What UpListing does

UpListing.com is a privately held global strategic consulting firm founded in 2016 and headquartered in New York, specializing in guiding companies through "listing events" on Tier 1 and Tier 2 senior stock exchanges. Its core practice is uplisting advisory — migrating companies from OTC markets (OTCQB/OTCQX) or private status to NASDAQ, NYSE, EURONEXT, CBOE, NEO, and TSX — and it is built around a boutique, relationship-driven engagement model targeting C-suites and Boards of microcap and small-cap issuers.

The firm delivers four core service lines: Senior Stock Exchange Listings (assessment, strategy, and filing across exchanges), Listing Advisory (pre-IPO and IPO transition planning with capital-markets alternative analysis across the US, Canada, and EU), Corporate Governance (policy development and bylaw/charter review aligned to exchange listing standards), and Capital Markets (capital formation, valuation analysis, and introductions to banks and underwriters). Underlying technology is minimal — there is no proprietary platform, app, or API; the product is human advisory delivered by principals including George Zoidze (25+ years, ex-Investbank, ex-Aurora Acquisition CFO) and Todd Heinzl (35+ years, FCSI/CIM, Order of Merit of Savoy 2022), supported by senior advisors such as Jonathan Blum (ex-Prudential Securities, Salomon Smith Barney).

Revenue is generated through project-based, custom-priced professional services engagements on a multi-year contract cadence rather than recurring subscriptions. The go-to-market is enterprise field sales with direct C-suite engagement, supplemented by relationship referrals, an advisory board, content marketing (blog 2020-2023), and a public intake form. Disclosed case-study clients include Blink Charging, BioHiTech Global, Standard Diversified, and Mogo Finance Technology, all from 2018, with no post-2018 named engagements publicly available.

Name

UpListing

Legal name

Uplisting.com

Website

https://uplisting.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

UpListing.com is a boutique global consulting firm founded in 2016 that advises microcap and small-cap companies on uplisting to senior stock exchanges such as NASDAQ, NYSE, and EURONEXT, plus related corporate governance and capital formation work.

Ownership category

akta.pro rank

Product category

Capital Markets Advisory

NAICS

Investment Banking and Securities Intermediation (523150)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Services-Management Consulting Services (8742)

akta.pro primary industry

IPO & New Issue Issuer Services (Listing/ISIN setup) (FSACAKAH)

akta.pro secondary industries

Primary Listing Stock Exchanges (FSAFAAAA), Secondary Listing & Dual-Listing Stock Exchanges (FSAFAAAB)

Keywords

• Stock exchange advisory
• Uplisting consulting
• IPO advisory services
• Capital markets advisory
• Corporate governance consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Consulting and Advisory Services: UpListing.com generates revenue through strategic consulting fees for guiding companies through the uplisting process to senior stock exchanges. Services include listing advisory, corporate governance, capital markets advisory, and senior stock exchange listing facilitation. Revenue appears to be project-based consulting engagements rather than recurring subscription models.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

UpListing.com is a global strategic consulting firm that advises companies on transitioning from OTC markets or private status to Tier 1 and Tier 2 senior stock exchanges. Its services span senior stock exchange listings (pre-uplist, uplist, cross-listing, dual listing), pre-IPO and IPO advisory, corporate governance policy implementation, and capital markets/capital formation advisory. Engagements are project-based, multi-year consulting mandates rather than subscription or software offerings.

Product overview

UpListing is a strategic consulting firm offering a portfolio of advisory services centered on stock exchange listings. The core offerings include Senior Stock Exchange Listings (assessment and execution of listing strategies across NASDAQ, NYSE, EURONEXT, and CBOE), Listing Advisory (pre-IPO and IPO transition services), Corporate Governance (compliance and policy implementation), and Capital Markets (capital formation and financing advisory). The Know Your Listing Type resource provides educational content on various listing mechanisms. These services work together to guide companies through the process of migrating from OTC markets or private status to Tier 1 or Tier 2 senior stock exchanges.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Stock Exchange Listings

Quantifiable outcome

• Companies can raise capital through shelf registrations (S-3 or F-1) providing financial flexibility over time
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• The Governance Box Inc. (GBX)coreStrategic or Co-development PartnerTodd Heinzl serves as CEO of The Governance Box Inc. and The Governance Box LLP, companies focused on assisting globally minded companies develop corporate governance policy and achieve Tier 1 and Tier 2 senior stock exchange listing outcomes. This appears to be a collaborative relationship between professionals working toward common capital markets objectives.
• Exchange Partners (NASDAQ, NYSE, EURONEXT, CBOE, NEO)coreStrategic or Co-development PartnerUpListing.com maintains preeminent relationships with internationally recognized exchanges including NASDAQ, NYSE, EURONEXT, CBOE, and NEO. These relationships enable the firm to facilitate introductions to senior exchange personnel and assist clients through the listing review and approval process.
• Bank and Investment Banking PartnerscoreStrategic or Co-development PartnerUpListing.com provides introductions to a range of bank and banker alternatives and serves as an intermediary with banks, legal counsel, auditors, and investor relations firms. The firm has decades-long capital markets experience and Wall Street relationships to facilitate client financing needs.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Dawson James Securities: Small-cap focused investment bank where senior advisor Jonathan Blum served as Head of Investment Banking — directly comparable to UpListing in target client (emerging growth public/private companies) and advisory services spanning capital markets and IPO/uplisting mandates.
• Roth Capital Partners: Boutique investment bank specializing in small-cap and micro-cap advisory and capital markets services, including uplistings and IPOs for OTC-to-NASDAQ/NYSE transitions — the same core remit as UpListing but with a larger team and full broker-dealer infrastructure.
• EF Hutton: Boutique investment bank focused on micro-cap and small-cap IPO, uplisting and capital raising advisory — competes with UpListing for the same underwriter-light, relationship-driven mandate set with issuers in the $50M-$300M market cap range.
• ThinkEquity: Small-cap focused investment bank providing capital markets advisory, equity research and IPO/uplisting services — overlaps directly with UpListing's senior exchange listing advisory and capital markets offerings for growth-stage public companies.
• Aegis Capital Corp. Boutique investment bank and broker-dealer focused on small-cap and micro-cap advisory, equity capital markets and corporate finance — operates in the same small/micro-cap IPO and uplisting segment as UpListing.
• WestPark Capital: Los Angeles-based boutique investment bank focused on small and micro-cap IPO, follow-on and advisory mandates — directly comparable offering to UpListing and prior employer of senior advisor Jonathan Blum (Managing Director, Investment Banking).
• The Benchmark Company: Boutique investment bank focused on small-cap and micro-cap equity research, institutional sales and corporate advisory including IPOs and uplistings — competes with UpListing for the same small-cap capital markets mandates.
• Maxim Group: Full-service boutique investment bank focused on small-cap and micro-cap issuers, providing investment banking, equity research and capital markets services — directly comparable target market and service set as UpListing.
• Lake Street Capital Markets: Boutique investment bank focused exclusively on small-cap and micro-cap issuers, providing equity research, sales, trading and capital markets advisory — operates in the same niche as UpListing with a comparable relationship-driven, issuer-focused approach.

Broad incumbents

• B. Riley Financial: Larger diversified financial services firm with a substantial small/micro-cap capital markets advisory and underwriting franchise — competes with UpListing for advisory mandates but with materially greater scale, distribution and balance sheet capacity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/uplisting-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpListing