Angela
Angela Safety is a pre-launch Australian mobile app that lets nightlife patrons send a discreet one-tap safety alert to venue staff, connecting women, LGBTQIA+ users, and other at-risk groups with trained venue teams via a tablet-based dispatch system across Queensland hospitality venues.
- Company typePrivate
- Founded-
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Angela does
Angela Safety Pty Ltd is an Australian, pre-launch startup developing a mobile safety application aimed at nightlife venues. The product lets patrons — primarily women, LGBTQIA+ individuals and other at-risk groups — press a single in-app button to send a discreet assistance alert that delivers their profile photo, first name, and precise in-venue location to trained staff at the venue, who receive the alert on a dedicated tablet and dispatch help. The offering replaces verbal codewords (such as the long-standing "Ask for Angela" campaign) and the operational difficulty of flagging staff in noisy environments with a low-friction digital workflow.
The technology stack is intentionally lightweight: a consumer iOS/Android application on the patron side, a tablet-based alert console on the venue side, Google Maps for nearby-venue detection and within-venue location, and Google Firestore for storage and transmission of user profile data and alert payloads. The company also publishes a GDPR-compliant Privacy Policy alongside Australian Privacy Principles compliance and operates a Squarespace-hosted marketing site, indicating an early-stage build with managed third-party infrastructure rather than proprietary platform layers.
Angela Safety runs a two-sided, freemium-plus-subscription model: the consumer app is free, while venue partners are engaged under subscription terms (annual cadence implied, pricing not publicly disclosed) in exchange for the tablet, training, and the ability to receive and respond to alerts. Go-to-market is event-driven and community-led, relying on grassroots user sign-ups through a "Register Interest" funnel and direct outreach to hospitality venues, with the company's current seven launch partners all located in Queensland (Brisbane and Redlands venues including university guild-affiliated bars, hotels, and clubs). Ownership is founder-led, with no disclosed institutional investors, funding rounds, executive team, or revenue figures in the available source material.
Angela firmographics
Firmographics- Name
- Angela
- Legal name
- Angela Safety Pty Ltd
- Website
- https://angelasafety.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Angela Safety is a pre-launch Australian mobile app that lets nightlife patrons send a discreet one-tap safety alert to venue staff, connecting women, LGBTQIA+ users, and other at-risk groups with trained venue teams via a tablet-based dispatch system across Queensland hospitality venues.
- Ownership category
- akta.pro rank
Angela industry classification
Industry- Product category
- Personal Safety Software
- NAICS
- Security Guards and Patrol Services (561612), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Nightclub, Bar & Entertainment Venue Security (BPAKACAF)
- akta.pro secondary industries
- Event Security, Safety & Compliance Services (MPAIAFAH), Venue Security, Risk & Crowd Management (MPAGALAM)
Keywords
Where Angela is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Angela business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Venue Subscription / Licensing: Venues pay for access to the Angela Safety platform, receiving a dedicated staff tablet, training, and the ability to receive and respond to user alerts. Revenue is likely structured as a recurring subscription, though no public pricing is disclosed.
- B2C App (Free for Users): The mobile app is free for end users (patrons). Individual consumers download the app and use it at participating venues at no direct charge, lowering adoption friction and driving network effects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Venue Partnership — terms not publicly disclosed |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Angela product offering
Product offeringCore offering
Angela Safety provides a mobile safety app that lets nightlife patrons send a discreet, one-tap alert to venue staff when feeling unsafe. When triggered, the app transmits the user's profile photo, first name, and precise in-venue location to a dedicated tablet operated by trained venue staff for rapid assistance. The product is free for individual users and monetised through paid partnerships/subscriptions with participating venues such as bars, clubs, hotels, and festivals.
Product overview
Angela Safety App is a single unified mobile product designed to enhance safety during night-time outings. The app connects patrons with venue staff through a discreet alert system. Users download the app, upload a profile photo and first name, and can request assistance with a single tap when feeling unsafe. The app transmits the user's location, photo, and alert details to venue staff equipped with a tablet, enabling quick identification and assistance. The product serves two primary user segments: venue patrons (users) and venue operators (venues).
Differentiator
Problem solved
Functional benefit
Products and services
- Angela Safety App Mobile safety app (iOS/Android) for nightlife venues that enables patrons — primarily women, LGBTQIA+ individuals, and at-risk groups — to send a discreet, one-tap assistance alert to venue staff. The app transmits the user's profile photo, first name, and precise in-venue location to a dedicated staff tablet at the venue for rapid identification and response. Free for individual users; venues pay for access, equipment, and training.
Companies that use Angela
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Angela technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Angela partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Royal Exchange HotelcoreRoyal Exchange Hotel is a partner venue displaying the Angela Safety branding and equipped to receive patron assistance alerts via the Angela Safety platform. The venue is listed on the 'Our Partners' section of the website as a launch partner.
