Peabody Retirement Community

Name

Peabody Retirement Community

Legal name

Peabody Retirement Community

Website

https://peabodyrc.org

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Senior Living and Healthcare Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living care
• Memory care services
• Senior rehabilitation therapy

Headquarters

HQ city

North Manchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Living Fees: Monthly fees for independent living (Patio Homes, Garden Homes), assisted living (Peabody Inn), and memory care services. Entrance fees may apply for certain living options.
2. Healthcare Services Billing: Billable healthcare services including short-term rehabilitation, long-term skilled nursing, outpatient therapy, and aquatic therapy. Services billed to Medicare, Medicaid, and private insurance.
3. Gold Club Wellness Membership: $15 per month membership for non-residents aged 55+ to access the Billie Jane Strauss Wellness Center facilities and programming
4. Respite Care: Temporary stay services for individuals requiring short-term care, providing daily rates for accommodations and care
5. Wellness Transition Suites: Short-term rehabilitation stays with daily rates including accommodations, plus additional care fees based on required assistance level

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Peabody Retirement Community is a not-for-profit Life Plan Community providing a full continuum of senior living and healthcare services on a single 33-acre campus in North Manchester, Indiana. Core offerings include Independent Living (Patio Homes and Garden Homes), Assisted Living (James B. Peabody Inn), Memory Care, Long-Term Care, short-term and outpatient Rehabilitation, Aquatic Therapy, In-Home Hemodialysis (Dialysis Den), Wellness Transition Suites, and Respite Care, supported by the Billie Jane Strauss Wellness Center, dining, spiritual, and activities programs.

Product overview

Peabody Retirement Community is a not-for-profit Life Plan Community (Continuing Care Retirement Community) offering a continuum of senior living and healthcare services on a single campus in North Manchester, Indiana. The portfolio includes Independent Living (Lindsay Place Garden Homes and Village Patio Homes), Assisted Living (James B. Peabody Inn), and a comprehensive Health Center providing Memory Care, Long-Term Care, Rehab to Home, Outpatient Rehabilitation, Aquatic Therapy, In-Home Hemodialysis (Dialysis Den), Wellness Transition Suites, and Respite Care. Supporting amenities include the Billie Jane Strauss Wellness Center (with Gold Club membership for external members), Dining Services, Spiritual Services, and an Activities Program. The community has recently launched technology services including Remote Patient Monitoring (TapestryHealth-Neteera partnership) and the How's Mom family communication app.

Differentiator

Problem solved

Functional benefit

Brands

• James B. Peabody Inn: Assisted living apartments offering the highest level of independence with help for activities of daily living.
• Lindsay Place Garden Homes
• Village Patio Homes
• Billie Jane Strauss Wellness Center
• Dialysis Den
• Gold Club Membership

Products and services

• Independent Living Maintenance-free independent living for active seniors in Patio Homes or Garden Homes, with social activities, dining services, transportation, housekeeping, and wellness programs.
• Assisted Living (James B. Peabody Inn) Assisted living apartments offering help with activities of daily living, medication management, personal care, dining, and social programs to maximize resident independence.
• Memory Care (Memory Enhancement Center) Specialized care for individuals with Alzheimer's, dementia, or other memory-related conditions in a homelike environment with life stations programming, sensory stimulation, and structured activities.
• Long-Term Care 24-hour skilled nursing care for individuals requiring ongoing medical supervision and personal care following illness, injury, or disability.
• Rehab to Home Short-term inpatient rehabilitation program for individuals of all ages recovering from joint replacement, fractures, stroke, or surgeries, helping them regain independence and return home.
• Outpatient Rehabilitation Outpatient physical, occupational, and speech therapy services for individuals needing continued rehabilitation after hospital discharge or for chronic conditions.
• Aquatic Therapy Water-based therapy using the HydroWorx pool with therapy jets, underwater treadmill, and deep tissue massage for senior rehabilitation and pain reduction.
• Dialysis Den (In-Home Hemodialysis) In-home hemodialysis services for residents with chronic kidney disease or ESRD, operated in partnership with Dialyze Direct using gentle treatment methods under the Patient Driven Payment Model.
• Wellness Transition Suites Short-term rehabilitation stays with daily rates including accommodations and community amenities, with additional care fees based on level of assistance required (maximum one month stay).
• Respite Care Temporary stay services for individuals requiring short-term care, providing daily rates for accommodations and care to give caregivers a break from caregiving responsibilities.
• Billie Jane Strauss Wellness Center 7,000 sq. ft. state-of-the-art fitness and wellness facility featuring aquatic therapy pool, exercise equipment, group exercise classes, and personal training services.
• Gold Club Membership Monthly membership ($15/month) for non-residents aged 55+ to access the Billie Jane Strauss Wellness Center facilities, aqua therapy pool, group exercise classes, one complimentary lunch per month, and community events.
• Remote Patient Monitoring Contactless Remote Patient Monitoring system using Neteera FDA-cleared sensors to detect heart rate, respiratory rate, and subtle bodily movements 24/7 through clothing and bedding, with no cameras, microphones, or wearables required.
• How's Mom Family Communication App Digital family communication app connected to PointClickCare (PCC) electronic health records, allowing designated family contacts to access resident care updates, appointments, and information directly in real time.
• Village Patio Homes Independent living patio homes for active seniors seeking maintenance-free living on the Peabody campus.
• Lindsay Place Garden Homes Independent living garden homes for active seniors seeking maintenance-free living on the Peabody campus.
• A Day Away Adult Memory Care Services Daytime memory care services for adults with Alzheimer's or other memory impairments, providing structured activities and respite for caregivers.

