Coal Creative

What Coal Creative does

Coal Creative is a privately held, full-service creative agency founded in 2015 and headquartered at 45 E. Northampton Street in Wilkes-Barre, Pennsylvania. The firm operates with a 1-10 person integrated team that delivers four core service lines — video production (using 4K equipment and certified drone operators), WordPress-based website development and design, graphic design and illustration, and social media strategy — alongside newer offerings in Edutainment campaigns and Brand Voice Workshops. Service delivery follows a multi-phase workflow that typically moves from strategy and content development through production, launch, and post-launch training, with clients receiving documentation and ongoing maintenance options.

The agency's customer base is concentrated in Northeastern Pennsylvania and spans nonprofits (Penguins Goals Foundation, Osterhout Free Library, North Branch Land Trust), healthcare organizations (Signallamp Health, Metz Culinary Management, Northeast Regional HIV Services), educational institutions (MMI Preparatory School, Alvernia University), and government entities (PA CareerLink, Wyoming Valley Sanitation Authority, Visit Luzerne County). Pricing is tiered across one-time project work, annual web-maintenance subscriptions ($1,000-$3,000/year in 7-20 hour packages plus $160/hour overage), and ongoing retainer engagements.

Coal Creative drives new business through a consultative sales-led motion with a "Request a Proposal" CTA on its website, supported by content marketing (an active blog, YouTube portfolio, Instagram/LinkedIn/TikTok presence, and the #CoffeeWithCoal series). The firm has not raised external funding, has no disclosed investors or parent company, and operates as a founder-controlled entity led by Gerard Durling (Founder & Chief Creative Officer) with Holly as CEO and Camaryn Lokuta-Bizik as Managing Director.

Name

Coal Creative

Legal name

Coal Creative

Website

https://coalcreative.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Coal Creative is a privately held, full-service creative agency in Wilkes-Barre, Pennsylvania, with a 1-10 person team delivering video production, WordPress website development, graphic design, and social media services primarily to nonprofits, small businesses, and institutions across Northeastern Pennsylvania.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

NAICS

Graphic Design Services (541430), Independent Artists, Writers, and Performers (7115)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Creative Boutique Agencies (MPAAAAAB)

Keywords

• Video production services
• Web development agency
• Graphic design services
• Social media marketing
• Creative agency services

Headquarters

HQ city

Wilkes Barre

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Services Retainer: Ongoing retainer engagements providing creative services and expert guidance tailored to client goals on a recurring basis.
2. Web Maintenance Contracts: Annual website maintenance packages billed yearly, with tiered hour allocations (7, 12, or 20 hours per year) covering updates, security, analytics, and support.
3. Project-Based Creative Services: One-time project engagements for video, web, design, and social media services, including Brand Voice Workshops.
4. Hourly Professional Services: Hourly billed professional services at $160/hour for maintenance, emergency services, and ad-hoc requests.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Coal Creative is a full-service creative agency that produces video content, builds custom WordPress websites, creates graphic design and illustration assets, and manages social media marketing for clients. It sells these services through one-time project engagements, ongoing retainer relationships, and tiered annual website maintenance packages.

Product overview

Coal Creative is a full-service creative agency offering a comprehensive portfolio of marketing services organized around video production, web development, design, social media, and strategic consulting. The core service lineup includes Video Services, Web Development, Design Services, Social Media Marketing, Edutainment, Brand Voice Workshops, and Retainer Services. Web Maintenance is offered as an add-on support module with tiered pricing packages. The agency integrates these capabilities through collaborative workflow, with video, web, and design teams working together to deliver integrated marketing campaigns for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Services

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Brick Factory: The Brick Factory is a full-service digital agency offering web, video, branding, and social media for nonprofits, associations, and SMBs — closely aligned service mix and customer profile.
• Forge and Smith: Forge and Smith is a small full-service digital agency in Western Canada offering web design, video, branding, and marketing services — highly comparable in size, integrated offering, and regional SMB/nonprofit focus.
• Mightybytes: Mightybytes is a Chicago-based creative agency combining web design/development with content strategy and digital marketing for mission-driven organizations — comparable integrated model and similar focus on purpose-led clients.
• Killer Visual Strategies: Killer Visual Strategies is a creative agency producing visual content, video, and infographics for B2B and nonprofit clients — comparable in production-led creative services and mid-market customer focus.
• SmartSites: SmartSites is a full-service digital agency offering web design, SEO, video, and social media marketing to SMB and mid-market clients — directly comparable service mix and customer segment.
• Freshy: Freshy is a WordPress-focused web design and development agency serving SMBs and agencies — overlapping web/design capability and SMB target market.
• Happy Cog: Happy Cog is a boutique creative agency specializing in web design, branding, and digital strategy for mission-driven and SMB clients — directly comparable boutique, integrated positioning.
• Huemor: Huemor is a small, full-service creative agency specializing in web design and development, branding, and digital marketing for SMB and mid-market clients — directly comparable to Coal Creative's integrated service portfolio and target customer profile.

Broad incumbents

• Barkley: Barkley is a larger, independent full-service advertising and creative agency with integrated capabilities across creative, media, and digital — comparable in service breadth but operating at substantially greater scale and geographic reach.
• Column Five (now Bizzuka): Column Five was a well-known creative agency specializing in visual content, infographics, and video for brands — overlapping creative production services, broader historical client base, and similar content-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/alexmanganella
• Xx.com/thinkcoal
• Facebookfacebook.com/coalcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coal Creative