What Audioscan does

Audioscan is a hearing instrument verification technology company headquartered in Dorchester, Ontario, Canada, operating as a division of Etymonic Design Incorporated within the Demant Group, a global hearing healthcare conglomerate. Founded in 1983, the company designs and manufactures real-ear measurement (REM) and test-box verification systems used by audiologists, hearing instrument specialists, and clinical audiology practices to objectively validate hearing aid fittings. Its product portfolio centers on the Verifit2 flagship system, the Axiom standard verification system, and the Verifit Skull Simulator — an accessory for verifying bone-anchored hearing devices (BAHD). Underlying technologies include the proprietary Speechmap audibility mapping system (introduced 1992), ProbeGUIDE+ machine learning-assisted probe tube placement, VerifitLINK automated fit-to-target software, and wideband measurement capability extending to 12.5 kHz.

The company monetizes primarily through hardware sales of verification systems to clinical end-users, supplemented by recurring revenue from accessories, consumables (probe tubes, cables, cases), optional software modules (Noah Module for EMR integration), and professional education workshops approved for CEUs. Audioscan does not sell directly; instead, it operates an exclusively channel-led go-to-market model through a global network of authorized distributors — e3 Diagnostics for the United States, Diatec companies across Europe and Asia, Interacoustics distributors in Australia, France, South Africa, and the UK, plus regional partners in remaining markets. Pricing is quote-based and not publicly disclosed, with multi-year support contracts and free software updates throughout the product's 10+ year lifecycle. The company maintains ISO 13485:2016 quality certification, CE marking, and UL/TUV electrical safety certifications, reflecting its position as a regulated medical device manufacturer.

Geographically, Audioscan serves North America, Europe, Asia-Pacific, the Middle East, Africa, and South America through its distributor network. The company holds what it describes as the leading North American market position for hearing verification systems, claiming more installed verification systems than all other manufacturers combined. Beyond audiologists and hearing clinics, it serves bone-conduction hearing device specialists (via the Skull Simulator), audiology education programs (training tools), and supports over 15 live CEU workshops annually across North America.

Name

Audioscan

Legal name

Etymonic Design Incorporated dba Audioscan

Website

https://audioscan.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Audioscan, a division of Etymonic Design within the Demant Group, manufactures hearing aid verification systems — including Verifit2 and Axiom — for audiologists and hearing clinics globally through distributor channels.

Ownership category

akta.pro rank

Product category

Hearing Aid Verification Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

Keywords

• Hearing aid verification
• Real-ear measurements
• Audiology equipment
• Hearing instrument fitting
• Test box measurement

Headquarters

HQ city

Dorchester

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Hearing Verification Hardware Systems: Sale of hearing aid verification instruments including Verifit2 (advanced system) and Axiom (standard verification system). These are hardware systems with embedded software for real-ear measurements and test box measurements.
2. Software Licenses and Updates: Software updates and Noah Module integration for data transfer between Audioscan systems and Noah audiology software. Noah Module enables audiogram transfer, electronic storage, PDF report generation, and EMR integration.
3. Accessories and Consumables: Sale of accessories including probe tubes, external speakers, stands, test box cables, microphone extension cables, and soft carry cases. Consumables provide recurring revenue from existing customer base.
4. Professional Education Workshops: Live in-person and virtual educational workshops on real-ear measurement and hearing aid verification. Offered as hands-on master classes approved for CEUs (7 CEUs through AAA and IHS).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Audioscan designs, manufactures, and sells hearing instrument verification systems used by audiologists and hearing clinics to perform real-ear measurements (REM), test-box measurements, and speechmapping to objectively verify and validate hearing aid fittings. Its core product lines are the Verifit2 (advanced flagship), Axiom (standard), and the Verifit Skull Simulator accessory for bone-anchored hearing device verification, all powered by proprietary technologies such as Speechmap and machine-learning-assisted ProbeGUIDE.

Product overview

Audioscan is a hearing instrument verification technology company that offers a portfolio of real-ear measurement (REM) and test-box verification systems. The core products include Verifit2 (flagship advanced verification system with binaural measurement capabilities), Axiom (standard verification system for clinics needing essential features), and Verifit Skull Simulator (optional accessory for bone-anchored hearing device verification). These systems share key technologies including Speechmap audibility mapping, ProbeGUIDE machine learning-assisted probe tube placement, and the optional Noah Module for practice management integration. Verifit2 distinguishes itself with unique binaural measurement and test box capabilities, while Axiom provides an affordable entry point for standard verification needs.

Differentiator

Problem solved

Functional benefit

Brands

• Verifit2: Advanced hearing aid verification system with binaural measurement capabilities, Speechmap, ProbeGUIDE, wideband verification up to 12.5 kHz, VerifitLINK automated fit-to-target, and support for bone-anchored hearing devices
• Axiom
• Verifit Skull Simulator
• ProbeGUIDE+™
• Speechmap®
• VerifitLINK
• Noah Module

Quantifiable outcome

• Reduces subsequent adjustments and hearing aid returns
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• Demant GroupcoreStrategic or Co-development PartnerAudioscan is a division of Etymonic Design Incorporated and operates within the Demant Group, a global hearing healthcare company. The parent company provides shared services, R&D synergies, and access to the broader hearing healthcare ecosystem including Oticon, Sonic, and other hearing aid brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MedRx: MedRx designs and manufactures hearing diagnostic and verification equipment including real-ear measurement systems. It is a direct competitor to Audioscan in the clinical audiology verification market, targeting similar audiologist and hearing instrument specialist customers.
• Grason-Stadler (GSI): GSI manufactures audiometers, tympanometers, and hearing aid fitting/verification equipment. As a part of Natus Medical, it competes with Audioscan in the clinical audiology equipment market with comparable offering breadth.
• Interacoustics: Interacoustics manufactures audiological diagnostic equipment including audiometers, tympanometers, and real-ear measurement systems. Although a sister company within Demant Group, it competes directly with Audioscan in the hearing assessment and verification equipment space, particularly in international markets.
• Otometrics (Natus Medical): Otometrics, now part of Natus Medical, manufactures clinical audiology equipment including audiometers and verification tools. It competes with Audioscan in hearing care professional equipment, with broader diagnostic offerings beyond verification.
• Frye Electronics (FONIX): Frye Electronics, part of e3 Diagnostics, manufactures FONIX hearing aid analyzers and real-ear measurement systems. FONIX is one of the most established direct competitors to Audioscan in hearing instrument verification equipment for clinical use.

Broad incumbents

• Sonova (Phonak): Sonova is a global hearing healthcare conglomerate owning Phonak, Unitron, and other hearing aid brands. As a broad incumbent, it competes with the Demant ecosystem (parent of Audioscan) and could develop or acquire verification equipment capabilities to serve its installed base.
• WS Audiology: WS Audiology is a global hearing aid company formed from Widex and Sivantos, owning brands like Signia, Widex, and Rexton. As a broad incumbent in hearing care, it is a strategic counterpart to Audioscan in the broader hearing healthcare value chain.
• Starkey Hearing Technologies: Starkey is the largest US-based hearing aid manufacturer and a leading global hearing healthcare company. As a broad incumbent, it operates a comparable clinical and verification ecosystem that intersects with Audioscan's target market.
• GN Hearing (ReSound): GN Hearing is a leading hearing aid manufacturer (ReSound, Beltone, Jabra) and a major player in the hearing healthcare value chain. While primarily a hearing aid maker, it has adjacent interests in fitting software and verification workflows that overlap with Audioscan's installer ecosystem.

Emerging players

• Inventis: Inventis is an Italian-based manufacturer of audiological and hearing aid fitting equipment, including real-ear measurement and verification tools. It is an emerging peer smaller than Audioscan but with overlapping product offerings in clinical verification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RealEarMeasurement/videos
• LinkedInlinkedin.com/company/audioscan1

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audioscan