E4
- Company typePrivate
- Founded2018
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B
- OfferingSoftware
E4 firmographics
Firmographics- Name
- E4
- Legal name
- E4 Inc.
- Website
- https://efour.jp
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Ownership category
- akta.pro rank
E4 industry classification
Industry- Product category
- Scheduling Automation Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Email, Calendar & Scheduling (BPAMAMAC)
- akta.pro secondary industries
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), Workforce Time, Attendance & Scheduling Administration (BPAAAIAI), Time, Attendance & Scheduling Administration (BPACAIAE)
Keywords
Where E4 is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
E4 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Scheduling Service (eeasy): Subscription-based SaaS service for automated business scheduling. The platform automates scheduling for sales, customer service, recruitment interviews and other business operations, integrating with calendar systems and allowing complete workflow automation including assignee distribution, room booking and information management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise and SMB plans available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
E4 product offering
Product offeringCore offering
E4 develops and sells "eeasy," a cloud-based SaaS scheduling automation service that integrates with Google Calendar and Outlook to automatically coordinate business meeting schedules for sales, inside sales, customer service, and recruitment interviews. By linking eeasy to a customer's own website and systems, the platform can fully automate not just scheduling but also assignee allocation, meeting room booking, and information management. The product is sold via subscription with monthly billing, quote-based pricing for enterprise customers, and an external API for embedding scheduling into third-party systems.
Product overview
E4 operates as a B2B SaaS company focused on business scheduling automation. The company offers eeasy, a scheduling automation platform that integrates with Google Calendar and Outlook to automatically coordinate meeting schedules for sales, customer service, and recruiting operations. The platform automates the full scheduling workflow including assignee allocation, room booking, and information management. E4 has obtained 14 patents for scheduling automation technology and offers API access for third-party integration. The company holds ISO/IEC 27001 certification for information security management. E4 was established in July 2018 with 10 million yen capital by CEO Sugimoto Taichiro.
Differentiator
Problem solved
Functional benefit
Brands
- eeasy: 日程調整サービス (scheduling automation service) that integrates with Google Calendar and Outlook to automate scheduling for sales, inside sales, customer service, and recruitment interviews. The service can fully automate not only scheduling but also assignee allocation, meeting room reservations, and information management.
Products and services
- eeasy Cloud-based SaaS that integrates with Google Calendar and Outlook to automatically coordinate business meeting schedules for sales, inside sales, customer service, and recruiting interviews. By linking eeasy to a customer's own website and systems, the platform fully automates not only scheduling but also assignee allocation, meeting room booking, and information management for Japanese businesses.
- eeasy API External REST API provided by E4 that enables developers and partners to embed eeasy scheduling functionality directly into their own websites and third-party systems.
Quantifiable outcome
- Customer base grew from 30,000 to 50,000 companies in approximately 1 year (2023-2024)
- +2 more outcomes
Companies that use E4
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
E4 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature8 records
E4 partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered supporting and core.
- CQI AssociatessupportingE4 partnered with CQI Associates to support Linders Limited (McDonald's franchise) in enrolling in a community solar program. CQI Associates serves as the facilitator for the community solar initiative.
- NECネッツエスアイ (NEC Networks & System Integration)coreBusiness partnership with NEC Networks & System Integration, Japan's largest Zoom distributor with 10,000+ domestic Zoom deployments. The partnership enabled eeasy to leverage NEC's distribution network and credibility in the Japanese enterprise market.
- Google Calendar & OutlookcoreNative integration partnerships with Google Calendar and Microsoft Outlook for calendar synchronization and scheduling automation.
- Zoom, Microsoft Teams, Google Meet, SkypecoreIntegrations with major video conferencing platforms enabling automatic meeting URL generation and notification.
- SalesforcesupportingIntegration with Salesforce CRM platform enabling seamless scheduling within sales workflows.
- uSonarsupportingIntegration with uSonar customer information management platform for unified data management.
- メタップスクラウド (Metaps Cloud)supportingIntegration with Metaps Cloud SaaS management platform for unified application management.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
E4 competitors and assessment
Company assessmentDirect peers
- Calendly: The market-leading scheduling automation SaaS globally, offering calendar integration, automated booking links, and routing. Closely comparable to eeasy in core product functionality, target use cases (sales, recruiting, customer meetings), and PLG go-to-market motion.
- Doodle: Group scheduling and booking platform with paid plans for teams and enterprises. Directly competes with eeasy's multi-party scheduling and voting-based coordination capabilities; comparable use cases in recruiting and external meeting coordination.
- TimeRex: Japan-headquartered scheduling SaaS with calendar integrations, team routing, and Japanese-language UX. Most direct domestic competitor to eeasy in the Japanese market with overlapping customer segments and use cases.
- YouCanBookMe: Booking page and scheduling automation SaaS with calendar sync, team routing, and paid plans. Comparable SMB and team-scheduling positioning; an alternative for Japanese customers evaluating lighter-weight scheduling tools.
- Acuity Scheduling: Squarespace-owned scheduling SaaS with calendar sync, automated reminders, payment collection, and customizable booking flows. Comparable SMB and service-business scheduling use cases; competes in the same PLG-driven scheduling category.
- ScheduleOnce (by OnceHub): Enterprise-grade scheduling and booking automation with routing, lead distribution, and CRM integrations. Comparable advanced scheduling workflows including assignee routing and enterprise use cases; an established alternative for enterprise buyers.
Regional players
- 調整さん (Chouseisan): Extremely popular free Japanese group scheduling tool used widely in domestic enterprise and education. Competes with eeasy's voting-based and multi-party scheduling features within Japan, particularly in group meeting use cases.
Broad incumbents
- HubSpot Meetings: Scheduling tool embedded in HubSpot's CRM and marketing automation suite. Comparable sales-meeting scheduling use cases; broader portfolio offering creates CRM-bundled competition for eeasy's enterprise sales workflow positioning.
- Google Calendar Appointment Schedules: Native appointment-scheduling feature in Google Workspace, integrated with Calendar, Meet, and Forms. Comparable core scheduling functionality offered free within Google's productivity suite, directly competing with eeasy's Google Calendar integration.
- Microsoft Bookings: Bundled appointment-scheduling feature within Microsoft 365, integrated with Outlook and Teams. Comparable scheduling automation capabilities delivered as part of a broader productivity suite, creating bundling and procurement pressure for eeasy in Japanese enterprises.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
E4 compliance and trust
Trust signalCompliance1 record
E4 financial estimates
Financial estimateRevenue estimate
Valuation estimate
E4 leadership team
Management profileNumber of profiles
Profiles1 record
E4 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E4 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E4
What does E4 do?
E4 develops and sells "eeasy," a cloud-based SaaS scheduling automation service that integrates with Google Calendar and Outlook to automatically coordinate business meeting schedules for sales, inside sales, customer service, and recruitment interviews. By linking eeasy to a customer's own website and systems, the platform can fully automate not just scheduling but also assignee allocation, meeting room booking, and information management. The product is sold via subscription with monthly billing, quote-based pricing for enterprise customers, and an external API for embedding scheduling into third-party systems.
Is E4 a public or private company?
E4 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was E4 founded?
E4 was founded in 2018.
Where is E4 based?
E4 is headquartered in Tokyo, Japan, in the Asia region.
How does E4 make money?
One revenue line is on record: saaS Scheduling Service (eeasy).
Who are E4's main competitors?
Direct peers on record are Calendly, Doodle, TimeRex, YouCanBookMe, Acuity Scheduling and ScheduleOnce (by OnceHub). 調整さん (Chouseisan) is listed as a regional player. Broad incumbents are HubSpot Meetings, Google Calendar Appointment Schedules and Microsoft Bookings.
Does E4 have an API?
Yes. E4 offers an external API that allows external systems to easily embed scheduling functionality. This API enables developers to integrate scheduling capabilities into their own websites and systems. Developer documentation is at eeasy.jp.
What industry is E4 in?
E4's product category is Scheduling Automation Software. Its primary akta.pro industry code is BPAMAMAC, Email, Calendar & Scheduling, with a secondary code of HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 541511 and its SIC code is 7372.