What 32Bits does

32Bits is a Brazilian multimedia technology firm founded in 2003 that designs, develops, and deploys interactive audiovisual installations for museums, cultural institutions, exhibitions, and brand activations. The firm operates as a project-based services provider working directly with curators, museologists, architects, designers, and institutional managers to translate creative vision into reliable multimedia systems. Its client base spans public museums (Museu do Ipiranga, Museu do Amanhã, Museu de Arte do Rio, CCBB, Catavento), nonprofits (SESC, Itaú Cultural), corporate cultural spaces (CPFL Energia, Oi Futuro), and event/brand activations (Rio+20, World Expo Shanghai 2010, Rock in Rio, Heineken), with selected international projects in Colombia and Panama.

The firm has built a proprietary technology platform designed specifically for exhibition multimedia environments, prioritizing creative flexibility, high availability, and minimal failure rates for daily continuous institutional use. Named technology components include the IRIS virtual assistant deployed at Museu do Amanhã, gesture-controlled interfaces using Microsoft Kinect sensors, real-time luminance map capture techniques, custom content management systems, and synchronized audiovisual automation. Representative installations include CARDE (53 interactive installations across 34 kiosks, 2 karaoke stations, and 3 holograms), the 100m² interactive table for CNI, the 13 virtual books with 600+ high-resolution images developed for Itaú Cultural's Napoleon exhibition, and the 11 long-duration exhibitions at Museu do Ipiranga.

Revenue is generated through three streams: exhibition technology projects (end-to-end professional services from consulting through deployment), software licensing of proprietary multimedia, audiovisual, and interactive software, and ongoing technical deployment and managed services. Projects are custom-scoped with no publicly disclosed pricing. The firm is privately held, founder/management-led by technical lead Danilo Medeiros, and has no disclosed external investors or funding rounds. Marketing and pipeline development rely primarily on portfolio reputation, referral relationships with prominent curators and designers, direct institutional engagement, and limited social media presence via Instagram and the company portfolio website.

Name

32Bits

Legal name

32Bits

Website

https://32bits.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

32Bits is a Brazilian multimedia technology firm that designs and deploys interactive audiovisual installations for museums, exhibitions, special events, and brand activations across Brazil and select Latin American markets, working directly with curators and institutional clients since 2003.

Ownership category

akta.pro rank

Product category

Museum Multimedia Technology Services

NAICS

Motion Picture and Sound Recording Industries (512), Software Publishers (5132)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Museum technology solutions
• Interactive exhibition design
• Multimedia installations
• Audiovisual museum systems
• Exhibition software development

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Exhibition Technology Projects: End-to-end project services including consulting, technical design, software development, and on-site implementation for museums and exhibitions. Projects span from initial concept through deployment and operation support.
2. Software Licensing: Licensing of proprietary software developed specifically for multimedia, audiovisual, and interactive installations. Includes custom solutions for collection management, analytics, and AI applications.
3. Technical Deployment and Support: Ongoing technical deployment services including equipment configuration, space operation, and system maintenance for continuous daily use in institutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

32Bits produces high-impact multimedia experiences for museums, exhibitions, special events, and brands. The company delivers end-to-end projects covering consulting with curators and designers, UX and content management, custom software development and licensing of its proprietary multimedia platform, and on-site technical deployment and ongoing support. Its solutions combine creative flexibility with high-availability engineering for daily, uninterrupted public use in cultural institutions.

Product overview

32Bits is a Brazilian multimedia technology company that produces high-impact multimedia experiences for museums, exhibitions, special events, and brands. The company operates as a project-based service provider offering end-to-end solutions across four stages: consulting (partnership with curators, designers, architects, and managers), UX and content management (content organization, graphics, wireframes, prototypes, and interface creation), development (software licensing for multimedia, audiovisual, and interactive installations, plus custom solutions for collection management, automation, analytics, AI, and innovation), and deployment (technology implementation from equipment configuration to space operation). Their portfolio includes named products such as IRIS (virtual assistant for Museu do Amanhã), CARDE (with 53 interactive elements across multiple display types), Espelho SESC (interactive triptych), Africa Global Room (real-time monitoring system with gesture control), and various interactive tables, karaoke stations, quiz applications, and virtual book systems. Their solutions combine creative flexibility with high availability for daily, uninterrupted use.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Technology Consulting
• UX Design and Content Management
• Multimedia Software Development and Licensing
• Technical Deployment and Ongoing Operations Support
• IRIS Virtual Assistant

Quantifiable outcome

• Millions of visitors have interacted with 32Bits installations in major Brazilian museums
• +3 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered notable and core.

