EURES

What EURES does

EURES GmbH is a German full-service B2B trading partner and distributor headquartered in Filderstadt, Germany, founded in 2004. The company supplies retail chains across Europe and selected international markets (China, Australia, US) with consumer electronics, lighting, energy, and innovation products, operating a distribution network that spans 32 countries and processes approximately 100,000 packages per year with a team of 68 employees ('Mitdenker'). Its brand-distribution business carries products from major manufacturers including Sony, Samsung, LG, Acer, Grundig, HP, Xiaomi, and others across categories such as audio/hi-fi, mobile phones, monitors, smart home, wearables, and accessories.

The company runs three revenue streams. The first is branded product distribution to retail chains (food discounters, department stores, cash & carry, pharmacies, home improvement stores, specialist shops, mail-order), where EURES negotiates prices with manufacturers and coordinates logistics on behalf of B2B customers. The second is its proprietary own-brand portfolio in lighting (GreenLight, Avalux) and energy/batteries (GreenCell, avacell), manufactured in partnership with technology companies and protected by registered trademarks and at least two granted patents — one for an adhesive technique in bathroom products and one for a packaging solution for light fixtures. The third stream is customer-brand and point-of-sale concept services, providing custom packaging (blister cards, cardboard, economy packs) and tailored PoS solutions developed in cooperation with retail customers.

EURES generates revenue through product margins on B2B distribution, hardware sales of own brands, and professional-services fees for custom packaging/PoS work. Pricing is negotiated individually with B2B customers; no public pricing exists. The go-to-market is sales-led, combining direct enterprise sales, trade-show participation, manufacturer-partner referrals, and a growing e-commerce/marketplace channel. The company is privately held (GmbH structure, registered at Amtsgericht Stuttgart), independent of external investors, and led by Managing Director Dimitrios Konstantinou. It holds an EcoVadis sustainability ranking in the top 5% of assessed companies in its industry and operates EU declarations of conformity for products including OSRAM-branded power banks.

Name

EURES

Legal name

EURES GmbH

Website

https://eures-gmbh.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

EUR

Ownership category

akta.pro rank

Headquarters

HQ city

Filderstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Branded Product Distribution: Distribution of consumer electronics brand products to retail chains. Services include price negotiations with manufacturers, logistics coordination, transportation organization, and ongoing customer support. Revenue generated through product margins on sales to B2B customers.
2. Own Brand Products: Development and sale of proprietary brands in lighting (GreenLight, Avalux) and energy (GreenCell, avacell) segments. Products manufactured in partnership with leading technology companies. Revenue generated through product sales with own brand positioning.
3. Customer Brands and Point-of-Sales Concepts: Development of custom product solutions and packaging concepts for B2B customers. Includes brand-compliant design concepts, custom packaging (blister cards, cardboard, economy packs), and PoS marketing solutions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

EURES GmbH is a full-service B2B trading and distribution partner that supplies retail chains across Europe with consumer electronics, lighting, and energy products from major brand manufacturers. The company also develops and sells its own proprietary brands (GreenLight, Avalux lighting; GreenCell, avacell batteries) manufactured in partnership with technology companies, and provides custom packaging and point-of-sale concepts. Core services include price negotiations with manufacturers, logistics coordination, transportation, and ongoing customer support for retail chains.

Product overview

EURES GmbH is a full-service trading partner for retail chains, offering consumer electronics, lighting, and energy products. The company operates three main business areas: (1) Brand distribution of consumer electronics from major manufacturers such as Sony, Samsung, LG, Grundig, and many others across categories including audio, printers, mobile phones, monitors, and accessories; (2) Proprietary own brands in lighting (GreenLight, Avalux) and energy (GreenCell, avacell) segments developed in-house and manufactured in partnership with technology companies; and (3) Customer brand development and point-of-sales concept services including custom packaging solutions. The company also handles promotional business and manages digital sales channels including marketplaces.

Differentiator

Problem solved

Functional benefit

Brands

• GreenLight: Energy-efficient lighting brand offering warm white lights with long lifetime and immediate luminance for residential use.
• avalux
• GreenCell
• avacell

Products and services

• GreenLight

Quantifiable outcome

• Processing 100,000 packages per year
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• comTeam Climate FriendsminorStrategic or Co-development PartnerEURES is a proud tree sponsor and cooperation partner of the comTeam Climate Friends campaign, contributing to climate protection through CO2 emission offsetting as part of their environmental sustainability initiatives.
• EcoVadiscoreOthersEURES undergoes annual EcoVadis sustainability assessment evaluating companies in environment, labor and human rights, ethics, and sustainable procurement. EURES ranked in top 5% of assessed companies in their industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HAMA GmbH: German accessories and consumer electronics company combining own-brand product development with broad CE distribution — similar own-brand plus third-party brand strategy.
• Conrad Electronic: Germany-headquartered electronics distributor and retailer offering a broad assortment of consumer electronics and components to B2B and B2C customers; similar category coverage and own-brand positioning to EURES.
• Wortmann AG: German IT distribution and own-brand (Terra) manufacturer serving resellers and retail with computers, accessories, and CE — comparable B2B distribution plus own-brand structure.
• Also Group: Pan-European IT and consumer electronics distributor serving resellers and retailers with manufacturer partnerships, logistics, and value-add services — directly comparable B2B distribution model and product breadth to EURES.
• Bechtle AG: German IT and consumer electronics distribution and services group serving B2B customers across Europe with broad product portfolios and value-added services.
• Pollin Electronic: German mail-order and B2B electronics distributor offering consumer electronics, components, and own-brand product lines — comparable distribution model with German retail/wholesale orientation.
• Reichelt Elektronik: German electronics distributor supplying consumers and B2B customers with a broad CE assortment and own-brand products — comparable product mix and German operating base.

Broad incumbents

• TD SYNNEX: Global IT/CE distributor serving resellers and retailers with broad assortment, logistics, and end-to-end services — a much larger incumbent competing for similar retail distribution contracts.
• Arrow Electronics: Global electronic components and enterprise solutions distributor — a broader-line incumbent with overlapping B2B distribution activities in CE and adjacent categories.
• Ingram Micro: Global IT and consumer electronics distributor with deep manufacturer partnerships and broad value-add services — broader scale and global footprint than EURES, but overlapping customer categories and business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EURES-GmbH-106078425011445
• LinkedInlinkedin.com/company/eures-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EURES