The Dunes Golf & Winter Club

What The Dunes Golf & Winter Club does

The Dunes Golf & Winter Club is a private, single-site 18-hole championship golf facility located in the County of Grande Prairie No. 1 in northern Alberta, Canada, established in 1991 and owned by Wapiti Golf Ltd. The club operates a Forest 9 / Dunes 9 routing through evergreen forest and sand dunes along the Wapiti River valley, supported by a 300-yard driving range, two putting greens, a chipping/pitching area with practice bunker, a pro shop, and clubhouse dining in The Masters Lounge with adjacent Phoenix Fuel Station kiosk. It serves a regional catchment in the Peace Country, with a PGA of Canada professional (Blair Musselman) overseeing instruction and operations.

Name

The Dunes Golf & Winter Club

Legal name

The Dunes Golf & Winter Club

Website

https://thedunes.ca

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

The Dunes Golf & Winter Club is a private 18-hole championship golf club in Grande Prairie, Alberta, serving northern Alberta's Peace Country with memberships, daily green fees, leagues, tournaments, junior programs, F&B, and year-round event hosting.

Ownership category

akta.pro rank

Product category

Golf Club & Recreational Facilities

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf course operations
• Golf memberships
• Golf instruction
• Event venue hosting
• Pro shop retail

Headquarters

HQ city

Grande Prairie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fees and Golf Passes: Daily green fees charged per round for 9 or 18 holes, with and without power cart. Volume discount green fee passes are sold in bundles of 10 or more with tiered discounts up to 20%. Early bird rate discounts available. Green fee passes expire each golf season (approx. October 15).
2. Golf Memberships: Annual membership tiers including Single, Couples, Family, Student, Junior, and Corporate categories, each available with or without playing privilege. Members receive advance booking privileges, unlimited range use, 10% F&B discount, and Golf Canada handicap service.
3. Pro Shop Sales: Retail sales of golf equipment including clubs, golf shoes, golf bags, branded merchandise (shirts, wind shirts, jackets, hats), golf balls, tees, and club re-gripping services.
4. Food and Beverage: On-site dining at The Masters Lounge offering snacks, lunch, and supper. The club operates The Phoenix Fuel Station (kiosk) and provides catering for events, weddings, and tournaments. Dine-in and takeout available with online ordering through Clover.
5. Hosted Tournaments and Events: Revenue from organized tournaments including the Hansen Lincoln Ladies' Challenge, Generations Cup, Seniors Classic, Couples Classic, Junior Open, Mens Open, and Ironman Cash Scramble. Entry fees range from $50 to $1,200 per team.
6. Power Cart and Equipment Rentals: Power cart rentals charged per round (half cart or full cart for 9 or 18 holes). Trail fees available for private cart owners (daily, annual single person, annual two-person, or unlimited). Golf club rentals, club storage, and locker rentals also available.
7. Golf Instruction and Junior Programs: Revenue generated from golf lessons, Junior After-school Programs, and Junior Summer Camps. Instruction delivered by PGA of Canada professional Blair Musselman.
8. Driving Range Passes and Fees: Bucket of balls fee for range use, plus annual driving range membership passes.
9. Wedding and Event Hosting: Year-round venue rental for weddings, corporate retreats, and Christmas parties. Catering and event planning services provided. Capacity ranges from 20 to 150 guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The Dunes Golf & Winter Club operates an 18-hole championship golf course in Grande Prairie, Alberta, selling annual memberships (Single, Couples, Family, Student, Junior, Corporate), green fees and green fee passes, power cart and equipment rentals, hosted league play and tournaments, PGA of Canada professional golf lessons, a Junior Academy (after-school and summer camps), a full-service Pro Shop, clubhouse dining at The Masters Lounge, and year-round event hosting for weddings, corporate retreats, and Christmas parties. The facility is supported by a 300-yard driving range, two putting greens, a chipping/pitching area, and a Hole-in-One recognition program.

