VIPTEC
VIPTEC ApS is a Danish B2B distributor and integrator of professional audio-visual equipment, distributing Martin Audio, Optimal Audio, and Linea Research brands while providing AV design, installation, and service for venues across Denmark via a dealer network and direct projects.
- Company typePrivate
- Founded1990
- HeadquartersKarlslunde, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What VIPTEC does
VIPTEC ApS is a Danish professional audio-visual (AV) distribution and integration company headquartered in Bjælkevangen 9, Karlslunde, Denmark. Founded around 1990 and operating as a private limited company (CVR 27527213), it has accumulated over 30 years of experience in the sound and image industry. The company serves B2B customers across Denmark through two complementary models: a self-serve B2B dealer e-commerce shop (MyMojoShop) for authorized resellers, and a hands-on sales-led practice that delivers full AV design, installation, and service for end customers. VIPTEC's strategy is anchored on a curated portfolio of premium professional audio brands — Martin Audio and Optimal Audio (both part of the UK-based Focusrite Group), and Linea Research amplifiers — combined with certified partnerships for display, conferencing, and control products from Sony, Sennheiser, Panasonic, Neets, and Crestron.
The technical offering spans Martin Audio's full loudspeaker portfolio, including the CDD (Coaxial Differential Dispersion) series with patented controlled dispersion technology, BlacklineQ, BlacklineX Powered, Wavefront Precision line arrays, TORUS constant curvature arrays, FlexPoint, XE/LE stage monitors, SX subwoofers, TH horn-loaded speakers, and O-Line micro-line arrays. Optimal Audio contributes commercial-grade UP pendant speakers, Cuboid speakers, Sub subwoofers, Zone DSP controllers, SmartAmp amplifiers, Column speakers, and TALK paging microphones. Linea Research adds professional amplification and DSP. Integrations include Dante digital audio networking. VIPTEC holds certifications in Neets and Crestron control systems and supports Dante-enabled amplifiers (iKON IK41/IK42/IK81) and CDD-LIVE speakers for IP-based audio. Value-added services cover conference room, auditorium, canteen, meeting room, bar, hotel, fitness centre, sports hall, and stadium AV deployments, with explicit emphasis on simple, user-friendly solutions that do not require prior technical qualifications for daily operation.
The business model combines hardware distribution margins on premium pro-audio and AV products with professional services revenue from design, installation, and ongoing service work. Pricing is not publicly disclosed and is gated behind dealer login on the B2B shop. VIPTEC markets through its website, a tech-tips blog, Facebook, Instagram, LinkedIn, and a newsletter, while distribution flows through approximately seven named authorized dealers in Denmark (European Tour Production ApS, Fauth teknik & service, JJ-Teknik, Funky Sound, RICOH/AVC, Schmidts Radio A/S, and Beckergruppen ApS). The company has been an active board, education, and documentation member of the AV Brancheforeningen industry association since 2016 and is independently owned, with Jesper Wærens identified as the contact principal. No public revenue, headcount, funding, or M&A activity is disclosed.
VIPTEC firmographics
Firmographics- Name
- VIPTEC
- Legal name
- VIPTEC ApS
- Website
- https://viptec.dk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VIPTEC ApS is a Danish B2B distributor and integrator of professional audio-visual equipment, distributing Martin Audio, Optimal Audio, and Linea Research brands while providing AV design, installation, and service for venues across Denmark via a dealer network and direct projects.
- Ownership category
- akta.pro rank
Where VIPTEC is headquartered
LocationHeadquarters
- HQ city
- Karlslunde
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
VIPTEC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: VIPTEC sells a wide range of professional audio and AV equipment through its B2B dealer shop and direct project sales, including speakers, amplifiers, subwoofers, microphones, monitors, projectors, conference solutions, and accessories from brands such as Martin Audio, Optimal Audio, Linea Research, Sony, Sennheiser, and Panasonic.
- Design, Installation & Service: VIPTEC provides specialized and customer-oriented services including AV solution design, installation, and ongoing service for B2B customers nationwide.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
VIPTEC product offering
Product offeringCore offering
VIPTEC is a Danish distributor and AV solutions provider specializing in professional audio equipment from premium brands such as MARTIN AUDIO, Optimal Audio, and Linea Research. The company distributes loudspeakers, amplifiers, subwoofers, and audio control systems through a B2B dealer network across Denmark. In addition to product distribution, VIPTEC provides end-to-end AV solutions including system design, installation, and ongoing service for commercial venues such as conference rooms, auditoriums, canteens, bars, hotels, and sports facilities.
