What Scotts Canada does

Scotts Canada operates the Scotts brand within The Scotts Miracle-Gro Company's portfolio of consumer lawn and garden products, serving primarily homeowners across Canada and the broader North American market under the flagship Scotts, Miracle-Gro, Ortho, and Tomcat brands. Its core product portfolio comprises lawn food (fertilizers), grass seed for establishment and repair, natural and organic lawn care solutions, application spreaders, and liquid lawn food, complemented by the Scotts Lawn Care Plan — a subscription service that ships customized products to consumers' doors with seasonal application guidance. Underlying capability rests on proprietary agronomic R&D, including a custom tall-fescue and Kentucky-bluegrass turfgrass blend developed specifically for the White House South Lawn with attributes such as heat tolerance, disease tolerance, and year-round aesthetic performance.

The go-to-market is anchored in distribution through major retail partners and big box home improvement stores across North America, with an increasing direct-to-consumer ecommerce presence. Marketing channels span organic social (Instagram @scottslawn), email/newsletter, content marketing (interactive lawn care quiz), and high-profile event sponsorships including the America's 250th Anniversary celebration and the National Park Service White House South Lawn restoration. The company segments customers horizontally into Consumer/Homeowners (primary) and Professional Products (commercial landscaping and lawn care service providers) without disclosed vertical or named-account pricing.

Revenue accrues from hardware-style product sales (fertilizers, seed, equipment) through retail and online channels. The Scotts Miracle-Gro parent — under which Scotts Canada is consolidated — reported approximately $3.3 billion in FY2025 net sales (year ending September 2025), with year-to-date branded consumer POS dollars up approximately 1% versus the prior year as of June 2026, characterizing a mature, cash-generating category leader rather than a high-growth business. Most recently, the parent divested its Hawthorne gardening subsidiary to Vireo Growth in April 2026 to sharpen focus on the North American consumer lawn and garden core, and appointed a new Chief Brand Officer in June 2026 as part of an "SMG 2.0" transformation.

Name

Scotts Canada

Legal name

The Scotts Miracle-Gro Company

Website

https://scotts.com

Company type

Public

Founded year

1868

Operating status

Operating

Headcount range

11–50 employees

Short description

Scotts Canada operates the Scotts brand within The Scotts Miracle-Gro Company's North American consumer lawn and garden business, marketing branded lawn food, grass seed, spreaders, and natural lawn care products to homeowners through major retailers and a growing direct-to-consumer channel.

Ownership category

akta.pro rank

Product category

Consumer Lawn and Garden Products

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

akta.pro secondary industries

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Lawn fertilizer products
• Grass seed supply
• Garden pest control
• Lawn care equipment
• Outdoor gardening products

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Consumer Lawn and Garden Products: Sale of branded consumer lawn and garden products including fertilizers, grass seed, spreaders, and pest control products through retail channels and ecommerce

Distribution channels2 records

Marketing channels4 records

Core offering

Scotts Canada sells branded consumer lawn and garden products under the Scotts label, including fertilizers (Lawn Food), grass seed, natural/organic lawn care solutions, liquid lawn food, and spreaders. The company also offers the Scotts Lawn Care Plan, a subscription service that delivers customized products and seasonal application guidance directly to consumers' doors. Distribution is centered on major retail partners and a growing direct ecommerce channel across North America.

Product overview

Scotts Canada offers a diversified portfolio of consumer lawn and garden products under the Scotts brand, the leading brand within The Scotts Miracle-Gro Company portfolio. The core product line includes Lawn Food (fertilizers), Grass Seed, Natural Lawn Care (organic products), Spreaders (application equipment), and Liquid Lawn Food. These products are complemented by the Scotts Lawn Care Plan subscription service that provides personalized, delivered-to-door lawn care solutions. The broader corporate portfolio includes Scotts, Miracle-Gro, Ortho, and Tomcat brands, which are market-leading in their respective categories. The company operates as a parent brand within a multi-brand corporate structure (ScottsMiracle-Gro), offering products primarily through retail channels with an increasing focus on ecommerce.

Differentiator

Problem solved

Functional benefit

Brands

• Scotts: Market-leading lawn care products brand offering lawn food, grass seed, natural lawn care, spreaders, and liquid lawn food.
• Miracle-Gro
• Ortho
• Tomcat
• AeroGarden

Products and services

• Scotts Lawn Food

Quantifiable outcome

• Year-to-date branded consumer POS dollars up around 1 percent versus prior year as of June

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and core.

• National Park ServiceflagshipStrategic or Co-development Partner · 11 June 2026ScottsMiracle-Gro committed $1 million (monetary and product support) to the National Park Service to support restoration efforts for the White House South Lawn following the UFC Freedom 250 event. The contribution includes a custom turfgrass blend developed by ScottsMiracle-Gro scientists and technical support from the R&D team.
• KidsGardeningcoreStrategic or Co-development Partner · 5 May 2026The Scotts Miracle-Gro Foundation and KidsGardening partner annually to award the GroMoreGood Grassroots Grants. In 2026, 120 community organizations were named as recipients to promote active engagement with green spaces during childhood.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• BioAdvanced (SBM Life Science): Manufacturer of lawn and garden pest, weed, and disease control products. Direct competitor in the consumer pest and weed control category against Ortho.
• Bonide Products: Independent manufacturer of lawn and garden pest control and lawn care products including insect, weed, and disease control. Competes directly with Ortho in retail pest control.
• Espoma Organic: Leading organic and natural lawn and garden care brand. Directly comparable as a competitor in the natural lawn care segment where Scotts also competes with its Natural Lawn Care line.
• Jonathan Green: Family-owned lawn care company specializing in grass seed, fertilizers, and soil products. A direct niche competitor in the premium grass seed and lawn care category.

Regional players

• SiteOne Landscape Supply: Largest U.S. distributor of lawn and landscape supplies serving professional landscapers. Comparable as a downstream distribution counterpart serving the professional products business unit alongside Scotts' own professional segment.

Direct peers

• Central Garden & Pet: Diversified lawn, garden, and pet consumer products company with leading brands in fertilizer, grass seed, and pest control. Directly comparable to Scotts Miracle-Gro as the other publicly traded major in branded consumer lawn and garden.
• Lebanon Seaboard (LebanonTurf): Manufacturer of professional-grade and consumer turf fertilizers and seed products. Competes with Scotts in both consumer lawn care and the professional/prosumer channel (their Lebanon Pro line).
• Pennington Seed (Central subsidiary): Major U.S. grass seed brand competing head-to-head with Scotts Grass Seed across consumer retail and professional channels.
• Andersons (Turf & Specialty Group): Diversified agribusiness with a Turf & Specialty Group manufacturing professional and consumer fertilizer and turf products. Comparable in both consumer lawn care and professional/prosumer turf channels.

Broad incumbents

• Spectrum Brands Holdings: Diversified consumer products company with overlapping lawn and garden categories (Spectracide, Cutter, Repel) competing directly with Scotts' Ortho and Tomcat brands across pest and weed control.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/scottslawn
• Instagraminstagram.com/scottslawn
• LinkedInlinkedin.com/company/scotts-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scotts Canada