Otelms
Otelms is a London-headquartered SaaS provider of a cloud-based hotel property management system with channel management, booking engine, and add-on modules, serving over 4,000 small-to-medium hotels, hostels, and apartment rentals globally via a self-serve freemium model.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Otelms does
Otelms (legal name OTELMS.COM, DBA OtelMS and Otel AI) is a London-headquartered, Delaware-domiciled software company that has operated since March 2013 as a cloud-based hotel property management system (PMS) provider. The platform is modular, centered on the OtelMS Front Desk PMS and extended through a Channel Manager connecting 40+ OTAs (Booking.com, Expedia, Airbnb, HRS, Tripadvisor, Google Hotel Search, Agoda), a commission-free Booking Engine for direct reservations, and add-on modules for housekeeping, reputation management, WiFi authorization, and online payment acquiring via PayPal and Stripe. All modules share a common database and are accessible via web browser and a mobile companion app, serving SMB hotels, hostels, apartment rentals, small hotels, and holiday homes globally, with stated 4,000+ customers.
The business model is product-led self-serve SaaS with a freemium entry point and paid tiers from $35 to $130 per month, complemented by professional website development services. Distribution is exclusively direct via the company website with a 30-day free trial and no field sales motion, supported by SEO-optimized multi-language content (English, Russian, Polish, Ukrainian, Spanish, Georgian, Bulgarian). The company has achieved 4,000+ customers primarily through Booking.com preferred partner status (since 2016) and channel-led distribution. In April 2026, the company raised €2M in seed funding (total €2.8M) led by Playfair with Nebular and angel Paul Forster (Indeed co-founder), specifically to accelerate a new product line, Otel AI — an AI co-worker for hotels — and to support geographic expansion into the UK, Europe, US, and UAE. The company remains privately held with 51-100 employees and no disclosed revenue.
Otelms firmographics
Firmographics- Name
- Otelms
- Legal name
- OTELMS.COM
- Website
- https://otelms.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Otelms is a London-headquartered SaaS provider of a cloud-based hotel property management system with channel management, booking engine, and add-on modules, serving over 4,000 small-to-medium hotels, hostels, and apartment rentals globally via a self-serve freemium model.
- Ownership category
- akta.pro rank
Otelms industry classification
Industry- Product category
- Hotel Property Management Software (PMS)
- akta.pro primary industry
- Online Travel Agencies (OTAs) & Meta-Search (BPAMAIAA)
Keywords
Where Otelms is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Otelms business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription SaaS (PMS Software): Monthly/annual subscription fees for access to the cloud-based hotel management platform. Tiered pricing from free to $130/month depending on features enabled (Channel Manager, Housekeeping, Reputation modules). Sold directly via website with self-serve onboarding.
- Direct Booking Commission-Free: Revenue model emphasizes commission-free direct bookings through their own booking engine. Hotels save on OTA commissions (typically 15-25%) while OtelMS captures the software subscription. No take-rate on transactions processed.
- Website Development Services: Professional hotel website development service launched in 2017, creating booking-enabled websites as an add-on service. Provides adaptive mobile design and online booking system integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic PMS functionality, online booking module, support, and reporting |
| Subscription | Monthly | Standard tier including Channel Manager and Web Analytics |
| Subscription | Monthly | Premium tier with additional operational modules |
| Subscription | Monthly | Ultra tier - most comprehensive with all modules including Housekeeping, WiFi, and Reputation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Otelms product offering
Product offeringCore offering
Otelms sells a cloud-based hotel management system (HMS) that combines a front desk Property Management System (PMS) with a Channel Manager, an online Booking Engine, payment acquiring, housekeeping, reputation management, and WiFi authorization modules. The platform is sold as a monthly subscription to small and medium-sized hotels, hostels, apartments, and holiday homes, with tiered plans from a free tier up to $130/month Ultra.
