Usonar
Usonar is a Tokyo-based B2B data and SaaS company operating Japan's largest corporate database (LBC, 12.5M records), serving large Japanese enterprises with customer data integration, business-card OCR, and sales/marketing analytics products via direct sales and partner channels.
- Company typePrivate
- Founded1990
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Usonar does
Usonar (ユーソナー株式会社, formerly Landscale Co., Ltd.) is a Tokyo-based B2B data and SaaS company founded in 1990 that operates LBC (Local Business Cloud), claimed to be Japan's largest corporate database with 12.5 million establishment-level records and 100+ attribute fields per entry, sourced from public registries, commercial associations, and government disclosures. The platform is delivered through a portfolio of products: the core uSonar customer data integration solution, the mSonar mobile app for business-card scanning and corporate information enrichment (backed by Patent No. 5538512), PLANSonar for management strategy and target-account identification, plus Meeting Sonar, Touki Sonar, and Meishi Sonar sub-products. Pre-built integrations span Salesforce, HubSpot, Microsoft Dynamics 365, kintone, Adobe, and Oracle, with REST and SOAP APIs for enterprise connectivity.
The company operates a hybrid go-to-market combining direct enterprise field sales, channel partnerships (notably JAL Digital for mSonar effective March 2026), and partner-led co-selling under a deliberate non-competition (非競) strategy that converts former SFA competitors into complementary data-layer partners. Revenue is generated through recurring SaaS subscriptions (seat- or feature-based, annual billing), DaaS/API access to LBC, and licensing of sub-products such as registration data. Customers are primarily large Japanese corporations across sales, marketing, inside-sales, strategy, and IT functions, served alongside SFA/MA integrators. The firm holds ISO 27001 certification, employs approximately 200 staff, and trades on the Tokyo Stock Exchange under ticker 431A.
Usonar firmographics
Firmographics- Name
- Usonar
- Legal name
- uSonar Co., Ltd.
- Website
- https://usonar.co.jp
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Usonar is a Tokyo-based B2B data and SaaS company operating Japan's largest corporate database (LBC, 12.5M records), serving large Japanese enterprises with customer data integration, business-card OCR, and sales/marketing analytics products via direct sales and partner channels.
- Ownership category
- akta.pro rank
Usonar industry classification
Industry- Product category
- B2B Sales Intelligence and Corporate Data Platform
- NAICS
- Directory and Mailing List Publishers (51314)
- SIC
- Services-Computer Processing & Data Preparation (7374), Finance Services (6199)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Usonar is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Usonar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- uSonar SaaS Subscription: Cloud-based BtoB data platform subscription. SaaS model providing access to the LBC database, customer data integration tools, and analytics. Subscription tiers based on seat count or feature access. Direct sales to enterprise accounts.
- mSonar App Subscription: Corporate information and business card management mobile app. Sold directly and through channel partners (e.g., JAL Digital). B2B SaaS model targeting sales and marketing teams.
- PLANSonar Platform Subscription: Management strategy platform for strategic planning and sales targeting. SaaS subscription for enterprise customers seeking data-driven market intelligence.
- DaaS / Data Provision Services: Data-as-a-service and API access to LBC database. Enterprise clients access corporate data via API for integration into their own systems. Also includes registration information service (登記ソナー).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription — seat or feature-based tiers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Usonar product offering
Product offeringCore offering
Usonar provides a B2B corporate data platform built on Japan's largest corporate database (LBC) with 12.5 million establishment-level records covering corporate headquarters, branch offices, government agencies, municipalities, and non-profits. The platform delivers customer data integration (CDI/name-matching), business card digitization with patent-protected OCR, and management strategy tools, integrated with major SFA/MA systems such as Salesforce, HubSpot, Dynamics 365, and kintone.
Product overview
Usonar operates a platform-plus-modules architecture built around Japan's largest corporate database LBC with 12.5 million+ corporate entries. The core uSonar platform provides customer data integration and BtoB sales/marketing support, while the product portfolio includes specialized applications: mSonar for corporate information and business card management, PLANSonar for management strategy and promising-company identification, Meeting Sonar for meeting management, Touki Sonar for registration data, and Meishi Sonar for business card handling. All products leverage the shared LBC database foundation for data enrichment.
Differentiator
Problem solved
Functional benefit
Brands
- mSonar (mソナー): 企業情報＋名刺管理アプリ。カメラ撮影で名刺を取り込み、日本最大の企業データベースで瞬時に企業情報を付与する。iPhone/Android対応。
- PLANSonar (プランソナー)
- 会議ソナー (Meeting Sonar)
- 登記ソナー (Touki Sonar)
- 名刺ソナー (Meishi Sonar)
Products and services
- uSonar (ユーソナー) The core customer data integration solution platform that leverages the LBC corporate database (Japan's largest with 12.5 million corporate entries) to support BtoB sales and marketing activities. Provides 100+ company attributes, web access logs, transaction history, and contact tracking for targeted business development.
