InfoMat Data
InfoMat Data is a Nashville-based private marketing data analytics firm that builds look-alike audiences from actual purchase behavior using its proprietary Transactional Data Matrix. It serves direct marketers, publishers, and financial services firms via consultative B2B sales.
- Company typePrivate
- Founded-
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What InfoMat Data does
InfoMat Data Inc. is a privately held, Nashville-based marketing data analytics firm that operates as a B2B service provider to direct marketers, publishers, and financial services companies. The company builds and markets proprietary audience-targeting products, with its flagship being the Transactional Data Matrix (TDM), a data framework that captures actual purchase behavior (transactional meta data) across multiple product categories to construct look-alike audiences for marketing campaigns. The firm serves clients primarily in publishing, investment research, and direct-response marketing through consultative sales, with a publicly disclosed continuous operating history dating back to at least 1984.
The company's product portfolio centers on the TDM and comprises core services including Direct Marketing List Brokerage & Metadata, Data Analytics and Customer Insights, Secure Customer Data Management, and Market Segmentation Research. These are complemented by add-on look-alike audience modules that integrate with major advertising platforms — Facebook, Google, AdRoll, Bing, and YouTube — allowing clients to deploy the same audience model across digital, direct mail, radio, and TV channels. The technology relies on aggregated transactional data from approximately 12 big data marketing companies and Amazon, combined with platform-side AI (Google's in-market signals, Facebook's look-alike algorithms) to produce predictive scoring of purchase readiness, and is positioned as going beyond cookies and behavioral data to capture what consumers actually purchase.
InfoMat Data generates revenue primarily through transaction fees on marketing list brokerage and professional services fees for data analytics, customer insights, and market segmentation research. The firm employs a sales-led, consultative go-to-market motion, with prospects engaging the company via phone or email through a designated sales representative (Jeremiah); no public pricing or self-serve channel is offered. The company operates from a single Nashville headquarters, is CCPA- and COPPA-compliant, and reports an employee count of 11–50 with no disclosed funding, M&A, or leadership changes.
InfoMat Data firmographics
Firmographics- Name
- InfoMat Data
- Legal name
- InfoMat Data Inc.
- Website
- https://infomatdata.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InfoMat Data is a Nashville-based private marketing data analytics firm that builds look-alike audiences from actual purchase behavior using its proprietary Transactional Data Matrix. It serves direct marketers, publishers, and financial services firms via consultative B2B sales.
- Ownership category
- akta.pro rank
InfoMat Data industry classification
Industry- Product category
- Marketing Data Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
- akta.pro secondary industry
- Data Monetization & Data Products Services (BPAEAHAL)
Keywords
Where InfoMat Data is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InfoMat Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketing List Brokerage: Provides direct mail and digital marketing list brokerage services. Creates targeted prospect lists for clients based on transactional meta data and look-alike audience modeling.
- Data Analytics and Customer Insights: Offers data analytics and customer insights services to help businesses understand their target audiences and optimize marketing campaigns.
- Market Segmentation Research: Uses the Transactional Data Matrix for market segmentation research to identify specific purchase habits of target audiences.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
InfoMat Data product offering
Product offeringCore offering
InfoMat Data operates a proprietary marketing data and analytics platform built on the Transactional Data Matrix (TDM), which aggregates transactional meta data from 12+ big data marketing companies and Amazon to identify actual purchase behavior. The company sells marketing list brokerage, predictive data analytics, market segmentation research, secure customer data management, and look-alike audience modeling services that integrate with Facebook, Google, AdRoll, Bing, and YouTube.
Product overview
InfoMat Data offers a unified marketing data and analytics platform built around its proprietary Transactional Data Matrix (TDM) technology. The platform consists of core services including Market Segmentation Research, Direct Marketing List Brokerage & Metadata, Data Analytics and Customer Insights, and Secure Customer Data Management. These core offerings are supplemented by specialized look-alike audience modules that integrate with major advertising platforms including Facebook, Google, AdRoll, Bing, and YouTube. The platform transforms transactional meta data into predictive data to help businesses identify prospects most likely to convert, double or triple response rates, and maximize customer lifetime value.
Differentiator
Problem solved
Functional benefit
Products and services
- Transactional Data Matrix (TDM) A proprietary data platform that uses transactional meta data from 12+ big data marketing companies and Amazon to build look-alike audiences based on actual purchasing behavior rather than cookies or behavioral intent. Sold to businesses that need precise prospect targeting across digital marketing, direct mail, radio, and TV channels.
- Direct Marketing List Brokerage & Metadata List brokerage service that delivers precise look-alike audiences, direct mail responsive targeting, and demographic, geographic, psychographic, and special targeted selects based on transactional meta data. Sold to direct marketers, publishers, and financial firms seeking prospect lists for multi-channel campaigns.