Product overview
VIPTEC is a specialized AV (audio-visual) distributor and solution provider operating in Denmark, serving primarily B2B customers with a focus on professional audio. The company distributes premium brands including MARTIN AUDIO (featuring CDD series, BlacklineQ, BlacklineX Powered, Wavefront Precision, TORUS, FlexPoint, XE/LE stage monitors, SX subwoofers, TH series, and O-Line), Optimal Audio (UP series, Cuboid, Sub, Zone controllers, SmartAmp, Column), and Linea Research (professional amplifiers and DSP). VIPTEC offers comprehensive AV solutions encompassing design, installation, and service for conference rooms, auditoriums, canteens, and information systems, with certified expertise in Neets and Crestron control systems. The company emphasizes quality, long-term thinking, and user-friendly solutions that do not require technical qualifications for daily operation.
Differentiator
Problem solved
Functional benefit
Products and services
- MARTIN AUDIO Products Distributed brand portfolio of professional audio loudspeakers and sound systems including the CDD (Coaxial Differential Dispersion) series, BlacklineQ, BlacklineX Powered, Wavefront Precision line arrays, TORUS constant curvature arrays, FlexPoint speakers, XE and LE stage monitors, SX subwoofers, TH series horn-loaded speakers, and O-Line micro-line arrays. Sold to B2B dealers and end customers for commercial and professional installations.
- Optimal Audio Products Distributed brand portfolio of commercial and professional audio products including UP series pendant speakers, Cuboid speakers, Sub subwoofers, Zone controllers with DSP, SmartAmp amplifiers, Column speakers, and TALK paging microphones. Sold to B2B dealers and end customers for commercial audio installations.
- Linea Research Products Distributed brand portfolio of professional audio amplifiers and DSP solutions from a British manufacturer founded in 2003. Includes top-tier amplifiers and DSP processing for discerning audio professionals.
- AV Sales and Installation Services End-to-end audio-visual solution services including system design, equipment specification, installation, and ongoing service for B2B customers across Denmark. Includes wiring diagrams, programming support, and configuration. Long-term solutions designed to be user-friendly without requiring prior technical qualifications.
- Control System Integration Certified installation and integration services for Neets and Crestron AV control systems. Used for handling larger setups in canteens, conference rooms, meeting rooms, and auditoriums.
- Conference Solutions Complete conference and meeting room solutions delivering clear sound and intelligible speech through thoughtful audio systems and microphones, paired with video solutions including screens, projectors, and displays with correct size and brightness for all viewing angles regardless of lighting conditions.
- Info Systems Simple and user-friendly information platforms and digital signage solutions for commercial venues, aggregating content online so customers receive the latest and correct information across their locations.
Companies that use VIPTEC
Customer profileSegments2 records
Ideal customer profiles2 records
VIPTEC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
VIPTEC partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Martin AudiocoreVIPTEC is a distributor of Martin Audio products in Denmark. Martin Audio is a UK-based professional audio company and part of the Focusrite Group, known for high-quality commercial and professional audio products including speakers, amplifiers, and audio systems. VIPTEC distributes the full Martin Audio portfolio.
- Optimal AudiocoreVIPTEC distributes Optimal Audio products in Denmark. Optimal Audio offers a range of commercial audio solutions including speakers, amplifiers, controllers, and zone systems. VIPTEC carries the complete Optimal Audio portfolio.
- Linear Research (Linea Research)minorLinear Research (Linea Research) is a British professional audio company founded in 2003 by experienced audio engineers, focused on amplification and DSP solutions. VIPTEC distributes their amplifier products in Denmark.
- European Tour Production ApS (ETP)coreEuropean Tour Production ApS (ETP) is a Danish Martin Audio dealer based in Hvidovre, Copenhagen, serving the touring and live event market with audio equipment and services.
- Fauth teknik & serviceminorFauth teknik & service is a Danish Martin Audio dealer based in Stenløse, providing technical services and equipment sales.
- JJ-TeknikminorJJ-Teknik is a Danish Martin Audio dealer based in Farum, providing audio equipment installation and technical services.
- Funky SoundminorFunky Sound is a Danish Martin Audio dealer based in Hirtshals, providing professional audio equipment and installation services.
