Toonly
Toonly is a bootstrapped, self-serve SaaS that lets non-technical SMB users create cartoon animated explainer videos via drag-and-drop. It is operated by Voomly LLC and bundled inside the multi-product Voomly Cloud platform alongside Doodly, Talkia, and People Builder.
- Company typePrivate
- Founded-
- HeadquartersEagle, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Toonly does
Toonly is a drag-and-drop desktop and cloud-enabled SaaS application that enables non-technical users to create cartoon-style animated explainer videos. The software provides a library of custom-drawn assets — 200 character images (10 characters with 20 poses each), 81 backgrounds/scenes, and hundreds of props — combined with premade scene templates, voiceover recording and lip-sync, 20 royalty-free music tracks, custom font import (TTF/OTF), and MP4 export at 360p-1080p and 24-60 fps. Toonly runs on Mac and PC with internet-dependent cloud synchronization for asset rendering and project saving. The product is sold via two subscription tiers: Standard at $49/month or $490/year and Enterprise at $79/month or $790/year, with a 14-day free trial and 30-day money-back guarantee.
Toonly is operated by Voomly LLC, a privately held Idaho-incorporated company headquartered in Eagle, Idaho (with a customer support team in San Diego, California). The company is bootstrapped with no disclosed external funding and has 11-50 employees. Toonly was created by the team behind Doodly and is now integrated as a core product within the Voomly Cloud platform, a multi-product bundle that also includes Doodly (whiteboard animation), Talkia (text-to-speech voiceover), People Builder (custom characters with 52M+ combinations), Pyks (eCover design), and Voomly (video hosting and sales funnels). The Voomly Cloud bundle is offered at $49/month with a 14-day free trial and includes 7TB cloud storage, unlimited bandwidth, and unlimited video funnels.
Go-to-market is product-led and self-serve, targeting a horizontal SMB base including small business owners, e-commerce/digital marketers, IT companies, HR teams, trainers, B2B sales organizations, and nonprofits. Marketing channels include content/SEO, video testimonials, an email lead-magnet offering 10% off, the "Toonies" private Facebook community, a Toonly Club monthly asset-drop program, and an affiliate program. There is no public API or developer SDK; the product is a closed desktop SaaS with no enterprise contracts or named logo customers in the source data.
Toonly firmographics
Firmographics- Name
- Toonly
- Legal name
- Voomly LLC
- Website
- https://toonly.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Toonly is a bootstrapped, self-serve SaaS that lets non-technical SMB users create cartoon animated explainer videos via drag-and-drop. It is operated by Voomly LLC and bundled inside the multi-product Voomly Cloud platform alongside Doodly, Talkia, and People Builder.
- Ownership category
- akta.pro rank
Toonly industry classification
Industry- Product category
- Video Creation Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
- akta.pro secondary industry
- Short-Form Animation (Shorts, Web Series) (MPADACAI)
Keywords
Where Toonly is headquartered
LocationHeadquarters
- HQ city
- Eagle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Toonly business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription - Standard Tier: Monthly or annual subscription providing access to Toonly Standard version with limited asset library (30 characters, 1,058 props, 71 backgrounds, 10 premade scenes, 21 transitions, 20 audio tracks). Includes free access to Standard versions of other Voomly Cloud products (Doodly, Talkia, People Builder, Pyks, Voomly).
- Software Subscription - Enterprise Tier: Higher-tier monthly or annual subscription with expanded asset library (82 characters, 2,024 props, 139 backgrounds, 20 premade scenes, 101 transitions, 142 audio tracks). Includes free access to Enterprise versions of all Voomly Cloud products with 10TB storage.
- Voomly Cloud Bundle: Unified subscription providing access to entire Voomly Cloud platform including Toonly, Doodly, Talkia, People Builder, Pyks, and Voomly video hosting. Includes unlimited videos, bandwidth, video players, and funnels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard - $49/month or $490/year |
| Subscription | Monthly | Enterprise - $79/month or $790/year |
| Subscription | Monthly | Voomly Cloud (Toonly included) - $49/month after 14-day free trial |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Toonly product offering
Product offeringCore offering
Toonly is a desktop-based, drag-and-drop animated explainer video creation software that lets non-technical users produce cartoon-style videos using a custom-drawn asset library of characters, backgrounds, props, and premade scenes. Users can record voiceovers in-app, sync lip sync, add royalty-free music, and export to MP4 at 360p–1080p resolution. It is sold as a subscription (Standard $49/month, Enterprise $79/month) and is also distributed as a component of the Voomly Cloud all-in-one video platform bundle.
Product overview
Toonly is a drag-and-drop cartoon explainer video creation software, now offered as part of the Voomly Cloud platform. Voomly Cloud is an all-in-one video creation suite that bundles multiple products: Toonly (cartoon explainer videos), Doodly (whiteboard animations), Talkia (text-to-speech voiceovers), People Builder (custom characters), Pyks (eCover design), and Voomly (video hosting/streaming). The subscription includes 7TB cloud storage, unlimited bandwidth, unlimited video funnels, and analytics. Toonly itself is available in Standard ($49/month) and Enterprise ($79/month) tiers with different asset libraries.
