What Pré Wonen does

Pré Wonen is a Dutch housing corporation (woningcorporatie) that builds and manages approximately 16,000 rental homes across six municipalities in North Holland — Haarlem, Beverwijk, Bloemendaal, Heemskerk, Heemstede, and Zandvoort. As a regulated social-housing provider, it serves households across four primary segments: social-housing seekers (allocated via registration and waiting-list mechanics, with priority and urgent-status options), senior tenants (specialized housing including the Passend Wonen Zandvoort relocation scheme), free-sector renters (above the social-housing cap), and aspiring home buyers (koopwoning offerings with priority access for existing renters). The company also offers temporary housing and ancillary spaces such as parking, garages, and student rooms.

The company's core technology is the Mijn Pré Wonen digital tenant platform, comprising a web portal and companion mobile app that enable tenants to self-serve rental administration: updating personal details, reading correspondence, requesting repairs, scheduling appointments, paying rent, and arranging housing exchanges. A separate technology partnership with MijnWoonservice (hosted at mijnwoonservice.mijndak.nl) functions as the housing-listing and allocation gateway. Internal operations are supported by 51-100 employees headquartered in Velserbroek, with a 24/7 telephone contact center for repairs and CV (boiler) breakdowns.

Pré Wonen's revenue model is recurring rental income across its ~16,000-unit portfolio, supplemented by service charges and ancillary fees (e.g., parking, storage). Operating within a regulated framework that constrains the supply of subsidized rental housing in its service area, the company is structured as a private, non-publicly traded entity. Distribution is direct-to-tenant via the digital portal, mobile app, in-person office (by appointment), and a 24/7 phone contact center; community engagement is reinforced through tenant panels, tenant-representation organizations, and neighborhood-level programs (Buurtbeheerders). Pricing is not publicly disclosed and varies by property type, size, and social vs. free-sector status.

Name

Pré Wonen

Legal name

Pré Wonen

Website

https://prewonen.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Pré Wonen is a Dutch housing corporation managing approximately 16,000 rental homes across six municipalities in North Holland (Haarlem, Beverwijk, Bloemendaal, Heemskerk, Heemstede, Zandvoort), serving social-housing seekers, seniors, free-sector renters, and home buyers through a digital tenant portal and regulated social-housing operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Velsen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Rental Income: Revenue generated from approximately 16,000 rental properties across six municipalities in the Netherlands. Tenants pay monthly rent for social housing, senior housing, and free-sector rental properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pré Wonen is a Dutch housing corporation (woningcorporatie) that develops, owns, and manages approximately 16,000 rental homes across six municipalities in North Holland. It provides social rental housing, senior housing, free-sector rental properties, purchase housing (with priority for existing tenants), and temporary housing, supported by a digital tenant portal (Mijn Pré Wonen) and mobile app for online self-service of rental affairs.

Product overview

Pré Wonen is a Dutch housing corporation (woningcorporatie) operating approximately 16,000 rental homes across Haarlem, Beverwijk, Bloemendaal, Heemskerk, Heemstede, and Zandvoort. Its primary digital products include Mijn Pré Wonen (online tenant portal) and the Mijn Pré Wonen App, which together enable tenants to manage housing affairs digitally including requesting repairs, viewing correspondence, and scheduling appointments. The company offers a portfolio of housing services: social rental housing, senior housing, free sector rental, purchase housing, and temporary housing. Communication with tenants is supported through the Thuis&Zo tenant magazine. The products and services operate as a unified tenant service ecosystem rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Rental Housing (Sociale Huurwoning)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• MijnWoonservicecoreTechnology or IntegrationHousing offerings are accessible through www.mijnwoonservice.mijndak.nl, indicating a technology partnership for housing listing and allocation services.
• Tenants' Organizations (Huurdersorganisaties)coreOthersOrganizations that think and act on behalf of tenants, participating in policy discussions and providing tenant representation.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Peabody: One of the largest UK social housing providers, offering affordable and social rental housing at significant scale. Comparable in mission and tenant-services model to Pré Wonen, though operating under a different national regulatory framework.

Direct peers

• Woonbron: Dutch housing corporation operating social and free-sector rental homes in multiple regions. Comparable as a woningcorporatie with diversified housing offerings including senior and starter housing.
• Portaal: Dutch housing corporation operating in Randstad municipalities with social and free-sector rental homes. Comparable regulated business model and tenant-focused service approach.
• De Alliantie: One of the largest Dutch housing corporations with operations across multiple provinces, including North Holland. Comparable scale, service mix, and digital tenant infrastructure.
• Ymere: Major Dutch housing corporation serving the Amsterdam metropolitan area, including North Holland municipalities adjacent to Pré Wonen's footprint. Closely comparable portfolio scale, customer base, and service offering.
• Woonstichting De Key: Amsterdam-based Dutch housing corporation managing tens of thousands of social and free-sector rental homes. Directly comparable to Pré Wonen as a woningcorporatie with a similar regulated rental model and tenant self-service approach.
• Mitros: Utrecht-based Dutch housing corporation managing a large social and free-sector rental portfolio. Directly comparable as a woningcorporatie with similar tenant services and new-build activities.
• Eigen Haard: Dutch housing corporation active in the Amsterdam metropolitan region with a comparable mix of social and free-sector rental homes. Operates the same woningcorporatie regulatory model as Pré Wonen, including digital tenant services.
• Rochdale: Amsterdam-based woningcorporatie providing social and free-sector rental housing with an online tenant portal. Directly comparable business model and digital tenant engagement approach.
• Wooninc. Eindhoven-area Dutch housing corporation with a comparable mix of social rental, senior housing, and tenant engagement programs. Comparable operating model under the woningcorporatie framework.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Prewonen
• Facebookfacebook.com/prewonen1
• LinkedInlinkedin.com/company/pr-wonen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pré Wonen