Green Ridge Wealth Planning

What Green Ridge Wealth Planning does

Green Ridge Wealth Planning is a fee-only, SEC-registered investment adviser founded in 2016 by Robert J. (Bobby) Mascia and headquartered in Montville, New Jersey. The firm provides integrated financial planning, investment management, and business planning services to two primary client segments: entrepreneurs and business owners (from startup through exit, including family businesses) and HNW professionals, retirees, and families with investable assets generally of $1M or more. Its core proposition is the coordination of a client's CPA, attorney, and financial plan into a single strategy under a proprietary process called Wealthficiency™, supported by a structured 8-week onboarding plan and a stated mission to help 1,000 business owners be exit-ready by 2036.

The firm operates a fee-only fiduciary model with no commissions and no product sales, generating revenue from recurring advisory fees. Client assets are custodied at Charles Schwab, with operational technology built on Black Diamond for performance reporting and document storage, and RightCapital for financial planning and net worth aggregation. Internal intellectual property includes the trademarked Wealthficiency™ process, the Wealthficiency™ Gap Assessment tool, the "Business Unchained" podcast, the book "Unchained," and a library of whitepapers and monthly Investment Committee webinars. The team of approximately 14 includes a Partner/CIO from Goldman Sachs, a COO/CCO, a Director of Financial Planning, and dedicated marketing and client relations staff.

Distribution is consultative and referral-driven: new clients enter via an introductory call, followed by the 8-week onboarding, with lead generation sourced from CPA, attorney, and estate planner referral networks, community partnerships, the podcast, and CEO-led content. The firm serves the Northeast U.S. and has grown AUM from roughly $220M in 2021 to over $400M by 2026, with recognition including NJBIZ Leaders in Finance (2024, 2026), Inc. Best Workplaces 2024, and Forbes Finance Council membership.

Name

Green Ridge Wealth Planning

Legal name

Green Ridge Wealth Planning LLC

Website

https://grwealthplan.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Ridge Wealth Planning is a fee-only, SEC-registered RIA in Montville, NJ, providing integrated financial planning, investment management, and business planning primarily to HNW entrepreneurs, business owners, and professionals in the Northeast U.S.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE)

Keywords

• Fee-only financial planning
• Wealth management advisory
• Investment management services
• Business exit planning
• Fiduciary financial advisory

Headquarters

HQ city

Montville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Fee-Only Financial Planning & Investment Management: As a fee-only fiduciary, Green Ridge Wealth Planning does not earn commissions from product sales. Revenue is generated through fee-based advisory services for financial planning and investment management. The firm is legally obligated to put clients' interests first. Charles Schwab serves as the custodian for client assets.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Green Ridge Wealth Planning provides fee-only fiduciary financial planning and investment management services for high-net-worth entrepreneurs, business owners, professionals, and retirees. Its offering integrates three service lines — Investment Management, Business Planning (including exit and succession planning), and Financial Planning — delivered through a proprietary Wealthficiency™ process and an 8-week structured onboarding plan that coordinates the client's CPA, attorney, and financial plan into one cohesive strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Wealthficiency™: The firm's proprietary integrated financial planning approach that eliminates gaps in financial strategy by seamlessly integrating tax strategy, legal considerations, life insurance, and estate planning.
• Green Ridge Gives Back (GRGB)
• Business Unchained