Quantifiable outcome

• 99% patient satisfaction rate at rehabilitation center
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TapestryHealthcoreTechnology or Integration · 23 April 2025Partnership to implement contactless Remote Patient Monitoring (RPM) system using Neteera FDA-cleared sensors. System monitors vital signs and micro-movements 24/7 through clothing and bedding with no cameras, no microphones, and no wearable devices required.
• Dialyze DirectcoreTechnology or Integration · 17 September 2024Partnership to operate the on-site Dialysis Den providing in-home hemodialysis services for residents with chronic kidney disease or ESRD. Dialyze Direct provides turn-key care model with nurses, technicians, social workers, and dietitians managing high-acuity dialysis patients using gentle treatment methods under the Patient Driven Payment Model (PDPM).
• Wabash County YMCAminorStrategic or Co-development PartnerCo-participation in Wellness & Lifestyle Expo event connecting Peabody with active older adults in the community. Event featured 60+ vendors, health screenings, and wellness demonstrations.
• First Financial BankminorGTM or Marketing PartnerCommunity partnership for Watermelon Social event bringing bank representatives to campus for resident engagement and community building activities.
• AutoZone (Fort Wayne)minorGTM or Marketing PartnerSponsor of Classic Car Show event at Peabody, donating prizes and supporting community entertainment.
• O'Reilly Auto Parts (Fort Wayne)minorGTM or Marketing PartnerSponsor of Classic Car Show event providing door prizes and support for community event.
• Bob Thomas Ford (Fort Wayne)minorGTM or Marketing PartnerSponsor of Classic Car Show event contributing to community event success.
• William Stockdale / Stockdale Elder LawminorStrategic or Co-development PartnerAttorney partnership offering free 30-minute legal consultations focused on elder law and estate planning for residents and community members. Focus areas include asset preservation, estate planning, Medicaid, and powers of attorney.
• Manchester UniversityminorStrategic or Co-development PartnerNearby university whose campus serves as a local attraction for visitors to Peabody. Partnership supports community connection with educational and cultural events accessible to residents.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Atria Senior Living: A large national senior living management company operating independent living, assisted living, and memory care communities. Comparable in operating model for Peabody's AL and memory care lines but operates at significantly greater scale.
• Sunrise Senior Living: A national senior living operator with assisted living and memory care communities across the U.S. Overlaps with Peabody's assisted living and memory care offerings but lacks the rural Indiana CCRCs and skilled nursing depth Peabody provides.
• Brookdale Senior Living: The largest U.S. senior living operator with national independent living, assisted living, and memory care communities. A broader incumbent whose scale, capital access, and multi-state footprint contrast with Peabody's single-campus regional model.

Direct peers

• Otterbein SeniorLife: A large Ohio-based nonprofit Life Plan Community operator with multiple campuses offering the same full continuum of care as Peabody. Comparable in nonprofit governance, CCRC structure, and breadth of clinical and residential services.
• University Park Retirement Community: An Indiana-based continuing care retirement community offering independent living, assisted living, memory care, and skilled nursing on a single campus. Directly comparable to Peabody in scope, mission, and regional senior living positioning.
• Heritage Park (Fort Wayne): A Fort Wayne-area nonprofit senior living community serving the same northeastern Indiana region as Peabody, with independent living, assisted living, memory care, and skilled nursing — directly competing for residents from the same county-level catchment.
• Westminster Village (Indiana): A nonprofit Life Plan Community with multiple Indiana campuses offering the same continuum of independent living, assisted living, memory care, and skilled nursing that Peabody provides. Operates in overlapping Indiana geographies with a comparable not-for-profit governance model.
• Heritage Pointe of Huntington: A faith-based nonprofit senior living community in Huntington, Indiana — one of Peabody's service counties — providing independent living, assisted living, and healthcare services on a single campus with a comparable mission-driven model.

Others

• Dialyze Direct: A strategic technology and care partner to Peabody rather than a competitor — Dialyze Direct provides the in-home hemodialysis model Peabody's Dialysis Den deploys, and partnership models are common across U.S. senior living operators seeking onsite dialysis capabilities.

Regional players

• Wellbrooke of Wabash: A Trilogy Health Services skilled nursing and rehabilitation community in Wabash, Indiana — directly competing with Peabody's Rehab to Home and long-term care lines for short-stay and skilled nursing referrals in the same county.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/peabodyrc
• Xx.com/PeabodyRC

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peabody Retirement Community