- mSonar (mソナー)
Quantifiable outcome
- Order cycle reduced from 7 months to 4 months after adopting non-competition (非競) partner strategy
- +2 more outcomes
Companies that use Usonar
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Usonar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature4 records
Usonar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- JAL Digital CorporationcoreJAL Digital Corporation (established April 2025 as the digital core company of JAL Group) signed a sales agency agreement with Yusona Corporation to distribute the mSonar corporate information and business card management app. JAL Digital leverages its IT infrastructure and DX knowledge to offer the solution to customers as societal contribution. The app is based on Yusona's LBC database with 12.5 million corporate data entries.
- SalesforcecoreStrategic integration partnership under the non-competition (非競) model. Salesforce and uSonar operate in complementary rather than competitive roles. uSonar provides the data layer (LBC database, 名寄せ/CDI) resolving the data quality problem for Salesforce customers. In exchange, Salesforce sales teams promote uSonar data services. uSonar has been recognized as a partner company by Salesforce.
- Waseda University Business School (、早稲大學ビジネススクール)minorProfessor Yamada Hideaki (山田英夫) at Waseda Business School featured uSonar (then Landscape) in his book '競争しない競争戦略' (Competition without Competing). Yamada's academic framework on '非競' (non-competition strategy) directly influenced uSonar's strategic direction and is cited as the intellectual foundation for the company's partnership-based business model.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Usonar competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot integrates with uSonar for inbound lead enrichment and outbound prospecting; it also bundles its own company data and intent signals in Marketing/ Sales Hubs — a partial substitute in the same workflow.
- Dun & Bradstreet: D&B is the global incumbent in business credit and corporate data, with worldwide firmographic coverage; competes broadly with uSonar in Japan-facing enterprise data use cases and through partner channels.
- Salesforce (Data Cloud / D&B integration): Salesforce is uSonar's most important integration and co-selling partner; it also offers first-party data enrichment via Data Cloud and D&B partnerships, making it a partial substitute that could compete if it deepens its own Japan corpus.
Direct peers
- ZoomInfo: ZoomInfo is the leading global B2B contact and company data platform; while US-focused, it is the closest global analogue to uSonar's LBC database and intent-data value proposition for sales and marketing teams.
- Sansan: Sansan operates the Eight business card management app and Sansan corporate DB — Japan's most directly comparable business card OCR + corporate database franchise, competing head-on with mSonar and LBC.
- Tokyo Shoko Research (TSR): TSR is a major Japanese corporate data and credit information provider, supplying company profiles and risk data to enterprise customers — a structural competitor to uSonar's data-as-a-service offerings.
- Teikoku Databank (TDB): TDB is Japan's longest-established corporate information bureau, providing credit reports and firmographic data on Japanese companies — overlapping directly with uSonar's LBC database use cases.
- InsideView (Informatica): InsideView is a B2B data provider offering firmographic and intent data integrated into CRM/SFA platforms — the closest global product analogue to uSonar's data-layer positioning.
Emerging players
- Apollo.io: Apollo.io is a fast-growing sales intelligence and prospecting platform with a global B2B contact database; targets similar sales/marketing buyer personas as uSonar, though focused on US/English-speaking markets today.
- Lusha: Lusha provides B2B contact and company data via browser extensions and API, comparable in use case to uSonar's data-as-a-service / API offering for sales teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Usonar social profiles
Digital presenceUsonar compliance and trust
Trust signalCompliance2 records
Usonar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Usonar leadership team
Management profileNumber of profiles
Profiles6 records
Usonar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Usonar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Usonar
What does Usonar do?
Usonar provides a B2B corporate data platform built on Japan's largest corporate database (LBC) with 12.5 million establishment-level records covering corporate headquarters, branch offices, government agencies, municipalities, and non-profits. The platform delivers customer data integration (CDI/name-matching), business card digitization with patent-protected OCR, and management strategy tools, integrated with major SFA/MA systems such as Salesforce, HubSpot, Dynamics 365, and kintone.
Is Usonar a public or private company?
Usonar is a private company. It is classified as public and is currently operating.
When was Usonar founded?
Usonar was founded in 1990. It employs 101 to 250 people.
Where is Usonar based?
Usonar is headquartered in Tokyo, Japan, in the Asia region.
How does Usonar make money?
Four revenue lines are on record. uSonar SaaS Subscription is the primary driver. The others are mSonar App Subscription, PLANSonar Platform Subscription and daaS / Data Provision Services.
Who are Usonar's main competitors?
Broad incumbents on record are HubSpot, Dun & Bradstreet and Salesforce (Data Cloud / D&B integration). Direct peers are ZoomInfo, Sansan, Tokyo Shoko Research (TSR), Teikoku Databank (TDB) and InsideView (Informatica). Emerging players are Apollo.io and Lusha.
Does Usonar have an API?
Yes. Usonar provides API connectivity allowing its platform to integrate with various SFA (Sales Force Automation) and MA (Marketing Automation) systems. The platform supports REST API and SOAP protocols for integration. The company explicitly values candidates with REST API development experience when hiring engineers, indicating that API integration is a core part of the product architecture. The platform enables data synchronization and interoperability with external business tools.
What industry is Usonar in?
Usonar's product category is B2B Sales Intelligence and Corporate Data Platform. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 51314 and its SIC code is 7374.