Product overview

The Dunes Golf & Winter Club is a premier 18-hole golf course in northern Alberta offering a comprehensive golf experience. The core offering centers on the championship course with Forest 9 and Dunes 9 nines, supported by a full-service Pro Shop, Practice Facility with 300-yard driving range, and The Masters Lounge dining. The club operates a multi-tiered membership program with various annual pass options. Youth development is served through the Junior Academy with after-school and summer camp programs. Recreational leagues include Ladies' Night (Wednesday), Men's Night (Thursday), Ladies' Match Play, and Ladies' Interclub Challenge. The club hosts major tournaments throughout the season including the Hansen Lincoln Ladies' Challenge, Generations Cup, Seniors Classic, Couples Classic, Junior Open, Men's Open, and Ironman Cash Scramble with $20,000 prize pool. Additional services include golf lessons with PGA professional Blair Musselman, Hole in One Club recognition, and wedding/event hosting.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course Championship 18-hole golf course with Forest 9 and Dunes 9 nines, multiple tee boxes, natural and man-made hazards, and scenic Wapiti River views. Available for member and non-member play on a per-round green fee or annual membership basis.
• Annual Golf Memberships Annual memberships in Single, Couples, Family, Student, Junior, and Corporate tiers, with or without playing privilege. Members receive 5-day advance online booking, unlimited range use, Golf Canada Handicap Service, and a 10% food discount at The Masters Lounge (alcohol excluded).
• Green Fee Passes Prepaid 9-hole and 18-hole green fee passes with and without power cart, available with volume tier discounts of 10% (Min. purchase $10-$5,000), 15% ($5,001-$10,000), and 20% ($10,001+). Passes expire approximately October 15 each season and are not accepted for tournament play.
• Power Cart and Equipment Rentals Per-round power cart rentals (half/full, 9-hole/18-hole), trail fee options (daily, annual single, annual two-person, annual unlimited), golf club rentals (basic and premium, 9 and 18 holes), club storage ($350), and locker rentals ($125).
• Practice Facility Comprehensive practice amenities including a 300-yard driving range, two putting greens, and a dedicated chipping/pitching area with strategic mounding and a practice bunker for approach shots up to 50 yards. Available via bucket-of-balls purchase or annual range membership ($725).
• Pro Shop Retail Full-service pro shop offering golf equipment, club re-gripping services, branded merchandise (shirts, wind shirts, jackets, hats), and golf accessories. Brands carried include Bird & Barley, Breezy Golf, TravisMathew, Titleist, FootJoy, Sunice, Ping, Adidas, and Cutter and Buck.
• The Masters Lounge (Clubhouse Dining) On-site clubhouse restaurant and patio with panoramic course views serving snacks, lunch, and dinner. Includes The Phoenix Fuel Station kiosk (7am-8:30pm). Online food ordering available via Clover. Members receive a 10% food discount (alcohol excluded).
• Golf Lessons Individual and group golf instruction programs coordinated by PGA of Canada Professional Blair Musselman, covering full swing training and short game mastery at the driving range and practice facility.
• Junior Academy Junior After-school Programs ($100 + GST per season, ages 6-8, 9-11, 12-14, 15+; Tuesday evenings May-June) and Junior Summer Camps ($185 + GST per camp session; Camp 1 ages 8-10 July 6-8, Camp 2 ages 11-13 July 13-15, Camp 3 ages 8-10 July 20-22). Maximum 10 juniors per group with full swing, short game, and on-course instruction.
• Ladies' Night League Wednesday evening league running May through September with approximately 40 teams and over 180 ladies. Weekly stroke play with mystery ringer holes, $31.50 weekly drop-in fee, and gift card prize drawings sponsored by Fashionista Ladies Wear and Elevation Yoga & Fitness.
• Men's Night League Thursday evening drop-in league with tee times from 4-7pm. Features 18-hole stroke play competition, optional skins game ($5 first 9 holes), $15 Men's Night fee, and weekly draw prizes.
• Ladies' Match Play League Two-player team league running May through September with 6-8 matches. Match play scoring where teams earn 2 points for a win and 1 point for a tie. League fee $75/player plus Birdie Tree/Ringer Board $20/player. Green fees apply separately.
• Ladies' Interclub Challenge Annual interclub competition between The Dunes and Grande Prairie Golf & Country Club featuring three matches: Modified Texas Scramble, Modified Scotch Ball, and Singles Match Play.
• Hosted Tournaments (Club Events) Annual hosted tournaments including the Hansen Lincoln Ladies' Challenge (Texas Scramble, $440/team member, $500/team non-member), Generations Cup (Alternate Shot or 2-Person Scramble, $100/$125 per team of 2), Mr Mikes Steakhouse Seniors Classic (Stroke Play, $110 member / $125 non-member), Couples Classic (Modified Scotch Ball, $220/$250 couple), Junior Open (Stroke Play, $50-$100), Men's Open (36-Hole Stroke Play, $220 member / $250 non-member), and Ironman Cash Scramble (Texas Scramble, $1,200/team of 4, $20,000 prize pool).
• Weddings and Event Hosting Year-round venue rental for weddings (20-150 guests), corporate retreats, and Christmas parties in the clubhouse facility with outdoor ceremony options. Catering and event planning services provided through The Masters Lounge team (Jackie/Drew at 780-538-4333).

