Frame 25

What Frame 25 does

Frame 25 is a UK-based talent consultancy founded in 2009 that specializes in recruiting and staffing professionals for the broadcast, technology, and creative media sectors. The company recruits across three primary verticals — Operations (scheduling, ingest, media operations, transmission, MCR), Technology (architecture, engineering, software development, video over IP, networking), and Creative (production, post-production, studio operations, design) — and serves a roster of enterprise clients including Premier League, Formula 1, Warner Bros, Discovery, Amazon, DAZN, AMC, Channel 4, Arqiva, NEP, IMG Media, and Al Jazeera. It positions itself as a specialist partner for high-end visual effects houses, content owners, sports rights holders, and broadcast software providers.

The company's operational backbone is Hive 25, a proprietary smart-rostering and freelancer management platform that matches available contractors to project assignments in real time and provides clients with a service management portal for 24/7 operations support. Hive 25 is complemented by Pay25, a separate-brand payroll service for freelancers. The product suite maps to a three-module service portfolio: Search (permanent, contract, freelance, headhunting, retained search), Delivery (24/7 operations management, project staffing, Hive 25), and Insight (benchmarking, advising, compliance, payroll).

Frame 25's business model combines transaction fees on permanent placements, professional-services margins on freelancer payroll pass-through, and subscription/recurring revenue from Hive 25 platform operations. Sales-led go-to-market is executed through direct enterprise engagement across the UK, Canada, Netherlands, and Australia. The firm is privately held (Frame 25 Recruitment Limited, registered in England & Wales, company number 06966848), reports 1-10 corporate employees, has no disclosed external funding, and is led by founder Tom Pammenter.

Name

Frame 25

Legal name

Frame 25 Recruitment Limited

Website

https://frame-25.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Frame 25 is a UK-based talent consultancy (founded 2009) that recruits and staffs broadcast, technology, and creative media professionals. It serves enterprise clients including Premier League, Warner Bros, Formula 1, and Amazon via its Hive 25 rostering platform and global offices.

Ownership category

akta.pro rank

Product category

Broadcast and Media Staffing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

akta.pro primary industry

Creator Talent Management & Representation (MPAAAHAB)

akta.pro secondary industry

Talent Agency & Representation Services (HSACAHAK)

Keywords

• Broadcast recruitment services
• Media talent staffing
• Creative industry hiring
• Freelancer management platform
• Operations management rostering

Headquarters

HQ city

Thame

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recruitment and Placement Services: Frame 25 charges employers/companies for placing permanent, contract and freelance talent. They do not charge freelancers or candidates for their services.
2. Freelancer Payroll Services: Frame 25 pays freelancers directly and handles billing with employers, taking a margin on payroll services.
3. Operations Management (Hive 25): Platform-based freelancer management and rostering services for clients managing 24/7 operational teams.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Frame 25 is a talent consultancy that recruits and places permanent, contract and freelance broadcasting, technology and creative media professionals for employers including Visual Effects Houses, Content Owners, Sports Rights Holders and Software providers. It also provides 24/7 operational team rostering, project staffing and a proprietary Hive 25 freelancer management platform, complemented by Pay 25 payroll services for freelancers.

Product overview

Frame 25 is a Broadcast, Technology and Creative Media Agency founded in 2009, operating a multi-module service portfolio structured around three core service areas: Search (permanent recruitment, contract, freelance, headhunting, and retained services), Delivery (24/7 operations management, project staffing, and the Hive 25 platform), and Insight (benchmarking, advising, compliance, and payroll). The flagship product is Hive 25, a smart rostering and freelancer management platform used internally to match contractors with project assignments and provide clients with real-time availability and workforce metrics. The Hive 25 platform is complemented by the Pay 25 payroll service and supported by global offices in the UK, Canada, Netherlands, and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Hive 25: Operations management platform providing 24/7 ops management, project staffing, and service management portal for freelancer booking and rostering.
• Pay25

Products and services

• Hive 25

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

22 partnerships are on record, tiered core.

