Fargo-Moorhead RedHawks
The Fargo-Moorhead RedHawks are a privately-held professional baseball franchise in the American Association (an MLB Partner League), playing at Newman Outdoor Field in Fargo, ND since 1996, serving regional families with tickets, merchandise, sponsorships, and youth community programs.
- Company typePrivate
- Founded1996
- HeadquartersFargo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fargo-Moorhead RedHawks does
Fargo-Moorhead RedHawks is a privately-held professional baseball franchise founded in 1996 and headquartered at 1515 15th Ave N, Fargo, North Dakota. The franchise competes in the American Association of Professional Baseball (AAPB), an MLB Partner League, and plays home games at Newman Outdoor Field. It has accumulated 1,600+ wins and 6 league championships over its first 30 seasons, with a cumulative in-person audience exceeding 5 million fans. The franchise's 15 MLB contract transfers since 2020 (most recently Jake Dykhoff to the Baltimore Orioles) position it as a credible player-development node within the independent/Partner-League ecosystem.
The franchise monetizes operations through a multi-product ticket portfolio — single-game tickets, flex packs, season tickets, group/party decks, suite rentals, and birthday-party packages — sold via Glitnir Ticketing online, by phone, and at the ticket office. Secondary revenue lines include the RedHawks Team Store (merchandise), corporate sponsorship activations (Holiday Inn, High Point Networks, Digital Plains, YMCA, Consolidated Communications, Clean Response), suite rentals for corporate entertainment, and ancillary programming. In 2026 the franchise layered in two new revenue surfaces: a 'Fargo Woodchippers' alternate-identity sub-brand (five themed home games with custom merchandise, launched with Worthen Design) and a Banana Ball exhibition partnership with Visit Fargo-Moorhead (June 26-27, 2026).
The organization also operates community-engagement programs that function as both brand-building and customer-acquisition assets: Hawkeye's Bookworms (a four-week youth literacy incentive in its 19th year, serving 200,000+ kids), Hawkeye's Kids Club (ages 3-13, presented by Mazda & Kia of Fargo), mascot appearances, donation requests, and a host-family program for incoming players. Leadership includes President & CEO Brad Thom, General Manager Karl Hoium, Manager Chris Coste (since 2021), and Community Relations Director Andrew Ortloff. The team plays in 2026 under the league's Partner League structure following its prior tenure in the Northern League until 2011.
Fargo-Moorhead RedHawks firmographics
Firmographics- Name
- Fargo-Moorhead RedHawks
- Legal name
- Fargo-Moorhead RedHawks Baseball
- Website
- https://fmredhawks.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Fargo-Moorhead RedHawks are a privately-held professional baseball franchise in the American Association (an MLB Partner League), playing at Newman Outdoor Field in Fargo, ND since 1996, serving regional families with tickets, merchandise, sponsorships, and youth community programs.
- Ownership category
- akta.pro rank
Fargo-Moorhead RedHawks industry classification
Industry- Product category
- Professional Sports Entertainment
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Baseball & Softball Leagues (MPAKAAAC)
Keywords
Where Fargo-Moorhead RedHawks is headquartered
LocationHeadquarters
- HQ city
- Fargo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fargo-Moorhead RedHawks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Single game tickets |
Distribution channels4 records
Marketing channels6 records
Fargo-Moorhead RedHawks product offering
Product offeringCore offering
The Fargo-Moorhead RedHawks operate a professional independent baseball team competing in the American Association of Professional Baseball (an MLB Partner League) and host home games at Newman Outdoor Field in Fargo, North Dakota. Their primary sellable offerings include game-day admission tickets across multiple formats, suite and party-deck rentals, birthday party packages, team merchandise, and special branded entertainment such as the Fargo Woodchippers alternate identity and Banana Ball exhibitions.
Product overview
The Fargo-Moorhead RedHawks operate as a professional baseball entertainment organization offering a core product of American Association professional baseball games at Newman Outdoor Field. The portfolio includes ticket sales products (single game, season tickets, flex packs, group packages, suite rentals), the RedHawks Team Store merchandise operation, and community-focused youth programs including Hawkeye's Kids Club and Hawkeye's Bookworms reading initiative. Special branded experiences include the Fargo Woodchippers alternate identity (five games annually with custom merchandise) and Banana Ball exhibition events. The organization serves as an MLB Partner League member competing since 1996, generating revenue through game attendance, merchandise, sponsorships, and community programming.
Differentiator
Problem solved
Functional benefit
Brands
- Hawkeye's Bookworms: A four-week-long reading incentive program for kids in the region, encouraging youth reading with prizes and community involvement, now in its 19th year.