Quantifiable outcome

• Over 180 ladies participate weekly in Ladies Night league across approximately 40 teams
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

61 partnerships are on record, tiered minor, moderate and core.

• Dobi Vegetation Management Ltd.minorOthersHole sponsor for Forest 1. Provides vegetation management services including weed control for agricultural and commercial applications. Supports The Dunes through hole sponsorship signage.
• ATS Traffic Ltd.minorOthersHole sponsor for Forest 2. Road safety and traffic management company providing signage and traffic control services across Canada. Supports The Dunes through hole sponsorship.
• GP Property Services Ltd.minorOthersHole sponsor for Forest 3. Commercial cleaning and property maintenance services in Grande Prairie. Supports The Dunes through hole sponsorship.
• Knoblauch & AssociatesminorOthersHole sponsor for Forest 4. Insurance services company offering auto, home, business, and financial planning coverage. Supports The Dunes through hole sponsorship.
• Pattison MediamoderateGTM or Marketing PartnerMulti-hole and multi-purpose sponsor for Forest 5, scorecards, and conditions. Local media company operating radio stations (98.9 Rewind, Big Country 93.1) and digital platforms (EverythingGP). Provides advertising and promotional support for the club.
• Coffee GalminorOthersHole sponsor for Forest 7. Locally owned office coffee and vending services since 1986 serving Grande Prairie area. Supports The Dunes through hole sponsorship.
• Northern Mat & BridgeminorOthersHole sponsor for Forest 8. Canada-wide access matting and portable bridge solutions provider for challenging terrain. Supports The Dunes through hole sponsorship.
• GP Auto GroupminorOthersHole sponsor for Forest 9. Multi-brand new and used vehicle dealership in Grande Prairie with the largest inventory in the Peace Country. Supports The Dunes through hole sponsorship.
• Morgan MacLean RealtyminorOthersHole sponsor for Dunes 1. Real estate brokerage in Grande Prairie affiliated with Grassroots Realty Group. Supports The Dunes through hole sponsorship.
• Dobko & WheatonminorOthersHole sponsor for Dunes 2. Law firm providing legal services in Grande Prairie since 1990. Supports The Dunes through hole sponsorship.
• The Paradise Inn & Conference CentreminorOthersHole sponsor for Dunes 3. Hotel and conference center in Grande Prairie located 2km from the airport. Supports The Dunes through hole sponsorship.
• World Wide Matrix Early Warning SystemsminorOthersHole sponsor for Dunes 4. Detection and early warning systems for washout and environmental monitoring. Supports The Dunes through hole sponsorship.
• Freedom Machine Corp.minorOthersHole sponsor for Dunes 5. Natural gas compressor component reconditioning and CNC machining services. Supports The Dunes through hole sponsorship.
• Jag Flo ComponentsminorOthersHole sponsor for Dunes 6. ISO-certified ball valve distribution company for pipeline and oil & gas industries. Supports The Dunes through hole sponsorship.
• Tundra Process SolutionsminorOthersHole sponsor for Dunes 7. Western Canadian distributor of industrial process equipment for oil & gas, mining, forestry, and municipalities. Supports The Dunes through hole sponsorship.
• Triple Threat DieselmoderateGTM or Marketing PartnerHole sponsor for Dunes 8. Leading independent heavy duty repair and engine overhaul facility in the Peace Region. Primary sponsor for the Junior Summer Camps program, providing financial support for youth golf development.
• IG Wealth / Garrett ScullyminorOthersHole sponsor for Dunes 9. Senior Financial Consultant at IG Wealth Management providing financial planning services. Supports The Dunes through hole sponsorship.