• SamsungnotableTechnology or IntegrationPartnership for Sónar 2012 SP event where Samsung products were integrated into interactive installations. Visitors could create graphics in real-time using Samsung Galaxy Tabs with custom interfaces, integrated with video wall displays.
• Microsoft (Kinect)notableTechnology or IntegrationKinect sensors used for gesture-controlled installations in Africa Global Room, allowing agencies to control presentations through captured gestures. Also used in Sónar 2012 Infinity Galaxy installation for image capture.
• Itaú CulturalcoreStrategic or Co-development PartnerCreated O Egito sob o Olhar de Napoleão exhibition with 13 virtual books containing over 600 high-resolution images viewable through gesture interface for rare historical collection display.
• Oi FuturocoreStrategic or Co-development PartnerLong-term partnership with Oi Futuro for Museu das Telecomunicações, including reform in 2011 creating new attractions with gesture interfaces, tablets and sensors.
• CPFL EnergiacoreStrategic or Co-development PartnerCreated Hall da Energia exhibition celebrating 100 years of CPFL with interactive projections and energy usage education for permanent installation.
• Marcello Dantas (Curator)coreStrategic or Co-development PartnerFrequent curatorial partner on multiple exhibitions including Museu da Gente Sergipana and others. Collaborative approach to exhibition design and interactive experiences.
• Gringo Cardia (Designer/Artist)coreStrategic or Co-development PartnerFrequent design collaborator on exhibitions including Cazuza Mostra Sua Cara, Natureza e Transformação, Casa do Carnaval, and CARDE museum.
• Universidade Federal de Pernambuco / Fundação Roberto Marinho / SESInotableStrategic or Co-development PartnerCais do Sertão – Luiz Gonzaga museum with 2,500m² exhibition space in seven thematic territories about Sertanejo culture.
• Universidade Tiradentes / Instituto de Tecnologia e Pesquisa (ITP)notableStrategic or Co-development PartnerMemorial de Sergipe project maintained by ITP for preserving Sergipano historical-cultural manifestations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Obscura Digital: Obscura Digital builds large-format projection mapping and immersive installations for museums, brands and events. Comparable to 32Bits on the projection/AV and immersive environment side of museum work.
• Ideum: Ideum builds interactive exhibits, multitouch tables and custom software for museums and public spaces. Closely comparable to 32Bits' work on gesture-driven interfaces, interactive tables and museum kiosks.
• Moment Factory: Moment Factory creates immersive multimedia environments for museums, public spaces and events. It is the most direct global comparable to 32Bits in combining creative direction with proprietary interactive technology stacks for permanent and touring installations.
• Local Projects: Local Projects designs interactive, technology-driven experiences for museums and cultural institutions (e.g., 9/11 Memorial Museum, Cooper Hewitt). Comparable to 32Bits in delivering custom interactive installations for high-profile cultural clients.
• Art Processors: Art Processors delivers digital interpretive and interactive experiences for museums and cultural organizations globally. Its focus on museum digital experiences and exhibition software parallels 32Bits' proprietary platform and curated content work.
• Electroland: Electroland designs interactive, sensor-driven installations and environments for museums, theme parks and public spaces. Strong overlap with 32Bits on gesture, sensor and lighting-based interactive exhibits.
• Leviathan: Leviathan produces large-scale immersive and experiential installations for brands, museums and public venues. Comparable to 32Bits on the technology-heavy, high-impact experiential installation side of the business.
• Second Story (part of Deloitte Digital): Second Story is a long-standing experience design studio specializing in interactive museum and brand environments. Comparable to 32Bits' end-to-end model of consulting, content design, software development and deployment for cultural institutions.

Broad incumbents

• R/GA: R/GA is a global digital experience agency that designs interactive products, retail and brand experiences for major institutions and brands. Broader portfolio than 32Bits but overlaps on digital creative and experience design for marquee clients.
• GES (Global Experience Specialists): GES is a large global provider of event, exhibition and experiential services including AV, design and fabrication. Comparable to 32Bits on the museum/exhibition and event activation side, but operates at much larger scale and broader scope.

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/32bits.com.br
• Xx.com/coffeeheads
• Facebookfacebook.com/32Bits.com.br
• LinkedInlinkedin.com/company/32bits-cria-es-digitais

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 32Bits