Frankel Media Group

What Frankel Media Group does

Frankel Media Group, LLC is a privately held, full-service strategic communications and marketing agency headquartered at 5001 Celebration Pointe Ave, Ste 520, Gainesville, Florida. Operating under the trade names Frankel Agency, Frankel Marketing Agency, and Frankel, the firm delivers an integrated portfolio of services spanning strategic planning and research, creative and content development, public relations, and digital services (SEO, PPC, organic and paid social, programmatic advertising, website development, email marketing, marketing automation, CRM setup, analytics, and reputation management). Its core technology stack centers on Meta Certified Digital Marketing Associate and Google Partner credentials, with documented integrations including Meta pixel-based targeting, Google Analytics, and third-party audience modeling providers.

The agency serves a diversified roster of enterprise and mid-market business clients across at least eight verticals: higher education (University of Georgia College of Veterinary Medicine, Kennesaw State University, Lander University), financial services and accounting (Gryphon Wealth, TrueNorth Wealth & Impact, Briaud Financial Advisors, eAdvisor Compliance, James Moore, Purvis Gray), construction and real estate (CPPI, RiversEdge, Franciscan Square, Concept Companies, Aspiria), trucking (Nextran Truck Centers across 25 locations in seven states), veterinary and animal welfare (Florida Veterinary Medical Association, Florida Animal Friend, Alachua County Animal Resources), restaurant and hospitality (Spurrier's Gridiron Grille, Prime & Pearl), and nonprofits and government (Children's Trust of Alachua County). It also produces recurring proprietary publications such as Open Road Magazine for Nextran (since 2015) and The Parenting Playbook for Children's Trust of Alachua County (debuted Spring 2025).

Frankel's business model is sales-led professional services: revenue is generated through custom engagements that bundle strategy, creative, digital, and PR deliverables, with pricing not publicly disclosed. The go-to-market combines direct outreach, client referrals, content marketing via its blog and case studies, awards positioning (e.g., Graphis Design Annual 2022 Silver for the Aspiria rebrand), and a hybrid in-person/remote operating model. No external equity, parent company, or acquisition history is disclosed; the firm operates as an independently owned LLC serving primarily the Southeastern United States with selected national-scope engagements.

Name

Frankel Media Group

Legal name

Frankel Media Group, LLC

Website

https://frankelmedia.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Frankel Media Group is a privately held, full-service strategic communications and marketing agency based in Gainesville, Florida, serving enterprise and mid-market clients across higher education, financial services, construction, real estate, trucking, veterinary, hospitality, and nonprofit verticals with integrated strategy, creative, digital, and PR services.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Corporate & Financial Communications PR (MPAAADAA), Social Media & Community Management (BPAFAAAE)

Keywords

• Marketing agency services
• Brand strategy consulting
• Digital marketing services
• Public relations agency
• Creative services firm

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Advertising Services: Frankel provides comprehensive marketing agency services including branding, marketing strategy, digital campaigns, creative services, and media buying for business clients. Revenue is generated through professional service engagements with organizations across various industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Frankel Media Group is a full-service strategic communications firm that provides branding, marketing strategy, creative services, public relations, and digital marketing to business clients across verticals including higher education, financial services, healthcare, construction/real estate, veterinary, restaurant/hospitality, trucking, nonprofits, and government. Offerings span research and strategic planning, creative and content development, PR, and digital services such as SEO, PPC, social media, programmatic advertising, website development, email marketing, and marketing automation. The firm also produces branded content products such as Open Road Magazine, The Parenting Playbook, and Lander University Magazine.

