Create Entertainment
- Company typePrivate
- Founded2010
- HeadquartersNew City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Create Entertainment does
Create Entertainment is an independent film and content production studio founded in 2010 by producer Atit Shah and headquartered in Los Angeles with a secondary office in New York. The company operates an exclusively referral-based model, packaging prestige and genre-driven projects (drama, thriller, horror, sci-fi, documentary, comedy, romance, musical) and licensing them to tier-1 distribution partners including Netflix, Amazon Prime Video, Universal Pictures, Hulu, and 20th Century Fox, alongside regional distributors such as Glass House Distribution, Volition Media Partners, and Vertical Entertainment. Over a 15-year operating history it has produced more than 187 titles spanning feature films, short-form content, music videos, and behind-the-scenes material, accumulating 83 awards and nominations including 23 awards for the title Money.
The core product offering is project-based content production: long-form feature films (e.g., The Red Mask, Remember Me, The Crash, Norman, An Enemy Within, Adventure Tom), short-form narrative content (M.U.B., Clone, Descent, First Date), music videos, and BTS featurettes. Underlying production is a relationship-driven packaging operation built on the founder's industry network, with international co-production partners (LaZona Films, F Comme Films, Bandra West Pictures, Intrinsic Value Films, Windward Entertainment) and a formalized world sales partnership with Minerva Pictures launching at the 2026 Cannes Market. Technology is conventional film production rather than proprietary platform; the company has no API, app, or disclosed software product.
The business model is one_time_license revenue per project, with pricing determined through individual negotiation based on project scope, talent involvement, and distribution arrangements. The company is founder-owned (no disclosed institutional investment, funding rounds, or parent entity), with a lean management structure — CEO Atit Shah, Head of Development Kearin Coonan, Head of Corporate Development Feisal Afzal, Head of Production Pooja Kumar Raina, and Head of Legal Benjamin Andrews — and 11-50 employees. Customer segments are upstream B2B buyers (streaming platforms, theatrical distributors, world sales agents) and downstream general film audiences consuming content across those channels.
Create Entertainment firmographics
Firmographics- Name
- Create Entertainment
- Legal name
- Create Entertainment
- Website
- https://createentertainment.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Create Entertainment industry classification
Industry- Product category
- Independent Film Production
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Unscripted/Reality TV Production (Live-Action) (MPADABAC)
Keywords
Where Create Entertainment is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Create Entertainment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Feature Film Production and Distribution: Create Entertainment produces feature films across genres (drama, thriller, horror, sci-fi, documentary) and secures distribution deals with major studios and streaming platforms including Netflix, Amazon, Universal Pictures, and theatrical distributors.
- Short-Form Content Production: Production of short films across various genres including comedy, horror, romance, and drama, with some content distributed via digital platforms.
- Music Video Production: Production of music videos for artists and labels.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels3 records
Create Entertainment product offering
Product offeringCore offering
Create Entertainment is an independent film production studio that develops, produces, and licenses feature films, short films, and music videos across multiple genres. The studio operates a referral-based model focused on packaging prestige projects with attached talent and securing distribution deals with major streaming platforms (Netflix, Amazon, Hulu) and theatrical distributors (Universal Pictures, 20th Century Fox). The company has produced over 187 videos spanning horror, thriller, drama, comedy, sci-fi, documentary, romance, and musical genres.
Product overview
Create Entertainment is an international creative content production house based out of New York and Los Angeles, producing independent films and television content. The company operates as a single unified production offering spanning feature films (long-form), short films, music videos, and behind-the-scenes content. Their portfolio includes genre-defying films distributed across major platforms including Universal Pictures, Netflix, Amazon, and theatrical releases. Notable productions include The Red Mask (horror-thriller), Remember Me (romantic comedy with Bruce Dern and Brian Cox), Money (crime thriller distributed by Netflix and 20th Century Fox), Norman (sci-fi thriller), The Crash (cyber-thriller starring Frank Grillo), Brown Nation (Netflix comedy series), An Enemy Within (upcoming thriller), Adventure Tom (road trip dramedy), and various short-form content including M.U.B., Clone, Descent, First Date, Surina and Mel, and Serving The Lord. The company was founded 15 years ago by award-winning producer Atit Shah and has produced over 187 videos with 83 awards and nominations.