Product overview
Otelms offers a unified cloud-based Hotel Management System (HMS) combining a core Property Management System (PMS) with integrated sales and operational modules. The platform architecture centers on OtelMS Front Desk as the foundational PMS, with the Channel Manager enabling distribution across 40+ OTAs, and the Booking Engine facilitating direct website reservations. Additional value-add modules include WiFi Authorization, Online Acquiring (PayPal/Stripe), Housekeeping, and Reputation management. The system targets small to medium hotels, hostels, apartments, and holiday homes with automation solutions. All modules share a common database and are accessible via web or mobile app, with pricing structured across Free, Standard, Premium, and Ultra tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- OtelMS Front Desk (PMS) Professional cloud-based Property Management System (PMS) that automates front desk operations including guest registration, check-in/check-out, rate management, room allocation, guest history, and reporting. Accessible from any device with an internet connection worldwide. Targeted at small and medium-sized hotels, hostels, apartments, and holiday homes.
- Channel Manager Sales channel management system that synchronizes real-time inventory, rates, and availability across 40+ booking platforms including Expedia, Booking.com, Airbnb, HRS, Tripadvisor, and Google Hotel Search to prevent overbooking and maximize revenue.
- Booking Engine Online booking module embeddable on hotel websites and social networks (Facebook, VKontakte) that enables direct reservations with 0% commission. Includes rate customization, loyalty programs, and payment processing integration. Claimed to increase direct website sales by 30%.
- Website Development Service Professional hotel website development service with integrated booking modules, responsive mobile design, and modern design trends for direct customer acquisition without intermediary OTA fees.
- WiFi Authorization
- Online Acquiring Internet payment processing service integrating PayPal and Stripe for accepting credit card payments on hotel websites and booking engines, with same-day payment display and refund capabilities without additional commission. PayPal rates from 3.49% + fixed commission + 0.2%; Stripe at 2.9% + 30c + 0.2%.
- Housekeeping Module Task management and staff coordination module enabling managers to assign tasks to accommodation service staff, track task status, and provide separate access for maids with the ability to mark completed tasks.
- Reputation Module Online reputation management tool that automates review collection, monitors OTA reviews, and publishes responses across platforms. Helps hotels maintain brand authority and increase guest loyalty through proactive review management.
- Mobile Version Lightweight mobile application providing full HMS OtelMS functionality on smartphones. Allows remote business management, guest check-in/check-out, payment processing, and booking management from any global location. Excludes tariff adjustments and pricing policy changes for security reasons.
Companies that use Otelms
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Otelms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature8 records
Otelms partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Booking.comcoreOtelms became a preferred partner of Booking.com in 2016, one of the world's most popular online accommodation reservation platforms. This partnership enables properties using OtelMS to efficiently distribute inventory through Booking.com's extensive network. Preferred partner status indicates established technical integration and commercial relationship.
- ExpediacoreChannel Manager integration with Expedia allowing properties to synchronize room availability, rates, and bookings. Part of 40+ OTA integrations supported by the Channel Manager module.
- AirbnbcoreAirbnb synchronization through Channel Manager enabling automatic listing updates and booking synchronization. Direct API integration with Airbnb platform.
- HRSminorChannel Manager integration with HRS (Hotel Reservation Service) corporate booking platform, primarily serving business travelers and corporate accounts.
- TripadvisorminorChannel Manager integration with Tripadvisor for listing management and booking distribution. Properties can manage Tripadvisor presence through the OtelMS platform.
- Google Hotel SearchminorIntegration with Google's hotel metasearch allowing direct booking links and real-time availability display in Google search results.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Otelms competitors and assessment
Company assessmentDirect peers
- Hotelogix: Hotelogix provides cloud-based PMS, channel manager, and booking engine software for hotels, hostels, and serviced apartments. Comparable to Otelms in target customer (independent and small-chain lodging), core modules offered, and emerging-market presence.
