Sunrise Wholesale Merchandise
Sunrise Wholesale Merchandise is a Los Angeles-based dropship wholesaler that lets online resellers and e-commerce entrepreneurs sell 30,000+ brand-name products without holding inventory, fulfilling orders directly to their end customers via Shopify, eBay, Amazon, and Big Commerce integrations.
- Company typePrivate
- Founded1999
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sunrise Wholesale Merchandise does
Sunrise Wholesale Merchandise, LLC is a Los Angeles-based wholesale dropshipping supplier that has been operating for over 20 years. The company provides online resellers and e-commerce entrepreneurs with access to a catalog of more than 30,000 products across 20+ categories — including consumer brands such as Apple, Sony, Canon, Disney, and Gucci — at wholesale prices. Sellers list these products on their own Shopify, eBay, Amazon, or Big Commerce storefronts; when an end-customer order is placed, the seller pays Sunrise the wholesale price and Sunrise ships the product directly to the buyer. The company positions itself as eliminating the need for warehousing, inventory investment, and shipping logistics on the seller's side, while offering same-day or next-day fulfillment.
Sunrise Wholesale Merchandise firmographics
Firmographics- Name
- Sunrise Wholesale Merchandise
- Legal name
- Sunrise Wholesale Merchandise, LLC
- Website
- https://sunrisewholesalemerchandise.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunrise Wholesale Merchandise is a Los Angeles-based dropship wholesaler that lets online resellers and e-commerce entrepreneurs sell 30,000+ brand-name products without holding inventory, fulfilling orders directly to their end customers via Shopify, eBay, Amazon, and Big Commerce integrations.
- Ownership category
- akta.pro rank
Where Sunrise Wholesale Merchandise is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sunrise Wholesale Merchandise business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Wholesale Membership Subscription: Monthly or yearly recurring membership fees that provide access to wholesale pricing, product feeds, and fulfillment services. Membership auto-renews and is charged on a recurring basis.
- Product Fulfillment Revenue: Revenue generated from selling products at wholesale prices to members who resell to end customers. Sellers pay wholesale price and keep the margin between retail and wholesale pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Wholesale Membership with automatic renewal |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Sunrise Wholesale Merchandise product offering
Product offeringCore offering
Sunrise Wholesale Merchandise operates a wholesale dropshipping service that gives online resellers and e-commerce entrepreneurs access to over 30,000 products from top brands (Apple, Sony, Canon, Disney, Gucci, etc.) across more than 20 product categories. Members list products on their own storefronts or on marketplaces such as Shopify, eBay, Amazon, and Big Commerce, while Sunrise handles direct-to-customer fulfillment with same-day or next-day shipping.
Product overview
Sunrise Wholesale Merchandise is a single, unified dropshipping wholesale service that enables retailers to sell products from top brands (Apple, Sony, Canon, Disney, etc.) without maintaining inventory. The service provides access to over 30,000 products across 20+ categories including Electronics, Home Decor, Jewelry, Toys, Kitchen, and more. Retailers set up a website or sell on marketplace platforms (Shopify, eBay, Amazon, Big Commerce), place orders through Sunrise Wholesale, and products ship directly to end customers. The company handles fulfillment, offering same-day or next-day shipping, while providing product feeds, inventory management, and daily email alerts for updates.
Differentiator
Problem solved
Functional benefit
Products and services
- Dropship Wholesale Service A wholesale dropshipping service that allows online resellers and e-commerce entrepreneurs to sell products on their own Shopify, eBay, Amazon, or Big Commerce stores without holding inventory or handling shipping. Sunrise ships products directly to the reseller's end customer, while the reseller pays the wholesale price and keeps the margin between wholesale and retail.
Companies that use Sunrise Wholesale Merchandise
Customer profileSegments1 record
Ideal customer profiles1 record
Sunrise Wholesale Merchandise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Sunrise Wholesale Merchandise partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ShopifycoreOfficial integration partner providing a Shopify app that enables seamless product listing and order fulfillment directly from Sunrise Wholesale to Shopify store customers.
- eBaycoreMarketplace integration allowing sellers to automate product listing and order processing on eBay with Sunrise handling fulfillment.
- AmazoncoreIntegration with Amazon marketplace for automated order processing and direct-to-customer fulfillment through Sunrise Wholesale.
