Easy Solar
Easy Solar is a Welshpool-based, owner-operated solar installer founded in 2018 that designs and installs residential and commercial rooftop solar systems, batteries, and iStore hot water across Perth and Western Australia using in-house CEC-accredited installers.
- Company typePrivate
- Founded2018
- HeadquartersWelshpool, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Easy Solar does
Easy Solar is a privately held, owner-operated solar PV installation company headquartered in Welshpool, Western Australia, founded in 2018 by John Chadwick. The company designs, sells, and installs rooftop solar systems for residential and commercial customers across the Perth metropolitan area and broader Western Australia, offering residential packages from 3.5kW to 13.2kW and commercial systems in 13kW, 26kW, and 34kW configurations. In addition to core PV installations, Easy Solar sells and installs solar battery storage systems and the iStore solar hot water heat pump, and provides post-installation services including panel cleaning, inverter troubleshooting, battery upgrades, and warranty support, including rescue work for customers stranded by other installers.
The business operates a fully in-house installation model — every install is performed by CEC-accredited, in-house installers with 25+ years of combined industry experience and no paid-by-panel subcontractors. Easy Solar functions primarily as a solar integrator rather than a technology developer, sourcing Tier 1 panels from manufacturers including Trina, REC, Aiko, Longi, and TW Solar, and pairing them with inverters from GoodWe, Sungrow, Fronius, Sigenergy, and Growatt. The company handles Western Power grid-connection applications end-to-end as part of its service offering, simplifying the customer journey from quote to connection.
The revenue model is overwhelmingly transactional: one-time sale-and-installation of hardware and labor. Pricing starts from approximately A$4,400 after STC rebates for the entry residential package, with battery systems eligible for up to A$5,000 in stacked federal and WA state rebates, and commercial systems quoted on a custom basis. A modest, recurring service revenue stream exists through panel cleaning, battery upgrades, and warranty support. Customer financing is facilitated through partnerships with Zip Money and Humm Finance. The go-to-market is direct and owner-led — all sales are driven by inbound phone calls, online quote requests, free site assessments, and organic search/content marketing — with no third-party distribution channel.
Easy Solar firmographics
Firmographics- Name
- Easy Solar
- Legal name
- Easy Solar
- Website
- https://easysolar.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Easy Solar is a Welshpool-based, owner-operated solar installer founded in 2018 that designs and installs residential and commercial rooftop solar systems, batteries, and iStore hot water across Perth and Western Australia using in-house CEC-accredited installers.
- Ownership category
- akta.pro rank
Easy Solar industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Roofing Contractors (23816), Home and Garden Equipment Repair and Maintenance (811411)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Panel Cleaning (HSAEAJAL), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)
Keywords
Where Easy Solar is headquartered
LocationHeadquarters
- HQ city
- Welshpool
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Easy Solar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Solar panel and system sales + installation: One-time sale and installation of solar PV systems (panels, inverters, mounting hardware) for residential and commercial customers. Revenue is generated from equipment markup and installation labor. Commercial packages include 13kW, 26kW, and 34kW systems, with custom sizing available.
- Solar battery and hot water system installation: Sale and installation of battery storage systems and iStore solar hot water systems as add-on or standalone products. Batteries eligible for up to $5,000 in stacked federal and WA state rebates.
- Post-install support and maintenance services: Ongoing revenue from panel cleaning, battery upgrades, inverter troubleshooting, and warranty claims support years after installation. Also provides assistance to customers let down by other solar companies.
- Financing partnerships: Offers Zip and Humm payment plan options for customers to finance solar purchases, providing flexible payment options rather than outright purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | 3.5kW Residential Solar Package — GoodWe 3kW inverter + 9 x 415W Tier 1 panels + installation |
| Unit Pricing | One time/ perpetual license | 6.6kW Residential Solar Package — GoodWe 6.6kW inverter + 16 x 415W Tier 1 panels |
| Unit Pricing | One time/ perpetual license | 13.2kW Residential Solar Package — GoodWe 10kW inverter + up to 32 x 415W Tier 1 panels (GW8KAU-DT) |
| Unit Pricing | One time/ perpetual license | Commercial Solar Packages — 13kW, 26kW, and 34kW systems (customizable) |
| Unit Pricing | One time/ perpetual license | Battery storage — eligible for up to $5,000 in stacked federal + WA rebates |
| Unit Pricing | One time/ perpetual license | iStore Hot Water System — solar-powered hot water heating |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Easy Solar product offering
Product offeringCore offering
Easy Solar designs, sells, and installs rooftop solar PV systems (residential 3.5kW–13.2kW and commercial 13kW–34kW), solar battery storage, and the iStore solar-powered heat pump hot water system for Perth metro and Western Australian customers. The company supplies and fits Tier 1 solar panels paired with branded inverters (GoodWe, Sungrow, Fronius, Sigenergy, Growatt) and offers ongoing panel cleaning, inverter troubleshooting, and warranty support. Every installation is carried out by in-house CEC-accredited installers with a 10-year workmanship warranty and access to up to $5,000 in stacked federal and WA state rebates.
