Visual Reality

What Visual Reality does

Visual Reality, operating commercially as Tournament Software and Toernooi.nl, is a Dutch private software company founded in 1998 and headquartered in Alkmaar, Netherlands. It builds and operates a modular web-based sports platform that enables clubs, national associations, and international federations to organize tournaments, leagues, ladder competitions, rankings, ratings, and memberships primarily in the racket sports vertical (Tennis, Badminton, Squash, Table Tennis, and Padel). The product suite comprises three core Planners (Tournament Planner, League Planner, Team Sport Planner) sold under a fixed all-in subscription price, supported by add-on modules including Visual LiveScore (real-time scoring with automatic Twitter sharing), Tournament TV (on-venue display), Box Ladders (round-robin box-format ladders with promotion/relegation and integration with the ITF World Tennis Number), Rankings, Rating, and Memberships.

The platform is built on a Microsoft technology stack (C#, .NET, ASP.NET, MVC, Razor, SQL Server) with modern front-end using React and ES6, and integrates with third-party APIs for rating engines and payment gateways. The company uses a self-serve product-led growth motion for SMB clubs (order directly through the website) combined with direct enterprise sales for large federation customers, which include BWF, LTA, KNLTB, and Tennis Australia. The platform is used globally by thousands of clubs and organizations and connects millions of athletes through its tournament and competition management infrastructure.

Name

Visual Reality

Legal name

Visual Reality

Website

https://products.tournamentsoftware.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Visual Reality, operating as Tournament Software and Toernooi.nl, is a Dutch SaaS company that provides tournament, league, ranking, and membership management software primarily to racket sports clubs and international federations worldwide.

Ownership category

akta.pro rank

Product category

Sports Tournament Management Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF)

Keywords

• Sports tournament software
• Racket sports management
• Tournament planning platform
• League management software
• Player ranking systems

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Subscriptions / Planners: The Planners have a fixed all-in price model. Clubs and organizations purchase access to tournament management, league management, and team sport planning tools. The platform appears to offer subscription-based access with all-inclusive pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Visual Reality develops and operates the Tournament Software / Toernooi.nl platform, an integrated software suite for organizing and managing racket-sports tournaments, leagues, ladders, memberships, ratings, and live scoring. The offering is sold to sports clubs and federations worldwide under a fixed all-in subscription price, with a self-serve website channel and direct sales to major international federations.

Product overview

Visual Reality operates a modular sports platform (Tournament Software / Toernooi.nl) primarily serving the racket sports world (Tennis, Badminton, Squash, Table Tennis, Padel). The platform combines a suite of Planners (Tournament Planner, League Planner, Team Sport Planner) for organizing events with integrated modules for live scoring (Visual LiveScore), broadcast display (Tournament TV), league management (Leagues, Memberships), and player development tracking (Rankings, Rating). Box Ladders is a standalone add-on for ladder-style round-robin competitions with ITF World Tennis Number integration. All products work integrally together on a single platform and are trusted by international federations including KNLTB, BWF, LTA, and Tennis Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Toernooi Planner: Tournament planning software for organizing sports events
• League Planner
• Team Sport Planner
• Tournament TV
• Visual LiveScore
• Box Ladders
• Memberships
• Rankings
• Rating

Products and services

• Tournament Planner Planner tool for organizing single-elimination, round-robin, and other tournament formats across racket sports. Easy to use, intuitive, and fully customizable with a fixed all-in subscription price, designed for sports clubs and federations running their own tournaments.
• League Planner Planner tool for organizing league competitions and seasonal standings across racket sports, used by clubs and federations to run recurring competition seasons.
• Team Sport Planner Planner tool for organizing team-based sport competitions, extending the platform beyond individual racket sports to club and federation team formats.
• Tournament TV Digital display and broadcast tool for showing tournament information, schedules, and results on venue screens during events.
• Visual LiveScore Live score processing and display tool used on-site and online for national and international tournaments, automatically sharing scores on Twitter to keep fans informed during live events.
• Box Ladders Ladder tournament system broken down into round robins (boxes) with promotion, relegation, and new entries at the end of each period. Supports singles and doubles across Tennis, Padel, Badminton, and Squash, with player self-scheduling, self-reported results, and integration with ITF's World Tennis Number.
• Tournaments Online tournament directory and management platform enabling tournament applications and organization for clubs, federations, and players.
• Leagues Online league competition management platform for organizing seasonal competitions and standings across racket sports clubs.
• Memberships Membership management module for handling player registrations and club memberships within the Tournament Software platform.
• Rankings Ranking list calculation and display system providing sports organizations with performance insights for their athletes, used by federations and clubs worldwide.
• Rating Rating system engine that calculates player ratings for competitive balance and match recommendations, integrating with ITF's World Tennis Number and supporting head-to-head and match statistics.

Quantifiable outcome

• 25 years helping clubs save time and energy
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• KNLTB (Royal Dutch Lawn Tennis Association)coreTechnology or IntegrationKNLTB is a major customer and partner using Tournament Software for tournament management and national competition organization in the Netherlands.
• BWF (Badminton World Federation)coreTechnology or IntegrationBWF uses Tournament Software for international badminton tournament management through tournamentsoftware.com.
• LTA (Lawn Tennis Association - UK)coreTechnology or IntegrationLTA uses Tournament Software for UK national tennis competition management through competitions.lta.org.uk.
• Tennis AustraliacoreTechnology or IntegrationTennis Australia uses Tournament Software for Australian tournament operations through tournaments.tennis.com.au.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SportsEngine: SportsEngine (an NBC Sports Next company) provides sports management software for leagues, clubs, and associations, including tournament and registration tools. It is a broad incumbent competing for federation and club customers across many sports verticals.
• TeamSnap: TeamSnap is a widely used team and league management platform serving youth and amateur sports organizations. It overlaps with Visual Reality's Planner, League, and Memberships products across a much broader set of sports, making it a broad incumbent competitor.
• Stack Sports: Stack Sports provides a suite of sports management technologies covering registration, websites, tournaments, and leagues across multiple sports. As a broad incumbent, it competes with Visual Reality for federation and large-club business.
• Active Network / Community Brands: Active Network (now part of Community Brands) provides event registration and activity management software widely used in sports and recreation. It is a broad incumbent with adjacent capabilities to Visual Reality's tournament and membership products.

Direct peers

• LeagueApps: LeagueApps provides league, tournament, and registration management software for sports organizations and clubs. It is a direct peer to Visual Reality's Tournament Software, competing in sports league and tournament management with self-serve and enterprise go-to-market.
• Tourney Machine: Tourney Machine is a tournament management platform for sports organizers to schedule brackets, manage results, and publish standings. It directly parallels Visual Reality's Tournament Planner and live scoring capabilities across multiple sports.

Emerging players

• Jersey Watch: Jersey Watch offers website building, registration, and tournament management tools for youth and amateur sports organizations. It is an emerging player with partial overlap to Visual Reality's planner and membership offerings.
• Playmetrics: Playmetrics offers a club and league management platform focused on youth sports operations, including registration, scheduling, and communication. It is an emerging player with partial overlap to Visual Reality's Planner and Memberships modules.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Reality