CreateStudio
CreateStudio is a UK-based desktop video creation platform offering AI-powered 3D animation, drag-and-drop editing, and a large asset library to non-technical content creators, marketers, freelancers, and SMBs across 170 countries.
- Company typePrivate
- Founded2020
- HeadquartersWoodford Green, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingSoftware
What CreateStudio does
CreateStudio is a desktop-based video creation software developed and operated by Vidello Ltd., a private limited company registered in England and Wales (company number 10699864) with offices in Woodford Green, Essex. The product, founded in 2020, is part of the Banzai family of companies and has evolved through four major versions — original CreateStudio (2020), CreateStudio Pro (2022), CreateStudio 3.0 (2023), and CreateStudio 4.0 (2025) — with each iteration adding capabilities such as 3D character customization, automatic lip-syncing, and most recently integrated AI tools. The downloadable Windows and Mac application targets non-technical content creators, digital marketers, social media managers, freelancers, small business owners, and eLearning professionals who need to produce professional animated and live-action video content without animation or video editing expertise.
The platform's core technology stack combines a drag-and-drop editing interface with a large proprietary asset library (1,000+ templates, 300+ characters, 1,200+ scenes, 500+ effects, 5,000+ presets, and 2,000+ music tracks), 3D character animation with auto lip-syncing, AI-powered features (text-to-speech, image generation, upscaling, object/text removal, AI video builders), and integrations with stock media providers (Vecteezy, Pixabay, Pexels, Giphy, Coverr) and audio libraries (Twinkle Audio). Underlying processing relies on FFmpeg (LGPLv2.1) and LAME for media encoding. The company claims 90,000+ users across 170 countries, a 4.8 out of 5 rating from 1,200+ reviews on G2 and Capterra, and recognition including Capterra Shortlist 2025 (Top 3 Best Rated Video Making & Editing Software) and G2 High Performer Winter 2023.
CreateStudio operates a hybrid product-led growth monetization model combining a one-time $67 lifetime license with subscription tiers (All Access Pass at $47/month or $497 lifetime; Platinum Package at $37/month or $249/year) and a usage-based AI Credits consumption layer introduced in 2025. Distribution is direct-to-consumer via self-serve website download and a 14-day free trial that auto-converts to a paid monthly subscription, supplemented by an aggressive affiliate program paying 50% commission on front-end license sales through PayKickstart. Payments are processed via Stripe and PayPal. Marketing channels include the company website, YouTube tutorials, Facebook organic social, webinars, and a comprehensive learning center. No venture funding rounds, institutional investors, or enterprise customers are disclosed.
CreateStudio firmographics
Firmographics- Name
- CreateStudio
- Legal name
- Vidello Ltd.
- Website
- https://createstudio.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CreateStudio is a UK-based desktop video creation platform offering AI-powered 3D animation, drag-and-drop editing, and a large asset library to non-technical content creators, marketers, freelancers, and SMBs across 170 countries.
