What National Outdoor Media does

National Outdoor Media, Inc. is a privately held outdoor advertising media broker headquartered in Walnut Creek, California, founded in 2010 and operating with 11–50 employees. The company positions itself as a one-call, single-invoice intermediary between advertisers and the fragmented U.S. out-of-home (OOH) media market, aggregating access to over 500,000 billboards through a proprietary database and strategic partnerships with hundreds of space operators. Its service catalog extends well beyond traditional static and digital billboards to include roughly 60 alternative outdoor media formats spanning transit, mobile, in-store, experiential, and specialty placements (e.g., coffee sleeves, gas pump-tops, valet tickets, aerial banners).

Name

National Outdoor Media

Legal name

National Outdoor Media, Inc.

Website

https://nationaloutdoormedia.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

National Outdoor Media is a privately held Walnut Creek, California-based outdoor advertising broker that aggregates access to over 500,000 U.S. billboards and 60-plus alternative OOH media formats on a no-cost-to-client, commission-based model for agencies, enterprises, and SMBs.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Brokerage Services

NAICS

Media Buying Agencies (54183), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Outdoor advertising media
• Billboard rental brokerage
• Out-of-home advertising
• Alternative outdoor media
• Media buying services

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Billboard and Outdoor Media Space Commission: National Outdoor Media earns commissions from billboard and outdoor media space operators for placing advertising campaigns. Their services come at 'no cost to clients' as they negotiate rates with space operators and receive compensation from those operators. The company also handles production of advertising materials and passes on volume-based pricing to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

National Outdoor Media is a sales-led outdoor advertising media broker that aggregates access to over 500,000 billboards and approximately 50 alternative outdoor media formats (transit, mobile, in-store, experiential, cinema, etc.) from hundreds of space operators across the United States. The company acts as a single point of procurement for multi-market billboard and out-of-home (OOH) advertising campaigns, providing research, negotiation, and full campaign management for advertising agencies and corporate clients. Its services are offered at no direct cost to clients, with revenue earned as commissions from participating space operators.

Product overview

National Outdoor Media is an outdoor advertising agency and media buying service that operates as a one-call resource for all outdoor advertising needs nationwide. The company offers access to over 500,000 billboards through a proprietary database, along with comprehensive alternative outdoor media options including transit advertising, vehicle wraps, in-store advertising, experiential marketing, and various unconventional media formats. Their core service is a unified platform connecting advertisers to the full spectrum of outdoor media formats—from traditional static and digital billboards to mobile billboards, transit shelters, shopping mall advertising, movie theater advertising, and specialty formats like coffee sleeves, pizza boxes, and restroom advertising—enabling single-point procurement and campaign management for multi-market outdoor campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Billboard Rental Rental of traditional and digital billboard advertising space across all markets nationwide, including static and digital formats for high-visibility interstate and highway exposure.
• Digital Billboards Digital billboard advertising with dynamic content capabilities, allowing rotating messages and real-time updates.
• Static Billboards Traditional static billboard advertising with vinyl-printed creative, available in bulletins and posters across 500,000+ locations nationwide.
• Mobile Billboards Vehicle-mounted billboard advertising with customizable routes and schedules, featuring double-sided displays and optional audio components.
• Wallscapes and Building Wraps Large-format building murals and wall wraps painted or printed on walls for high-exposure urban advertising.
• Transit Shelter Advertising 4'x6' backlit poster displays at bus shelters providing 24-hour visibility to pedestrian and vehicular traffic in metropolitan areas.
• Bus Advertising Full and partial vehicle wraps on city buses with exterior advertising panels and optional interior displays.
• Taxi Advertising Taxi advertising with roof-mounted, trunk, and interior display options reaching travelers at airports, hotels, and convention centers.
• Gas Pump-Top Advertising Advertising displays on gas pump tops reaching commuters during fueling at convenience stores and gas stations.
• Coffee Sleeve Advertising Advertising printed on paper coffee cup sleeves distributed through coffee shops nationwide.
• Shopping Mall Advertising Advertising at shopping malls targeting consumers at point-of-purchase decisions in high foot traffic environments.
• Movie Theater Advertising Pre-show cinema advertising targeting 43+ million monthly moviegoers in a captive, distraction-free environment.
• Wrapped Vehicles Full or partial vehicle wraps on cars and trucks providing mobile advertising exposure wherever the vehicle travels.
• Experiential Marketing Interactive marketing experiences enabling direct consumer engagement with brands at events and high-traffic locations.
• Aerial Advertising Skywriting and aerial banner towing for high-visibility event and geographic targeting.
• Convenience Store Advertising In-store and exterior advertising at convenience stores including posters, pump-top ads, and cooler clings.
• College Campus Advertising Campus-based advertising at colleges and universities targeting students and faculty.

Quantifiable outcome

• 19-day turnaround for statewide Missouri education association billboard campaign
• +2 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Place Exchange: Programmatic OOH advertising marketplace connecting digital out-of-home inventory with agency and brand demand-side platforms. Comparable because it aggregates outdoor inventory and sells it programmatically to advertisers, structurally competing with the same commission-based broker role.
• Vistar Media: Programmatic platform for digital out-of-home advertising, providing a SaaS layer between operators and buyers. Comparable as a technology-enabled intermediary in the same OOH buying workflow that National Outdoor Media handles manually.
• Adomni: Self-serve outdoor advertising buying platform enabling advertisers to purchase billboard and DOOH inventory directly. Comparable as a streamlined broker of outdoor media space targeting brand and agency buyers with a similar no-friction value proposition.

Broad incumbents

• Lamar Advertising Company: One of the largest outdoor advertising companies in North America, operating a national portfolio of billboards, transit displays, and digital billboards. Comparable because it serves the same enterprise outdoor advertiser base and competes for OOH budgets, but differs because Lamar owns its inventory rather than brokering.
• OUTFRONT Media: Major US outdoor advertising company offering billboards, transit, and digital out-of-home across the country. Comparable as a full-service OOH media company serving similar blue-chip advertisers, but asset-heavy rather than a commission broker.
• Intersection: Smart-cities media company operating digital out-of-home networks such as LinkNYC and transit advertising in major US markets. Comparable because it sells OOH media to enterprise advertisers in similar formats (digital billboards, transit, street-level displays), but as a network owner rather than multi-operator broker.
• JCDecaux: Global outdoor advertising leader operating street furniture, transit, and billboard formats worldwide. Comparable because it sells outdoor media space through similar channels and to similar enterprise clients; differs as a global asset owner rather than a US-focused broker.
• Branded Cities: Premium out-of-home media company operating large-format digital billboards and spectaculars in major US and Canadian markets. Comparable as a seller of high-impact outdoor media to enterprise brands, though it owns premium inventory rather than brokering across the entire market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nationaloutdoor
• LinkedInlinkedin.com/company/national-outdoor-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Outdoor Media