- RICOH / AVCcoreRICOH/AVC is a Danish Martin Audio dealer with locations in both Jutland (Horsens) and Zealand (Vallensbæk Strand), providing audio-visual equipment and services across Denmark.
- Schmidts Radio A/S (SRO)minorSchmidts Radio A/S (SRO) is a Danish Martin Audio dealer based in Vissenbjerg on Funen, providing audio equipment and services.
- Beckergruppen ApSminorBeckergruppen ApS is a Danish Martin Audio dealer based in Vallensbæk, providing professional audio installation and services.
- AV Brancheforeningen (AV Industry Association)minorVIPTEC has been an active member of the AV Brancheforeningen since 2016, holding a seat on the board, in the education group, and in documentation work. VIPTEC believes in knowledge sharing and high standards to elevate the entire industry.
- SonyminorVIPTEC is a certified partner with Sony for AV equipment, providing products such as projectors and displays as part of their complete AV solutions.
- SennheiserminorVIPTEC is a certified partner with Sennheiser for audio equipment including microphones, providing comprehensive AV solutions to their customers.
- PanasonicminorVIPTEC is a certified partner with Panasonic for AV equipment, contributing to their full range of audio-visual solutions.
Scale indicators2 records
Recent moves3 records
Expansion highlights4 records
VIPTEC competitors and assessment
Company assessmentBroad incumbents
- Extron Electronics: US-based global AV technology manufacturer specializing in signal processing, distribution, and control systems for commercial AV installations; competes with Neets and Crestron in VIPTEC's control system integrations.
- Biamp Systems: Global AV systems manufacturer offering commercial audio processors, amplifiers, and conferencing products; overlaps with VIPTEC's Neets/Crestron control and conferencing solution portfolio.
- d&b audiotechnik: German premium professional audio manufacturer of loudspeaker systems for commercial installations and live events; directly competes with Martin Audio in the premium pro audio segment VIPTEC distributes.
- HARMAN Professional: Global pro audio and AV manufacturer (JBL, Crown, Soundcraft, AMX) with broad commercial venue offerings; competes with VIPTEC's product categories at much larger scale and through direct sales channels.
- Bose Professional: Global professional audio manufacturer with commercial venue speakers and integrated AV systems; a competing brand in VIPTEC's addressable market for hotels, bars, and conference facilities.
Direct peers
- Stouenborg: Danish audiovisual integrator providing AV solutions to commercial venues and corporate customers, comparable to VIPTEC in target market, service mix, and Denmark-only geographic focus.
- CUK Audio: UK-based professional audio distributor representing multiple premium pro audio brands; closely comparable to VIPTEC's distribution model for Martin Audio, Optimal Audio, and Linea Research.
- First Impression: Danish AV integrator serving commercial venues and event spaces with equipment distribution and installation services, directly competing with VIPTEC for similar B2B customers in Denmark.
- Danmon Group: Scandinavia-based AV systems integrator and equipment distributor serving commercial, broadcast, and venue applications; comparable to VIPTEC in business model and pro AV customer segment.
- AV Center: Danish AV integrator and equipment distributor serving B2B commercial venue customers with design, installation, and service offerings that directly overlap VIPTEC's product and service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
VIPTEC social profiles
Digital presenceVIPTEC financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIPTEC leadership team
Management profileNumber of profiles
Profiles1 record
VIPTEC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIPTEC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIPTEC
What does VIPTEC do?
VIPTEC is a Danish distributor and AV solutions provider specializing in professional audio equipment from premium brands such as MARTIN AUDIO, Optimal Audio, and Linea Research. The company distributes loudspeakers, amplifiers, subwoofers, and audio control systems through a B2B dealer network across Denmark. In addition to product distribution, VIPTEC provides end-to-end AV solutions including system design, installation, and ongoing service for commercial venues such as conference rooms, auditoriums, canteens, bars, hotels, and sports facilities.
Is VIPTEC a public or private company?
VIPTEC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VIPTEC founded?
VIPTEC was founded in 1990. It employs 1 to 10 people.
Where is VIPTEC based?
VIPTEC is headquartered in Karlslunde, Denmark, in the Europe region.
How does VIPTEC make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are design, Installation & Service.
Who are VIPTEC's main competitors?
Broad incumbents on record are Extron Electronics, Biamp Systems, d&b audiotechnik, HARMAN Professional and Bose Professional. Direct peers are Stouenborg, CUK Audio, First Impression, Danmon Group and AV Center.
Does VIPTEC have an API?
No public API is recorded for VIPTEC.