Bosanova

What Bosanova does

Bosanova (legal entity UAB Bosanova) is a privately held, full-service communication and public relations agency headquartered in Vilnius, Lithuania. The firm delivers five core service lines: Public Relations, Integrated Communication, Design, Public Affairs, and Internal Communication, executed by a team of approximately 15 professionals led by Managing Partner Vytautas Matulevičius and Partner Eglė Bagdonaitė. Its project portfolio spans enterprise corporate communications, large-scale events, employer branding, CSR and sustainability campaigns, public affairs advocacy, and social media marketing for clients that include Swedbank, IKEA, Lidl, Wolt, L'Oréal, Mastercard, NordPass, Hostinger, Omnisend, Servier Pharma, Linas Agro, and the European Commission Representation in Lithuania.

The agency generates revenue on a professional-services basis through custom, quote-based project fees and retainers, typically structured as multi-year contracts. GTM is direct enterprise field sales supported by a website-based case study library, active organic social media (LinkedIn, Facebook, Instagram), and referral-driven bottom-of-funnel conversion. There is no proprietary technology platform; service delivery rests on human creative talent and a partnership network spanning Lithuanian national media (LRT, Delfi, 15min.lt), business confederations (LPK, LVK, Unicorns Lithuania), and creative collaborators. The firm accumulates brand equity through an awards program: 40+ Lithuanian and international communication awards since 2019, including five regional golds and silvers in 2026 from Mi:t&links Baltic and PR Impact Awards.

Operating geographies are concentrated in Lithuania with reported activity across the broader Baltic region; no external investors, parent companies, or institutional funding are disclosed, and ownership remains with the founding partners. Notable campaign outcomes include 280,000+ viewers for the MOKONOMIKA 2023 educational broadcast, 5+ million social media views and 26,500 new insurance contracts for the Swedbank motor insurance campaign, 50,000+ petition signatures influencing Lithuania's 5-6% GDP defence allocation, and a 1500% increase in career page visits for Hostinger.

Name

Bosanova

Legal name

UAB Bosanova

Website

https://bosanova.lt

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Bosanova is a Vilnius-based, full-service communication and public relations agency of approximately 15 professionals serving enterprise, public-sector, and NGO clients across Lithuania with PR, integrated communications, design, public affairs, and internal communication services.

Ownership category

akta.pro rank

Product category

Communication and Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAFAF

Customer Journey Orchestration & Campaign Management

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Public relations services
• Integrated communications
• Corporate communications
• Public affairs
• Internal communications

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communication and PR Services: Professional services revenue from providing integrated communication, public relations, design, public affairs, and internal communication services to enterprise clients on a project and retainer basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bosanova is a Lithuanian communication agency providing integrated public relations, design, public affairs, and internal communication services to enterprise clients. The agency develops custom campaigns spanning CSR initiatives, employer branding, media events, crisis communications, and advocacy for clients such as Swedbank, IKEA, Lidl, Wolt, and L'Oréal. Services are delivered on a project and retainer basis, with outcomes documented through an award-winning case study portfolio.

Product overview

Bosanova is a communication agency offering a unified suite of services rather than a modular software product. Their core offerings include Public Relations, Integrated Communication, Design, Public Affairs, and Internal Communication. The agency specializes in creating distinctive campaigns across categories including CSR and sustainability, events, employer branding, and social media. Their project portfolio demonstrates capabilities in advocacy campaigns, digital innovation platforms, large-scale educational events, and brand awareness initiatives for clients including Swedbank, IKEA, Ovoko, NordPass, and various Lithuanian institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations (Viešieji ryšiai)
• Integrated Communication (Integruota komunikacija)
• Design (Dizainas)
• Public Affairs (Viešieji reikalai)
• Internal Communication (Vidinė komunikacija)

Quantifiable outcome

• 280,000+ people reached through MOKONOMIKA 2023 educational event
• +7 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered flagship, minor and core.

