
- Kane County Cougars: Recent addition to the American Association, former affiliated minor league club. Comparable independent baseball operation with a focus on family entertainment and theme nights.
- Sioux City Explorers: American Association team and direct league peer, operating an independent baseball franchise in a similar Midwestern market with overlapping ticket pricing and group-event offerings.
- Cleburne Railroaders: American Association team and direct league peer, operating an independent baseball franchise in a comparable smaller market with similar revenue diversification across tickets, sponsorships, and concessions.
- Winnipeg Goldeyes: American Association team the Monarchs face in regular-season play (referenced in 2026 Monarchs schedule). Both operate independent professional baseball franchises with comparable ticket pricing and community-program strategies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kansas City Monarchs social profiles
Digital presenceKansas City Monarchs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kansas City Monarchs leadership team
Management profileNumber of profiles
Profiles15 records
Kansas City Monarchs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kansas City Monarchs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kansas City Monarchs
What does Kansas City Monarchs do?
The Kansas City Monarchs are a professional baseball team competing in the American Association of Professional Baseball (an MLB Partner League), playing home games at Legends Field in Kansas City, Kansas. The organization sells single-game tickets, season tickets, flex plans, premium Legends Club hospitality, and private suite rentals, alongside operating an on-site team store for Monarchs-branded merchandise. Revenue is supplemented by corporate sponsorships (Pepsi, Coors Light, Swope Health, and 20+ others), broadcast rights through KSMO-TV and aabaseball.tv, concessions and group event experiences, and community engagement programs including Monty's All-Star Reading Program and Baseball Buddies.
Is Kansas City Monarchs a public or private company?
Kansas City Monarchs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kansas City Monarchs founded?
Kansas City Monarchs was founded in 2003. It employs 11 to 50 people.
Where is Kansas City Monarchs based?
Kansas City Monarchs is headquartered in Kansas City, United States, in the North America region.
How does Kansas City Monarchs make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are concessions and Hospitality, sponsorships and Partnerships, merchandise Sales and broadcast Rights.
Who are Kansas City Monarchs's main competitors?
Direct peers on record are Lincoln Saltdogs, St. Paul Saints, Gary SouthShore RailCats, Schaumburg Boomers, Fargo-Moorhead RedHawks, Lake Country DockHounds, Kane County Cougars, Sioux City Explorers, Cleburne Railroaders and Winnipeg Goldeyes.
Does Kansas City Monarchs have an API?
No public API is recorded for Kansas City Monarchs.
What industry is Kansas City Monarchs in?
Kansas City Monarchs's product category is Professional Baseball Entertainment. Its primary akta.pro industry code is MPAKAAAC, Baseball & Softball Leagues. Its NAICS code is 711211 and its SIC code is 7997.