• Hansen Lincoln (Hansen Ford Lincoln)coreGTM or Marketing PartnerTitle sponsor of the annual Hansen Lincoln Ladies' Challenge tournament. Provides team prize packages valued at $1,600 (4 x $400 detail packages). Major supporter of ladies golf in the Peace Region.
• Mr Mikes Steakhouse CasualmoderateGTM or Marketing PartnerTitle sponsor of the annual MR MIKES Steakhouse Casual Seniors' Classic tournament. Supports senior golf events at The Dunes.
• Grande Prairie Hot Tubs & Leisure CulliganmoderateGTM or Marketing PartnerTitle sponsor of the annual Couples Classic tournament. Supports couples golf events at The Dunes.
• Boston PizzamoderateGTM or Marketing PartnerLunch sponsor for the Couples Classic and prior events. Provides food service sponsorship for tournament days.
• MinhasmoderateGTM or Marketing PartnerEvent sponsor for the Generations Cup tournament. Supports intergenerational golf events.
• Fashionista Ladies WearmoderateGTM or Marketing PartnerTitle sponsor of the annual Fashionista Ladies Night league. Provides weekly gift card prizes ($25 gift certificates, 4 per week) for the Wednesday ladies league throughout the season. Major supporter of ladies golf.
• Elevation Yoga & FitnessminorGTM or Marketing PartnerWeekly gift card sponsor for Ladies Night, providing $31.50 drop-in fee certificates (2 per week). Supports ladies league with wellness-related prizes.
• Grande Prairie Golf & Country ClubmoderateStrategic or Co-development PartnerReciprocal preferred rate partner club offering The Dunes members 25% off green fees. Reciprocal arrangement with The Dunes.
• Whitecourt Golf & Country ClubminorStrategic or Co-development PartnerReciprocal preferred rate partner club offering The Dunes members 25% off green fees. Located in Whitecourt, AB.
• Mighty Peace Golf ClubminorStrategic or Co-development PartnerReciprocal preferred rate partner club offering The Dunes members 25% off green fees. Located in Peace River, AB.
• Lake Point Golf & Country ClubminorStrategic or Co-development PartnerReciprocal preferred rate partner club offering The Dunes members 25% off green fees. Located in Fort St. John, BC.
• The Dunes at KamloopsminorStrategic or Co-development PartnerReciprocal preferred rate partner club offering The Dunes members preferred Member Guest rates. Located in Kamloops, BC.
• Windsor PlywoodminorOthersClub supporter for Forest 1 Rules. Specialty interior and exterior home finishing products retailer. Supports The Dunes through club sponsorship.
• LPS Crane ServicesminorOthersClub supporter for Forest Conditions. Crane, rigging, and hoisting services for industrial, construction, and power generation sectors across Alberta and Western Canada.
• Kev Air RefrigerationminorOthersClub supporter for Forest 4 Clock. HVAC and refrigeration services with 30+ years experience, available 24/7.
• Little Guy MattingminorOthersClub supporter for Forest-Dunes Directions. Turnkey access matting solutions for oilfield, pipeline, construction, and special events.
• MNPminorOthersClub supporter for Dunes Conditions. National accounting, tax, and business consulting firm with over 150 communities served.
• R/T RentalsminorOthersClub supporter for Dunes 4 Clock. Oilfield rental equipment provider based in Grande Prairie serving Western Canada's energy sector for 25+ years.
• Klean-Rite CarpetminorOthersClub supporter for Dunes 1 Rules. Locally owned cleaning and restoration services for residential, commercial, restaurant, and oilfield.
• Standard Auto GlassminorOthersClub supporter for Flags. Auto glass repair and replacement since 1960.
