DUCATI NYC

What DUCATI NYC does

Ducati NYC operates a single physical motorcycle dealership at 155 Ave of the Americas in Manhattan, functioning as the only authorized Ducati dealer in Manhattan and serving the broader New York, New Jersey, and Pennsylvania tri-state area. Operated as a subsidiary of The Warhorse Group, a diversified multi-brand powersports dealer network, the business sells new Ducati motorcycles spanning DesertX (adventure), Diavel/XDiavel (muscle cruiser), Hypermotard, Monster, Multistrada, Streetfighter, Panigale (superbike), Scrambler, and the Desmo450 off-road line, with new-unit ticket prices ranging from approximately $11,495 to $70,000. The dealership also carries Ducati-branded electric bicycles (MIG-S, TK01-RR, FUTA, E-Scrambler), more than 270 pre-owned motorcycles from multiple powersports brands, and an in-house custom build program using aftermarket components from Rizoma, Termignoni, Akrapovic, and Zard targeting the collector and specialty segment.

Revenue is generated through one-time motorcycle sales (new, pre-owned, and custom), service and maintenance including winter storage, OEM parts and accessories (via ducperformance.com), Ducati apparel and merchandise (via warhorsenewyork.com), and financing facilitation through Ducati Financial Services and the Revvable credit platform, which earns transactional commission. Supporting revenue streams include the $799 Warhorse Advantage protection package bundling lifetime powertrain warranty and theft deterrent coverage, trade-in valuations, and test ride services. The dealership claims the largest selection of stock and customized Scrambler Ducatis in the country and positions itself as the leading Ducati dealer in the United States with over 75 years of accumulated brand expertise.

The technology footprint is minimal and non-proprietary: the website and inventory management run on the Dealer Spike powersports platform, with Progressive insurance quotes and Revvable financing integrated as third-party services. Go-to-market is direct-to-consumer retail with a showroom-centric sales motion, supplemented by organic social channels (Facebook, Instagram, YouTube), the HSBK Racing Team motorsport partnership, and Ducati's factory promotional campaigns (0% APR, 90-day payment deferrals). Headcount is in the 11-50 range, consistent with a single-location premium dealership. No AI, machine learning, or proprietary technology assets are present in the disclosed operating model.

Name

DUCATI NYC

Legal name

Ducati NYC

Website

https://ducatinyc.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Ducati NYC is a Manhattan-based authorized Ducati motorcycle dealership and the only motorcycle dealer in Manhattan, serving tri-state area enthusiasts with new, pre-owned, and custom Ducati motorcycles, e-bikes, service, parts, apparel, and financing under The Warhorse Group dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Motorcycle Sales: Primary revenue stream from selling new and pre-owned Ducati motorcycles, including custom-built bikes. New inventory ranges from $11,495 to $70,000; custom/collector bikes up to $89,995. Also sells other powersports brands through affiliated Warhorse Group dealerships.
2. Service & Maintenance: Service department providing repairs, maintenance, and winter storage for motorcycles.
3. Parts & Accessories: OEM parts, gear, accessories, and apparel sales through ducperformance.com and warhorsenewyork.com.
4. Custom Builds: Custom motorcycle builds and modifications, including specialty projects like collaborations with Rizoma and collector editions.
5. Financing Services: Facilitates financing through Ducati Financial Services and Revvable, earning commission on financed purchases. Offers promotional rates (0% APR for 60 months, 90 days no payment on select models).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ducati NYC is an authorized Ducati motorcycle dealership in Manhattan that sells new, pre-owned, and custom-built Ducati motorcycles across model families such as Panigale, Multistrada, Streetfighter, Scrambler, Monster, Diavel, DesertX, Hypermotard, and Desmo450 off-road bikes, plus Ducati-branded e-bikes. It also provides on-site service and winter storage, OEM parts and accessories, Ducati apparel, financing facilitation, trade-in valuation, and the Warhorse Advantage extended protection package for a complete ownership experience in the tri-state area.