Product overview
Easy Solar is a Welshpool-based, owner-operated solar installation company serving Perth metro since 2018. The company offers a portfolio of solar packages ranging from 3.5kW to 13.2kW for residential customers and 13kW to 34kW for commercial clients. Their core product line consists of pre-configured solar packages featuring GoodWe inverters and Tier 1 solar panels from brands including Sungrow, Trina, REC, Aiko, Longi, and TW Solar. The portfolio includes add-on modules such as solar batteries (with access to up to $5,000 in stacked federal and WA rebates), the iStore hot water system for solar-assisted water heating, and solar inverters including Enphase micro-inverters. The company also provides complementary services including solar panel cleaning, battery upgrades, inverter troubleshooting, and post-installation support. Financing is facilitated through Zip Money and Humm Finance partners, with solar rebate assistance offered to maximize customer savings.
Differentiator
Problem solved
Functional benefit
Products and services
- 3.5kW Residential Solar Package Entry-level residential solar package for Perth homeowners featuring a GoodWe 3kW inverter and 9 x 415W Tier 1 solar panels, including professional in-house CEC-accredited installation. Priced from A$4,400 after STC rebate.
- 6.6kW Residential Solar Package Mid-range residential solar system including a GoodWe 6.6kW inverter and 16 x 415W Tier 1 solar panels with professional installation. Marked as a 'Popular' option.
- 13.2kW Residential Solar Package Large residential solar package with a GoodWe 10kW inverter (GW8KAU-DT model) and up to 32 x 415W Tier 1 solar panels, including professional installation. Marked as 'Popular'.
- Commercial Solar Systems Commercial-scale solar PV installations available in 13kW, 26kW, and 34kW packages with custom sizing for small, medium, and large Western Australian businesses. Designed to lower operational energy costs from day one with in-house CEC-accredited installation.
- Solar Batteries Battery storage add-on or standalone installation for Easy Solar customers, enabling storage of excess solar energy for evening use or backup power during grid outages. Eligible for up to A$5,000 in stacked federal and WA state battery rebates for Synergy and Horizon customers.
- iStore Hot Water System Solar-assisted heat pump hot water system that uses excess solar energy to heat water, targeting the largest single line item on most Perth power bills. Presented as a self-powered 0%-cost-per-year system with claimed annual savings of nearly A$1,000 on hot water heating bills.
- Solar Panel Cleaning Professional cleaning service for installed solar panels to maintain optimal energy generation, offered as both a post-installation add-on for Easy Solar customers and as a remediation service for panels installed by other providers (including bird-mesh installation for pest protection).
- Solar Rebate Assistance Customer advisory service guiding homeowners and businesses through Australian federal STC rebates, federal battery rebates, and WA state battery rebates (stackable up to A$5,000 for eligible Synergy and Horizon customers), plus Western Power grid-connection application handling.
Quantifiable outcome
- Up to $5,000 in stacked federal + WA battery rebates for eligible home battery installations (Synergy and Horizon customers)
- +4 more outcomes
Companies that use Easy Solar
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Easy Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Easy Solar partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Zip (Zip Money)minorZip (Own It Now, Pay Later) payment option offered to customers to finance solar installations, making systems more accessible through flexible payment plans.
- Humm FinanceminorHumm finance payment option offered alongside Zip to provide customers with multiple financing choices for solar installations.
- GoodWecoreGoodWe is the primary inverter brand installed by Easy Solar. Used across residential packages (3kW, 6.6kW, 10kW inverters) and commercial installations. GoodWe is a globally recognized PV inverter and storage solution manufacturer.
- SungrowcoreSungrow inverter and panel brand installed by Easy Solar as part of their product portfolio. Sungrow is a leading global PV inverter manufacturer.
- FroniuscoreFronius inverter brand installed by Easy Solar. Listed among the world's leading brands carried by Easy Solar for their installations.
- Trina SolarcoreTrina Solar panel brand installed by Easy Solar. A globally recognized Tier 1 solar panel manufacturer.
- SigenergycoreSigenergy inverter brand installed by Easy Solar as part of their product portfolio.
- GrowattcoreGrowatt inverter brand installed by Easy Solar as part of their product portfolio.
- REC GroupcoreREC Group panel brand installed by Easy Solar. REC is a globally recognized manufacturer of premium solar panels.
- AikocoreAiko solar system brand installed by Easy Solar as part of their product portfolio.
- Longi SolarcoreLongi Solar panel brand installed by Easy Solar. Longi is one of the world's largest solar panel manufacturers, known for monocrystalline technology.
- TW SolarcoreTW Solar panel brand installed by Easy Solar as part of their product portfolio.
- iStorecoreiStore is the hot water heat pump system brand that Easy Solar installs. The iStore uses excess solar energy to heat water, significantly reducing hot water heating bills. Easy Solar presents the iSTORE Hot Water System Package as a budget-friendly and eco-friendly solution for Perth homes.
- Western PowercoreEasy Solar handles the Western Power application process for customers as part of their installation service, managing the approval process required for solar grid connections in Western Australia.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Easy Solar competitors and assessment
Company assessmentBroad incumbents
- AGL Energy: One of Australia's largest energy retailers, now offering solar PV and battery installation as part of a broader energy portfolio. Comparable to Easy Solar because AGL increasingly competes in the same residential rooftop solar and battery installation space, though with national scale and broader energy services.
- EnergyAustralia: Large Australian energy retailer offering rooftop solar and battery solutions as part of its broader residential energy portfolio. Comparable to Easy Solar because EnergyAustralia competes for the same homeowner solar + battery customer with national scale and bundling with electricity retail.
- Origin Energy: Major Australian energy retailer with a growing solar and battery installation offering under its residential energy services arm. Comparable to Easy Solar because Origin competes for the same residential solar + battery customers with broader energy retail and financing capabilities.
Direct peers
- Solar Choice: Australian solar comparison and installer marketplace that connects homeowners with local installers across metro areas. Comparable to Easy Solar because both serve residential solar buyers in similar metro markets with installer matching, quoting, and installation services.
- Solahart: One of Australia's most established solar hot water and rooftop solar PV installers with a national dealer network. Directly comparable to Easy Solar because both install residential and commercial rooftop solar plus solar hot water systems across Australia, with similar product-and-installation business models.
Others
- Sungrow Australia: Australian arm of global PV inverter manufacturer Sungrow, an Easy Solar supplier partner. Comparable as a key inverter supplier whose technology and pricing dynamics directly shape Easy Solar's product offering and competitive positioning.
- Enphase Energy (Australia): Global microinverter and battery manufacturer with growing presence in Australia. Comparable as an upstream supplier whose microinverter products Easy Solar also installs, and whose technology direction shapes Easy Solar's product mix.
- Trina Solar Australia: Australian operations of global Tier 1 solar panel manufacturer Trina Solar. Comparable as an upstream supplier of Tier 1 panels that Easy Solar installs, and a competitor brand that other Australian solar installers also rely on.
- Rheem Australia: Australia's leading hot water system manufacturer and supplier with growing solar hot water and heat pump offerings. Comparable to Easy Solar because Rheem competes in the solar-assisted hot water segment (iStore is one such competitor technology) and is also a key brand partner for many installers.
- GoodWe Australia: Australian arm of global solar inverter manufacturer GoodWe, which is Easy Solar's primary inverter partner. Comparable as an upstream equipment supplier whose products are installed by Easy Solar, and whose brand recognition is leveraged in Easy Solar's sales materials.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Easy Solar social profiles
Digital presenceEasy Solar compliance and trust
Trust signalCompliance2 records
Easy Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Solar leadership team
Management profileNumber of profiles
Profiles1 record
Easy Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Solar
What does Easy Solar do?
Easy Solar designs, sells, and installs rooftop solar PV systems (residential 3.5kW–13.2kW and commercial 13kW–34kW), solar battery storage, and the iStore solar-powered heat pump hot water system for Perth metro and Western Australian customers. The company supplies and fits Tier 1 solar panels paired with branded inverters (GoodWe, Sungrow, Fronius, Sigenergy, Growatt) and offers ongoing panel cleaning, inverter troubleshooting, and warranty support. Every installation is carried out by in-house CEC-accredited installers with a 10-year workmanship warranty and access to up to $5,000 in stacked federal and WA state rebates.
Is Easy Solar a public or private company?
Easy Solar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easy Solar founded?
Easy Solar was founded in 2018. It employs 51 to 100 people.
Where is Easy Solar based?
Easy Solar is headquartered in Welshpool, Australia, in the Oceania region.
How does Easy Solar make money?
Four revenue lines are on record. Solar panel and system sales + installation is the primary driver. The others are solar battery and hot water system installation, post-install support and maintenance services and financing partnerships.
Who are Easy Solar's main competitors?
Broad incumbents on record are AGL Energy, EnergyAustralia and Origin Energy. Direct peers are Solar Choice and Solahart. Others are Sungrow Australia, Enphase Energy (Australia), Trina Solar Australia, Rheem Australia and GoodWe Australia.
Does Easy Solar have an API?
No public API is recorded for Easy Solar.
What industry is Easy Solar in?
Easy Solar's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of HSAEAJAL, Solar Panel Cleaning. Its NAICS code is 23816 and its SIC code is 1731.