• Kinetic TransportminorOthersClub supporter for Driving Range. Largest staging yard for downhole tools and accessories in Alberta and northern BC.
• Helix Engineering LtdminorOthersClub supporter for Practice Green. Northern Alberta civil engineering and legal survey consulting firm.
• Alexander Security Inc. (ASI)minorOthersClub supporter for Forest 1 Shoe Cleaner. Locally owned security services including alarm monitoring, fire alarm, home automation, and IT services.
• Phoenix Energy Services Inc.minorOthersClub supporter for Dunes 1 Shoe Cleaner and Host Pavilion & Kiosk. Indigenous-owned company providing electrical, instrumentation, automation, and mechanical services for oil and gas.
• Weaver Group LtdminorOthersClub supporter for Beverage Cart. Pipeline, facility, and civil construction contractor providing quality work at competitive prices.
• Medallion Energy ServicesminorOthersClub supporter for Ball Washer Towels. Electrical and instrumentation services across Western Canada.
• Ritchie Bros. AuctioneersminorOthersClub supporter for Cart Advertising. World's largest auctioneer of commercial assets and vehicles.
• SIDE GroupminorOthersClub supporter for Plastic Cups. Industrial supply, logistics, property development, and transportation company with 400+ employees.
• Keddie's TrailersminorOthersClub supporter for Tournament Trailer. Trailer sales and rentals serving the Peace Country for 20+ years including ATV, snowmobile, cargo, and flat deck.
• Swift Oilfield SupplyminorOthersClub supporter for Bar Glasses. Fastest growing Pipe, Valve and Fitting distributor in Western Canada.
• Environmental 360 SolutionsminorOthersClub supporter for Recycle & Trash Bins and Walkie Talkies. Environmental management and waste solutions for municipalities and commercial customers across North America.
• Pat's Auto SupplyminorOthersClub supporter for Coffee Cups. Premiere auto parts supplier in the Peace Region since 1955 with six locations.
• Culligan WaterminorOthersClub supporter for Water Cooler. Water treatment products including softeners, reverse osmosis, and bottled water delivery.
• Expert MobileminorOthersClub supporter for Walkie Talkies. Locally owned wireless technology and communications products and services.
• Kinetic Energies Inc.minorOthersClub supporter for Forest 4 Pavilion. Federally Registered Indigenous pipeline, facility construction and maintenance company headquartered in Grande Prairie.
• Mark's Hauling Ltd.minorOthersClub supporter for Dunes 6 Pavilion. Construction equipment transport for pipeline, road, power, logging and oil & gas with up to 11 axles.
• Tyconn Electric Ltd.minorOthersClub supporter for Patio Umbrellas. Commercial and industrial electrical services including fire alarm systems and rig camps.
• Neil & AssociatesminorOthersClub supporter for Golf Silhouette 4. Locally owned insurance and financial planning brokerage.
• Golf CanadamoderateStrategic or Co-development PartnerOfficial handicap service provider for The Dunes members. The club participates in the World Handicapping System (WHS), introduced in January 2020, for official scorekeeping and handicap calculation.
• Windsor Ford (Windsor Ford Peace Country Junior Tour)moderateGTM or Marketing PartnerSponsor of the annual Junior Open tournament. Part of the Windsor Ford Peace Country Junior Tour (PCJT) circuit for youth competitive golf.
• Callaway GolfmoderateGTM or Marketing PartnerEquipment partner hosting a Callaway Performance Fitting Event on June 18, 2026. Expert fitters provide on-site club fitting for the Callaway Quantum Driver. Drives Pro Shop traffic and equipment sales.