- Data Analytics and Customer Insights Analytics service that mines transactional meta data to identify specific purchase habits of target audiences and provides customer lifetime value analysis and marketing analytics. Sold to businesses seeking to understand and optimize their customer base.
- Secure Customer Data Management Data management service with physical, electronic, and procedural safeguards that comply with federal regulations (including CCPA and COPPA) to protect personal information for clients and their consumers. Sold to clients that require compliant handling of consumer data.
- Market Segmentation Research Research service using the Transactional Data Matrix to segment markets and identify investment preferences, income levels, and purchase behaviors for targeted marketing campaigns. Sold to businesses that need granular audience segmentation for campaign planning.
Quantifiable outcome
- Double direct mail response rates compared to traditional marketing efforts
- +2 more outcomes
Companies that use InfoMat Data
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
InfoMat Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature5 records
InfoMat Data partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
InfoMat Data competitors and assessment
Company assessmentDirect peers
- ZoomInfo: B2B contact, intent, and audience data provider. Comparable data brokerage and look-alike-style targeting services, though focused primarily on B2B rather than InfoMat's consumer/transactional base.
- LiveRamp: Identity resolution and data collaboration platform (formerly Acxiom). Highly comparable to InfoMat's marketing data brokerage and look-alike audience use cases, with overlapping customer base in financial services and publishing.
- PebblePost: Programmatic direct-mail platform that combines online intent signals with household-level data to mail physical pieces. Closely comparable to InfoMat's data-driven direct mail list brokerage and audience targeting capabilities.
- Lotame: Data management platform and audience data provider for advertisers and publishers. Direct overlap with InfoMat's audience segmentation and look-alike audience offerings.
Broad incumbents
- Oracle Advertising (Oracle Data Cloud): Enterprise audience data and measurement platform within Oracle's ad tech stack. Comparable audience targeting and analytics offering to InfoMat, but bundled with much broader martech/adtech portfolio.
- Epsilon Data Management (Publicis): Large-scale consumer data and audience-targeting platform within Publicis. Directly comparable to InfoMat's transactional-data-driven audience and list services, but operates at much larger scale and broader portfolio.
- Merkle (dentsu): Customer data platform and identity-resolution business inside dentsu. Comparable audience targeting, segmentation, and customer analytics services to InfoMat, but at enterprise scale and as part of a global agency network.
- Experian Marketing Services: Consumer credit and marketing data provider with audience targeting, segmentation, and look-alike modeling offerings. Direct overlap with InfoMat's TDM-driven prospect identification and segmentation services.
Emerging players
- Bombora: B2B intent data co-op used to identify in-market prospects. Comparable predictive targeting and audience data offering to InfoMat, though narrower focus on B2B purchase intent rather than consumer transactional data.
Others
- AdRoll (NextRoll): Multi-channel ad platform whose IntentMap data co-op is one of InfoMat's integration partners. Listed as a peer because it both supplies audience data (via IntentMap) and competes for the same look-alike / prospecting use case InfoMat addresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
InfoMat Data social profiles
Digital presenceInfoMat Data compliance and trust
Trust signalCompliance2 records
InfoMat Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
InfoMat Data leadership team
Management profileNumber of profiles
InfoMat Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InfoMat Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InfoMat Data
What does InfoMat Data do?
InfoMat Data operates a proprietary marketing data and analytics platform built on the Transactional Data Matrix (TDM), which aggregates transactional meta data from 12+ big data marketing companies and Amazon to identify actual purchase behavior. The company sells marketing list brokerage, predictive data analytics, market segmentation research, secure customer data management, and look-alike audience modeling services that integrate with Facebook, Google, AdRoll, Bing, and YouTube.
Is InfoMat Data a public or private company?
InfoMat Data is a private company. It is classified as unknown and is currently operating.
When was InfoMat Data founded?
InfoMat Data was founded in -1. It employs 11 to 50 people.
Where is InfoMat Data based?
InfoMat Data is headquartered in Nashville, United States, in the North America region.
How does InfoMat Data make money?
Three revenue lines are on record. Marketing List Brokerage is the primary driver. The others are data Analytics and Customer Insights and market Segmentation Research.
Who are InfoMat Data's main competitors?
Direct peers on record are ZoomInfo, LiveRamp, PebblePost and Lotame. Broad incumbents are Oracle Advertising (Oracle Data Cloud), Epsilon Data Management (Publicis), Merkle (dentsu) and Experian Marketing Services. Bombora is listed as an emerging player. AdRoll (NextRoll) is listed as an others.
Does InfoMat Data have an API?
No public API is recorded for InfoMat Data.
What industry is InfoMat Data in?
InfoMat Data's product category is Marketing Data Analytics. Its primary akta.pro industry code is BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists), with a secondary code of BPAEAHAL, Data Monetization & Data Products Services. Its NAICS code is 51821 and its SIC code is 7374.