What Mirato does

Mirato S.p.A. is a privately held Italian consumer-goods company founded in 1960 that develops, manufactures, and sells branded personal care, cosmetics, hair care, oral care, dietary supplements, and household products. Its portfolio includes 10 named brands—Splend'Or, Malizia, Intesa Pour Homme, Clinians, Geomar, Breeze, Glicemille, Nidra, I Provenzali, and Perlax—and targets mass-market consumers, including women, men, families, young consumers, and shoppers seeking natural or organic cosmetics.\n\nMirato's disclosed technical capabilities center on formulation, ingredient selection, quality control, and in-house manufacturing. An internal R&D laboratory supports cosmetic development, while five complementary Italian facilities cover almost all production needs across aerosols, soaps, creams, detergents, and other product categories. The company also reports compliance certifications, renewable-source use at some plants, and ISO 16128-based natural-ingredient calculations.\n\nMirato earns revenue by selling branded consumer products, primarily through mass-market retail and, to a lesser extent, perfumery. Public pricing and current annual revenue are not disclosed, so retailer-level price realization and financial scale cannot be assessed from the available data.

Name

Mirato

Legal name

Mirato S.p.A.

Website

https://mirato.it

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Mirato is a private Italian consumer-goods company that manufactures and sells branded personal care, cosmetics, oral care, supplements, and household products through mass-market retail and perfumery, serving consumers across demographic and natural-product segments.

Ownership category

akta.pro rank

Product category

Personal Care Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)

Keywords

• Personal care products
• Cosmetic manufacturing
• Household cleaning products
• Natural organic cosmetics
• Oral care products

Headquarters

HQ city

Landiona

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branded Consumer Products Sales: Mirato generates revenue through the manufacture and sale of branded consumer products including personal care (deodorants, shower gels, soaps), cosmetics (facial and body treatments), hair care (hairsprays, conditioners), household products (detergents, fabric softeners), and oral care products. Revenue comes from selling these products through mass market retail channels and perfumery.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Mirato manufactures and sells a multi-brand portfolio of personal care, cosmetics, hair care, household cleaning, oral care, and food supplement products. Its brands serve mass-market, premium, men's, family, and natural or organic consumer segments, with production supported by five complementary Italian manufacturing facilities.

Product overview

Mirato SPA is an Italian industrial cosmetics and personal care company with a portfolio of owned brands and a network of five complementary manufacturing facilities (Mirato, Mil Mil '76, Gianasso, Tintolav, Alga Bio) covering almost all production needs. The product portfolio spans multiple categories: personal care (deodorants, soaps, body washes), hair care (styling, treatments), facial and body cosmetics (including premium and organic lines), hand/foot/lip care, oral care, and household products (laundry detergents, fabric softeners, cleaners). Key brands include SPLEND'OR (hair styling since 1960s), MALIZIA (deodorants and household since 1980s, umbrella brand), INTESA POUR HOMME (men's care since 1994), CLINIANS (premium cosmetics acquired 2000), GEOMAR (Dead Sea body care acquired 2006), BREEZE (squeeze deodorants acquired 2009), NIDRA (milk-based body cleansing), GLICEMILLE (hand/foot/lip care), I PROVENZALI (natural/organic cosmetics acquired 2017 with supplements line), and PERLAX (oral care launched 2025). The company operates in Mass Market, perfumery, and food supplement channels.

Differentiator

Problem solved

Functional benefit

Brands

• BREEZE: Historical brand since the 1960s, leader in squeeze perfumed deodorants with products including Spray, Roll-On, Vapo No Gas, Bath Foam and Breeze Men line.
• CLINIANS
• GEOMAR
• GLICEMILLE
• I PROVENZALI
• INTESA POUR HOMME
• MALIZIA
• NIDRA
• SPLEND'OR
• PERLAX