- Hotel CarringtoncoreHotel Carrington is a partner venue displaying the Angela Safety branding and equipped to receive patron assistance alerts via the Angela Safety platform. The venue is listed on the 'Our Partners' section of the website as a launch partner.
- Prince ConsortcorePrince Consort is a partner venue displaying the Angela Safety branding and equipped to receive patron assistance alerts via the Angela Safety platform. The venue is listed on the 'Our Partners' section of the website as a launch partner.
- Red Room (UQU)coreRed Room is a partner venue (associated with the University of Queensland Union) displaying the Angela Safety branding and equipped to receive patron assistance alerts. Listed on the 'Our Partners' section as a launch partner.
- Little Big HousecoreLittle Big House is a partner venue displaying the Angela Safety branding and equipped to receive patron assistance alerts. Listed on the 'Our Partners' section as a launch partner.
- Botanic Bar (QUT Guild)coreBotanic Bar is a partner venue affiliated with the QUT Guild, displaying the Angela Safety branding and equipped to receive patron assistance alerts. Listed on the 'Our Partners' section as a launch partner.
- Redlands Sporting ClubcoreRedlands Sporting Club is a partner venue displaying the Angela Safety branding and equipped to receive patron assistance alerts. Listed on the 'Our Partners' section as a launch partner.
- Google LLC (Google Maps & Google Firestore)coreGoogle LLC provides location determination services (Google Maps) for identifying nearby venues and user location within a venue, and Google Firestore as the cloud database backend for storing and transmitting user profiles and alert data. These are third-party service providers bound by contract to use customer data only on Angela Safety's behalf.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Angela competitors and assessment
Company assessmentBroad incumbents
- ADT Commercial: ADT is a large incumbent providing managed security, alarm, and on-site guarding services to commercial venues, including bars and hotels. It is a broad incumbent that could bundle a venue-direct safety-alert feature into its existing hospitality portfolio.
- Life360: Life360 is a large, publicly-adjacent family-locator and personal-safety app with tens of millions of users. It is a broader incumbent in the consumer personal-safety space and a potential competitive threat if it adds venue/nightlife safety features.
Direct peers
- Noonlight: Noonlight is a US personal safety platform that allows users to trigger alerts with location to private responders and 911. It is well-capitalized and validates the consumer-market demand for discreet, triggered personal-safety apps comparable to Angela's nightlife use case.
- bSafe: bSafe is a personal safety app that broadcasts live location, audio, and video to chosen guardians and contacts during emergencies. It is a direct functional peer to Angela's one-tap alert + location model for night-out use cases.
- Citizen: Citizen is a US personal-safety app providing real-time crime and safety alerts based on user location. While broader (community alerts vs. venue-direct), it competes for the same end-user mindshare: mobile-app-based personal safety.
- SafeZone (CriticalArc): SafeZone is a venue/campus safety app by CriticalArc that lets users send alerts with location to a 24/7 monitoring center or on-site security team. It directly mirrors Angela's model of routing user alerts (with location) to venue staff, scaled up for larger venues.
- Hollie Guard: Hollie Guard is a UK-based personal safety app that lets users discreetly alert contacts or emergency services with location when feeling unsafe. It is the closest international analog to Angela Safety, operating in nightlife/community contexts with a one-tap SOS model.
- StaySafe App: StaySafe is a personal safety/lone-worker app that transmits location and alerts to designated contacts or monitoring centers. Comparable to Angela's approach of ensuring a real person receives the alert and can act on it.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Angela social profiles
Digital presenceAngela compliance and trust
Trust signalCompliance2 records
Angela financial estimates
Financial estimateRevenue estimate
Valuation estimate
Angela leadership team
Management profileNumber of profiles
Angela funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Angela M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Angela
What does Angela do?
Angela Safety provides a mobile safety app that lets nightlife patrons send a discreet, one-tap alert to venue staff when feeling unsafe. When triggered, the app transmits the user's profile photo, first name, and precise in-venue location to a dedicated tablet operated by trained venue staff for rapid assistance. The product is free for individual users and monetised through paid partnerships/subscriptions with participating venues such as bars, clubs, hotels, and festivals.
Is Angela a public or private company?
Angela is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Angela founded?
Angela was founded in -1. It employs 1 to 10 people.
Where is Angela based?
Angela is headquartered in Brisbane, Australia, in the Oceania region.
How does Angela make money?
Two revenue lines are on record. Venue Subscription / Licensing is the primary driver. The others are B2C App (Free for Users).
Who are Angela's main competitors?
Broad incumbents on record are ADT Commercial and Life360. Direct peers are Noonlight, bSafe, Citizen, SafeZone (CriticalArc), Hollie Guard and StaySafe App.
Does Angela have an API?
No public API is recorded for Angela.
What industry is Angela in?
Angela's product category is Personal Safety Software. Its primary akta.pro industry code is BPAKACAF, Nightclub, Bar & Entertainment Venue Security, with a secondary code of MPAIAFAH, Event Security, Safety & Compliance Services. Its NAICS code is 561612 and its SIC code is 7381.