Differentiator
Problem solved
Functional benefit
Products and services
- The Red Mask Horror-thriller film about an outspoken queer screenwriter chosen to pen a legendary slasher franchise sequel. Stars Helena Howard, Inanna Sarkis, Kelli Garner, and Jake Abel.
- Adventure Tom Road trip dramedy following Tom and Lilly who embark on an unexpected journey after personal losses, encountering catharsis along empty highways. Stars Graham Patrick Martin and Andrea Londo.
- An Enemy Within Thriller about Caleb Wingate who receives a chilling message on his wedding night: kill his father-in-law before midnight or his bride dies. Stars William Moseley.
- Remember Me Romantic comedy-drama starring Bruce Dern and Brian Cox. About an aging theater critic who fakes Alzheimer's to reconnect with his first love in a senior living community. Distributed by Universal Pictures.
- Money Crime thriller about two corporate spies with a $5 million haul for selling secrets who are held hostage by a thief. Starring Jesse Williams, Kellan Lutz, Jess Weixler, and Jamie Bamber.
- Norman Sci-fi thriller about a time traveler and his A.I. companion who becomes trapped and isolated in the past. Must invent a way back before the world collapses.
- The Crash Cyber-thriller about a team of white-collar criminals enlisted by the Federal government to thwart a cyber-attack that threatens to bankrupt the United States. Stars Frank Grillo, Minnie Driver, AnnaSophia Robb, Ed Westwick, Dianna Agron, Maggie Q, and John Leguizamo.
- Brown Nation Comedy series about Hasmukh operating a small IT Consulting company in Queens, NY. Netflix original production.
- Monsoon Drama-romance about two best friends in the Arizona monsoon season who have trouble letting go of each other after a tragedy. Available on Amazon Prime.
- Chef Comedy-drama-musical about Chef Roshan Kalra finding the true source of happiness and reigniting his passion for food while being present in his son's life. Stars Saif Ali Khan and Sobhita Dhulipala.
- Forgive Don't Forget Documentary following a filmmaker attempting to return a surrendered Japanese sword from WWII to its original owner. Documentary with historical and war themes.
- Bazodee Bollywood-style Caribbean musical drama-romance set in Trinidad and Tobago. About Anita Panchouri who meets a romantic rasta singer at her engagement party. Stars Machel Montano, Kabir Bedi, and Natalie Perera.
- An Act of War Psychological thriller-war film about a veteran trying to put his life back together who is drawn to dangerous deeds. Stars Russ Russo, Natasha Alam, Doug E. Doug.
- What We Found Thriller-crime about a trio of friends starting high school who take it upon themselves to find a vanished friend when police cannot. Stars Elizabeth Mitchell, James Ransone, Oona Laurence.
- Short Film Production Slate Short-form narrative content production across multiple genres including comedy, horror, romance, crime, thriller, sci-fi, and drama. Recent titles include M.U.B., Clone, Descent, First Date, Surina and Mel, and Serving The Lord.
- Music Video Production Music video production services for artists and labels, producing promotional video content including the Rags & Ribbons | Rubikon music video.
Quantifiable outcome
- 23 awards for Money, 83 total awards and nominations, films distributed globally
Companies that use Create Entertainment
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Create Entertainment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Create Entertainment partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Minerva PicturescoreMinerva Pictures has come on board as sales agent for psychological thriller 'The Things We Hide' and will launch world sales at the Cannes Market. Create Entertainment is serving as lead producer.
- Intrinsic Value FilmscoreCo-producer on The Red Mask horror-thriller alongside Create Entertainment and producer partners Aimee Schoof, Isen Robbins, and Max Neace.
- LaZona FilmsminorCo-producer on Remember Me alongside Create Entertainment, F Comme Films, and producers Martin Rosete, David Naranjo, Gonzalo Salazar-Simpson.
- F Comme FilmsminorCo-producer on Remember Me alongside Create Entertainment, LaZona Films.
- Bandra West PicturesminorCo-producer on Chef alongside Create Entertainment.
- T-SeriescoreDistributor for Chef (2018), a comedy-drama starring Saif Ali Khan.
- Infamous CoconutsminorCo-producer on Brown Nation alongside Create Entertainment.
- Indiepelago FilmsminorCo-producer on Bazodee alongside Create Entertainment.
- Windward EntertainmentminorCo-producer on The Crash alongside Create Entertainment.