- Big CommercecoreDirect integration with Big Commerce platform enabling sellers to list products and sync orders for fulfillment by Sunrise Wholesale.
- Worldwide BrandsminorRecommended dropshipper directory that lists Sunrise Wholesale as a verified wholesale source for entrepreneurs.
- SalehoominorRecommended wholesale directory partner that includes Sunrise Wholesale as a trusted supplier option.
- Wholesale2BminorRecommended dropship directory listing Sunrise Wholesale merchandise for their members.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Sunrise Wholesale Merchandise competitors and assessment
Company assessmentDirect peers
- Spocket: Dropship supplier platform focused on US/EU suppliers with Shopify and WooCommerce integrations; competes head-on with Sunrise for online resellers using subscription-based dropship catalogs.
- Inventory Source: Dropship automation platform that syncs supplier inventory and orders with major e-commerce marketplaces and storefronts — directly comparable in integration depth and automation value proposition.
- Zendrop: Automated dropshipping platform with Shopify integration and on-demand fulfillment for e-commerce sellers — a directly comparable product and GTM model to Sunrise's offering.
- Doba: A dropship-wholesale platform that connects online sellers with suppliers and provides product feeds and integrations with major e-commerce platforms — directly comparable to Sunrise's core offering and target customer.
- CJ Dropshipping: Global dropship supplier and fulfillment service with integrations to Shopify, eBay, Amazon, and other platforms — a directly comparable supplier-led dropship model serving the same seller base.
- Salehoo: Wholesale and dropship directory/platform serving e-commerce entrepreneurs — and an explicit Sunrise distribution partner, so it is a direct comparable in target customer and value proposition.
- Worldwide Brands: Certified wholesale and dropship directory used by online resellers — and an explicit Sunrise distribution partner, so it is a direct peer in serving the same seller customer base.
- Wholesale2B: Dropship platform offering integrated product feeds and connections to eBay, Amazon, and Shopify — overlapping directly with Sunrise's integrations and seller base (and an explicit Sunrise distribution partner).
Broad incumbents
- AliExpress Dropshipping Center: Alibaba's consumer-facing marketplace that many dropshippers source from directly. A broader incumbent in the same supply chain with a different seller relationship model, but overlapping end-customer base and competitive pressure on Sunrise's catalog.
Emerging players
- Printful: Print-on-demand and dropship fulfillment platform with Shopify, Etsy, Amazon, and eBay integrations. Different in product mix (custom goods) but directly comparable in seller-base, integration model, and self-serve onboarding.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sunrise Wholesale Merchandise social profiles
Digital presenceSunrise Wholesale Merchandise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunrise Wholesale Merchandise leadership team
Management profileNumber of profiles
Sunrise Wholesale Merchandise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunrise Wholesale Merchandise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunrise Wholesale Merchandise
What does Sunrise Wholesale Merchandise do?
Sunrise Wholesale Merchandise operates a wholesale dropshipping service that gives online resellers and e-commerce entrepreneurs access to over 30,000 products from top brands (Apple, Sony, Canon, Disney, Gucci, etc.) across more than 20 product categories. Members list products on their own storefronts or on marketplaces such as Shopify, eBay, Amazon, and Big Commerce, while Sunrise handles direct-to-customer fulfillment with same-day or next-day shipping.
Is Sunrise Wholesale Merchandise a public or private company?
Sunrise Wholesale Merchandise is a private company. It is classified as unknown and is currently operating.
When was Sunrise Wholesale Merchandise founded?
Sunrise Wholesale Merchandise was founded in 1999. It employs 11 to 50 people.
Where is Sunrise Wholesale Merchandise based?
Sunrise Wholesale Merchandise is headquartered in Los Angeles, United States, in the North America region.
How does Sunrise Wholesale Merchandise make money?
Two revenue lines are on record. Wholesale Membership Subscription is the primary driver. The others are product Fulfillment Revenue.
Who are Sunrise Wholesale Merchandise's main competitors?
Direct peers on record are Spocket, Inventory Source, Zendrop, Doba, CJ Dropshipping, Salehoo, Worldwide Brands and Wholesale2B. AliExpress Dropshipping Center is listed as a broad incumbent. Printful is listed as an emerging player.
Does Sunrise Wholesale Merchandise have an API?
No public API is recorded for Sunrise Wholesale Merchandise.