Products and services

• BREEZE A historical Mirato deodorant brand that includes squeeze, spray, roll-on, Vapo No Gas, bath foam, and Breeze Men products.
• CLINIANS A premium, female-targeted face and body cosmetics line with specialized treatments centered on quality, safety, effectiveness, and price.
• GEOMAR A cosmetics brand for daily body care and treatment, with products enriched with minerals and resources from the Dead Sea.
• GLICEMILLE A dedicated hand, foot, and lip care brand whose formulas contain glycerin, chamomile extract, and vitamin E to soften, nourish, and protect the skin.
• I PROVENZALI A natural and organic cosmetics brand with more than 100 natural formulations, many certified organic by CCPB, across natural cosmetic, organic cosmetic, and related product lines.
• INTESA POUR HOMME A men's face and body treatment brand offering a complete line of personal-care products for sporty and dynamic men.
• MALIZIA An umbrella personal-care brand with fresh deodorants for women, men, pre-teens, and families, along with hair-styling and household-care lines.
• NIDRA A family body-cleansing brand using milk-protein-centered formulas and recognizable milk-bottle packaging for daily skin cleansing and nourishment.
• SPLEND'OR A historical hair-care and styling brand offering hairsprays, conditioners, cleansers, and other products for daily hair-care routines.
• PERLAX An oral-care brand offering natural daily mouth-health products focused on effective cleaning, whitening, and protection.
• Malizia Casa A household-care product line under Malizia that includes fabric softeners, concentrated softeners, laundry detergents, a cleaning degreaser, an air freshener, and an alcohol spray.
• I Provenzali Benessere A complete food supplement line with balanced formulas, gemmotherapy derivatives, and products that are gluten-free, lactose-free, milk-protein-free, and vegan.

Quantifiable outcome

• Leader in Natural and Organic Cosmetics market in Italy
• +2 more outcomes

Segments7 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Davines: Italian personal care manufacturer with strong natural and sustainable positioning (including hair care and skincare). Relevant peer for Mirato's I Provenzali organic line given shared Italian heritage, sustainability narrative, and beauty/personal care manufacturing focus.
• Pupa Milano: Italian cosmetics and beauty brand manufacturer covering makeup, skincare and fragrance. Comparable to Mirato on Italian-origin manufacturing, brand-led CPG model, and mass-to-selective retail distribution, though narrower category focus.
• Istituto Ganassini: Italian cosmetics and personal care manufacturer with brands spanning dermo-cosmetics (Rilastil) and household personal care. Comparable to Mirato as another privately held Italian CPG house with multi-brand portfolio and pharma/retail distribution.
• Sodalis: Italian multi-brand personal care and beauty group (Somatoline, Bionike, etc.) operating across mass, pharmacy and premium channels. Closest direct peer to Mirato given Italian domicile, multi-brand house structure, and similar mid-market positioning.

Broad incumbents

• Colgate-Palmolive: Global CPG major with leadership in oral care, personal care and home care. Comparable to Mirato on multi-category mass personal care and specifically on the oral care overlap with Mirato's Perlax brand launched in 2025.
• Beiersdorf: Global German personal care company behind Nivea, Eucerin and La Prairie. Comparable to Mirato as a mass-market personal care house with strong brand portfolios and multi-category presence, though at much larger scale and more international footprint.
• Church & Dwight: US-based personal care and household products company (Arm & Hammer, Batiste, Trojan). Comparable to Mirato on multi-category mass personal care/household brand house model, though with very different geographic mix.
• L'Oréal: World's largest beauty company with broad portfolio across mass, luxe and professional divisions. Comparable to Mirato on multi-brand multi-category beauty manufacturing and mass-market personal care, though at vastly greater scale and global reach.
• Coty: Global mass beauty company covering cosmetics, fragrances and body care (CoverGirl, Rimmel, Gucci Beauty). Comparable to Mirato on mass-market beauty positioning and multi-brand structure, though Coty is far larger and more internationally diversified.
• Henkel: Global German CPG major with Beauty Care and Laundry & Home Care divisions (Persil, Schwarzkopf, Vernel). Highly comparable to Mirato on the laundry/fabric care side (Malizia Casa) and on mass personal care, though at vastly larger scale.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mirato-s-p-a-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirato