Gunitec Pool Spa

What Gunitec Pool Spa does

Gunitec Pool Spa is a privately held Spanish online retailer specializing in pool and spa maintenance products, operating under the legal entity MALUMAR TIENDA ONLINE, S.L. (CIF B-42556696) from its headquarters and physical storefront on Calle Jose Luis Borges 16 in Jávea, Alicante, Spain. The company sells a comprehensive range of pool chemicals (chlorine tablets and granulated chlorine, algicides, flocculants, pH and alkalinity regulators, leak sealers, water testing supplies), cleaning accessories (brushes, manual pool cleaners, poles, leaf catchers), electric robotic pool cleaners, filtration systems, circulation pumps, and pool lighting. Its product portfolio is sourced through distribution agreements with established brands including Zodiac, Hayward, Pentair, Astralpool, CTX, ESPA, PisciMar, Aqua Chek, Hydroline, Idegis, QP, and Taylor.

The business runs on a PrestaShop-based e-commerce platform at tiendapiscinas.com, which supports both Spanish and English languages and EUR pricing, with home delivery fulfilled via UPS and SEUR. It ships across the Iberian Peninsula, Balearic Islands, and Portugal using tiered shipping pricing (free over €120 for Peninsula). The company's revenue model is straightforward transactional e-commerce: per-unit pay-as-you-go pricing with VAT-inclusive prices displayed in EUR, no subscription tiers, and no enterprise contracts.

The go-to-market motion is self-serve/PLG style: customers browse, select, and purchase online without sales interaction. The company targets two customer segments — residential pool owners (primary) seeking consumables and accessories for home pool upkeep, and pool professionals (secondary) requiring industrial-grade chemicals and equipment. It complements digital sales with a physical retail location in Jávea for walk-in customers, plus social media presence on Facebook and Instagram and an email newsletter for retention marketing. Founded in 1976, the company positions itself as a specialist with over four decades of category experience but operates with no disclosed external funding, no disclosed headcount, and no proprietary technology beyond standard e-commerce functionality.

Name

Gunitec Pool Spa

Legal name

MALUMAR TIENDA ONLINE, S.L.

Website

https://tiendapiscinas.com

Company type

Private

Founded year

1976

Operating status

Operating

Short description

Gunitec Pool Spa is a privately held Spanish e-commerce retailer (operating since 1976) selling pool and spa maintenance chemicals, cleaning equipment, filtration, pumps, and lighting to residential pool owners and pool professionals across Spain and Portugal via tiendapiscinas.com and a physical store in Jávea.

Ownership category

akta.pro rank

Product category

Pool & Spa Maintenance Products

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

akta.pro secondary industries

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Water Testing & Chemical Balancing (HSAIALAB)

Keywords

• Pool maintenance products
• Swimming pool chemicals
• Pool cleaning equipment
• Water treatment chemicals
• Pool filtration systems

Headquarters

HQ city

Jávea

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Gunitec Pool Spa generates revenue through direct online sales of pool and spa maintenance products including chemicals (chlorine, algaecides, flocculants, pH regulators), cleaning accessories, filtration equipment, pumps, and lighting. Products are sold at fixed prices displayed in EUR with VAT included. The company operates as an online retailer selling to end consumers primarily in Spain and Portugal.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gunitec Pool Spa is an online and physical retailer of pool and spa maintenance products, selling chemicals (chlorine tablets, granulated chlorine, algaecides, flocculants, pH and alkalinity regulators, leak sealers), cleaning accessories (brushes, manual and robotic pool cleaners, poles, hoses, leaf catchers), filtration systems, circulation pumps, and pool lighting. The assortment is sourced from established brands such as Zodiac, Hayward, Pentair, Astralpool, CTX, ESPA, PisciMar, Aqua Chek, Hydroline, Idegis, QP, and Taylor. Products are sold to end customers primarily in Spain (Peninsula and Balearic Islands) and Portugal through tiendapiscinas.com and a physical retail location in Jávea, Alicante.

