Sunrise Wholesale Merchandise

What Sunrise Wholesale Merchandise does

Sunrise Wholesale Merchandise, LLC is a Los Angeles-based wholesale dropshipping supplier that has been operating for over 20 years. The company provides online resellers and e-commerce entrepreneurs with access to a catalog of more than 30,000 products across 20+ categories — including consumer brands such as Apple, Sony, Canon, Disney, and Gucci — at wholesale prices. Sellers list these products on their own Shopify, eBay, Amazon, or Big Commerce storefronts; when an end-customer order is placed, the seller pays Sunrise the wholesale price and Sunrise ships the product directly to the buyer. The company positions itself as eliminating the need for warehousing, inventory investment, and shipping logistics on the seller's side, while offering same-day or next-day fulfillment.

Name

Sunrise Wholesale Merchandise

Legal name

Sunrise Wholesale Merchandise, LLC

Website

https://sunrisewholesalemerchandise.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunrise Wholesale Merchandise is a Los Angeles-based dropship wholesaler that lets online resellers and e-commerce entrepreneurs sell 30,000+ brand-name products without holding inventory, fulfilling orders directly to their end customers via Shopify, eBay, Amazon, and Big Commerce integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Wholesale Membership Subscription: Monthly or yearly recurring membership fees that provide access to wholesale pricing, product feeds, and fulfillment services. Membership auto-renews and is charged on a recurring basis.
2. Product Fulfillment Revenue: Revenue generated from selling products at wholesale prices to members who resell to end customers. Sellers pay wholesale price and keep the margin between retail and wholesale pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Sunrise Wholesale Merchandise operates a wholesale dropshipping service that gives online resellers and e-commerce entrepreneurs access to over 30,000 products from top brands (Apple, Sony, Canon, Disney, Gucci, etc.) across more than 20 product categories. Members list products on their own storefronts or on marketplaces such as Shopify, eBay, Amazon, and Big Commerce, while Sunrise handles direct-to-customer fulfillment with same-day or next-day shipping.

Product overview

Sunrise Wholesale Merchandise is a single, unified dropshipping wholesale service that enables retailers to sell products from top brands (Apple, Sony, Canon, Disney, etc.) without maintaining inventory. The service provides access to over 30,000 products across 20+ categories including Electronics, Home Decor, Jewelry, Toys, Kitchen, and more. Retailers set up a website or sell on marketplace platforms (Shopify, eBay, Amazon, Big Commerce), place orders through Sunrise Wholesale, and products ship directly to end customers. The company handles fulfillment, offering same-day or next-day shipping, while providing product feeds, inventory management, and daily email alerts for updates.

Differentiator

Problem solved

Functional benefit

Products and services

• Dropship Wholesale Service A wholesale dropshipping service that allows online resellers and e-commerce entrepreneurs to sell products on their own Shopify, eBay, Amazon, or Big Commerce stores without holding inventory or handling shipping. Sunrise ships products directly to the reseller's end customer, while the reseller pays the wholesale price and keeps the margin between wholesale and retail.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationOfficial integration partner providing a Shopify app that enables seamless product listing and order fulfillment directly from Sunrise Wholesale to Shopify store customers.
• eBaycoreTechnology or IntegrationMarketplace integration allowing sellers to automate product listing and order processing on eBay with Sunrise handling fulfillment.
• AmazoncoreTechnology or IntegrationIntegration with Amazon marketplace for automated order processing and direct-to-customer fulfillment through Sunrise Wholesale.
• Big CommercecoreTechnology or IntegrationDirect integration with Big Commerce platform enabling sellers to list products and sync orders for fulfillment by Sunrise Wholesale.
• Worldwide BrandsminorChannel Partner/ Reseller/ DistributorRecommended dropshipper directory that lists Sunrise Wholesale as a verified wholesale source for entrepreneurs.
• SalehoominorChannel Partner/ Reseller/ DistributorRecommended wholesale directory partner that includes Sunrise Wholesale as a trusted supplier option.
• Wholesale2BminorChannel Partner/ Reseller/ DistributorRecommended dropship directory listing Sunrise Wholesale merchandise for their members.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Spocket: Dropship supplier platform focused on US/EU suppliers with Shopify and WooCommerce integrations; competes head-on with Sunrise for online resellers using subscription-based dropship catalogs.
• Inventory Source: Dropship automation platform that syncs supplier inventory and orders with major e-commerce marketplaces and storefronts — directly comparable in integration depth and automation value proposition.
• Zendrop: Automated dropshipping platform with Shopify integration and on-demand fulfillment for e-commerce sellers — a directly comparable product and GTM model to Sunrise's offering.
• Doba: A dropship-wholesale platform that connects online sellers with suppliers and provides product feeds and integrations with major e-commerce platforms — directly comparable to Sunrise's core offering and target customer.
• CJ Dropshipping: Global dropship supplier and fulfillment service with integrations to Shopify, eBay, Amazon, and other platforms — a directly comparable supplier-led dropship model serving the same seller base.
• Salehoo: Wholesale and dropship directory/platform serving e-commerce entrepreneurs — and an explicit Sunrise distribution partner, so it is a direct comparable in target customer and value proposition.
• Worldwide Brands: Certified wholesale and dropship directory used by online resellers — and an explicit Sunrise distribution partner, so it is a direct peer in serving the same seller customer base.
• Wholesale2B: Dropship platform offering integrated product feeds and connections to eBay, Amazon, and Shopify — overlapping directly with Sunrise's integrations and seller base (and an explicit Sunrise distribution partner).

Broad incumbents

• AliExpress Dropshipping Center: Alibaba's consumer-facing marketplace that many dropshippers source from directly. A broader incumbent in the same supply chain with a different seller relationship model, but overlapping end-customer base and competitive pressure on Sunrise's catalog.

Emerging players

• Printful: Print-on-demand and dropship fulfillment platform with Shopify, Etsy, Amazon, and eBay integrations. Different in product mix (custom goods) but directly comparable in seller-base, integration model, and self-serve onboarding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sunrisespecials
• LinkedInlinkedin.com/company/sunrise-wholesale-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Wholesale Merchandise