- Hawkeye's Kids Club
- Fargo Woodchippers
Products and services
- Fargo-Moorhead RedHawks Professional Baseball Games
- Single Game Tickets
- Season Tickets
- Flex Packs
Companies that use Fargo-Moorhead RedHawks
Customer profileSegments2 records
Ideal customer profiles2 records
Fargo-Moorhead RedHawks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fargo-Moorhead RedHawks partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Visit Fargo-MoorheadminorPartnered with Visit Fargo-Moorhead to bring Banana Ball events (Firefighters and Indianapolis Clowns) to Newman Outdoor Field in 2026.
- Holiday InnminorCorporate sponsor displayed on website
- High Point NetworksminorCorporate sponsor displayed on website
- Digital PlainsminorCorporate sponsor displayed on website
- YMCAminorCorporate sponsor displayed on website
- Consolidated CommunicationsminorCorporate sponsor displayed on website
- Clean ResponseminorCorporate sponsor displayed on website
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Fargo-Moorhead RedHawks competitors and assessment
Company assessmentDirect peers
- Sioux Falls Canaries: Fellow American Association of Professional Baseball (MLB Partner League) club based in Sioux Falls, SD. Directly comparable league, business model (independent pro baseball tickets, merchandise, sponsorships), and Upper Midwest regional market footprint to the RedHawks.
- Gary SouthShore RailCats: AAPB partner-league club; the two teams have executed recent player trades (Richards/Clanin in 2025). Same league structure, comparable product offering, and similar regional-market economics.
- Lake Country DockHounds: Another AAPB franchise with similar operational scale, Midwest market dynamics, and ticketing/sponsorship model — provides additional league-level comparability for revenue and attendance benchmarking.
- Milwaukee Milkmen: American Association franchise that has engaged in player transactions with the RedHawks (Ostberg trade, 2025). Comparable league, ticket/merchandise model, and Midwest regional positioning.
- Kansas City Monarchs: American Association of Professional Baseball club. Same league, similar full-stack baseball entertainment offering including tickets, suites, group sales, and merchandise, providing a direct operational benchmark for the RedHawks.
- Lincoln Saltdogs: Another AAPB franchise competing in the same league as the RedHawks. Comparable product (professional baseball games, promotions, group entertainment) and similar smaller-market operational profile in the Great Plains.
- Schaumburg Boomers: American Association club with similar small-to-mid independent professional baseball operations, ticket products, suite rentals, and merchandise mix, offering comparable operational benchmarking.
- Cleburne Railroaders: AAPB franchise and direct player-trade counterpart of the RedHawks. Operates the same league model with comparable ticket, merchandise, and sponsorship revenue mix in a small-to-mid Texas market.
Broad incumbents
- St. Paul Saints: Former AAPB club now part of the Twins-affiliated Triple-A system. Provides a benchmark for the alternative path an independent/partner-league franchise can take — direct integration with MLB — versus the RedHawks' current Partner League status.
- Chicago Dogs: American Association club based in a larger metro (Rosemont/Chicago). Comparable league and product offering, but with materially larger addressable market and corporate sponsor base, serving as a benchmark for what scaled AAPB operations look like.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fargo-Moorhead RedHawks social profiles
Digital presenceFargo-Moorhead RedHawks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fargo-Moorhead RedHawks leadership team
Management profileNumber of profiles
Profiles4 records
Fargo-Moorhead RedHawks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fargo-Moorhead RedHawks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fargo-Moorhead RedHawks
What does Fargo-Moorhead RedHawks do?
The Fargo-Moorhead RedHawks operate a professional independent baseball team competing in the American Association of Professional Baseball (an MLB Partner League) and host home games at Newman Outdoor Field in Fargo, North Dakota. Their primary sellable offerings include game-day admission tickets across multiple formats, suite and party-deck rentals, birthday party packages, team merchandise, and special branded entertainment such as the Fargo Woodchippers alternate identity and Banana Ball exhibitions.
Is Fargo-Moorhead RedHawks a public or private company?
Fargo-Moorhead RedHawks is a private company. It is classified as unknown and is currently operating.
When was Fargo-Moorhead RedHawks founded?
Fargo-Moorhead RedHawks was founded in 1996. It employs 11 to 50 people.
Where is Fargo-Moorhead RedHawks based?
Fargo-Moorhead RedHawks is headquartered in Fargo, United States, in the North America region.
Who are Fargo-Moorhead RedHawks's main competitors?
Direct peers on record are Sioux Falls Canaries, Gary SouthShore RailCats, Lake Country DockHounds, Milwaukee Milkmen, Kansas City Monarchs, Lincoln Saltdogs, Schaumburg Boomers and Cleburne Railroaders. Broad incumbents are St. Paul Saints and Chicago Dogs.
Does Fargo-Moorhead RedHawks have an API?
No public API is recorded for Fargo-Moorhead RedHawks.
What industry is Fargo-Moorhead RedHawks in?
Fargo-Moorhead RedHawks's product category is Professional Sports Entertainment. Its primary akta.pro industry code is MPAKAAAC, Baseball & Softball Leagues. Its NAICS code is 711219 and its SIC code is 7900.