Products and services

• Investment Management

Quantifiable outcome

• Expanded AUM from ~$220M to $400M+ between 2021 and 2026
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• nourish.NJminorOthers · 1 January 2024nourish.NJ is one of the key community organizations partnered with through Green Ridge Gives Back (GRGB), the firm's formal community outreach initiative launched in 2024. Team members volunteer at the organization and client events are held there.
• West Bergen Mental Health CareminorOthers · 1 January 2024West Bergen Mental Health Care is among the organizations partnered with through Green Ridge Gives Back. CIO Jordan Kaufman also serves on the Board of Trustees for this organization.
• Homeless SolutionsminorOthers · 1 January 2024Homeless Solutions is partnered with through Green Ridge Gives Back initiative. Team members participate in volunteer activities supporting this organization's mission.
• The Dunkin' Joy FoundationminorOthers · 1 January 2024The Dunkin' Joy Foundation is among the organizations supported by Green Ridge Gives Back. The firm has ties to the Dunkin' franchise business through CEO Bobby Mascia's family office.
• CPAs and Tax AdvisorscoreImplementation/ SI/ Consulting PartnerGreen Ridge coordinates with clients' CPA and tax advisors as part of its integrated Wealthficiency™ approach. The firm relies on CPA referrals as a key channel for new client acquisition. Tax strategy is a core component of the integrated planning process.
• Estate Planning AttorneyscoreImplementation/ SI/ Consulting PartnerEstate planning attorneys are integrated into the Wealthficiency™ process alongside the client's financial plan and CPA. The firm coordinates trust funding and estate planning strategies as part of its holistic approach.
• Charles SchwabcoreTechnology or IntegrationCharles Schwab serves as the custodian for client assets. Clients access their Charles Schwab accounts through the firm's client portal. This is the primary custodial and reporting platform for client investment accounts.
• Black Diamond Performance ReportingcoreTechnology or IntegrationBlack Diamond Performance Reporting is used by the firm to manage client accounts, track holdings and performance, and provide secure document storage via the Vault feature. This platform provides consolidated reporting for clients.
• RightCapital Financial Planning SoftwarecoreTechnology or IntegrationRightCapital Financial Planning Software aggregates client accounts including investments, loans, and credit cards, providing a consolidated net worth view. Used to run reports and store important financial planning documents.
• Stevens & LeeminorImplementation/ SI/ Consulting PartnerStevens & Lee is a law firm where attorneys Norman Kallen and Stuart Brown hosted CEO Bobby Mascia on their podcast 'The Life of a Multi-Business Owner' discussing topics including building a trusted network, company culture, and family business lessons.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Creative Planning: Large fee-only RIA serving HNW individuals and business owners with integrated financial planning and investment management. Comparable model, fee structure, and target client segment to Green Ridge.
• Buckingham Strategic Wealth: Fee-only RIA focused on evidence-based investment management and financial planning for HNW clients. Comparable fee-only fiduciary structure and integrated planning approach.
• Plante Moran Wealth Management: Fee-only RIA affiliated with Plante Moran accounting firm, providing integrated wealth management to business owners and HNW individuals. Strong analogy to Green Ridge's CPA-coordinated Wealthficiency™ model.
• Carson Group: RIA platform providing wealth management, business consulting, and coaching services to entrepreneurs and HNW clients. Highly comparable in targeting business owners with integrated planning offerings.
• Savant Wealth Management: Fee-only fiduciary RIA serving HNW individuals, families, and business owners with integrated financial planning and investment management. Closely aligned business model and client focus.

Broad incumbents

• Focus Financial Partners: Large RIA roll-up platform with dozens of partner firms. Represents the consolidator pressure that Green Ridge faces and serves overlapping client segments with broader scale and resources.
• Edelman Financial Engines: One of the largest independent RIAs in the U.S., offering investment management and financial planning. Serves overlapping HNW and business-owner segments with broader geographic reach and scale.
• Mercer Advisors: Large national RIA providing wealth management, investment advisory, and family office services to HNW clients. Operates broadly in the same space but at significantly larger scale.

Regional players

• Monarch Wealth Advisors: Mid-Atlantic/Northeast-focused fee-only RIA serving HNW individuals and business owners with integrated planning. Comparable size and regional concentration to Green Ridge's current footprint.

Emerging players

• Sanctuary Wealth: Wealth management platform partnering with high-achieving advisors transitioning from wirehouses or banks. Operates in similar HNW advisory space with comparable advisor-centric model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtfP9X5JNHho7Wb96TtHdbg
• Facebookfacebook.com/grwealthplan
• LinkedInlinkedin.com/company/grwealthplan
• Instagraminstagram.com/grwealthplan

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Ridge Wealth Planning