- Reconstruction PicturesminorCo-producer on What We Found alongside Create Entertainment.
- Shaking Hands ProductionsminorCo-producer on Forgive-Don't Forget documentary alongside Create Entertainment.
- Volition Media PartnerscoreCo-producer and distributor partner for An Enemy Within (releasing 2026), a thriller starring William Moseley.
- Glass House DistributioncoreDistributor for Adventure Tom road trip dramedy starring Graham Patrick Martin and Andrea Londo.
- Lighthouse International Film FestivalminorKearin Coonan, Head of Development at Create Entertainment, previously served as Director of Production and Operations and Senior Programmer for the festival, forging partnerships that elevated its national profile.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Create Entertainment competitors and assessment
Company assessmentDirect peers
- Neon: Independent film distribution and production company focused on prestige and auteur-driven titles. Operates in the same indie theatrical/streaming distribution segment where Create Entertainment places films like Remember Me and Money.
- Participant Media: Independent film and media company producing issue-driven and prestige entertainment. Comparable slate philosophy around distinctive, mission-driven content with streaming platform distribution.
- Blumhouse Productions: Independent film and television production company specializing in genre content, particularly horror and thriller. Comparable to Create Entertainment's horror/thriller slate (The Red Mask, The Crash, An Enemy Within) and similar platform distribution model.
- IFC Films: Independent film distributor specializing in theatrical and VOD release of auteur and genre titles. Competes for similar festival-circuit projects and operates comparable distribution partnerships with platforms like Amazon and Hulu.
- Roadside Attractions: Independent film distribution company specializing in theatrical and digital release of prestige and specialty films. Competes for the same limited theatrical window for indie titles in the U.S. market.
- Bleecker Street: Independent film production and distribution company releasing specialty and prestige titles. Direct comparable for theatrical-and-streaming hybrid release strategy and mid-budget feature positioning.
- Annapurna Pictures: Independent film production and distribution studio with a focus on distinctive, filmmaker-driven projects. Comparable slate strategy and reliance on major streaming and theatrical partners.
- A24: Independent film production and distribution company producing prestige and genre-driven features for theatrical and streaming release. Direct competitor for streaming platform deals, festival recognition, and talent attachment in the same indie film vertical as Create Entertainment.
Broad incumbents
- STX Entertainment: Larger independent studio producing and distributing mid-budget films across genres with significant streaming platform deals. Operates in adjacent segment with broader portfolio than Create Entertainment's slate.
- Lionsgate: Major independent studio with broad film and television production slate. Functions as a buyer/distributor for indie features at a larger scale than Create Entertainment, with comparable genre and prestige focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Create Entertainment social profiles
Digital presenceCreate Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Create Entertainment leadership team
Management profileNumber of profiles
Profiles5 records
Create Entertainment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Create Entertainment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Create Entertainment
What does Create Entertainment do?
Create Entertainment is an independent film production studio that develops, produces, and licenses feature films, short films, and music videos across multiple genres. The studio operates a referral-based model focused on packaging prestige projects with attached talent and securing distribution deals with major streaming platforms (Netflix, Amazon, Hulu) and theatrical distributors (Universal Pictures, 20th Century Fox). The company has produced over 187 videos spanning horror, thriller, drama, comedy, sci-fi, documentary, romance, and musical genres.
Is Create Entertainment a public or private company?
Create Entertainment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Create Entertainment founded?
Create Entertainment was founded in 2010. It employs 11 to 50 people.
Where is Create Entertainment based?
Create Entertainment is headquartered in New City, United States, in the North America region.
How does Create Entertainment make money?
Three revenue lines are on record. Feature Film Production and Distribution is the primary driver. The others are short-Form Content Production and music Video Production.
Who are Create Entertainment's main competitors?
Direct peers on record are Neon, Participant Media, Blumhouse Productions, IFC Films, Roadside Attractions, Bleecker Street, Annapurna Pictures and A24. Broad incumbents are STX Entertainment and Lionsgate.
Does Create Entertainment have an API?
No public API is recorded for Create Entertainment.
What industry is Create Entertainment in?
Create Entertainment's product category is Independent Film Production. Its primary akta.pro industry code is MPADABAC, Unscripted/Reality TV Production (Live-Action). Its NAICS code is 512110 and its SIC code is 7812.