BringLiesel
BringLiesel is a German B2B e-commerce platform that lets nursing care facilities order individually packed everyday products on behalf of residents. It serves over 2,000 facilities and 40,000 residents with integrated procurement, per-resident packaging, and software-integrated billing.
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BringLiesel does
BringLiesel GmbH operates a B2B e-commerce and logistics platform that enables stationary nursing care facilities in Germany to procure everyday consumer products on behalf of individual residents. Founded as a concept in 2012 by Christoph Gukelberger, Nico Jäschen, and Mohamed Maamoun and formally incorporated in 2016, the company evolved from Excel-based manual ordering to a digital platform serving more than 2,000 care facilities and 40,000+ residents nationwide. The platform offers an assortment of 1,200+ products across categories including personal care, tobacco, magazines, flowers, medical supplies, kiosk items, and — more recently — beverages and clothing. Care staff place orders on behalf of residents; products are hand-packed per resident in labeled paper bags and delivered to the facility within 1–3 business days, with individual resident invoices and either consolidated facility billing or per-resident SEPA direct debit.
The platform is built on a microservices architecture with an AngularJS frontend, Kotlin backend services, automated continuous deployment on Kubernetes and Docker, and APIs that integrate with major German care management systems including Connext Vivendi and myneva. A catalog-magazine ("Magalog"), free onboarding webinars, dedicated Partner Care Managers, and a Lübeck-based logistics center (expanded November 2024 alongside a new Hamburg office) support customer operations. Revenue is generated through product sales (at supermarket-comparable price points rather than discount levels) plus embedded handling and logistics fees, distributed across many small-ticket resident orders. The company remains founder-owned and self-financed, claims market leadership in Germany for individual resident supply in stationary care, and lists major care groups such as Korian, Alloheim, Victor's Group, DOREAFAMILIE, CURATA, and DOMICIL among its customers.
BringLiesel firmographics
Firmographics- Name
- BringLiesel
- Legal name
- BringLiesel GmbH
- Website
- https://bringliesel.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BringLiesel is a German B2B e-commerce platform that lets nursing care facilities order individually packed everyday products on behalf of residents. It serves over 2,000 facilities and 40,000 residents with integrated procurement, per-resident packaging, and software-integrated billing.
- Ownership category
- akta.pro rank
BringLiesel industry classification
Industry- Product category
- Care Facility Procurement Services
- NAICS
- Couriers and Express Delivery Services (492110)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Home Healthcare & DME Delivery (Oxygen, Supplies) (TLAAAIAE)
Keywords
Where BringLiesel is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
BringLiesel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Product Sales through E-commerce Platform: BringLiesel operates as an e-commerce platform where care facilities order products for residents. Products include toiletries, tobacco, magazines, flowers, games, medical care items, and beverages. Each resident order generates individual invoices. Facilities pay either via collective invoice or individual SEPA direct debit.
- Service and Logistics Fee: Pricing includes handling and logistics costs. Prices are described as comparable to supermarket levels (REWE, EDEKA) rather than discount retailers. Budget options starting from €0.99 are available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
BringLiesel product offering
Product offeringCore offering
BringLiesel operates a B2B online shopping and procurement platform that allows German nursing care facilities to order everyday drugstore and personal-care products (over 1,200 SKUs across 18 categories) on behalf of individual residents. Orders are hand-packed per resident into labeled paper bags and delivered pre-sorted by living area within 1-3 business days, with separate invoicing per resident and payment via collective invoice or SEPA direct debit. The company runs its own logistics center in Lübeck and integrates the platform with leading care-management software systems such as Connext Vivendi and myneva.
Product overview
BringLiesel operates a single unified digital shopping platform — the BringLiesel Shopping Platform — serving as a resident purchasing and administration system for stationary care facilities across Germany. The core platform enables care staff to place individual product orders on behalf of residents from an assortment of over 1,200 everyday consumer products spanning 18 distinct product categories (tobacco, flowers and cards, magazines, kiosk items, room fragrances, hobby and fun, medical care, miscellaneous, body care, shower gel, hair care, facial care, deodorants and fragrances, shaving, oral care, and hand and foot care, plus beverages, and clothing). The platform is supported by two add-on modules: an individual billing and invoicing service (providing per-resident invoices with centralized or SEPA-based payment options) and a logistics and delivery service (hand-packing each order per resident and delivering within 1–3 days). Complementary offerings include free customer webinars for onboarding and best practices, a annual print-plus-catalog magazine (the Magalog), seasonal Christmas gift sets, and direct Partner Care Manager onboarding support. The company also operates its own logistics center in Lübeck and a second office in Hamburg. Integration APIs connect the platform to third-party care management systems (Connext Vivendi, myneva, CareTable). Future roadmap includes AI-driven product recommendations and allergy ingredient detection.
Differentiator
Problem solved
Functional benefit
Products and services
- BringLiesel Shopping Platform (Einkaufsplattform für pflegebedürftige Menschen) Digital B2B shopping and ordering platform for German stationary nursing care facilities. Care staff order everyday drugstore and personal-care products on behalf of individual residents (toiletries, tobacco, magazines, flowers, snacks, medical-care items, etc.); products are hand-packed per resident and delivered within 1-3 business days. Customers are Pflegeeinrichtungen (nursing homes) nationwide in Germany.
- Individual Billing & Invoicing Service (Einzel- & Gesamtrechnung) Automated per-resident invoicing combined with consolidated facility billing. Includes payment options via centralized facility invoice or individual SEPA direct debit mandate per resident, eliminating manual collection effort and providing legally compliant records for Pflegeeinrichtungen.
- Logistics & Delivery Service (Hand-Packed Per-Resident Bags) Warehouse packing and direct delivery service operated from the company's logistics center in Lübeck. Orders are hand-packed per resident in paper bags labeled with name and living area, sorted by residential area, and shipped to the facility within 1-3 business days via logistics partners (including sustainable last-mile cargo bike delivery in Lübeck area).
- Partner Care Onboarding Support White-glove onboarding service for new care facility partners: personal introduction to the platform, setup of living areas and resident profiles, and ongoing relationship management via dedicated Partner Care Managers (including centralized rollouts at larger Träger chains).
- Customer Webinars (Free Online Training) Free online training sessions for new and existing customers showing how to use the BringLiesel ordering platform effectively, including best practices from other care facilities. Delivered via Microsoft Teams in 20- and 45-minute formats, with certificates issued to participants.
- BringLiesel Magalog (Catalog Magazine) Annual combined magazine and product catalog ("Magazin trifft Katalog") of 162 pages featuring the BringLiesel assortment overview, innovation articles, interviews with care professionals, and behind-the-scenes content.
- Christmas Gift Sets (Weihnachts-Sets) Curated seasonal gift sets assembled by BringLiesel for residents and care staff, offered annually for the Christmas/holiday season (e.g., the 2025 Christmas action with Hartmann as cooperation partner).
Quantifiable outcome
- Every 5th nursing facility in Germany uses BringLiesel
- +2 more outcomes
Companies that use BringLiesel
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles2 records
BringLiesel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
BringLiesel partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor, core and major.
- HartmannminorCooperation for Christmas action 2025 offering gift sets for residents and care staff. Hartmann provides care products as part of the seasonal promotion.
- Korian StiftungminorPartnership for sexual education and openness in stationary care. Brochure 'Let's talk about Sex: Sexualität im Kontext von Pflegeheimen' made available free to all BringLiesel customers. Products for self-determined sexuality added to assortment.
- ROTE NASEN Deutschland e.V.minorSocial partnership bringing clown visits to nursing facilities. Joint Gewinnspielaktion (prize draw) for Clownvisiten (8 visits over one year) announced at Altenpflegemesse 2025.
- Connext VivendicoreIntegration partnership enabling direct connection between BringLiesel ordering system and Connext Vivendi care management software. Streamlines workflows by connecting procurement with primary care documentation systems.
- TruDi Truck / pulsnetz MuTiG ZukunftszentrumminorParticipation in TruDi Truck tour bringing digitalization awareness to care sector. Mobile demonstration and education unit visiting care facilities.
- Lü-Bike cargominorSustainable last-mile delivery partnership using cargo bikes for Lübeck area care facility deliveries. Part of environmental sustainability initiative.
- mynevacoreSoftware integration developed between BringLiesel procurement assistant and myneva care management software, enabling data exchange and workflow automation for care facilities using myneva systems.
- CareTable / Senexis GmbHminorImplementation partnership to integrate BringLiesel digital procurement on CareTable hardware platform for digital competency in care facilities. Initial phase: catalog access for residents. Expansion to ordering planned.
- wecare Gruppe / NewCaremajor25 facilities of wecare Gruppe using BringLiesel service for resident supply.
- Argentum GruppemajorOver 30 facilities of Argentum Gruppe using BringLiesel. Partnership to provide service to residents and care staff across the group.
- Stella Vitalis Gruppemajor18 facilities with approximately 1,500 residents using BringLiesel service. Strategic partnership for individual resident supply across the group.
- Victor's GroupmajorOver 120 senior residences nationwide using BringLiesel service. Major enterprise partnership covering extensive network.
- CURATA Care Holdingmajor39 CURATA facilities using BringLiesel service for resident procurement.
- Burchard Führer Gruppemajor43 facilities of Burchard Führer Gruppe using BringLiesel service.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
BringLiesel competitors and assessment
Company assessmentDirect peers
- Shop Apotheke Europe NV: A publicly listed European online pharmacy operating a similar e-commerce-plus-delivery model in DACH, delivering consumer health and personal care products to households. Comparable to BringLiesel in channel model and product adjacency, though focused on OTC pharmacy and B2C rather than institutional B2B procurement.
- DocMorris (Zur Rose Group): Major European online pharmacy with delivery infrastructure serving German-speaking markets. Operates a comparable digital commerce plus last-mile delivery stack for personal care and consumer health products; overlaps with BringLiesel on assortment and customer channel even if not specialized in stationary care.
Broad incumbents
- Beiersdorf AG: Major German personal care manufacturer (NIVEA, Eucerin, Hansaplast) selling consumer hygiene, body care, and wound care products into retail and institutional channels. Comparable supplier into the same consumption categories BringLiesel distributes to residents.
- Otto Group: Germany's largest B2C e-commerce platform for consumer goods with extensive last-mile delivery. Represents the broader incumbent e-commerce model that BringLiesel's specialized B2B procurement differentiates against, but a credible potential horizontal competitor in institutional consumer-goods delivery.
- Mediq (now part of Palex Group): Leading European distributor of medical devices, supplies, and home healthcare products to care institutions. Directly comparable on the B2B medical/home-care supply distribution model BringLiesel operates, though with a healthcare-clinical product focus rather than consumer toiletries.
- REWE Group: Major German supermarket and drugstore group cited by BringLiesel itself as a retail price benchmark. Operates consumer goods e-commerce delivery (REWE Online) overlapping customer interest in everyday products; functions as a reference competitor for assortment breadth and pricing power.
- Paul Hartmann AG: One of Europe's largest medical and hygiene product companies, serving hospitals, care facilities, and home care. Active BringLiesel partner for co-marketed seasonal gift sets. Comparable as a major supplier of personal care, hygiene, and incontinence products into the same German Pflegeeinrichtung channel BringLiesel serves.
Emerging players
- Curasan AG: German specialty provider focused on wound care, regenerative medicine, and elderly-care medical products distributed into institutional channels. Smaller and narrower than BringLiesel but overlaps on the care-facility supply go-to-market and product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BringLiesel social profiles
Digital presenceBringLiesel compliance and trust
Trust signalCompliance1 record
BringLiesel financial estimates
Financial estimateRevenue estimate
Valuation estimate
BringLiesel leadership team
Management profileNumber of profiles
Profiles9 records
BringLiesel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BringLiesel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BringLiesel
What does BringLiesel do?
BringLiesel operates a B2B online shopping and procurement platform that allows German nursing care facilities to order everyday drugstore and personal-care products (over 1,200 SKUs across 18 categories) on behalf of individual residents. Orders are hand-packed per resident into labeled paper bags and delivered pre-sorted by living area within 1-3 business days, with separate invoicing per resident and payment via collective invoice or SEPA direct debit. The company runs its own logistics center in Lübeck and integrates the platform with leading care-management software systems such as Connext Vivendi and myneva.
Is BringLiesel a public or private company?
BringLiesel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BringLiesel founded?
BringLiesel was founded in 2016. It employs 11 to 50 people.
Where is BringLiesel based?
BringLiesel is headquartered in Berlin, Germany, in the Europe region.
How does BringLiesel make money?
Two revenue lines are on record. Product Sales through E-commerce Platform is the primary driver. The others are service and Logistics Fee.
Who are BringLiesel's main competitors?
Direct peers on record are Shop Apotheke Europe NV and DocMorris (Zur Rose Group). Broad incumbents are Beiersdorf AG, Otto Group, Mediq (now part of Palex Group), REWE Group and Paul Hartmann AG. Curasan AG is listed as an emerging player.
Does BringLiesel have an API?
No public API is recorded for BringLiesel.
What industry is BringLiesel in?
BringLiesel's product category is Care Facility Procurement Services. Its primary akta.pro industry code is TLAAAIAE, Home Healthcare & DME Delivery (Oxygen, Supplies). Its NAICS code is 492110 and its SIC code is 4210.