• MastercardflagshipGTM or Marketing Partner · 1 January 2024Mastercard partnered with Swedbank and Bosanova on the 'Kodas Sodas' (Code Garden) project for the centenary of the Lithuanian Song Festival. The digital musical garden platform (www.kodassodas.lt) generated unique digital codes based on Lithuanian songs, with 21,522 gardens created and 53,805 minutes of music listened.
• Monika Liu and Free FingaminorStrategic or Co-development Partner · 1 January 2024Lithuanian artists who participated in surprise performance for 400 children from the Lithuanian Children's Choir during the Song Celebration centenary.
• DelficoreGTM or Marketing Partner · 1 January 2022Leading Lithuanian media outlet partner for 'Investment Academy' TV show and content campaign. Created 10 episodes reaching 900,000 people, with 47 articles read 360,000 times.
• CorrectuscoreImplementation/ SI/ Consulting Partner · 1 January 2021Event agency partner that collaborated with Bosanova and Swedbank on organizing MOKONOMIKA 2021, the largest remote lesson in Lithuania with 225,000+ viewers during pandemic lockdown.
• TrenkTurasminorStrategic or Co-development Partner · 1 January 2021Walking app partner for 'World Heart Day' campaign. Created 5 heart-shaped walking routes in 5 major Lithuanian cities to promote hypertension awareness.
• 15min.ltminorGTM or Marketing Partner · 1 January 2021Media partnership for heart health campaign. 4,500 people took the heart health test on the 15min.lt portal.
• LRT (Lithuanian National Radio and Television)minorGTM or Marketing Partner · 1 January 2021National broadcaster partner for presenting walking routes on International Hypertension Day through TV programs and radio.
• Unicorns LithuaniaflagshipStrategic or Co-development PartnerLithuanian startup association that partnered with Bosanova and business confederations on the '4% for Defence' campaign advocating for increased defence spending to 4% of GDP, contributing to government decision for 5-6% GDP defence allocation.
• Lithuanian Business Confederation (LPK)flagshipStrategic or Co-development PartnerBusiness confederation partner for defence funding advocacy campaign that influenced government policy.
• Lithuanian Confederation of Industrialists (LVK)flagshipStrategic or Co-development PartnerIndustrialists confederation partner for defence funding advocacy campaign.
• Robert KalinkincoreStrategic or Co-development PartnerLithuanian fashion designer collaborated with IKEA and Bosanova on the 'Notice Violence' domestic violence awareness campaign, creating a special bag collection.
• Mantas Grimalis (Pralaužk vieną šaltą)minorStrategic or Co-development PartnerPodcast host who co-hosted the European Year of Youth studio launch event, sharing Erasmus+ experiences.
• Raminta Naujanytė-BjelleminorStrategic or Co-development PartnerLithuanian singer-songwriter who shared Erasmus+ experiences at European Year of Youth studio launch.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: FleishmanHillard is a global public relations and communications agency serving multinational enterprise clients across industries, comparable as a broad incumbent competing for pan-European mandates from shared clients.
• Ketchum: Ketchum is a global communications consultancy delivering PR, brand marketing and public affairs to enterprise clients including those in financial services, consumer goods and technology, comparable in client overlap and service depth.
• Weber Shandwick: Weber Shandwick is a global public relations firm offering integrated communications, public affairs and corporate communications to multinational brands, comparable as a broad incumbent in the global PR space.
• Edelman: Edelman is a global public relations firm offering corporate communications, public affairs and brand marketing to multinational enterprises, comparable as a broad incumbent serving the same types of enterprise and public sector clients.
• Havas PR (Baltics): Havas operates a global communications network with Baltic regional presence offering PR, advertising and integrated marketing services to multinational clients, comparable as a larger incumbent competing for the same enterprise accounts.

Direct peers

• New Identity: New Identity is a Lithuanian communication and creative agency serving enterprise clients with PR, branding and integrated campaigns, comparable in service scope and domestic focus to Bosanova.
• Cobalt: Cobalt is a Vilnius-based integrated marketing and communications agency offering PR, creative and digital services to enterprise clients in the Baltic market, directly comparable to Bosanova in service mix and geography.
• Integrity PR (Baltics): Integrity PR is a regional communications consultancy with Baltic presence offering public affairs, public relations and integrated communications to enterprise and government clients, comparable in service portfolio and client types.
• Adverum: Adverum is a Vilnius-headquartered communications agency offering PR, marketing communications and creative services to corporate clients, comparable as a direct domestic peer in the Lithuanian agency market.
• Idea Prima: Idea Prima is a Lithuanian PR and communications agency providing corporate communications, public affairs and content services to enterprise clients, comparable as a domestic peer in size and offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/komunikacijos.agentura.bosanova
• LinkedInlinkedin.com/company/bosanovalt
• Instagraminstagram.com/_bosanova
• Xx.com/bosanovachannel

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bosanova