- Mews: Mews is a cloud-based hospitality operating system serving hotels, hostels, and alternative accommodations with PMS, booking engine, and payments modules. Both companies compete in the cloud PMS + channel manager + booking engine stack for independent and small-chain properties globally.
- Little Hotelier: Little Hotelier is a property management system purpose-built for small hotels, B&Bs, and guesthouses with integrated booking engine and channel manager. Closely comparable to Otelms's "small hotels / mini hotels" segment with similar SMB lodging focus and freemium/SaaS pricing.
- Cloudbeds: Cloudbeds is an all-in-one hospitality management suite combining PMS, channel manager, and booking engine targeted at independent hotels, hostels, and B&Bs. Directly comparable to Otelms across product scope, customer profile (SMB lodging), and self-serve SaaS distribution model.
- Bookinglayer: Bookinglayer is a direct booking engine and accommodation management software targeting campsites, glampsites, and small lodging properties with commission-free reservations. Comparable to Otelms's booking engine and website development modules, focused on small lodging operators seeking OTA independence.
- RMS Cloud: RMS Cloud delivers cloud-based PMS, online booking engine, and channel manager software for independent hotels, chains, and serviced apartments. Direct comparable to Otelms across product modules, SaaS pricing model, and lodging SMB target market.
- eZee Absolute: eZee Absolute is a cloud hotel PMS with channel manager, booking engine, and restaurant POS widely adopted in emerging and mid-market hospitality. Competes head-to-head with Otelms in cost-sensitive markets across Asia, Africa, Europe, and the Middle East with similar feature scope.
Broad incumbents
- SiteMinder: SiteMinder operates a leading hotel channel manager and commerce platform connecting properties to 400+ booking channels, serving as both an integration counterpart and direct competitor. Larger and broader in scope than Otelms, but overlapping in the channel manager + booking engine capabilities offered to Otelms's customer base.
- Oracle OPERA Cloud (MICROS): Oracle OPERA Cloud is the dominant enterprise hotel PMS used by global chains and large properties. While typically serving larger customers than Otelms, it defines the broader PMS/CRS category in which Otelms competes for upgrades and migrations from independent and small-chain properties.
Emerging players
- ResNexus: ResNexus is a property management and reservation system for small lodging including B&Bs, inns, and vacation rentals with channel distribution and booking engine capabilities. Overlaps with Otelms's hostel/apartment/holiday home segments in feature scope and SMB customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Otelms social profiles
Digital presenceOtelms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Otelms leadership team
Management profileNumber of profiles
Otelms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Otelms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Otelms
What does Otelms do?
Otelms sells a cloud-based hotel management system (HMS) that combines a front desk Property Management System (PMS) with a Channel Manager, an online Booking Engine, payment acquiring, housekeeping, reputation management, and WiFi authorization modules. The platform is sold as a monthly subscription to small and medium-sized hotels, hostels, apartments, and holiday homes, with tiered plans from a free tier up to $130/month Ultra.
Is Otelms a public or private company?
Otelms is a private company. It is classified as venture growth investor backed and is currently operating.
When was Otelms founded?
Otelms was founded in 2013. It employs 51 to 100 people.
Where is Otelms based?
Otelms is headquartered in London, United Kingdom, in the Europe region.
How does Otelms make money?
Three revenue lines are on record. Subscription SaaS (PMS Software) is the primary driver. The others are direct Booking Commission-Free and website Development Services.
Who are Otelms's main competitors?
Direct peers on record are Hotelogix, Mews, Little Hotelier, Cloudbeds, Bookinglayer, RMS Cloud and eZee Absolute. Broad incumbents are SiteMinder and Oracle OPERA Cloud (MICROS). ResNexus is listed as an emerging player.
Does Otelms have an API?
No public API is recorded for Otelms.
What industry is Otelms in?
Otelms's product category is Hotel Property Management Software (PMS). Its primary akta.pro industry code is BPAMAIAA, Online Travel Agencies (OTAs) & Meta-Search.