Doodly
Doodly, operated by Voomly LLC, is a desktop whiteboard animation software with patent-pending Smart Draw technology, sold as a subscription to SMBs, marketers, educators, and content creators and bundled within the multi-tool Voomly Cloud content creation suite.
- Company typePrivate
- Founded-
- HeadquartersDublin, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Doodly does
Doodly is a desktop-based whiteboard animation software operated by Voomly LLC, a privately held Idaho-incorporated company headquartered in Eagle, Idaho. The product enables individuals, small businesses, marketers, educators, and content creators to produce professional doodle sketch videos on whiteboard, blackboard, glassboard, and green screen backgrounds through a drag-and-drop interface, with patent-pending Smart Draw technology that automatically generates custom draw paths for any uploaded image. The underlying platform is a hybrid web-plus-desktop architecture with cloud-synced project storage, supporting cross-platform installation on Mac and PC and exporting MP4 videos at resolutions from 360p to 1080p and 24-60 fps.
The core Doodly application is positioned as one module inside the broader Voomly Cloud content creation suite, which bundles Toonly (cartoon explainer videos), Talkia (text-to-speech voiceover), People Builder (custom characters with 52M+ combinations), Pyks (eCover design), and Voomly (video hosting, streaming, and interactive player). Doodly also offers a one-time purchase add-on called Doodly Rainbow for expanded character and prop libraries. The technology is monetized through tiered subscriptions (Standard at $49/month or $490/year, Enterprise at $79/month or $790/year), with a 14-day free trial and 30-day money-back guarantee, frequently promoted at steep discounts (e.g., $67/year).
Doodly's go-to-market is product-led growth via self-serve direct-to-consumer sales through doodly.com and voomly.com, with no enterprise sales motion. Distribution is amplified by a private 75,000+ member Facebook community, an affiliate program, content marketing through a blog and YouTube tutorial library, and ClickFunnels-powered checkout infrastructure. Cumulative usage has surpassed 1,000,000 videos created, and the company reports a 2% refund rate versus a 15% industry average, signaling strong product-market fit within the long-tail SMB creator segment.
Doodly firmographics
Firmographics- Name
- Doodly
- Legal name
- Voomly LLC
- Website
- https://doodly.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Doodly, operated by Voomly LLC, is a desktop whiteboard animation software with patent-pending Smart Draw technology, sold as a subscription to SMBs, marketers, educators, and content creators and bundled within the multi-tool Voomly Cloud content creation suite.
- Ownership category
- akta.pro rank
Doodly industry classification
Industry- Product category
- Animation and video creation software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
- akta.pro secondary industries
- 2D Character Animation (MPAHACAA), Short-Form Animation (Shorts, Web Series) (MPADACAI)
Keywords
Where Doodly is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Doodly business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Standard Plan: Monthly or annual subscription providing access to Doodly software plus Voomly Cloud suite. Includes 1,164 character images, 1,620 prop images, 150 royalty free music tracks, 20 video templates, 35 fonts, 84 scene templates, unlimited videos, 7TB cloud storage, and unlimited video funnels. Standard support included.
- Subscription - Enterprise Plan: Higher tier monthly or annual subscription with expanded asset library: 3,959 character images, 3,341 prop images, 250 royalty free music tracks, 40 video templates, 70 fonts, premium support, and 10TB cloud storage.
- Doodly Rainbow Add-on: One-time purchase add-on providing additional character and prop images. Requires ownership of Doodly Standard or Enterprise prior to ordering. Includes 1,164 character images, 1,620 prop images, 150 royalty free music tracks, 20 video templates, 35 fonts, 84 scene templates. No monthly or annual fees.
- Affiliate Program: Voomly/Doodly affiliate program where partners earn commissions for referring new customers. Affiliates can earn bonuses when referred customers also sell to others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard monthly subscription with core features and Voomly Cloud access |
| Subscription | Monthly | Enterprise monthly subscription with expanded assets and premium support |
| Subscription | Annual | Standard annual subscription with core features at discounted rate |
| Subscription | Annual | Enterprise annual subscription with maximum features at discounted rate |
| One time/ perpetual license | Pay-as-you-go | One-time purchase add-on with expanded asset library |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Doodly product offering
Product offeringCore offering
Doodly is a desktop-based whiteboard animation software that lets users create professional doodle sketch videos on whiteboard, blackboard, glassboard, and green screen backgrounds through a drag-and-drop interface with no design or technical skills required. The product is sold as a monthly or annual subscription, individually or bundled within the Voomly Cloud suite, and is delivered as a downloadable Mac/PC application with cloud-synced projects, built-in voiceover recording, and a custom-drawn character and prop asset library.
Product overview
Doodly is a standalone whiteboard animation video creation software that is also available as part of the Voomly Cloud subscription suite. The core Doodly product enables users to create professional doodle videos on various backgrounds (whiteboard, blackboard, glassboard, greenboard) through a drag-and-drop interface. Voomly Cloud is a comprehensive content creation platform that bundles Doodly together with Toonly (cartoon videos), Talkia (voiceovers), People Builder (custom characters), Pyks (eCovers), and Voomly (video hosting/streaming). Additional paid add-ons include Doodly Rainbow for expanded image libraries.