Differentiator
Problem solved
Functional benefit
Products and services
- Toonly Toonly is a desktop application (Mac and PC) that lets non-technical users create professional cartoon-style animated explainer videos through a drag-and-drop interface. Users select from a custom-drawn asset library (characters, backgrounds, props), record or upload voiceovers with lip sync, add royalty-free music, and export to MP4. Sold as a subscription (Standard $49/month, Enterprise $79/month) targeting small business owners, digital marketers, educators, IT firms, HR teams, and nonprofits.
- Voomly Cloud (bundled platform) Voomly Cloud is the unified subscription bundle that includes Toonly plus Doodly, Talkia, People Builder, Pyks, and Voomly video hosting. It offers 7TB cloud storage, unlimited bandwidth, unlimited video funnels, custom branding, and analytics for users who need a full-stack video creation and hosting platform. Priced at $49/month after a 14-day free trial.
Quantifiable outcome
- 40% of shoppers will visit a store in-person or online as a direct result of watching a video
- +5 more outcomes
Companies that use Toonly
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles4 records
Toonly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature10 records
Toonly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Voomly CloudcoreToonly is now integrated as a core product within Voomly Cloud, the all-in-one drag-n-drop video creation platform. Voomly Cloud bundles Toonly with Doodly (whiteboard animations), Talkia (text-to-speech voiceovers), People Builder (custom characters), Pyks (eCover design), and Voomly video hosting/streaming.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Toonly competitors and assessment
Company assessmentDirect peers
- Renderforest: Renderforest is an online video, animation, and logo maker with template-driven animated explainer video creation. It competes with Toonly in the same SMB/marketer segment with browser-based delivery and similar subscription pricing.
- Vyond: Vyond is a professional-grade animated video creation platform specializing in character-driven explainer videos for enterprises and L&D teams. It competes with Toonly in the same animated explainer video category with a more enterprise/upmarket positioning.
- Powtoon: Powtoon is a leading drag-and-drop animated explainer video creation platform serving SMBs, marketers, and educators. It directly competes with Toonly on cartoon-style animated video creation with subscription-based pricing and similar target use cases.
- Biteable: Biteable is a cloud-based animated explainer video maker with template-based workflows targeting marketers and small businesses. It competes directly with Toonly on the animated explainer use case with a more streamlined, browser-first experience.
- Animaker: Animaker is a DIY animated video creation platform with character animation templates and a browser-based workflow. It directly competes with Toonly in the SMB explainer video market with overlapping pricing tiers and similar ease-of-use positioning.
- CreateStudio: CreateStudio is a desktop-based animated video creation tool with character animation, whiteboard, and 3D animation capabilities. It is a close direct competitor to Toonly, sharing the desktop install model and SMB/marketer target audience.
- Moovly: Moovly is an online video creation platform with animated explainer video capabilities, stock media library, and AI-assisted editing features. It competes with Toonly across SMB and enterprise explainer video use cases.
- VideoScribe: VideoScribe is a whiteboard animation tool created by Sparkol, directly comparable to Doodly (Toonly's sibling product). Both target the explainer video SMB market with similar drag-and-drop hand-drawn animation workflows.
Broad incumbents
- Canva: Canva is a broad incumbent design platform that has expanded into video creation and animation features. While not specialized in animated explainer videos, its massive SMB user base, freemium model, and increasingly capable animation features make it a strategic competitive threat to Toonly.
Emerging players
- Synthesia: Synthesia is an AI video generation platform that creates presenter-led videos with AI avatars, increasingly competing for the same explainer and marketing video use cases as Toonly. While focused on avatar-driven content rather than cartoon animation, it represents an emerging AI-native alternative for SMB video needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Toonly social profiles
Digital presenceToonly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toonly leadership team
Management profileNumber of profiles
Toonly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toonly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toonly
What does Toonly do?
Toonly is a desktop-based, drag-and-drop animated explainer video creation software that lets non-technical users produce cartoon-style videos using a custom-drawn asset library of characters, backgrounds, props, and premade scenes. Users can record voiceovers in-app, sync lip sync, add royalty-free music, and export to MP4 at 360p–1080p resolution. It is sold as a subscription (Standard $49/month, Enterprise $79/month) and is also distributed as a component of the Voomly Cloud all-in-one video platform bundle.
Is Toonly a public or private company?
Toonly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Toonly founded?
Toonly was founded in -1. It employs 11 to 50 people.
Where is Toonly based?
Toonly is headquartered in Eagle, United States, in the North America region.
How does Toonly make money?
Three revenue lines are on record. Software Subscription - Standard Tier is the primary driver. The others are software Subscription - Enterprise Tier and voomly Cloud Bundle.
Who are Toonly's main competitors?
Direct peers on record are Renderforest, Vyond, Powtoon, Biteable, Animaker, CreateStudio, Moovly and VideoScribe. Canva is listed as a broad incumbent. Synthesia is listed as an emerging player.
Does Toonly have an API?
No public API is recorded for Toonly.
What industry is Toonly in?
Toonly's product category is Video Creation Software. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio), with a secondary code of MPADACAI, Short-Form Animation (Shorts, Web Series). Its NAICS code is 51219 and its SIC code is 7372.