Product overview

Gunitec Pool Spa operates an e-commerce platform (tiendapiscinas.com) specializing in pool and spa maintenance products. The company sells a comprehensive range of pool chemicals (QUIMICOS) including chlorine products (tablets and granulated), algicides, flocculants (liquid, tablet, and gel forms), pH regulators, alkalinity regulators, and water testing products. Additionally, the portfolio includes cleaning accessories such as brushes, manual pool cleaners, poles, hoses, and leaf catchers, as well as electric robotic pool cleaners. The company also offers filtration systems, pumps, and pool lighting equipment. The product ecosystem includes specialized maintenance products like CELL NET and CELL RENOV for electrolysis cell cleaning, AQUA STOP and Pratley adhesive for leak repair, BORDNET for waterline cleaning, and FORTE PS as a desincrustant. Water treatment products like COOPER OUT, FOAMEX, and FILTERSHOCK provide supplementary pool maintenance solutions. The company has over 40 years of experience in the pool sector since 1976 and operates from Jávea, Alicante, Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool and Spa Chemicals (Químicos) Chemical products for pool water disinfection and maintenance, including chlorine tablets, granulated chlorine, algicides, flocculants, pH regulators, alkalinity regulators, leak sealers, and water testing products. Designed for residential and professional pool owners in Spain and Portugal.
• Pool Cleaners (Limpiafondos) Pool cleaning equipment for removing dirt and debris from pool floors and walls, including manual pool cleaners and robotic electric pool cleaners. Targeted at pool owners seeking automated or manual pool cleaning solutions.
• Cleaning Accessories (Accesorios de Limpieza) Manual pool cleaning accessories including brushes, manual pool vacuums, extension poles and handles, hoses, and leaf catchers for routine pool maintenance. Intended for residential pool owners performing regular cleaning tasks.
• Filtration Systems (Filtración) Pool filtration systems and related equipment for removing particulates from pool water. Sold to residential and professional pool owners maintaining circulating pool systems.
• Pool Pumps (Bombas) Pool water circulation pumps used to move water through pool filtration and treatment systems. Supplied to pool owners replacing or installing circulation equipment.
• Pool and Spa Lighting (Iluminación) Pool and spa lighting equipment and solutions for underwater and ambient pool illumination. Sold to pool owners upgrading or maintaining pool lighting systems.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• ZodiacminorChannel Partner/ Reseller/ DistributorGunitec Pool Spa resells Zodiac branded pool products including robots and cleaning equipment through their online store.
• HaywardminorChannel Partner/ Reseller/ DistributorGunitec Pool Spa resells Hayward pool equipment and products through their e-commerce platform.
• PentairminorChannel Partner/ Reseller/ DistributorGunitec Pool Spa resells Pentair branded pool products through their online store.
• AstralpoolminorChannel Partner/ Reseller/ DistributorGunitec Pool Spa resells Astralpool pool equipment and products.
• CTXminorChannel Partner/ Reseller/ DistributorGunitec Pool Spa resells CTX branded pool chemicals and maintenance products.
• ESPAminorChannel Partner/ Reseller/ DistributorGunitec Pool Spa resells ESPA pumps and pool equipment.
• PisciMarminorChannel Partner/ Reseller/ DistributorGunitec Pool Spa resells PisciMar branded pool chemicals and maintenance products.
• Aqua ChekminorChannel Partner/ Reseller/ DistributorGunitec Pool Spa resells Aqua Chek water testing and analysis products.
• HydrolineminorChannel Partner/ Reseller/ DistributorGunitec Pool Spa resells Hydroline branded pool products.
• IdegisminorChannel Partner/ Reseller/ DistributorGunitec Pool Spa resells Idegis pool equipment and products.
• QPminorChannel Partner/ Reseller/ DistributorGunitec Pool Spa resells QP branded pool maintenance products.
• TaylorminorChannel Partner/ Reseller/ DistributorGunitec Pool Spa resells Taylor water testing and analysis products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fluidra: Fluidra is the Barcelona-listed multinational pool and wellness equipment company that owns Astralpool. As the parent of one of Gunitec's main suppliers, it competes at the wholesale, professional, and increasingly direct-to-consumer levels across the same Spanish and Portuguese market.
• Astralpool (Fluidra): Astralpool is the leading Spanish pool equipment brand, owned by Fluidra. While it supplies Gunitec as a wholesale brand, it also operates its own direct retail and installer network across Iberia, making it both a supplier and a competitor with significantly greater scale and brand recognition.
• Leroy Merlin Spain: Leroy Merlin is the largest home improvement retailer in Spain, stocking a broad pool chemicals and equipment assortment at aggressive prices. As a big-box incumbent, it competes on price and convenience rather than specialist expertise, putting pressure on specialty retailers like Gunitec.
• Bricomart (Leroy Merlin Group): Bricomart is a Spanish big-box retailer focused on construction and home improvement materials, including a meaningful pool and garden assortment. It targets both DIY consumers and trade professionals, overlapping with Gunitec's customer base on commodity chemicals and basic equipment.
• Hayward Pool Products Europe: Hayward is a global pool equipment manufacturer whose pumps, filters, and robotic cleaners are resold by Gunitec. Hayward operates its own European distributor and direct channel network, overlapping with Gunitec's product categories at the higher-equipment end.
• Pentair Pool Europe: Pentair is a global pool and water treatment equipment manufacturer. Its products are stocked by Gunitec, and Pentair maintains direct B2B and prosumer channels in Europe. As a supplier-cum-competitor, Pentair represents both partnership value and channel conflict risk for Gunitec.

Emerging players

• Bayrol: Bayrol is a German manufacturer of pool and spa water treatment chemicals whose products (e.g., FilterShock, Bayrol algaecides) are stocked by Gunitec. Bayrol is increasingly selling direct via its own European e-commerce channels, making it both a supplier and a structural competitive threat to independent resellers.

Regional players

• Gre Pool Spain: Gre is a Spanish manufacturer of above-ground pools, pools equipment, and accessories with a strong domestic distribution footprint. While it focuses more on pools-as-product than consumables, its growing range of chemicals and accessories overlaps with parts of Gunitec's assortment and Iberian customer base.

Direct peers

• Piscinas.es: Piscinas.es is a Spanish online pool specialist selling chemicals, cleaning equipment, and pool accessories to residential pool owners. It competes head-to-head with Gunitec in the Iberian e-commerce pool supplies category with a similar SKU breadth and target customer.
• Poolaria: Poolaria is a leading Spanish online pool maintenance retailer, offering chemicals, equipment, and accessories across Spain and Portugal. It is the most direct online comparable to Gunitec, sharing the same Iberian focus, multi-brand assortment strategy, and consumer + small-pro customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookes-es.facebook.com/gunitec
• Instagraminstagram.com/gunitecpools/?hl=es
• Xx.com/tiendapiscinas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gunitec Pool Spa