Differentiator
Problem solved
Functional benefit
Brands
- Doodly Rainbow: Addon product offering additional doodle images for Doodly whiteboard animation software, including 1,164 character images and 1,620 prop images.
- Voomly Cloud
Products and services
- Doodly Desktop-based whiteboard animation software for Mac and PC that enables individuals and small businesses to create professional doodle sketch videos on whiteboard, blackboard, glassboard, and green screen backgrounds through a drag-and-drop interface, without design or technical skills.
- Voomly Cloud All-in-one drag-and-drop video creation and hosting platform that bundles Doodly, Toonly (cartoon explainers), Talkia (text-to-speech voiceovers), People Builder (custom characters), Pyks (eCovers), and Voomly (video hosting/streaming), with 7-10TB of cloud storage and unlimited bandwidth and video funnels.
- Doodly Rainbow One-time purchase add-on pack for existing Doodly Standard or Enterprise subscribers that provides 1,164 character images, 1,620 prop images, 150 royalty-free music tracks, 20 video templates, 35 fonts, and 84 scene templates with no recurring fees.
Quantifiable outcome
- Doodle videos are up to 20x more engaging than standard videos for YouTube ranking factors
- +3 more outcomes
Companies that use Doodly
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
Doodly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Doodly partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Doodly competitors and assessment
Company assessmentBroad incumbents
- Vyond: Vyond is an enterprise-focused animated video creation platform serving corporate training, internal communications, and marketing use cases. It competes with Doodly at the higher end of the same animation use cases but targets larger organizations and budgets.
- Canva: Canva is a broad visual design platform that has expanded aggressively into video creation, animation, and template-based content. It competes with Doodly at the SMB/individual creator level with significantly larger scale and free-tier accessibility.
Direct peers
- Explaindio: Explaindio is a direct competitor offering whiteboard, animation, and video creation tools targeting marketers and SMBs, with overlapping feature set including multi-style animations and template libraries.
- CreateStudio: CreateStudio is a desktop-based video animation tool targeting marketers and YouTubers with similar drag-and-drop animation capabilities and character libraries, making it a close direct peer in product category and target market.
- VideoScribe: VideoScribe is one of the original and most established whiteboard animation software tools, directly competing with Doodly in the same SMB/marketer customer segment with a similar drag-and-drop doodle video creation experience.
- Animaker: Animaker is a cloud-based DIY animated video creation platform competing with Doodly in the SMB and enterprise explainer video market, with a wider style range including 2D animation, infographics, and live-action templates.
- Powtoon: Powtoon is a long-established animated video creation platform serving businesses, educators, and marketers with whiteboard, animated, and presentation-style videos — overlapping directly with Doodly's use cases for sales, training, and explainer content.
- Toonly: Toonly is a sister product from the same Voomly LLC parent, targeting the same SMB/individual creator segment but focused on cartoon explainer videos rather than whiteboard animation. It is the closest adjacent offering in Doodly's own product suite.
Emerging players
- Renderforest: Renderforest is an online video, animation, and logo maker targeting SMBs and individuals. Its animation tools and template-based explainer video capabilities place it in overlapping competition with Doodly for the same marketing and educational use cases.
- InVideo: InVideo is an AI-augmented video creation platform targeting content creators and marketers with template-driven and AI-assisted video production. It overlaps with Doodly's SMB/marketer customer base for explainer and promotional video use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Doodly social profiles
Digital presenceDoodly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doodly leadership team
Management profileNumber of profiles
Doodly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doodly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doodly
What does Doodly do?
Doodly is a desktop-based whiteboard animation software that lets users create professional doodle sketch videos on whiteboard, blackboard, glassboard, and green screen backgrounds through a drag-and-drop interface with no design or technical skills required. The product is sold as a monthly or annual subscription, individually or bundled within the Voomly Cloud suite, and is delivered as a downloadable Mac/PC application with cloud-synced projects, built-in voiceover recording, and a custom-drawn character and prop asset library.
Is Doodly a public or private company?
Doodly is a private company. It is classified as unknown and is currently operating.
When was Doodly founded?
Doodly was founded in -1. It employs 11 to 50 people.
Where is Doodly based?
Doodly is headquartered in Dublin, United States, in the North America region.
How does Doodly make money?
Four revenue lines are on record. Subscription - Standard Plan is the primary driver. The others are subscription - Enterprise Plan, doodly Rainbow Add-on and affiliate Program.
Who are Doodly's main competitors?
Broad incumbents on record are Vyond and Canva. Direct peers are Explaindio, CreateStudio, VideoScribe, Animaker, Powtoon and Toonly. Emerging players are Renderforest and InVideo.
Does Doodly have an API?
No public API is recorded for Doodly.
What industry is Doodly in?
Doodly's product category is Animation and video creation software. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio), with a secondary code of MPAHACAA, 2D Character Animation. Its NAICS code is 5132 and its SIC code is 7372.