Product overview

Ducati NYC is a motorcycle dealership operated by The Warhorse Group, serving New York, New Jersey, Pennsylvania, and beyond as the only motorcycle dealer in Manhattan. The dealership offers a comprehensive portfolio centered on new, pre-owned, and custom-built Ducati motorcycles across multiple sub-brands including Desert X (adventure), Diavel/XDiavel (muscle cruiser), Hypermotard (supermotard), Monster (naked sport), Multistrada (sport touring), Streetfighter (naked sport), Panigale (superbike), and Scrambler Ducati (retro-modern). The product lineup also extends to off-road competition bikes (Desmo450 MX/EDX/EDS), electric mountain bikes (MIG-S, TK01 RR, FUTA), and custom motorcycles built in-house. Supporting services include financing through Ducati Financial Services, trade-in valuation, test ride scheduling, full service and repair, OEM parts, Ducati apparel, and the Warhorse Advantage extended protection package. The dealership claims the largest selection of stock and customized Scrambler Ducatis in the country and positions itself as the leading Ducati dealer in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ducati Motorcycles Brand-new Ducati motorcycles including adventure, naked, sport, cruiser, touring, and off-road models, sold to individual enthusiasts and collectors, with prices ranging from approximately $11,495 to $70,000+ for special editions.
• Pre-Owned Motorcycles Certified pre-owned and used motorcycles from Ducati and other powersports brands, including collector-grade units such as a 2021 Panigale V2 Daytona 200 ($89,995) and 2008 Ducati 1098 R ($34,995), offered to enthusiast and collector buyers.
• Custom Motorcycles In-house custom motorcycle builds and modifications, including bobbers, cafe racers, scramblers, and Rizoma collaboration builds, targeted at enthusiasts seeking unique personalized motorcycles not available through standard inventory.
• Ducati E-Bikes and E-MTB Ducati-branded electric bicycles and e-mountain bikes including MIG-S, TK01 RR, FUTA, E-Scrambler, and TK-01RR Limited Edition models for urban commuting, light trail riding, and sustainable transportation.
• Service and Repair On-site motorcycle maintenance, repair, and winter storage services provided by the dealership's service department for owners of Ducati and other powersports brands.
• Parts and OEM Accessories OEM Ducati parts, gear, and aftermarket accessories sold through the affiliated ducperformance.com online store for service repairs and customization projects.
• Ducati Apparel Official Ducati-branded apparel and merchandise sold through the affiliated warhorsenewyork.com online store, targeted at Ducati owners and enthusiasts.
• Warhorse Advantage Protection Package $799 one-time extended protection package for Ducati buyers including lifetime powertrain warranty, lifetime 17-point safety inspection, $2,500 theft deterrent coverage (3 years), 3-year battery protection, discounted oil change and inspections, and complimentary battery trickle charger for the life of ownership.

Quantifiable outcome

• 75+ years of Ducati expertise
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Warhorse GroupcoreOthersParent company powering Ducati NYC. A multi-brand powersports dealer network including Horsepower Harley-Davidson, North American Warhorse, Warhorse Camp Hill, Warhorse Williamsport, Warhorse Indian Motorcycle, and HSBK Racing Team. Provides shared infrastructure, inventory pooling, and brand authority.
• HSBK Racing TeamminorStrategic or Co-development PartnerRace team partnership with link provided on website. Represents Ducati's motorsport involvement and community connection to racing enthusiasts.
• RizomaminorStrategic or Co-development PartnerAftermarket parts and accessories brand. Dealer has built custom collaboration bikes using Rizoma components, with full catalog available to customers for custom projects.
• Ducati North AmericacoreChannel Partner/ Reseller/ DistributorOfficial Ducati motorcycle distributor for North America. Authorized dealer providing access to full Ducati model lineup, promotional programs, and manufacturer support.
• TermignoniminorChannel Partner/ Reseller/ DistributorItalian exhaust manufacturer. Dealer installs Termignoni exhaust systems on custom builds and offers them as accessory options.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• RevZilla: Leading online powersports parts, gear, and apparel retailer. Comparable as a parts/accessories sales channel that competes with Ducati NYC's ducperformance.com apparel/parts business, particularly for tri-state riders shopping online.
• Cycle Gear: National powersports apparel, gear, and accessories retailer with physical stores. Comparable as an aftermarket parts/accessories channel that competes with the dealership's apparel and accessories revenue.

Broad incumbents

• RideNow Powersports: Large multi-brand powersports dealer group with locations across multiple US states. Comparable as a scaled multi-brand retailer offering new/used motorcycles, service, parts, and financing — but operating at materially larger scale and broader brand mix than Ducati NYC.
• American Powersports: Multi-brand powersports dealership offering new/used motorcycles, ATVs, side-by-sides, service, parts, and apparel. Comparable as a broader-line powersports retailer that competes for the same enthusiast customer across multiple categories.
• Power Motorsports Group: Multi-brand powersports dealer offering new/used motorcycles, parts, service, and financing across multiple locations. Comparable as a multi-brand dealer competing for the same premium and mid-tier motorcycle buyer with a broader OEM portfolio.

Direct peers

• Woodhouse Ducati: Authorized Ducati dealer in Nebraska and part of a multi-brand powersports group. Directly comparable as a Ducati franchise with new/used sales, service, parts, apparel, and a custom build portfolio.
• Euro Cycles of Tampa Bay: Authorized Ducati and premium European motorcycle dealer in Florida, offering new/used sales, service, parts, apparel, and custom builds. Comparable as a premium Italian/European motorcycle retailer in a warmer, year-round riding market.
• Max BMW Motorcycles: Authorized BMW Motorrad dealer group based in Connecticut serving the tri-state and New England area with new/used sales, service, parts, and apparel. Directly comparable to Ducati NYC as a premium European-brand motorcycle dealer anchored in a high-income Northeast corridor.
• Bob's BMW: Authorized BMW motorcycle dealer in Maryland with a full sales, service, parts, and apparel operation. Comparable as a premium-brand motorcycle retailer with strong service business and enthusiast-focused customer base.
• Ducati Dallas: Authorized Ducati dealer in the Dallas-Fort Worth market with new/pre-owned sales, service, parts, and apparel. Comparable as a premium Ducati franchise in a major US metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Ducatitriumphnyc/videos
• Facebookfacebook.com/DucatiNewYork
• Instagraminstagram.com/ducati.nyc
• LinkedInlinkedin.com/company/ducati-new-york

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DUCATI NYC