- Ownership category
- akta.pro rank
CreateStudio industry classification
Industry- Product category
- Video Creation Software
- NAICS
- Software Publishers (5132), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)
- akta.pro secondary industry
- Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)
Keywords
Where CreateStudio is headquartered
LocationHeadquarters
- HQ city
- Woodford Green
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CreateStudio business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software License Sales: One-time perpetual license purchase for CreateStudio software (base license at $67), with optional upgrades and add-ons. Commercial license allows installation on up to 2 devices
- All Access Pass Subscription: Monthly or annual subscription providing access to premium templates, characters, scenes, music tracks, and AI features. Priced at $47/month or provides premium asset library access
- Platinum Package: Subscription-based upgrade offering Supreme Characters, Animal Characters, Doodle Characters, Bobble Head Characters, extra backgrounds, scroll stopper effects, VFX bundle, and animated text scenes. Available at $37/month or $249/year
- Lifetime All Access Pass: One-time purchase of $497 for lifetime access to All Access Pass features including 10,000 AI credits
- Lifetime All Access Add-on: Add-on to $67 lifetime license for lifetime access to All Access features at one-time pricing
- AI Credits: Purchasable credits used for AI features including text-to-speech (4.5 credits per 1000 characters), image upscaling (3 credits per image), text removal (8 credits), and object removal (8 credits). Monthly/Yearly All Access Pass includes 1500 monthly credits
- Affiliate Commission: 50% commission on front-end license sales paid to affiliate partners through PayKickstart. Minimum payout threshold of $30 with 30-day payment cycle
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard/Lifetime License - Base software access |
| Subscription | Monthly | All Access Pass - Premium assets and features |
| Subscription | Monthly | Platinum Package - Extended character and asset library |
| One time/ perpetual license | Multi-year contract | Lifetime All Access Pass |
| Usage-based | Pay-as-you-go | AI Credits (add-on) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
CreateStudio product offering
Product offeringCore offering
CreateStudio is a downloadable desktop video creation application for Windows and Mac that enables non-technical creators, marketers, and business owners to produce professional explainer videos, promo ads, social media shorts, VSLs, product demos, bobble head videos, and doodle sketches. The software combines a drag-and-drop editor with AI-powered features (AI Video Generation, AI Text-to-Speech, AI Image tools), a 3D Character Builder with automatic lip-syncing, and a library of 1,000+ templates, 300+ characters, and thousands of scenes, effects, and music tracks.
Product overview
CreateStudio is a desktop-based AI-powered 3D video creation platform offered by Vidello Ltd. The product portfolio consists of CreateStudio (the core platform, with Pro being an earlier enhanced version and 4.0 being the current flagship version) as a downloadable desktop app for Windows and Mac. The ecosystem includes the All Access Pass premium subscription providing unlimited access to 1,000+ templates, 300+ characters, 1,200+ scenes, and 5,000+ elements; the Platinum Package add-on with premium character packs and VFX bundles; and core features including AI Video Generation, 3D Character Builder, Lightning Video Builder, AI Text-to-Speech, Magic Captions, and drag-and-drop editing. The software is positioned as a Vyond alternative for explainer and animated video creation, trusted by 90,000+ users across 170 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- CreateStudio 4.0 AI-powered 3D video creation desktop software (Windows and Mac) for producing explainer videos, promo ads, social media shorts, VSLs, product demos, bobble head videos, and doodle sketches using drag-and-drop editing, 3D character animation, and AI generation tools. Sold as a one-time $67 base license or via All Access Pass subscription.
- All Access Pass Premium subscription service providing unlimited access to all templates, characters, scenes, effects, and assets. Includes 750 AI credits during the trial and 1,500 monthly credits for subscribers, exclusive Vecteezy integration (10 downloads/day), and monthly new content releases. Priced at $47/month after a 14-day free trial, or $497 as a Lifetime All Access Pass with 10,000 non-expiring credits.
- Platinum Package Premium character and asset bundle including Supreme Characters, Animal Characters, Doodle Characters, Bobble Head Characters, 200+ extra backgrounds, 100+ scroll stopper effects, 400+ VFX bundle, animated text scenes, and premium scene packs (SMS Simulator, Video Agency, Minimal Promo Pack, Animated Mockups, Summer Promo). Available at $37/month or $249/year subscription.
Quantifiable outcome
- Increase conversions by up to 87%
- +2 more outcomes
Companies that use CreateStudio
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
CreateStudio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature12 records
CreateStudio partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered parent and core.
- BanzaiparentCreateStudio is part of the Banzai family, indicating Banzai is the parent company or corporate group that owns CreateStudio.
- VecteezycorePremium media library integration allowing All Access Pass members to download stock media. Limited to 10 downloads per day for members.
- PixabaycoreCopyright-free media integration allowing users to import images, videos, and other media directly within CreateStudio.
- PexelscoreCopyright-free media integration providing access to stock photos and videos within the CreateStudio platform.
- Twinkle AudiocoreAudio library integration providing music tracks and sound effects for use in CreateStudio projects.
- StripecorePayment processing provider for license purchases and subscription billing.
- PayPalcorePayment processing provider for license purchases.
- PayKickstartcoreAffiliate management and billing platform used for affiliate partner program, free trials, and subscription management.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
CreateStudio competitors and assessment
Company assessmentDirect peers
- Synthesia: Direct competitor in AI-generated video, with AI avatars and text-to-video capabilities that overlap CreateStudio 4.0's AI Video Builders, AI TTS and 3D character lip-sync features for explainer and corporate video use cases.
- InVideo: Direct competitor offering an AI-assisted video creation platform with templates and text-to-video workflows aimed at social media content creators and SMBs — a closely overlapping product and customer segment to CreateStudio.
- Powtoon: Direct competitor in DIY animated and explainer videos for marketing, training and internal communications, targeting the same SMB and enterprise training buyer that CreateStudio's eLearning and Business Owners segments pursue.
- Animaker: Direct competitor offering a drag-and-drop animated video creation platform for explainers, ads and social content aimed at non-technical creators and marketers, with overlapping persona and use cases to CreateStudio.
- HeyGen: Direct competitor in AI video generation, offering AI avatars, text-to-video and multilingual voice generation — capabilities that overlap CreateStudio's AI Video Generation and AI Text-to-Speech features targeting marketers and SMBs.
- Vyond: Direct competitor in the animated explainer/business video category. CreateStudio users explicitly position it as a 'Vyond alternative (even better)', and both target non-technical marketers and SMBs producing explainer, training and promo videos.
- Animoto: Direct competitor offering template-based drag-and-drop video creation for marketing, social media and explainer use cases aimed at small businesses — closely overlapping CreateStudio's SMB and content creator target persona.
Emerging players
- Steve AI: AI-native video generation platform that turns text/scripts into animated and live-style videos. Competes with CreateStudio on AI explainer and short-form video creation, particularly for marketers and content creators.
- Designs.ai: AI-assisted creative suite with video generation capabilities that overlap CreateStudio's AI Video Builders, targeting SMBs and marketers producing short-form marketing, explainer and social video content.
Broad incumbents
- Canva: Broad incumbent in design and content creation whose video creation tools (including AI features) overlap heavily with CreateStudio's drag-and-drop, template-driven short-form and explainer video use cases for SMBs and marketers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CreateStudio social profiles
Digital presenceCreateStudio financial estimates
Financial estimateRevenue estimate
Valuation estimate
CreateStudio leadership team
Management profileNumber of profiles
CreateStudio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CreateStudio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CreateStudio
What does CreateStudio do?
CreateStudio is a downloadable desktop video creation application for Windows and Mac that enables non-technical creators, marketers, and business owners to produce professional explainer videos, promo ads, social media shorts, VSLs, product demos, bobble head videos, and doodle sketches. The software combines a drag-and-drop editor with AI-powered features (AI Video Generation, AI Text-to-Speech, AI Image tools), a 3D Character Builder with automatic lip-syncing, and a library of 1,000+ templates, 300+ characters, and thousands of scenes, effects, and music tracks.
Is CreateStudio a public or private company?
CreateStudio is a private company. It is classified as corporate owned and is currently operating.
When was CreateStudio founded?
CreateStudio was founded in 2020. It employs 1,001 to 5,000 people.
Where is CreateStudio based?
CreateStudio is headquartered in Woodford Green, United Kingdom, in the Europe region.
How does CreateStudio make money?
Seven revenue lines are on record. Software License Sales are the primary driver. The others are all Access Pass Subscription, platinum Package, lifetime All Access Pass, lifetime All Access Add-on, AI Credits and affiliate Commission.
Who are CreateStudio's main competitors?
Direct peers on record are Synthesia, InVideo, Powtoon, Animaker, HeyGen, Vyond and Animoto. Emerging players are Steve AI and Designs.ai. Canva is listed as a broad incumbent.
Does CreateStudio have an API?
No public API is recorded for CreateStudio.
What industry is CreateStudio in?
CreateStudio's product category is Video Creation Software. Its primary akta.pro industry code is MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software), with a secondary code of MPACAHAE, Short-Form Video Creation, Editing & Templates Apps. Its NAICS code is 5132 and its SIC code is 7372.