• Bird & BarleyminorChannel Partner/ Reseller/ DistributorNew Pro Shop brand carried in the pro shop. Proudly Canadian golf apparel brand celebrating Alberta prairie heritage and love of the game.
• Breezy GolfminorChannel Partner/ Reseller/ DistributorNew Pro Shop brand carried in the pro shop. Trendy golf apparel brand from Bob Does Sports offering fun and style for golfers of all skill levels.
• TitleistmoderateChannel Partner/ Reseller/ DistributorGolf ball partner with Titleist Loyalty Rewarded promotion (buy 3 dozen Pro V1/AVX get 1 dozen free). Ongoing promotional relationship driving pro shop ball sales.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mighty Peace Golf Club: Reciprocal partner golf club located in Peace River, Alberta, serving the broader Peace Region. Operates a similar 18-hole course with comparable membership tiers, green fee structure, and seasonal play patterns to The Dunes.
• Whitecourt Golf & Country Club: Reciprocal partner golf club in Whitecourt, Alberta. Comparable community-based 18-hole course serving central Alberta with similar membership structure, reciprocal rate arrangement, and operational cadence as The Dunes.
• Stewart Creek Golf & Country Club: Comparable Alberta-based semi-private golf club near Canmore offering 18-hole course, memberships, F&B, and event hosting. Similar full-service club model in Western Canada targeting similar member and tourist play segments as The Dunes.
• Grande Prairie Golf & Country Club: Direct competitor located in Grande Prairie, Alberta, offering an 18-hole course, memberships, leagues, and reciprocal play partnership with The Dunes. Operates in the same city and serves the same Peace Region customer base with a comparable full-service country club model.
• Wolf Creek Golf Resort: Comparable Alberta golf course/resort with 18-hole course, memberships, tournaments, and F&B operations. Similar Western Canadian mid-tier golf experience competing for member and tourist play dollars within the same broader regional market.
• The Dunes at Kamloops: Reciprocal partner golf club in Kamloops, BC, sharing the 'Dunes' brand name. Comparable 18-hole golf facility operating a similar membership, green fee, and reciprocal rate arrangement, and may share ownership or branding ties with The Dunes Golf & Winter Club.
• Heritage Pointe Golf Club: Comparable Alberta-based golf club near Calgary offering 18-hole course, memberships, tournaments, and event hosting. Operates with a similar full-service country club model targeting families, corporate members, and tournament players in Western Canada.
• Lake Point Golf & Country Club: Reciprocal partner golf club in Fort St. John, BC. Comparable Western Canadian 18-hole course operating in a similar regional market, with shared member base across the BC-Alberta border and overlapping reciprocal travel patterns.

Others

• Golf Canada: National governing body for golf in Canada and operator of the Golf Canada Handicap Service used by The Dunes members. Ecosystem participant providing standardized scoring and tournament infrastructure rather than direct competitive overlap.

Emerging players

• Topgolf: Emerging entertainment-focused golf concept with technology-driven hitting bays, F&B, and event hosting across multiple Canadian locations. Competes for casual golfer leisure time and corporate entertainment dollars rather than traditional course play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dunesgolfclub
• Facebookfacebook.com/dunesgolfclub
• Instagraminstagram.com/dunesgolfclub
• LinkedInlinkedin.com/company/dunesgolfclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dunes Golf & Winter Club