Product overview

Frankel Media Group is a full-service strategic communications and marketing agency offering a unified portfolio of services rather than a software product. The core offerings include Strategic Planning & Research, Creative & Content Development, Public Relations, and Digital Services (SEO, PPC, social media, programmatic advertising, website development, email marketing, marketing automation, CRM). The agency also produces content products including Open Road Magazine for Nextran Truck Centers, The Parenting Playbook for Children's Trust of Alachua County, and Lander University Magazine. The agency holds Meta Certified Digital Marketing Associate and Google Partner certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning & Research Research and strategic planning services for business clients including primary research, brand strategy and positioning, creative strategy, customer segmentation, persona development, marketplace trend analysis, customer journey mapping, and media planning and purchasing.
• Creative & Content Development Full-service creative capabilities including brand development, creative direction, brand/corporate identity, brand voice and copywriting, art direction, integrated campaign development, web design, video production, 3D/motion graphics, photography, and experiential design for business clients.
• Public Relations PR services for business clients including press release development and distribution, strategic messaging development, crisis communications and management, community outreach, media relations, media monitoring, and experiential PR.
• Digital Services Digital marketing services for business clients including search engine optimization (SEO), pay-per-click (PPC), organic and paid social media management, programmatic advertising, content management systems, website development, email marketing, marketing automation, CRM setup and maintenance, analytics and metrics reporting, and reputation management.
• Open Road Magazine Bi-annual 32-page branded magazine for Nextran Truck Centers covering company milestones, industry news, and employee and customer spotlights. Frankel designs every issue, conducts interviews, writes all content, and has managed publishing since 2015.
• The Parenting Playbook Community magazine produced for Children's Trust of Alachua County that connects local families to helpful resources, real stories, and trusted support. Delivered as both a print magazine and digital flipbook, with 5,000 copies distributed and a 300% increase in sponsorship from Issue #1 to #2.
• Lander University Magazine Flagship end-of-year magazine for Lander University, expanded from an alumni piece to serve as an alumni magazine, annual institutional report, and brand-building tool. 72-page annual publication with a flexible template system for future editions.

Quantifiable outcome

• UGA CVM jumped three spots in U.S. News & World Report rankings from #10 to #7 in first year of engagement
• +3 more outcomes

Named customers23 records

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WPP: Global communications holding company owning Ogilvy, Grey, GroupM, and VML. Comparable as a broader incumbent competing in the same strategic communications and integrated marketing space, particularly for enterprise clients.
• Publicis Groupe: Global advertising holding company owning agencies such as Leo Burnett, Saatchi & Saatchi, and Publicis Sapient. Comparable as a broader incumbent competing for the same enterprise marketing budgets, though with significantly larger scale and network resources.

Direct peers

• Biggs|Gilmore: Michigan-based independent brand and marketing agency offering strategy, creative, digital, and media services. Comparable as a privately held regional full-service agency with similar integrated delivery model.
• Lewis Communications: Birmingham, AL-based integrated marketing agency offering advertising, digital, and PR services. Comparable as a Southeastern US regional full-service competitor with similar vertical breadth and client profile.
• Jackson Spalding: Atlanta-based full-service marketing and communications agency serving regional and national clients across multiple verticals. Comparable as an independent, full-service strategic communications firm with similar integrated offerings in PR, creative, digital, and brand strategy.
• Barkley: Kansas City-based independent full-service agency offering advertising, media, digital, and PR. Comparable as an employee-owned independent agency with a similar full-service delivery model and mid-market client orientation.
• 22squared: Atlanta-based independent advertising agency with creative, media, and digital capabilities. Comparable as an independently held full-service agency competing in the same regional and mid-market segment with similar integrated offerings.
• Tombras Group: Knoxville, TN-headquartered independent full-service agency with creative, media, and digital capabilities. Closely comparable as a regionally anchored independent agency competing for similar mid-market and enterprise clients with full-service delivery.
• Mower: Syracuse, NY-based independent marketing agency providing branding, advertising, digital, and PR services. Comparable as an independently owned, full-service agency with regional roots and similar integrated service mix targeting mid-market clients.
• Cramer-Krasselt: Independent, employee-owned agency with offices in multiple US regions offering creative, media, digital, and PR services. Comparable as a privately held full-service agency of similar scale competing for similar mid-market and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/frankelmedia
• Facebookfacebook.com/FrankelMedia
• LinkedInlinkedin.com/company/frankel-media-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frankel Media Group