• Premier LeaguecoreOthersPremier League is listed as a client brand served by Frame 25. Frame 25 has been described as hugely trusted and remarkably efficient by Premier League Productions staff, providing consistently high standard of staff across varying requirements.
• Warner BroscoreOthersWarner Bros is listed as a client brand served by Frame 25 in the broadcast and creative media sector.
• LIV GolfcoreOthersLIV Golf is listed as a client brand served by Frame 25.
• Formula 1coreOthersFormula 1 is listed as a client brand served by Frame 25.
• News UKcoreOthersNews UK is listed as a client brand served by Frame 25.
• TelstracoreOthersTelstra is listed as a client brand served by Frame 25.
• ArqivacoreOthersArqiva is listed as a client brand and serves as a reference customer. Frame 25 provides 24/7 operational team support and has reduced admin load for Arqiva teams.
• VicecoreOthersVice is listed as a client brand served by Frame 25.
• AMCcoreOthersAMC Networks is listed as a client brand. Frame 25 helped deliver key projects fundamental to strategic vision.
• NEPcoreOthersNEP is listed as a client brand and reference customer. Frame 25 understands requirements and simplifies hiring for NEP.
• FoundrycoreOthersFoundry is listed as a client brand served by Frame 25.
• GlobecastcoreOthersGlobecast is listed as a client brand served by Frame 25.
• EncompasscoreOthersEncompass is listed as a client brand served by Frame 25.
• DeluxecoreOthersDeluxe is listed as a client brand and reference customer. Frame 25 simplified the process of securing freelance teams for content delivery.
• DiscoverycoreOthersDiscovery is listed as a client brand served by Frame 25.
• DAZNcoreOthersDAZN is listed as a client brand and reference customer. Hive 25 platform provides useful freelancer booking capabilities.
• Al JazeeracoreOthersAl Jazeera is listed as a client brand served by Frame 25.
• AmazoncoreOthersAmazon is listed as a client brand served by Frame 25.
• QvestcoreOthersQvest is listed as a client brand served by Frame 25.
• Red Bee MediacoreOthersRed Bee Media is listed as a client brand served by Frame 25. Frame 25 invested time to build attraction campaigns for hard-to-reach passive candidates with consistently positive results.
• DB BroadcastcoreOthersDB Broadcast is listed as a client brand served by Frame 25.
• TimelinecoreOthersTimeline is listed as a client brand served by Frame 25.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Robert Half: Global staffing and consulting firm placing technology, creative, and finance professionals; a broad incumbent that competes for the technical talent Frame 25 supplies to media and software clients.
• Hays: Global publicly listed recruitment group with broadcast, technology, and media practices across permanent and contract placements; offers the same scope as Frame 25 but at much greater scale and broader sector coverage.
• Aquent: Global staffing firm specializing in creative, digital, and marketing talent with extensive enterprise clients; overlaps with Frame 25's Creative segment and competes for the same freelance creative/production pool.

Direct peers

• Cogs Agency: Specialist creative and digital recruitment agency placing permanent, contract and freelance talent across agencies, brands, and media owners — comparable to Frame 25's Creative and Technology sectors.
• Sphere Digital Recruitment: Specialist UK recruiter focused on broadcast, digital, and production technology roles, including MCR, playout, and engineering positions that overlap with Frame 25's Operations and Technology segments.
• Salt: Global recruitment agency focused on digital, creative, and technology talent with offices across Europe, APAC, and North America; directly comparable in target segments and freelance/permanent mix to Frame 25.
• Prospero Recruitment: UK recruitment group with a dedicated broadcast, media and communications division supplying permanent and contract talent to production, post-production, and operational teams — directly comparable to Frame 25's three-pillar (Operations/Technology/Creative) model.
• Creative Personnel: UK-based specialist recruitment firm supplying broadcast, post-production, and visual effects talent — one of the longest-running direct competitors to Frame 25 in the broadcast/creative freelance market.
• M2 Recruitment: UK-based specialist broadcast and media recruitment agency placing permanent and freelance talent across operations, production, engineering, and creative roles — the closest direct competitor to Frame 25's core proposition.

Regional players

• Spotlight Sports Group (recruitment arm): Sports-focused media and content company operating adjacent sports-rights talent operations in the UK; relevant adjacent comparable given Frame 25's heavy sports-rights client book (Premier League, DAZN, Formula 1, LIV Golf).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Frametwentyfive
• LinkedInlinkedin.com/company/frame-25-recruitment

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frame 25